Users Can Show their Appreciation For MSMEs Through ‘#TatakPinoy: Shopee Celebrates Local’

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Shopee, the leading e-commerce platform in Southeast Asia, and Taiwan, continues to support local sellers and uplift the digital economy with the launch of the #TatakPinoy: Shopee Celebrates Local contest. From November 19 to December 5, 2021,  users can vote for and support their favorite sellers in time for the 12.12 Big Christmas Sale. 

#TatakPinoy: Shopee Celebrates Local recognizes 12 Filipino sellers who offer locally made products and their inspiring journeys to success with Shopee. Besides having to source and offer goods that are proudly Pinoy, the brand also shortlisted these entrepreneurs, who come from various categories such as lifestyle, fashion, and FMCG, based on shop ratings and number of reviews. 

Martin Yu, Director at Shopee Philippines, said, “As we rebound from the impact of the pandemic, we want to strengthen our efforts in aiding economic recovery. Supporting local sellers is a very impactful way to do that, and we want to rally our users to support these sellers as well. This is what Shopee Supports Local is for -- highlighting the local sellers in our platform, and giving our shoppers the opportunity to show their appreciation as well.” 

Supporting Local Sellers, Key to Aiding Economic Recovery

With the pandemic driving consumers to rely more on e-commerce platforms for their needs, more brands and sellers continue to embrace digitalization to sustain their livelihoods. Recently, the Philippines saw an increase of 12 million new digital consumers since the start of the pandemic, of which 63% are from non-metro areas. Shopee continues to improve the platform to support micro, small, and medium enterprises (MSMEs) catering to the needs of the Filipinos. 

The top three sellers, based on total user votes, will win gadget prizes that are useful for their online business. On top of that, theirs and a few other shortlisted sellers’ inspiring stories and sought-after products will be featured on Shopee Live on December 8 and 11.

Meanwhile, users who will participate in voting and share why they love their chosen seller on social media will have the chance to win special vouchers. 

Getting to Know the 12 Sellers 

Indianajanemnl
Launched in 2019, Jess opened a clothing store, Indianajanemnl, and went from a one-man shop and grew into a 30-person team this 2021. With the desire to build deeper connections with their consumers, she maximized Shopee Live and all its features. Through Shopee Live, she received customer feedback which helped them improve the store.

Chelssydresstaytay.ph
Considered as one of the pioneer stores in the well-known Taytay Tiangge, Rochelle of Chelssydresstaytay.ph decided to shift to online a few months before the pandemic hit. It proved to be a good move, with the shop hitting its targets consistently. 

Luxeessential

As a form of self-care, Hani of Luxe Essential decided to put up an online store where she can earn while staying at home. Despite the ups and downs of online selling, her determination eventually paid off, and can now support not only her family but her staff’s family as well. 

Uniq.mnl

Uniq.mnl is owned by Ireen and Ira, two sisters who combined their stores into one. Transitioning wasn’t easy and they worked hard to maintain customer satisfaction by utilizing Shopee’s in-app tools. With clear goals, the shop ended 2020 with an 8-figure gross profit.

Orangeandpeach

Orange and Peach Philippines is a 100% Filipino Mom and Baby Essentials Store owned by Jasslyn. She struggled to convert sales due to some limitations but even with the setback, it didn’t stop her from trying, and eventually gained the consumers’ trust. 

Randashoesofficial

Randashoesofficial started as a small shoe manufacturing facility in 2014 and Ric joined Shopee as a seller in 2019, making it a full-time commitment. The challenges pushed him to do better and are now growing on the platform - even surpassing their previous sales. 

Mightyclean

Wanting to share their expertise in the homecare industry, Mico from Mightyclean started his Shopee Seller journey during the height of the pandemic last year. Even though he had become one of the best-selling brands on the platform, he never stopped learning new things and continued to sharpen his entrepreneurial skills.  

Dnemnlph

Dana of dnemnlph started selling online when she was in high school and has had her fair share of ups and downs before she first joined Shopee in 2015. Despite having to close her shop temporarily, she stepped up and worked with her Shopee Relationship Manager to learn how to build brand awareness for her store. To date, she has more than 225,000 shop followers.

Localidad.ph

Daniel of Localidad began his Shopee journey last year and got his break in November 2020. His experience on Shopee was a great opportunity to learn about e-commerce in general and eventually succeed in the industry, with more than 60,000 products sold and counting. 

Emsalvadorpunzalan

Em used the power of technology to offer a wide array of DIY car care detailing products through her shop Prestige Trading. As a former saleswoman, the main proprietor found joy in interacting and connecting with their customers.

Gratitudebar

Faced with a financial crisis in 2017, Ces of gratitude bar launched her Shopee store which offers skincare products that are simple, affordable, and effective. With the use of in-app features, the brand gained more loyal customers.

Mareclothingph

When Zel started selling on Shopee, she knew it was a learning journey and discovered a lot of new things. Now, she has a strong customer base and feels grateful for the overwhelming support and trust from her loyal customers

To know more and vote for your favorite sellers in #TatakPinoy: Shopee Celebrates Local, visit https://shopee.ph/m/tatak-pinoy.

Five Inspiring Local Sellers to Discover at Shopee Pili Pinoy

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Find products made with love from homegrown shops such as Abubot PH, Joy Marcelo RTW Clothing, Via Christi, Tazanna, and Tala by Kyla

It’s Buwan ng Wika, and what better way to showcase some Pinoy pride than supporting local businesses? This August, Shopee Pili Pinoy puts the spotlight on proudly homegrown enterprises and their lovingly crafted products.

Jhoanna Paula Tabije and Lemuel Tabije, Joy Marcelo-Ginto, Valentina Patriarca, MJ Sia, and Kyla Cañete’s stories and wares differ, but they all share one thing in common: passion, be it for their family, community, or fashion. Read on to learn more about their entrepreneurial journeys and how that makes these sellers’ products so special:

Abubot PH by Jhoanna Paula Tabije and Lemuel Tabije

In 2018, Paula lost her job due to cutbacks. To continue providing for their family, Paula and her husband Lemuel began selling on Shopee. Starting with just a 20 sqm room at home and a meager capital, the couple found success, thereafter becoming one of the leading women’s fashion sellers on the platform.

Paula and Lemuel take pride in providing work for their employees despite the pandemic. “‘Yung employees namin galing from all walks of life. We have students, we have teachers, we have professionals. Very thankful kami kasi in some way nakakatulong kami sa kanila, pati na rin sa suppliers namin, ‘yung mga local manufacturers in Taytay.”

Support Paula and Lemuel’s goal to provide for fellow Filipinos and patronize local manufacturers. Shop for trendy and affordable clothing at Abubot PH to find preppy pieces like this Colette Coordinate or comfy loungewear like these Jogger Pants.

 

Joy Marcelo RTW Clothing by Joy Marcelo-Ginto

Before finding success on Shopee, Joy was working a below minimum wage job with a child on the way. Once she gave birth, she told herself that life needed to change for the better. With a capital of just ₱1,500, Joy joined Shopee to sell ready-to-wear clothing and soon found success for her humble shop.

As a fashion lover, Joy recognizes the industry’s problem with inclusive sizing. “Ang hirap hanapin ng malaking sizes. Ang sizing dito sa Pilipinas talagang pang-slim.” This is why she wants to expand her line with even more sizes to cater to consumers.

Find a wide range of styles and clothing at accessible price points for all body types at Joy Marcelo RTW Clothing. Their Short Sleeve Top and Backless Halter Top are both perfect for plus-sized ladies.

Via Christi by Valentina Patriarca

Like many Filipinos, civil engineer Valentina had to find alternative sources of income when the pandemic struck. Since she is based in Rizal, an area known for textile manufacturing, Valentina decided to sell face masks. As her business began to grow, Valentina saw an opportunity to provide jobs for out-of-work seamstresses in her neighborhood. What started out as a venture for herself evolved into a source of livelihood for the entire community.

Valentina believes that businesses should not be solely driven by personal gains, but also by community empowerment. “Kailangan from the heart. Kailangan your intention is pure, na gusto mong makatulong. Ang gustong-gusto ko lang talaga magkatrabaho yung mga kababayan ko, kasi dito ako lumaki.”

Help out Valentina’s community by stocking up on loungewear basics such as Halter Tops, Dolphin Shorts, and more from Via Christi.

Tazanna by MJ Sia

 

As a shoe enthusiast, MJ believes that finding affordable and good-quality shoes shouldn’t have to be hard. This inspired the creation of Tazanna, her very own shoe store. It wasn’t easy in the beginning—she’d travel for hours to look for suppliers and manually deliver packages to couriers, all to sell just a couple of pairs. Now, however, her store is a well-known Shopee favorite for classy and durable everyday footwear.

As her brand’s name, which means princess, denotes, MJ’s goal was to make customers feel like royalty whenever they wore her products. “With the name Tazanna, I wanted a brand name that would link to something medyo girly. Our mission was really to provide the market with beautiful shoes na affordable pero okay pa rin yung quality.”

Get locally made chic and classy footwear that won’t break your budget at Tazanna. Show off your gams with Isla in Nude, or go for Dean Braided Flats if you want to forgo the heels. 

 

Tala by Kyla by Kyla Cañete

As a self-proclaimed maarte girl, Kyla has always loved jewelry. Her jewelry store Tala by Kyla started as a passion project during her summer break. When classes started, Kyla was doing everything herself: taking and packing orders, sending invoices, collecting payments, and shipping. Her Shopee store has grown exponentially since then, amassing a following of more than a million people in just one year.

Kyla wants her customers to feel like a star with her products. “Sabi ko, gusto ko when they wear my jewelry, feeling nila na nagshi-shine sila,” she shares. She offers a wide range of gorgeous pendants and rings to suit her customers’ varying tastes.

Check out Tala by Kyla for cute, affordable jewelry that’ll add a little sparkle to your look. Food lovers will adore this Pizza Pendant, while Disney fans will enjoy this Rapunzel-inspired Tiara Necklace.

Support Abubot PH, Joy Marcelo RTW Clothing, Via Christi, Tazanna, Tala by Kyla, and other local businesses this Buwan ng Wika by visiting Pili Pinoy on Shopee: https://shopee.ph/m/shopee-pili-pinoy. You can also enjoy exclusive deals,  products under ₱99 and exciting vouchers.

Download the Shopee app for free via the App Store or Google Play.