Maria Clara Sangria goes ‘virgin’ with Moira Dela Torre

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Destileria Limtuaco & Co., Inc., the maker of Maria Clara Sangria, introduces its non-alcoholic version while welcoming its newest brand ambassador Moira Dela Torre. 

WHEN it comes to trends for beverages in 2023, alcohol-free options for existing product lines are an emerging product segment. It’s not just about not drinking, however, but about having a choice.

During the COVID-19 pandemic, increasingly conscious of the value of health, consumers began making more healthy lifestyle choices, with one of these being the decrease in or abstinence from alcohol consumption. There has been a significant rise in demand for low- to no-alcohol products, as alcohol-free drinks allow consumers to maintain healthy lifestyles, even as social gatherings have returned to pre-pandemic levels. Non-alcoholic drinks provide a sober alternative to liquor without sacrificing the social experience, as people who are not drinkers search for alternatives without compromising their sobriety, as well as their health.

Now, a favorite Filipino drink, sangria, goes “virgin.” Destileria Limtuaco & Co., Inc., the maker of Maria Clara Sangria, the number 1 sangria in the Philippines, introduces its non-alcoholic version while welcoming its newest brand ambassador Moira Dela Torre. 

The fruity and flavorful Maria Clara Virgin Sangria can be enjoyed chilled or over ice for any occasion, anywhere, and without hesitation—a great way to savor the cocktail taste that people love without the worry of what alcohol may do to their bodies, as Maria Clara Virgin delivers full flavor with 0 percent alcohol and with less added sugars.

It is Destileria Limtuaco & Co., Inc.’s mission to help people change the way they celebrate and enjoy special occasions in their lives. The company also aims to cater to all types of consumers in the market, specifically the low-alcohol or non-alcoholic segment.

Now, sangria fans can indulge without the guilt. Maria Clara Virgin will be available in all major retail outlets at an SRP of P192.00.

Xiaomi Rings in the Christmas Spirit with Xiaomi Pop Concert, New Store, and More!

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Loyal Xiaomi fans enjoy big discounts, freebies, star-studded entertainment

 The holidays just got brighter with the opening of Xiaomi’s new flagship store at BHS. Xiaomi Country Manager Kenny Cheong and Blue Lite Gadgets Inc. executives Leandro and Edwin Poblete were at the ribbon-cutting ceremony, joined by Xiaomi brand ambassador and TV star Gabbi Garcia. The opening was made more special with a dragon dance performance and an in-store tour. Customers who purchased top-of-the-line phones like the Xiaomi 12T Series, Redmi Note 11S, or 10 Pro were rewarded with various freebies, including a RoboVac, Vacuum Flask, umbrella, ceramic mugs, and more.

The holidays are here and Xiaomi has made sure to ring in the festivities with a bang! From a star-studded Xiaomi Pop 2022 holiday concert, a cozy community Christmas party, and a smorgasbord of products at discounted prices at the grand opening of the Xiaomi flagship store at Bonifacio High Street in BGC.

As the main highlight of the festivities, the Xiaomi Pop 2022 Concert did not disappoint. Fans were treated to an evening of performances by some of the hottest names in the music industry. P-pop boy band BGYO kicked off the main show with their hit singles, and they also picked a lucky fan to dance on stage with them. Next up, Singer and actor Darren Espanto serenaded fans with his version of popular Christmas songs.

Closing the night was multi-awarded singer Moira Dela Torre, who gave a beautiful and emotional performance of her ballads. She also shared a special moment with fans as she took a selfie using her Xiaomi phone.

The atmosphere was electric with enthusiasm as the audience sang along to their beloved tunes. Fans cheered on as Xiaomi devices were given away as prizes during the fun games, making for an unforgettable night.

Prizes galore

The BHS Amphitheater was packed with over 300 Xiaomi fans who gathered for the community Christmas party. It was an afternoon of fun and laughter, with plenty of games, Xiaomi prizes, and special performances from both the Xiaomi team and the fans themselves. 

New flagship store

The opening of the new flagship store located at B3, 7th Avenue, Bonifacio High Street, BGC, Taguig City, was made even more special with the presence of Xiaomi Country Manager Kenny Cheong, who led the ribbon-cutting ceremony together with Blue Lite Gadgets Inc. executive Leandro Poblete. Also present was Xiaomi brand ambassador and TV star Gabbi Garcia. Guests were treated to an exclusive in-store tour of the new Xiaomi concept store, giving them a first-hand look at the latest products from the global tech brand.

The opening of the new store saw shoppers take advantage of the discounts and freebies offered by Xiaomi. Depending on the purchase, customers received a variety of bonuses, such as a RoboVac, Vacuum Flask, umbrella, ceramic mugs, and more. Those who bought any of the top-of-the-line phones like the Redmi Note 11S, or 10 Pro were rewarded with an even bigger selection of freebies.

To learn more about Xiaomi’s new store at Bonifacio High Street and the company’s ongoing holiday promos, please visit the company’s official page.

High spirits, high notes, and high fives! Xiaomi fans cheered as the likes of Moira Dela Torre, Darren Espanto, and BGYO graced the stage with their high-energy performances, bringing the house down with music and fun at the Xiaomi Pop 2022 Concert.

Darren Espanto spread the holiday cheer with his signature upbeat tunes at the Xiaomi Pop 2022 holiday concert. With some of his most popular songs, the Canadian-Filipino singer and actor had the crowd singing, dancing, and feeling the holiday spirit.

BGYO lit up the stage and left the crowd starstruck with their electrifying setlist at Xiaomi Pop 2022. The group made sure to show love to fans by taking selfies and singing their best hits like “Magnet” and “Tumitigil Ang Mundo”.

 

Check out what’s in Moira’s shopping list this Christmas!

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Gift your loved ones with these items you can get at 0% interest through Home Credit

Finding the perfect holiday gifts for loved ones can be challenging for some people. Well, gift giving doesn’t come with no pressure since we only want to give our loves ones what’s best for them.

If you’re still looking for the ideal presents or rather need some inspiration, Filipina singer-songwriter Moira dela Torre shares her holiday gift ideas that are perfect for all ages and for every special person in your life! 

Making it a merrier Christmas season, Home Credit recently launched The Great 0% Interest Festival, so every shopper can check out items from almost 10,000 partner stores nationwide. Customers can choose from more than 50,000 products available through Home Credit that they get at 0% interest until January 31, 2023.

Are you ready? Check out what’s in Moira’s shopping list this holiday season!

Gifts for learning and entertainment

Now is the time to reward hard-working children and inaanaks the gadgets they deserve. Gifting them the latest devices can help them not only study hard, but also enjoy little play time in between to maintain that school-life balance. Not to mention, in the new normal way of learning, smartphones, laptops and tablets, and accessories such as noise-canceling headphones have proven to optimize students’ educational experience, whether for physical classes and especially in hybrid learning.

New NBA season just began last month and this means you may find your dads and brothers with their eyes glued on screens. Investing in a high-quality smart TV at home can be an amazing present for sports fans in the household, as the whole family spends their time at home in the spirit of togetherness during the holidays. To top this off, gifting ate or bunso superb-quality Bluetooth speakers lets everyone party or just chill, anytime and anywhere.

Top tech brands to name a few – OPPO, realme, vivo, Samsung, Xiaomi, Acer, Apple, Huawei, and Asus all offer these gadgets that make the perfect study and play buddy. Not to worry, these brands and other Home Credit’s partner stores nationwide are part of the 0% interest festival for the best deal that you can get this season.

Presents for convenience and healthy living

Inverter technology has been quite an innovation that parents fancy for household appliances. Choosing inverter items over traditional appliances helps one save on energy and cost at home. This season of giving, gifting parents the latest appliances that would guarantee convenient living at home will surely have them enjoying the holidays and beyond.

Inverter refrigerator and air-conditioner are top choices for you to consider! As moms love spending time in the kitchen and making snacks for their families, with a cool and cost-efficient refrigerator in place they can keep their grocery foods in a safe storage to ensure the quality of each item.

While you’re at it, why not get an inverter air conditioner for the family so they can enjoy the cool room temperature during family reunions? An air conditioner will definitely be appreciated in a tropical weather country like the Philippines plus it is also environment-friendly and has lower power consumption.

Another important household appliance is owning a good quality washing machine. Give your titas a washing machine to help them save time by just simply putting their clothes on it, turning on the power and choosing their preferred cycle. It is more ideal than doing their laundry manually, a good way to show how you value their convenience.

Home workouts saw an increase in demand during the pandemic. Surprise your fitness enthusiast sibling or significant other by gifting them a punching bag, dumbbells, yoga mat or go big and fulfill their home gym dream by gifting them with an indoor cycling bike or treadmill as a present this Christmas. Having these fitness equipment at home can let them maximize their workouts at home, to keep them fit and healthy.

Get these home appliances and fitness equipment from Home Credit’s retail partners such as SM Appliances, Robinsons Appliances, Abenson, FC Home, Home Along, AllHome, Emcor, and Automatic Centre.

Curated holiday presents for a more personal touch

Looking for a more creative option for holiday gifting? Try creating your very own holiday gift package! For your coworkers who just had a baby, put in some nice items for infants, toys and clothing in a ribbon-tied box for the complete Christmasy feel. And for the BFFs, you can collect some new shades of lipstick, tag along some trendy accessories and perfume in a cute tote bag or basket for a well-thought out present.

Through Home Credit’s Shopping Basket, customers can visit its partner stores and shop for these varieties of goodies that they can curate in bundles for Php 3,000 minimum worth of items. Shoppers can get them through a monthly installment plan now with 0% interest.

The spirit of Christmas is livelier now more than ever. Home Credit wishes to celebrate this with you, offering 0% interest for the best gift items of your choice that can make the whole family feel loved and cherished.

Hurry! Click here to download the My Home Credit app and get the best deals and promos this holiday season. Find out more about the latest updates from Home Credit Philippines, visit its official website www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts.

 

Moira dela Torre stars in Home Credit’s The Great 0% Interest Festival campaign video

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Following the rollout of the biggest and grandest 0% interest sale nationwide, Home Credit Philippines (HCPH), the lifestyle partner of every Filipino, launched a new campaign video this holiday season for the brand’s The Great 0% Interest Festival, headlined by Home Credit’s brand ambassador, Moira dela Torre.

Launched through Home Credit’s Facebook and YouTube pages, the new campaign video took inspiration from a famous Philippine reality TV singing competition in which Moira was a judge. In the newly released campaign video, Moira plays as one of the panelists on Home Credit’s “Buy-dol Philippines.”

The campaign video, which aims to promote and drive awareness about Home Credit’s The Great 0% Interest Festival, shows some Buy-dol hopefuls performing songs about the products that customers can get through Home Credit at 0% interest installment plan this holiday season.

https://www.youtube.com/watch?v=AZ3b7ueTrYU

“With Christmas being the most festive shopping season of the year, we at Home Credit want to give our customers the access to the widest range of items offered at the most affordable installment plans yet so far. With the launch of our biggest 0% interest sale, we want to make the shopping experience of every Filipino more sulit this holiday season. We’re joined by our brand ambassador Moira dela Torre to help celebrate the holidays in a fun and meaningful way with Home Credit,” shared HCPH’s Chief Marketing Officer Sheila Paul.

Here are some BTS shots with Home Credit’s brand ambassador Moira dela Torre:

Home Credit’s The Great 0% Interest Festival

Filipinos love to go shopping, most especially during the holiday season. I mean, there’s nothing wrong with rewarding yourself after a year-long hard work and putting most of your earnings into your savings. But if you’re a true Filipino, you know that even we spend up our money shopping during the holiday, we still want the best deals for all our purchases!

With Home Credit’s The Great 0% Interest Festival, customers may choose from a wide selection of over 50,000 products – from smartphones and laptops, home appliances and furniture to bicycles and hardware, sports and gym equipment, and many more – offered at 0% interest rates at almost 10,000 partner stores across the country.

Customers may get their dream smartphones and laptops from OPPO, realme, vivo, Samsung, Xiaomi, Acer, Apple, Huawei, Asus and Lenovo at an affordable monthly installment plan through Home Credit. Furniture and appliances from Home Credit’s retail partners, such as SM appliances, Robinsons Appliances, Abenson, FC Home, Home Along, AllHome, Emcor, and Automatic Centre, can also be purchased at a flexible payment option of 0% interest.

Ready to shop? Download the My Home Credit app or visit Home Credit’s partner brands and retail stores near you. Shoppers can now experience The Great 0% Interest Festival and make the most affordable purchases until January 31!

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and by the Bangko Sentral ng Pilipinas (BSP). To learn more about the latest updates from Home Credit Philippines, visit its official website www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are encouraged to download the app on Google Play to know more about the latest promos and see what is new in the Marketplace.

Home Credit announces Moira dela Torre as the official ambassador for Para sa Life campaign

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Home Credit ambassador Moira dela Torre believes Home Credit can help elevate Filipinos’ lives

Home Credit Philippines (HCPH), the country’s leading consumer finance company, introduced singer-songwriter Moira dela Torre as the brand’s ambassador for its “Para sa Life” campaign that aims to share a message of hope for a better life for Filipinos.

Moira, the most-streamed Filipina artist for bigness, performed the theme song “Para Sa Life” of Home Credit campaign video.

“I loved it. It was so special to me,” Moira said, pertaining to the song. “I’m glad that Home Credit gives me the opportunity to be their ambassador so I can give voice to that wonderful song to inspire more Filipinos,” she added.

The singer-songwriter behind the hit songs “Malaya,” “Tagpuan,” and many more believes that Home Credit’s new campaign can touch the hearts of millions of Filipinos.

“I really love that Home Credit allows us to have somebody to rely on. Back in college, I really wanted to buy a microwave for myself since I was living alone. But I knew that it was impossible for me to get one since I couldn’t afford it in cash,” Moira said laughing.

“Now, I love that Home Credit provides us the accessibility to purchase the things we need in life while giving us the flexibility in our payment terms. And I’m happy that someone out there, who I once was like, can now buy their microwave because of Home Credit,” Moira added.

This campaign of Home Credit aims to inspire more Filipinos, be it the young professionals, couples starting a family, and those who have already established their lives — to pursue their life’s dreams, Para sa Life.

Bringing Home Credit Closer, Relatable to Filipinos

Sheila Paul, HCPH’s Chief Marketing Officer, expressed her delight in the song being an inspiration to individuals who aspire financial stability.

“This new song of Home Credit encapsulates the brand’s promise of companionship through the use of our easily accessible and affordable financial products for our Filipino consumers. Also, the song relays that Home Credit is ideal for young families and starting individuals who aspire to establish their lifelong plans and helping them turn small dreams into reality,” she shared.

Homonym, an agency specializing in sonic branding and end-to-end music and audio marketing solutions, helped Home Credit’s “Para sa Life” campaign with an effective combination of sight and sounds.

“Marketing strategies have turned to visual messaging these past two years and now, marketers are on the lookout to explore other senses that can work. This is where Sonic Branding comes in. It is a strategic, purposeful and consistent use of sound and music in branding and marketing to shape perception and behavior,” said Homonym founder and chief executive Mike Constantino.

By using studies that provide insight into the music habits of Filipino consumers, Homonym was able to determine Home Credit’s brand essence and fine-tuned it with the preferences of the target market to produce a melody that portrays a positive vibe and the feeling of trust and respect.

“Sight targets the brain while sound targets emotions thus eliciting feelings. By creating that emotional connection with the brand’s own signature sound, it will create a long-lasting effect on the target audience and increase familiarity with the brand,” he added.

Paul believed that tapping Homonym in the campaign made Filipinos relate to the message Home Credit wanted to convey.

“As a reliable financial partner of Filipinos, Home Credit has a greater mission of helping its consumers better manage their finances and promote financial inclusion. With music as a huge part of our lives, we at Home Credit saw the value of building our sonic identity and communicating our messages through music to make more people relate to the message of hope and trust that we are trying to convey,” said Paul.

Check out the official music video of Moira dela Torre for Home Credit's "Para sa Life" campaign by visiting the brand's official Facebook and YouTube accounts.