Berry Good sa Tibay: BEAR BRAND Fortified launches BEAR BRAND Real Strawberry Milk Drink fortified with Katumbas Tibay Resistensya Nutrients!

Tweet

Are you finding it hard to get your children to drink milk? If so, it is likely that they are experiencing milk fatigue. This problem is something that you should be concerned about, especially that drinking milk on a daily basis is still one of the best sources of important nutrients for schoolchildren, aside from a well-balanced diet.

A recent study, conducted by the Food Nutrition Research Institute (FNRI), revealed that most children are observed to stop drinking milk at the critical age of 6 to 12. The same study attributes this to milk fatigue brought about by a change in their taste preference.

Fortunately, BEAR BRAND Fortified introduces another exciting milk drink variant. The new BEAR BRAND Real Strawberry Milk Drink has the same Tibay Resistensya nutrients found in BEAR BRAND Fortified Powdered Milk Drink. Now, your child won’t miss out on the essential micronutrients, like Vitamin C, Iron, Zinc, while enjoying its deliciously refreshing real strawberry fruit bits.

“We realize that kids experiencing milk fatigue are more likely to lose out on the TibayResistensya nutrients they need. That’s why we are introducing this new milk variant so that moms have an alternative that combines both the taste and the nutrition in one product,” said Reynaldo Gabunada Jr., Consumer Marketing lead of BEAR BRAND.

Here are some reasons why BEAR BRAND Real Strawberry Milk Drink will soon be your child’s favorite:

Fortified with essential nutrients. BEAR BRAND Real Strawberry Milk Drink is fortified with Katumbas Tibay Resistansya nutrients. It has 100% vitamin C and high level of Iron and Zinc.

Made even more exciting for kids. Who said nutritious can’t be delicious? BEAR BRAND Real Strawberry Milk Drink comes with the goodness of strawberry milk flavor that your kids will surely love.

Added with real bits of strawberry. And, if the taste of strawberry is not enough, BEAR BRAND Real Strawberry Milk Drink is packed with real bits of strawberry for that added zest and texture. With its fruity goodness, every glass of this milk drink will leave your kids wanting more.

Can be served as a cold milk drink. Milk drinks are often served warm, but with BEAR BRAND Real Strawberry Milk Drink, you can make it as a cold and refreshing beverage for your kids. Serving it cold is like giving your kids a milkshake that can also pass as a delightful afternoon treat to complete your merienda.

To know more about BEAR BRAND Fortified and NESTLÉ Philippines, like and follow BEAR BRAND Powdered Milk Drink’s official Facebook page (@BearBrandPh) and Twitter account (@BEARBRAND_PMD) or visit their website at www.nestle.com.ph.

From "Laki Sa Gatas," BEAR BRAND continues to strengthen generations of Filipino families with its ‘Laki sa Tibay’ campaign

Tweet

As Nestle Philippine's BEAR BRAND Powdered Milk Drink continues to strengthen generations of Filipino families with an affordable range of beverage solutions that highlight the resistance building nutrients, relaunches nutrition education advocacy from Laki Sa Gatas to Laki Sa Tibay.

BEAR BRAND PMD leveraged its efforts to nourish Filipino families to good health when it first kicked off its Laki sa Gatas (LSG) campaign, which has since benefited almost four million children, three million parents and 168,000 teachers since 2006. 

Through the LSG, BEAR BRAND PMD raised awareness on micronutrient deficiency, which is one of the major public health concerns in the Philippines. 

BEAR BRAND PMD on its 10th year,  relaunches its long-running nutrition education advocacy from Laki Sa Gatas to Laki Sa Tibay as proof of the brand’s commitment to continue strengthening the TIBAY of Filipino children, towards achieving their ambitions.

For BEAR BRAND, TIBAY is facing life’s challenges by having strength of body, mind and will, achieved through a healthy lifestyle and proper nutrition, with everyday milk drinking at the center.

Through the launch of LAKI SA TIBAY in 2016, BEAR BRAND PMD aims to reach more public schools per year to engage more teachers, parents and school-children on the role that TIBAY plays for them to achieve their ambitions. 

With the Laki sa Tibay in place, BEAR BRAND PMD will be highlighting the vital role played by a healthy lifestyle, with everyday milk drinking at its core. This ensures that every Filipino child has the right Tibay ng Katawan, Kalooban at Isipan in overcoming life’s biggest challenges.

“When life turns sour, the world sees not our vulnerability but our resiliency,” said Alfredo Dela Cruz, Business Executive Manager for Dairy, Health and Nutrition Solutions of Nestle Phils.

“This is why we want to instill the importance of having Tibay ng Loob starting from the children in our very own homes. When they carry that strength of character as they grow old, they will be able to provide better lives to their families and contribute effectively to the community as well.”

As the campaign transitions to Laki sa Tibay, BEAR BRAND PMD will continue to “push the fight against MND and ensure that all Filipino families get the right vitamins in going through their day-to-day activities through continuous milk intake.”

“Children need the right amounts of Iron, Zinc and Vitamin C because these nutrients keep them from experiencing tiredness, a weakened immune system, loss of concentration and illness. For them to get these Tibay Resistensya nutrients, it is important to regularly drink milk that’s specially fortified with iron, zinc and Vitamin C such as BEAR BRAND PMD as these nutrients are depleted every 24 hours,” Dela Cruz added.

Under the new campaign, BEAR BRAND PMD will also launch its Milyon Milyon sa Ambisyon raffle promo where the company will collect empty packs of BEAR BRAND PMD products from the entries and convert them into school chairs.

Made of used BEAR BRAND PMD foil packs, the chairs are called upcycled instead of recycled. Upcycling is the process of transforming waste materials into better quality items.

The end products will be donated to select public schools in the Philippines.

“BEAR BRAND PMD is more than just every household’s companion to get the Tibay Resistensya nutrients they need in going through the day; BEAR BRAND PMD also helps each and every member of the family to get the Tibay they need in facing what life has in store for them. In the coming years, we will continue to nurture Filipinos to be matibay; so that they can have the strength of body that can match their strength of will,” Dela Cruz concluded.

BEAR BRAND Powdered Milk Drink reinforces TIBAY through “Ang Alamat ng Matibay” Children’s Book

Tweet

BEAR BRAND Powdered Milk Drink, continuing efforts to help nourish generations of Filipino families to good health, has added a new dimension to its TIBAY campaign with the launch of its 1st children’s book entitled Ang Alamat ng Matibay, which highlights the importance of tibay ng kalooban.

Nestle Bear Brand Launch the ALAMAT NG MATIBAY BOOK held at the Museum Pambata, November 19, 2014 with Executives from Nestlé Philippines, partner organizations and celebrity brand ambassador Marvin Agustin.

As the reinforces TIBAY through “Ang Alamat ng Matibay” Children’s Book, a part of BEAR BRAND Powdered Milk Drink’s long-running Tibay campaign, which espouses Tibay ng Katawan, Kalooban, at Isipan.

A simple and beautifully illustrated story that teaches children how tibay ng loob can help them overcome obstacles in order to achieve their goals, Ang Alamat ng Matibay revolves around the kind and loving Mina, a child beset with fears. When her teddy bear, which she regards as her best friend, was stolen, the ever respectful Mina goes on a search mission in an enchanted world where she was forced to conquer all her fears and thus develop tibay ng loob. As she embarks on her adventure, she not only finds her lost best friend, she also develops a friendship with the toy thief Anino.

“Today’s parents regard tibay ng loob as an important factor to help their kids succeed in life. But honing tibay ng loob among children must start when they are still young in order to prepare them for the challenges that life brings,” explained Willy de Ocampo, Nestlé Philippines Team Lead for BEAR BRAND.

BEAR BRAND, in partnership with The Storytelling Project, Klasrum ng Pag-asa, Art Attack, and National Bookstore will donate 10,000 copies of the book to select public schools and partner organizations. The book will also be available in selected branches of National Bookstore starting December 15, 2014. 

“We would like to promote tibay ng loob to as many Filipino school children as possible and our partner-organizations will help us reach out to them,” Jojo dela Cruz, Nestlé Philippines Business Executive Manager for Dairy, Health and Nutrition Solution, explained.

 “By providing schools and communities with copies of the book, we hope to foster among school children the importance of strength of character and strength of will, values that they can bring with them as they journey through life. We hope that through Ang Alamat ng Matibay, we can help mold the future leaders of our country.”

 \

BEAR BRAND continues to strengthen generations of Filipino families with an affordable range of beverage solutions that highlight the resistance building nutrients of Iron, Zinc and Vitamin C.

Nestle Bear Brand Launch the ALAMAT NG MATIBAY BOOK in partnership with DepEd, The Storytelling Project, Klasrum ng Pag-asa, and National Bookstore.

Lucky homemaker is first winner of BEAR BRAND Powdered Milk Drink’s Hakot Papremyo promo

Tweet

A 66-year-old homemaker recently got to bag all the groceries her pushcarts could handle within a total of two  full minutes of shopping time and with up to P15,000 to spend.

Angelina Escobar (third from left) gets a big hug from Kuya Bear as she 

poses with her daughter Jill and son-in-law 

The lucky shopper, Angelina Escobar, is the first winner of BEAR BRAND Powdered Milk Drink’s Hakot Papremyo promo, the free shopping spree offered by BEAR BRAND Powdered Milk Drink to all its loyal customers. Together with her daughter and son-in-law, Escobar spent her winnings at Cash & Carry in Makati City, loading up cartfuls of BEAR BRAND Powdered Milk Drink products and other grocery items as quickly as her allotted couple of minutes allowed.

Escobar was among hundreds of participants who joined the promo by enclosing in a legal-sized envelope P100 worth of any combination of Bear Brand Powdered Milk Drink, Bear Brand Choco Powdered Milk Drink, or Bear Brand Busog Lusog Family Cereal Drink. With the participants’ names, contact details, age, and signature, the envelopes were dropped at 127 dropboxes in participating supermarkets nationwide.

Angelina Escobar rushes down the aisles at Cash & Carry for two
minutes of “Hakot” shopping 

Escobar admits to being a long-time BEAR BRAND Powdered Milk Drink user, and has even raised her children on the values it advocates. “Sa tulong ng sustanyang hatid ng gatas, tinuruan ko silang maging masipag sa pag-aaral para magtagumpay sa buhay,” she said.

Jasmin Estacio, consumer marketing manager for BEAR BRAND Powdered Milk Drink, said, “We hope that in our small way, we were able to help Nanay Angelina and her family.  BEAR BRAND Powdered Milk Drink has always been committed to helping whole families strengthen their bond through affordable, nutritious and delicious resistensya-building drinks.”

The BEAR BRAND Hakot Papremyo promo is ongoing until October 31, 2012. Up to 250 more lucky participants will be picked to win a two-minute shopping spree. Visit leading supermarkets for more details on how to join.