Yabang Pinoy intensifies its consumer revolution campaign
through the PHmade movement.
The pioneering Filipino pride movement, through PHmade, yet
again encourages Filipinos to support Filipino ideas, business concepts,
products, and services. The campaign aims to educate Filipinos, through videos,
print materials and events, on the availability and viability of Filipino
brands, and on the positive impact that going local contributes to the economy.
PHmade’s tagline “It’s Worth Buying For” encourages each
Filipino to think twice before spending: is it really worth buying for? Yabang
Pinoy believes that small things, when done together, can create a big
difference. If each Filipino became conscious of where he spends one peso, he
will understand how each choice affects himself, fellow Filipinos, and the
country. PHmade also aspires to influence Filipino entrepreneurs into
supporting local natural and human resources.
Indeed, patronage of locally made goods and services should
be a lifestyle. It enables homegrown brands to improve and compete against
foreign brands. The local economy also improves as money goes back and forth
between consumer and business, employee and employer. And as more entrepreneurs
create, develop, and expand their businesses, more job opportunities are
generated. PHmade recognizes Filipino ingenuity and the role of each Filipino
in nation-building.
PHmade focuses on seven categories: Produce, Home, Footwear,
Fashion, Personal and Home Care, Food and Beverage, and Entertainment. The
campaign will continue to collaborate with Filipino entrepreneurs and encourage
them to continue to improve their products and services and to always aim for
Filipino brands to be global brands.
PHmade is a project of Yabang Pinoy, the pioneering Filipino
pride movement that started in 2005. As it celebrates its 8th anniversary, the
organization includes it among numerous Filipino pride projects, such as the
Y.A.B.A.N.G. Camp (Youth Achievers Building A Nation of Greatness Camp), Yabang
Pinoy Goes to School, Pinaka-mahabang Todo Patintero, Global Pinoy Bazaar, and
many more. In the 8 years that Yabang Pinoy has immersed itself in various
nation-building activities, it re-affirms its belief that true progress and
development in our country will start once Filipinos begin living a proudly
Filipino lifestyle.
Yabang Pinoy invites every Filipino to be part of the PHmade
movement. As early as now, save November 10- 11 2012 for the 8th Global Pinoy
Bazaar – a showcase of Filipino products made with 100% Filipino Love and
Pride.
For more information on Yabang Pinoy, visit
www.yabangpinoy.com or email yabangpinoy@gmail.com.
