Philippine Marketing Association Strengthens Its Thrust on Sustainability Marketing with PMA RAMP Fashion Show and Charity Auction Ball

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The Philippine Marketing Association (PMA) reaffirmed its dedication to sustainable marketing by hosting the PMA RAMP Fashion Show and Charity Auction Ball at Sheraton Collab, Newport World Resorts Manila, marking its 70th anniversary milestone fundraiser event.

The event spotlighted eco-friendly fashion, echoing PMA's year-long focus on "SustAInability Marketing." This theme advocates for green marketing campaigns rooted in circular economy principles and integrated with artificial intelligence.

In collaboration with sustainability advocate Ms. Tati Fortuna, President of Ucycle, the fashion show showcased designs by esteemed PMA members, including past presidents and community leaders. These designs emphasized the organization’s focus on maximizing resource utilization, reducing waste, and prolonging product lifespans.

The evening also featured a Charity Auction Ball, presenting donated luxury items, artworks, and collectibles. Notable highlights included exquisite gowns by renowned fashion designers such as Michael Cinco, featuring Pia Wurtzbach's iconic dress, among others from Hollywood celebrities. Artworks by BenCab were also up for auction, all in support of the association’s initiatives aimed at bolstering PMA's community outreach, educational programs, and industry events.

Percentage of the proceeds from the auction will benefit the Upskills+ Foundation, Inc., aiding communities in severe poverty through employment and income generation via community-managed microenterprises that promote circular and sustainability practices, as well as the Betis Symphonic Band 46, offering musical training and international competition opportunities to youth.

“As we celebrate 70 years of advancing marketing excellence, the PMA is proud to spearhead a move towards a more sustainable future," stated PMA President Kathy Mercado. "This year’s PMA RAMP Fashion Show and Charity Auction Ball not only exemplify our commitment to responsible marketing but also strengthen our efforts to support the community and foster meaningful causes. With a focus on educating and inspiring our members and stakeholders to embrace sustainable practices, this event also serves as a celebration of sustainability, innovation, and camaraderie as we look forward to another decade of making a difference.”

The PMA RAMP Fashion Show and Charity Auction Ball was supported by Aseana Holdings, Newport World Resorts, Sheraton Manila Hotel, Grandhope Travel, with event partners, Tati Fortuna of Ucycle, Emperador Distillers as bar host,Forex Cargo Guam for Sitti Navarro's Performance, Betis Symphonic Band 46, Reyes Haircutters, hosted by RJ Ledesma. Creative and agency partners include, AQAdvertising, Shoppertainment Live, Globaltronics LEDs, Philippine Business Coalition for Women Empowerment, Pool Party Creatives, United Neon, along with Uniquecorn Strategies as its official PR partner. This collaboration highlighted their commitment to sustainability and community support.

“The Greatest Marketing Man” - Marketing All-Stars, All on one Stage on August 9 - 10

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“The Greatest Marketing Man”, the 49th National Marketing Conference of Philippine Marketing Association (PMA) on August 9 and 10, 2018  at Harbor Tent, Hotel Sofitel Manila. 

Learn from the successes and failures of the biggest names in marketing industry. Get in-depth, up-to-date knowledge on key applicable topics. Witness the spectable of the first musical marketing conference in the country.

Donald Lim, Digital Marketing Guru and Chairman of Philippine Marketing Association (PMA) 2018.

Philippine Marketing Association (PMA) invites all marketing professionals, media and advertisings practitioners, Entrepreneurs and everyone who wants to experience the 1st Musical Conference in the country to attend “The Greatest Marketing Man.”

PMA heads,officers and guest speakers explained and shared what we can expect at the“The Greatest Marketing Man” during the media conference held at the Green Sun, Chino Roces, Makati City, July 18, 2018.

Conference Rationale 

This year’s Marketing Conference revolves around elevating the practice of marketing to a higher level. For the longest time, the marketing environment is being disrupted with changing customer needs given the new digital landscape. New buzzwords and keywords are being floated around: Programmatic advertising, Gen Z, branding 3.0, new media, GDPR, ecommerce, among many others. However, while these new terms are invading the marketing profession and we are left scrambling to understand them and find how they can fit into our business mix, what is being forgotten is the fundamentals of marketing itself. 

The conference borrows from the popularity of the Hollywood movie The Greatest Showman, aptly themed “The Greatest Marketing Man”. One hundred speakers internationally and locally have gathered together to share their marketing success framework, their learning and failures, and how they eventually brought their passion, values and beliefs to solve a consumer need and make the world a better place, while being in business in the process. Beyond a learning event, this will also be a perfect opportunity to network with industry leaders, as participants are expected to get up close and personal with the speakers during the breakout sessions. 

 Arlene Palad Padua, President of Philippine Marketing Association (PMA) 2018.

Conference Objective

Participants are expected to learn from speakers with global perspectives and local success and failure stories that brought about better marketing decision making. They are also expected to go deep dive into specialized marketing fields of interest and learn from experts. It will be a perfect opportunity to network with various stakeholder groups in the marketing ecosystem. Finally, participants are expected to feel refreshed and motivated to do their job after the conference, as the musical execution in nature will ensure that each participant will be highly engaged and involved in the entire conference. 

Conference Format 

Morning Sessions will be plenary sessions where we get top caliber regional speakers talking about their experience. The non-executive chairman of Air Asia X Dato Tan Sri Radifah Aziz will share her experience in marketing a low cost airline. Filipino mix martial artist champion Brandon Vera will share his journey from being an injured army man to become an MMA champion, and how he is now one of the marketing faces of One Fighting Championship. Flying in from the US just for this conference, Salesforce marketing director Andrew Antal will share how marketing needs to talk to customers on a one-on-one level, and how the right use of CRM tools and social media to engage consumers on a personal level. George Yang on the other side, will provide how he started McDonalds in the Philippines, and how he grew a global brand in the local setting. 

Afternoon sessions will be breakout sessions, featuring eight tracks for participants to choose from: Branding, CRM and Loyalty, Digital, Creative and Design, Media, Data and Research Sales and Distribution, and Entrepreneurship. This allows participants to choose their given field of marketing interest and specialization, and also gives them an opportunity to interact with the experts.

Philippine Marketing Association (PMA) invites all marketing professionals, media and advertisings practitioners, Entrepreneurs and everyone who wants to experience the 1st Musical Conference in the country to attend “The Greatest Marketing Man”, the National Marketing Conference of Philippine Marketing Conference on August 9 and 10 at Sofitel Tent, Manila. 

To register to “The Greatest Marketing Man” the 49th National Marketing Conference of Philippine Marketing Conference, you may contact PMA Secretariat at nationalmarketingconference@philippinemarketing.net.ph / 0935-9100873 / 6387700 / 6345722 

For Media and PR related concerns, you may contact Migs De La Rosa of Mplify at migs.mplify@gmail.com or 0977-3597602 / 0998-8876063

PMA’s 47th National Marketing Conference says “Hello ASEAN”

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The ASEAN market is teeming with untapped opportunities for Chief Operating Officers and Chief Marketing Officers and their teams to make a distinctive entry into this emerging economic powerhouse within the Asian Region.

Realizing an urgent need to spread this knowledge, the Philippine Marketing Association (PMA) set the theme of its 47th National Marketing Conference (NMC) this year as, “Hello ASEAN”. The conference will feature stories and scenarios from top-tier business experts and practitioners, marketing masters and disrupters, including CEOs of Philippine, Asian, and global brands that successfully launched or grown their businesses in the ASEAN trade sphere. The event will happen on July 28-29, 2016 at the Marriott Grand Ballroom in Newport City.

The speakers will share their success stories and learnings from exploring and filling the gaps in the market. These insights will feature the strategies and tools that helped their companies conquer multiple challenges. Aside from the invaluable content that attendees will get from the conference and an accompanying trade exhibit, “Hello ASEAN” will feature the ASEAN Pavilion that houses the embassy representations from ASEAN member nations and other guest Asian countries.

“This will give our attendees opportunities to explore, on more concrete grounds, possible partnerships. These business meet-ups are fertile ground for networking, exchanges, developments, and partnerships,” PMA President, Ms. Pinky Yee shared.

Photo shows, from left: Willy Arcilla, Adviser for Program; Faith Abano, Co Chair National Marketing Conference; Yayu Javier, Adviser for Program; Germaine Reyes, EVP Director-In-Charge 47thNational Marketing Conference; Nadia Tantuco, Cignal TV; Gigi Rodriguez, Chairman 47th National Marketing Conference; Dr. Nards Garcia, PMA Past President

PMA also teamed up with the No. 1 Business Channel, Bloomberg, which recently opened its Philippine office after establishing its partnership with TV5 Network Inc. and Cignal. Being the first business news channel to air on a 24/7 basis in the country, Bloomberg TV Philippines is now set to reach out to its audience by co-presenting PMA’s 47th NMC.

“Bloomberg is really privileged to take part in the Philippine Marketing Association’s National Marketing Conference,” Vice President and Head of Channel Management for Cignal TV, Ms. Sienna Olaso shared. “It is our privilege to meet the people in the marketing industry, because our network’s presence in the conference will definitely do something good for Bloomberg. By the same token, we hope that Bloomberg’s integrity and credibility can lend itself to the success of the event. We are looking forward to meet everyone in the event and we are all excited in Bloomberg.”

Some of the speakers who are set to give their invaluable insights on the ASEAN market are, Philippine Airlines (PAL) veteran Jaime J. Bautista who has a long and credit-worthy record of professional service in the travel and tourism business. He recently assumed the presidency of PAL in October 2014 after the Lucio Tan Group took over management control of Asia’s longest-running airline.

Other Notable Speakers

Asian Brand advocate Joe Baladi brings his extensive experience in business communications across multiple geographies to the conference with his talk on How Asian Brands Can Conquer the World. This well- traveled marketing consultant is credited for shaping and repositioning major SME and MNC brands. He is a frequent speaker on the conference circuit, a regular guest on business television programs, and regularly contributes thought leadership articles to business magazines and newspapers across the region. As the CEO of BrandAsian, Joe divides his time in providing one-on-one business and branding advice and counsel to CEOs of some of the Asia’s largest companies.

Joseph “Chay” Cruel, currently the Vice President for Asia Brewery – Non-Alco Marketing, Business Development and International Business, is responsible for the popular domestic non-alco products such as Cobra Energy Drink, Absolute Distilled Drinking Water, Summit Water, Sunkist, Nestea, and Vitamilk. He spearheaded the international business and strategic partnerships for Asia Brewery.

Prof. Enrique Soriano is a Certified Professional Marketer and a PMA Agora Awardee for Excellence in Marketing Education who will examine the nature of Asian Family Businesses. As the Executive Director of the W+B Advisory Group, a Strategic Consulting Group servicing ASEAN corporate organizations on strategic leadership matters, Soriano will discuss growth in Asian family businesses, organizational change, and competitive strategies.

Angelica Suiza is the Chief Product and eCommerce Officer at Triple Pte. Ltd. With her expertise in omni-channel inventory resources optimization, she is responsible for providing category merchandising strategies for Under Armour in Southeast Asia as aligned with the company's aggressive global merchandising directions.

Lucien Dy Tioco is the Senior Vice President for Sales and Marketing at The Philippine STAR and concurrently heads the sales and marketing of the country’s leading business newspaper, Business World. He oversees the sales and marketing programs of The Philippine STAR across all platforms: from print, digital, and most recently, television. His presentation will cover the overall strategic direction of media conglomerates , through his company's own Brand directions, as they venture overseas.

PMA hopes to focus the spotlight on the ASEAN region, which is seen as the 3rd largest consumer market after China and North America, but still overlooked by companies within the region. MNCs have been aware of this potential for some time as even Euromonitor acknowledges this region as one the fastest growing markets in the 21st century. Through its theme “Hello ASEAN”, the 47th NMC aims to shed light on these opportunities especially for those who are motivated by success and growth for their businesses.

For inquiries and or registration, please contact the PMA Secretariat at (+632)638-7700; (+632)634-5722 or email helloasean@philippinemarketing.net.ph.