Original designs exclusively for UT that merge the world of Chainsaw Man with the creative talents of Kosuke Kawamura
Global apparel retailer UNIQLO announces the launch of the “Chainsaw Man x Kosuke Kawamura UT” collection from its graphic T-shirt brand UT (UNIQLO T-shirt), on Friday, August 18.
Chainsaw Man is a TV anime produced by MAPPA, based on the manga series by Tatsuki Fujimoto. The story depicts the battles of Denji, a young boy Devil Hunter, who as he is dying makes a deal with the “Chainsaw Devil” and is resurrected as Chainsaw Man. The anime received a tremendously positive response immediately after its broadcast. This special collection, a collaboration with collage artist Kosuke Kawamura, dynamically and elaborately reconstructs the world of the anime.
A limited collection with a fresh take on the Chainsaw Man world
This UT collection of all-original designs brings together Chainsaw Man, a mighty hero who wields a chainsaw as he takes on enemies, with Kawamura’s “cut and rebuild" style. The lineup of men’s T-shirts is comprised of nine styles. For the graphic designs, Kawamura takes the original anime drawings and scenes, and gives them a new expression using his distinctive shredded art and collage style. In addition, both the short and long sleeve T-shirts have a street fashion style oversized silhouette jointly developed by Kawamura and UNIQLO. The striking art shines through, while a focus on ease of wearing completes this formidable collection.
Kosuke Kawamura said: “I used a lot of the original anime art and scenes for this collection. Since the drawings are very detailed, it was easy to expand the range of ideas as design material, and I was able to try various collage styles and methods. Even in the rough original drawings, the pictures themselves are well finished, and I felt that they could be used as-is for T-shirt designs. My aim was to create designs that long-time fans of Chainsaw Man could enjo
y as something a little different, and that people unfamiliar with the anime would want to wear as well.”
y as something a little different, and that people unfamiliar with the anime would want to wear as well.”
Profile of Kosuke Kawamura.jpg)
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Kosuke Kawamura (b. 1979 in Hiroshima Prefecture) is a collage artist who has held individual shows in Japan and overseas, while at the same time engaging in a wide range of activities such as collaboration with various companies. He was appointed Creative Director for UT in 2022.
Hypebeast
Collection Overview
Launch date: Friday, August 18
Products: MENS Short Sleeve T-Shirts (5 styles), Php 790
Availability: UNIQLO stores in the Philippines and on UNIQLO Online Stores
MENS Short Sleeve T-Shirts
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About UNIQLO LifeWear
Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.
About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 2.3 trillion yen for the 2022 fiscal year ending August 31, 2022 (US $16.6 billion, calculated in yen using the end of August 2022 rate of $1 = 138.7 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.
UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of more than 2,400 stores across the world, including Japan, Asia, Europe and North America.
With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.
