Philips guarantees consumers that its LED lighting products offer long lasting and consistent brightness, savings on energy and cost, and guaranteed safety. Partnership with photography club ties Philips efforts in sustainability with environmental awareness.
I enjoyed the wonderful world of Philips. Last Saturday, May 4, 2013, Philips Lighting Philippines kicked off its LED campaign at the SM Mall of Asia.
Entitled “The Promise of a Greener
World”, the campaign emphasized how using LED lighting solutions
can help reduce the Philippines’ carbon footprint, and avert the
drastic effects of global warming.
The
event was hosted by popular TV host Suzi Entrata-Abrera, featured
Philips’ latest range of LED lighting products, together with its
newest Brand Ambassador, popular TV personality and triathlete Kim
Atienza.
Philips Country Manager and General Manager for Lighting Fabia Tetteroo-Bueno said that “Philips
LED lighting solutions are not only energy-efficient but also provide
a superior quality of light. With this campaign, we hope to share
with consumers the facts about LED lighting solutions and encourage
them to make the simple switch to sustainable lighting solutions that
is environmentally-friendly.”
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“Philips Lighting
is a strong advocate in environmental sustainability with our
commitment to green manufacturing and solutions. That is why we
decided to work with Kuya Kim to help spread the sustainability
message as he is a strong advocate to make the planet a better place
for current and future generations,” he added.
Philips
also had an environment-themed photo exhibit run concurrently with
its LED product launch, which featured the images captured by the
finalists of an online contest that Philips conducted in partnership
with the Young Photographers Club (YOPHO).
“Our group is honored to
have been chosen by Philips as a partner for this noble initiative.
We hope that we were able to underscore the importance of preserving
the environment through our photos, and encourage everyone to do
their share in conserving our resources,” stated YOPHO president
Daniel Formoso.
The
World Wide Fund for Nature Philippines (WWF Philippines) also
supported Philips in its LED campaign. “For three years, Philips
has been supporting Earth Hour and our various energy efficiency
initiatives. This new LED campaign helps Pinoys go beyond the hour to
save the planet, one LED bulb at a time,” said Jose Ma. Lorenzo
Tan, WWF Philippines Vice Chairman and Chief Executive Officer.
Recognized
as a world leader in lighting, Philips strives to educate consumers
on the ideal characteristics they should look for in good quality LED
lighting products.
“Aside from making consumers aware of the many
benefits they can get from using LED lighting solutions, we want them
to understand that they need to choose good quality LED lighting
products to maximize the product’s potential,” said
Tetteroo-Bueno.
Philips
listed down three key items that good LED lighting products must
possess:
- long lasting and consistent brightness
- savings on energy
and cost
- guaranteed safety
In addition, Philips LED lighting
solutions are at mainstream prices, to help make the shift from
traditional bulbs to LED lights much easier.
Philips
will be holding LED fairs in key malls across the Philippines, in
order to bring the importance and benefits of using LED lighting
solutions closer to consumers.
May
18 to 19 SM
City Cebu
May
25 to 26 SM
City Baguio
June
1 to 2 Glorietta
1
June
8 to 9 Abreeza
Mall Davao
June
22 to 23 Robinsons
Place Lipa
June
29 to 30 SM
North Edsa
Philips teams up with WWF Philippines and the Young Photographers Club of the Philippines (YoPho) to raise awareness on how to make the Philippines a greener, more livable nation through its LED lighting products. From left to right: Gela Isidro, Philips Corporate Communications Manager; Christine Villanueva, Philips Country Marketing Manager; Jose Ma. Lorenzo Tan, Vice Chairman and CEO of WWF Philippines; Fabia Tetteroo-Bueno, Philips Country Manager; Rhona Arce, Philips Consumer Marketing Manager, and Anton Carranza of YoPho.
For
more details about Philips and its LED campaign,
please visit
www.philips.com.ph
