Wine
can be a simple or a bewildering beverage. It is the drink of celebration and
ceremony, often seen to promote gracious living. At first considered a gift
from the gods, wine has long been considered a drink of choice for the elite. Wine has also been used
throughout history for its medical purposes too, and there is a certain
romance associated with a bottle of wine. A good bottle of wine is the end
result of thousands of years of practice, experimentation and tradition.
As
a symbol of status and celebration, wine-drinking has become part of many Filipino
festivities and has become evident in Philippine lifestyle. While it has become
a common sight, one may note that a hurdle to wine drinking among Filipinos is
the preference for sweetness.
“We
Pinoys are known to have sweet tooth. We love sweet delicacies and it is
apparent in our usual practices like cooking. For instance, most of us enjoy
our spaghetti because it’s sweet. There’s no wonder we also look for that
sweetness in drinks, even in wines. Globally also, there is a growing
preference for sweet wines,” shares Von de Torres, Managing Director of
Emperador Distillers, the company that distributes the Carlo Rossi brand of red
and white wines in the Philippines.
The
market of wine drinkers has been growing and can be somehow attributed to the openness
of females to wine drinking because of its perceived health benefits. However,
the preference for sweet wine is dominant since they find dry wines bitter. To
satisfy this, the company brings to the market, from Carlo Rossi, the No.1
Imported Wine in the Philippines…Rossi Sweet Red.
To
suit the quality and authenticity of a red wine that fits the Filipino taste, Rossi
Sweet Red provides a well balanced palate, complemented by fresh fruit flavors
and a velvety soft-finish.
Crafted
from grapes grown in California’s sun drenched vineyards, Rossi Sweet Red is
soft and sweet, with layers of vanilla and flavors of bright cherry and wild
raspberry. It is guaranteed to burst with flavor and aroma with the right
alcohol content, so Rossi Sweet Red isn’t just grape juice packed in a wine bottle.
Furthermore,
Rossi Sweet Red innovates a creative means to drink wines: Have it on the
rocks. The ice complements the rich, deep red color and allows the drinker to
enjoy its sweet taste in the smoothest way possible. “This is a perfect fit for
a tropical country such as ours,” says de De Torres.
The
status and symbol that wine-drinking connote still remains but overall, the
most important thing is still satisfaction.
Discover
a different kind of sweetness from Rossi Sweet Red Wine, best enjoyed on the
rocks.
