The
11th
Filipino Franchising Show sets the backdrop to the spectacle of
Filipino talents slated on October 12-14 at the World Trade Center in
Pasay City.
Launched
by the Association of Filipino Franchisers Inc. (AFFI), the franchise
show is geared toward making “Galing ng Pinoy” as the focal point
of the exhibit.
The
event anticipates over 30, 000 visitors from 300 exhibitors to take
part in the featured products and services from various regions of
the country.
Franchising
investment opportunities in food, retail and services as well as
demonstrations, seminars, and training sessions also await the
participants.
For
more information on the exhibit contact:
AFFI
Center for Franchising:
Telefax:
(02) 654.0345
Line2:
(02) 861.9897
Mobile1:
09228149882
Mobile2:
09062456346
Mobile3:
09062456045
Bringing
to the fore AFFI’s commitment to Promote World-class Filipino
Entrepreneurs, the franchise show is expected to attract prospective
entrepreneurs who would partake to what is now dubbed as the
“sunshine industry”.
AFFI:
TRIUMPHS IN LEADERSHIP
The
Association of the Filipino Franchisers Inc. (AFFI) is the
Philippines’ prime trade organization committed to promoting
responsible micro small medium enterprise businesses through
franchising. It is consist of Filipino corporate presidents, CEOs,
and prominent businessmen who recognize the competitive potential of
the local franchising industry in the global market. Duly registered
with the Securities and Exchange Commission, the association serves
as a governing body that safeguards the interest of its members and
innovates ways to further its advocacies.
AFFI’s
conception began when entrepreneurs Bob Juan of Labandera Ko, Armando
Bartolome of GMB, Tony Cruz of Pancit Malabon, Jorge Wieneke of
Potato Corner, Teresa Laurel of Goto King, Pacita Juan of Figaro, and
Richie Cuna of Fiorgelato recognized the needs and potentials of the
local franchising sector. They decided to form a body that would
raise awareness and lend assistance to fellow businessmen. This
brainchild was set in motion in 1997 and became known as the First
Filipino Franchising Federation (F4).
Resources
were scant and the challenges were plenty; but driven by the desire
to realize their vision, the group slowly worked toward their goal.
The pioneers’ undertakings were not left unnoticed. Since the year
it was founded, the group has grown from seven to more than a hundred
members. And in the early 2000’s, F4 changed its name to
Association of Filipino Franchisers, Inc. (AFFI).
AFFI
has taken a big leap from its humble beginning. From only a handful
of individuals bonded by a common advocacy, AFFI is now a well
established institution that inspires the public to take part in the
franchising industry offering technical assistance like research and
development. It also educates aspiring entrepreneurs of the
intricacies of the franchising trade.
Its
unwavering commitment to its thrust guides the organization to
innovations that render significant marks in the industry. Embarking
on new territories, AFFI not only safeguards the public from
unscrupulous businesses, aids prospective entrepreneurs, and extends
support to those already in the business sector; it also anticipates
events that yield favorable effects on the local economy.
VISION
Establish
the Association of Filipino Franchisers Incorporated as the Leading
and Credible Franchising Association for Filipino Micro, Small and
Medium Enterprise (MSME's)
MISSION
Promote
Excellence and Growth in Responsible Franchising while serving the
interest of the members and stakeholders.
GOALS
The
core of AFFI’s existence is anchored on its three-pronged objective
of professionalizing, standardizing and optimizing the potential of
Filipino businesses in general and the local franchise industry, in
particular.
Professionalize
- To create a venue by which the advancement of members’ business interests and aspirations can be addressed.
- To establish a code of ethics that will guide and police every member’s franchising and business operations.
- To represent the interests if Filipino businesses, particularly in government fora.
Standardize
- To map out salient components of local franchising operations in various industries that would serve as blueprints/guides for would-be franchisers.
- To establish a quality seal guaranteeing professional franchising methods and operations.
Optimize
Filipino Potential
- To mobilize the promotion of Filipino products and services so as to achieve success for local business.
- To advance franchising education programs most relevant to Filipino culture.
Affi
Board of Directors 2012 – 2014
Armando
O. Bartolome, GMB Franchise Developers
President
2012-2014
Ricardo
Z. Cuna, CFE, Fiorgelato
Executive
Vice President
Teresa
D. Laurel, Goto King
Chairman
of the Board
Gilbert
C. Jim, Bubbatealicious
Corporate
Secretary
Estrellita
L. Montanido, Chicharrific
Treasurer
Teresita
Ngan Tian,Lot's A Pizza
Auditor
Paulo
M. Tibig, VCargo Worldwide
Director
for Education
Josie
C. See, Peanut World
Director
for Membership
Paul
Andrew Tan, Aquabest
Director
for Public Relations and Marketing
Erlinda
S. Bartolome, GMB Franchise Developers
Director
for International Trade Affairs
Kamela
C. Seen, Plato Wraps
Director
for Luzon Chapter
Voltaire
B. Magpayo, Sweet Corner
Director
for Mindanao Chapter
Victor
M. Fernando, Big Apple Express Spa
Director
for Government Affairs
The
Association
of the Filipino Franchisers Inc. (AFFI)
is the Philippines’ prime trade organization committed to promoting
responsible micro small medium enterprise businesses through
franchising. It is consist of Filipino corporate presidents, CEOs,
and prominent businessmen who recognize the competitive potential of
the local franchising industry in the global market. Duly registered
with the Securities and Exchange Commission, the association serves
as a governing body that safeguards the interest of its members and
innovates ways to further its advocacies.
