“If you can’t take the heat, stay out of the
kitchen” is indeed true for most food entrepreneurs.
In the competitive space of the culinary business, only the toughest survive. But
for Gerry Chua, a businessman with both a vision and a mission, the
heat in the kitchen even more fires up his passion to offer the best
dining experience.
Try visiting his restaurant Mr. Ube Rice and
Noodle House and you’ll find out for yourself why this food mecca
is already making noise among culinary connoisseurs.
Chinese cuisine constitutes majority of Mr. Ube Rice and Noodle
House’s menu, there are an array of food offerings that will surely
tickle your taste buds. Take your pick: noodle soup, rice toppings,
stir fry noodles, dimsum, and a lot more.
“We
take pride in the restaurant's specialty: our noodles. Our noodles
are made fresh every day. We use state-of-the-art Japanese technology
in making them,” said Chua. “Our ingredients are natural and they
have no preservatives. I am proud to say that the food we serve at
Mr. Ube Rice and Noodle House are MSG-free and they are non-grease.”
From
the very basic chicken noodle soup to wanton noodle, Mr. Ube Rice and
Noodle House also features a variety of international noodle soups.
Want to try Thai? Order Thai Tom Yam.
Hungry like a lion? The
Singaporean Laksa is for you.
Craving for Japanese? Sip some Japanese
Shoyu.
If Chinese is your choice, then Gokong Noodle should be on
your plate.
These and more will let you experience a gastronomic
adventure in this noodle house.
Since
Chua is also the visionary behind Eng Bee Tin Chinese Deli, some of
its varied product ranges can also be ordered at Mr. Ube Rice and
Noodle House. Its most famous ube hopia and all-time favorite tikoy
can be have when you visit any branch.
With
a rich history that can be traced from humble beginnings in Ongpin,
Eng Bee Tin has mastered the art of producing world-class Oriental
delicacies. Because Chua knows his way around business, he found a
way to reinvent a rather usual hopia by blending it with ube, the
most popular ice cream flavor at the time. The rest is history as Eng
Bee Tin’s ube hopia became a household name.
Eng
Bee Tin products are locally available in various supermarkets,
groceries, restaurants, office, and school canteens. The company is
also one of the biggest international exporters of hopia, delivering
to Asia, the Middle East, Europe and the USA.
Chua
also ensures that quality is key. The company uses automated hopia
manufacturing processes and implements a strict
hygienic standards of quality control by running the final product
through metal detectors, and packaging it in a hygienic pillow pack.
Though
a businessman, Chua knows his responsibility to the community where
his businesses operate from. In Ongpin where Eng Bee Tin is found,
the company donated to the local volunteer fire brigade as evidenced
by the purple fire engines that make their way through fire incidents
and situations in the vicinity. His other business, Cafe Mezzanine,
is also making an impact to the community as its revenues are
completely donated to Binondo Paco Fire Volunteer. Recognizing the
efforts and hard work fire volunteers put into their job, they
get a 20-percent discount when they dine at Cafe Mezzanine, located
at the heart of Chinatown. That is if their free coffee is not yet
enough.
“Our
commitment to our society should be never-ending,” said Chua.
“Mr.
Ube Rice and Noodle House aims to acquire five units of ambulance to
serve the indigents who can’t afford to pay for ambulance service
to hospitals.”
Chua’s entrepreneurial vision is deliciously complemented by his
life mission to touch lives. No wonder he is one accomplished man and
his businesses, successful without a doubt.
For
more on Eng Bee Tin, visit http://www.engbeetin.com.
MR.
UBE RICE & NOODLE HOUSE BRANCHES:
707
ONGPIN ST. BINONDO MANILA
TEL
288-8888 LOC. 131
284
E.RODRIGUEZ SR. AVE. QUEZON CITY
TEL
722-4505
GROUND
FLOOR GU-16 LUCKY GOLD PLAZA
ORTIGAS
EXT. PASIG
TEL.
791-7389
ENG
BEE TIN CHINESE DELI BRANCHES
628
ONGPIN ST. BINONDO MANILA
288-8888
; 241-9999
650
ONGPIN COR. E.T. YUCHENGCO ST BINONDO MANILA
288-8888
; 232-1223 LOC. 219
518
QUINTIN PAREDES ST. BINODO MANILA
TEL
522-2289
ONGPIN
COMMERCIAL CENTER
ONGPIN
COR. G.PUYAT ST. STA.CRUZ MANILA
735-4658
UNIT
G-84 ODEON TERMINAL MALL
C.M.
RECTO COR. RIZAL AVE. MANILA
TEL.
735-0755
GL
8 WELCOME PLAZA
TAFT
AVE. PASAY CITY
TEL
8836-2670
LEVEL-2
WALTER MART CENTER
CHINO
RECES COR A. ARNAIZ MAKATI
TEL
843-7256
G-41
VICTORY CENTRAL MALL
MONUMENTO
CALOOCAN CITY
TEL
332-1579
B-16
LG VICTORY PARK & SHOP MALL
ANTIPOLO
RIZAL
TEL
661-7615
GROUND
FLOOR CASH & CARRY MALL
SOUTH
SUPER HI-WAY MAKATI
TEL
401-6229
LEVEL
1 PADREA FAURA WING ROBINSON'S PLACE
ERMITA
MANILA TEL 401-3063
CAFE
MEZZANINE BRANCH
MEZZANINE
FLOOR - 650 ONGPIN COR E.T. YUCHENGCO
BINONDO
MANILA
TEL
288-8888 ; 241-9999 LOC 230
