“It’s More Fun with Philip” and “Philip Lifestyle Guy” were known as Philip Abadicio's lifestyle talk show magazine for years. As a PR practitioner, he established RPA & Communicate where he mastered the ropes of the lifestyle industry. Abadicio, meant to be a lifestyler.
Lifestyle is simply a life lived in style. There are many
styles, choices and preferences. Philip Abadicio wants to make sure that we all
have fun while living our different lifestyles in his latest TV show,
“Fun with
Philip,” on GMA News TV every Saturday and Sunday from 3:00 to 3:30 p.m.
starting on June 14, 2014.
He was meant to be a lifestyler indeed. After finishing college in
U.P. Diliman, Philip and his pals setup Wild Life, a clothing store catering to
cool high school and college kids. They used the heartthrobs and sweethearts of
the top schools and this marketing strategy gave them sales beyond their
expectations. The lifestyle editor of the Manila Times took notice of Wild Life
and invited Philip to be a contributor.
The initial half page that he had to fill up would
eventually be extended into 2 pages with various lifestyle news—food, fashion,
parties, beautiful people, travel. The job opened doors and several lifestyle
experiences for Philip.
“My network expanded and I realized I really loved
lifestyle news and coverage,” he shares.
Philip also interacted closely with the PR’s and publicity
industry. He learned how PR is done effectively and opened RPA &
Communicate, a PR agency specializing in lifestyle and society clients. “In the
90s and 2000’s lifestyle was mostly for the affluent, done in English and
always featuring high-end products and services,” he relates. Things have
changed since then.
In the age of reality TV, lifestyle is no longer just for
the rich and those who can afford it. “I’ve always maintained that lifestyle
should not just be aspirational but more importantly, it should inspire people
to live their lives in style, no matter what circumstance you are in,” he
explains.
After 2 seasons each of “It’s More Fun with Philip” and
“Philip Lifestyle Guy,” the objective of making sure lifestyle is understood
and appreciated by a wider audience has been started. In the latest offering,
“Fun with Philip,” the agenda to help and entertain is pushed even further.
Chosen letter senders will experience the food, beauty treatments, fitness
regimen, etc. that are featured on the show. More than this, contests both
on-air and online via www.philipabadicio.com
will give viewers more chances of enjoying the lifestyle features on the show.
“Fun with Philip” is a show made for lifestylers. As they
say on the show, “mga Kapusong Lifestylers, we will give you the surprises for
you to win the prizes!” A segment called Kwentuhang Kumot, where Philip
interviews a celebrity under the sheets as he or she reveals untold secrets,
will be there. Philip will also bring the occasional American tourist, Jeffrey
Whitney, around the Philippines so he will be obliged to speak Filipino and try
the various food, culture and lifestyles.
Philip will be joined by his FunKicks, the sidekicks who
will help provide more fun. They are Lucky Mercado as the arrogant, macho man
in “Lucky Strikes”, Madam Venus roaming the streets of Metro Manila and letting
people try various lifestyle elements as she suddenly reads their fortunes in
“Larangan ng Kapalaran”, Bryan Santos is a real fitness coach and will be the
conscience of the show after too much eating as the “Exercise Expert”, and
Hilda Ehrenberg will be the ditzy
female model “Bru-Hilda”.
“The show will be a lot of fun while you learn something new
and you can apply it in your lives plus, you just might win prizes too,” Philip
says. “Fun with Philip” will not have a formula, so expect the unexpected.
GMA Network VP for Program Management Joey Abacan and The Lifestylers Media Philip Abadicio contract signing for the TV program "Fun with Philip" airing on GMA News TV every Saturday and Sunday from 3:00 to 3:30 p.m. starting on June 14, 2014
