June 13, 2014

Singapore Airlines celebrates Independence Day at NAIA 1

Singapore Airlines, the world's most awarded airline, once again celebrated the Philippine Independence Day at Ninoy Aquino International Airport yesterday June 12, 2014 by bringing the festivities to departing passengers at the check-in counter for SQ917.



Passengers and airport staff were treated to traditional Filipino song and dance performaces while giveaways were distributed.



Last Christmas SIA surprised passengers in Manila with special Christmas gifts from Santa Clause About fifty (50) of SIA’s airport crew and staff presented songs and dance performances that passengers really enjoyed. 

According to Ms Rita Dy, SIA Manager for Marketing Communications & Services, this adds more color to the festivities, namely Philippine Independence Day, Valentines' Day, Christmas season, and other national holidays we celebrate.

Known as premium service in the sky, Singapore Airlines' Independence Day celebration showcased the airline's commitment to creating new ways to delight and warm the hearts of its passengers.

June 11, 2014

Children of Multiple Intelligence

We are all familiar with the “intelligence quotient,” or “IQ,” the way that intelligence is measured on Gardner's test.

There are seven main areas in which all people have special skills, Howard Gardner calls them intelligences. 

Current research indicates that the only limit to one's intelligence is what the individual believes is possible and how his or her behaviors either foster or limit his or her intelligence.

The traditional theory of intelligence has helped create a mindset or paradigm as to what "smart" or "intelligent" is, who has potential or ability to be smart, and how we can or cannot become smart. This has clearly influenced current educational practices. It is still common educational practice to use the score from standardized intelligence tests to qualify children for various special programs. It is assumed these tests measure intelligence accurately and meaningfully.

Current research on the brain, learning and human intelligence from a variety of disciplines, including medicine, cognitive sciences, and education has provided information with profound implications to education. 


When speaking of “intelligence,” most people only think of academic aptitude, such as readiness towards schoolwork or getting high grades. Thus, parents say their child is “smart” when he or she lands the top of their class. But with the advent of ‘multiple intelligence’ – the simplistic definition of intelligence no longer holds. 

Now more people are realizing that true intelligence covers a broader spectrum of an individual’s capabilities.

A new context of ‘smart’

The concept of Multiple Intelligence was first introduced by Dr. Howard Gardner, an educational psychologist at Harvard University who explored the topic in his book Frames Of Mind. Dia Kagaoan, psychologist, licensed teacher, entrepreneur and SPED educator, trained under Dr. Gardner himself when the latter came to the Philippines in 1985. Dia explains that according to Gardner’s theory, there are multiple ways that a child can be smart, and to date has listed nine categories of intelligence. “From the standpoint of early childhood development, the most relevant types on this list can be narrowed down to three: Brain Smart, People Smart, Body Smart,” she says.

Dia says a child has the capacity to achieve holistic development if provided with suitable instruction, encouragement, and nutrition.

Not settling for one

Margaret Maraña 
From an early age, Margaret Maraña has exhibited a predisposition towards advanced development. She mastered the concept of numbers up to the thousands at the tender age of 3. In less than ten days, she was able to memorize the multiplication table at the rate of one table a day. She loved poetry and story books. By age 5, she could easily point out places like Pretoria or the tiny Pacific and Atlantic islands on the world map. She was also a competent dancer who responded well to choreography. Today, aged 6, she handles academic material two levels advanced.
But it turns out Margaret had another strength which will actually lead to further developing her other smarts. Early on, her mother Lila noticed that her daughter had the ability to hold people enthralled.

“She actually developed conversational speech late. What I didn’t get was how she was able to make friends so easily without saying a single word.” Everywhere they went, Margaret would always come away with two to four new friends. Once, at the beach, Lila was shocked to discover upon returning to their cottage after a brief errand, that everyone in the vicinity already knew Margaret by name. “I saw her playing in the sand with kids I hadn’t met. Some people were assisting her and buying a cone of ice cream for her. I don’t know how she does it.”


Lila observed that as Margaret became more sociable, she participated more actively in her dance classes showing more confidence with the way she moves. It was also mentioned to her that Margaret had become more participative in class. As a mother, Lila came to realize that developing one smart can help enhance other smarts and with this, she continuously makes an extra effort to further support her child’s growth.

As a motivated mom, Lila shares that she truly invests a lot in Margaret’s overall development – she gives her only the best. She enrolled her child in the one of the best schools in the metro and even got her child involved in different extra curricular activities during the weekends. “When I saw that Margaret showed interest in dancing, I enrolled her to one of the top dance class studio recommended by my mommy-friends.” 

To add, Lila admits that when it comes to purchasing products for her child, she is the type to always go for the superior quality products especially if recommended by credible personalities that she looks up to.

“I make decisions thinking that I have to make sure that my child becomes her best. And the way I see it, the more I invest in superior quality things, the more returns both my and my child get.”

A valuable player

Dia’s first son, Jiad Arroyo, showed a predisposition towards physical activities early on. “He was always running outdoors and moving around. At 5 or 6, he was already insisting on playing basketball with the adults.” Once when he was 4, Jiad jumped into the deep end of the pool and failed to surface that his aunt had to pull him out. “While most kids would be upset and crying, Jiad’s response was: ‘Why did you pull me out? I was already swimming my way up!’” 

To provide an outlet for this unlimited energy, Jiad’s parents bought him a bicycle. While other kids his age drove precariously on trainers, Jiad had his uncles remove the training wheels and rode his bike with such gusto that his mom had to cut socks into tubes to make him elbow and knee pads to protect him from the rough and tumble. As he got older Jiad qualified on a baseball team based in Alabang. Later he also tried Taekwondo, and won gold medals for his efforts. Eventually, Jiad got a scholarship as a basketball athlete.

With an athletic scholarship, Dia told her son that as she supports him in his journey as an athlete, he should not forget that he is a student first before an athlete thus he should put as much effort in his academics as he is honing his skills in different sports. “Jiad used the discipline he learned in sports to perform better academically.”

“His friendliness and easy going attitude got him a lot of influential friends. His coaches and sponsors were always opening new opportunities for him because they liked him. As a supportive mom, I would always remind him that opportunities and blessings will keep on coming as long as he values them and as long as he is consistently good in school as he is good inside and outside the court.”

Harness the power of multiple intelligence

According to the theory of Multiple Intelligence, genetics, culture, and how the child is raised influence intelligence. Dia says,


“Good nutrition is vital to the holistic development of the child.” 

Lila couldn’t agree more. “I don’t believe a person’s success is dependent on good grades. That’s just one part of it. All the other intelligences – like the way they respond to people or using their bodies to communicate competence are all equally important.” One of her commitments is making sure that her daughter limits junk food intake, eats more fruit, greens and protein, and drinks the right milk. “Our pediatrician only recommended Progress Preschool Gold. At first I had thought that all milk formulas were the same – I was wrong.”

The new Progress Preschool Gold now comes with its best ever Gold Biofactors System (vs previous formulations) that comprises higher DHA, Lutein and choline- to help build a child’s multiple intelligence. For Dia, whose kids, including Jiad, were also raised on Wyeth milk products, educating parents on the role good nutrition has in making a child ready for multiple intelligence is very important.

“We should train up a child in the way he should go,” Dia says. “And if you are a smart mom, you should know that with a competitive environment, it is best to support a child’s multiple intelligence because if your child excels in all smarts, then he will always be steps ahead from the rest.”

About Wyeth Nutrition
Wyeth Nutrition, formerly Pfizer Nutrition, is part of Nestlé S.A. Wyeth Nutrition develops premium-quality nutritional products scientifically-designed to meet the needs of infants and young children, as well as pregnant and lactating mothers. As pioneers in infant nutritional science, our mission is to provide the best nutritional support for future healthy outcomes. For nearly a century, Wyeth Nutrition has leveraged clinical rigor, scientific research, world class manufacturing and product safety standards to drive scientifically-sound solutions that offer parents confidence, help nourish children and support their healthy futures.

Working Mom magazine and Barbie magazines present their back-to-school issues for the whole family

Working Mom magazine and Barbie magazine prove that this is a month to welcome new experiences with open arms as both titles present their back-to-school issues this June 2014.


In this latest issue of Working Mom magazine,  Maricel and Anthony Pangilinan share the secrets to a happy marriage, successful kids, and getting through a chaotic day—the perfect story to kick off a hassle-free school year for the family. 

Working Mom’s back-to-school special goes into baon that can be made in minutes, bags that are good for the kids’ backs, cute rain-proof shoes, and out-of-the-box lunch buddies.

This issue also dishes out tips on beating morning madness to acing those tough subjects. 

The magazine also celebrates Father’s Day with a feature on hot celebrity dads like Richard Gomez and Aga Muhlach, plus awesome gifts that are sure to make the daddies out there very happy. 

In the latest back-to-school special of Barbie magazine, kids can read up on how to head back to school the fun way after the summer holidays, presenting fashionable bags and accessories to gear all the little girls up for the classes to come. 

Barbie magazine also knows how there is nothing more fun than getting back together with friends after a long break—so it’s best to make the most of that. Join the cheerleading squad and design uniforms in one section to kick start the kids’ creative juices. Plus, don’t miss the movie section all about the Barbie film, Princess Charm School.

This month’s issue also tells a story entitled “Rhapsody in Buttercream,” an episode of “Barbie Life in the Dreamhouse,” where Barbie is found baking cupcakes to win a bet with Teresa to prove she’s not a klutz in the kitchen. Read up on how the story will play out this June.

Grab a copy of Working Mom magazine and Barbie magazine. Both presented by ABS-CBN Publishing, Inc. Working Mom and Barbie are available at leading bookstores and magazine stands nationwide. 

Balls Channel to broadcast 2014 FIFA World CupTN live from Brazil




As the official broadcaster of the 2014 FIFA World CupTM that is set to take place in Brazil, Balls Channel will be bringing the Filipino audience straight into the stadiums through the small screen as it airs all 64 matches live beginning Friday (June 13).

Football fans will catch the action as it happens from the Opening Match of the tournament until its Final Match, as the channel lets beautiful game take center stage once more.

The top 32 football nations shall compete in this month-long tournament after having advanced through qualification competitions that started in June 2011. Balls Channel is set to broadcast no less than the world's best football players in the pursuit of what is considered the highest honor in the world’s most popular sport—the FIFA World CupTM Trophy.

The opening ceremony will be aired on Friday (June 13) at 2:15am, prior to the Opening Match between the host nation Brazil and Croatia at 4:00am.

Apart from all this, Balls Channel is bringing football fans “Touchline,” a daily news show solely dedicated to the FIFA World CupTM—including match results, analyses, and fan reaction in 30 action-packed minutes. “Touchline” will start on the same day that the 2014 FIFA World CupTM kicks off, on Friday (June 13) at 6:00pm.

Stay tuned for the 2014 FIFA World CupTM matches as Balls Channel airs them live along with “Touchline,” the perfect companion for any football fan. For updates and schedules, visit Balls Channel’s official Facebook site (www.facebook.com/BallsChannel) or follow Balls Channel on Twitter (@BallsChannel).

June 10, 2014

NBA 3X Philippines 2014 presented by Sprite returns to Manila

2014 NBA All-Star DeMar DeRozan of the Toronto Raptors will headline this year’s event and be on hand to help run clinics and interact with fans.

NBA 3X Philippines 2014 presented by Sprite returns to Manila at the SM Mall of Asia Music Hall from July 4 – 6, the National Basketball Association (NBA) and Sprite announced today. 

Now in its fourth year, the event combines exciting 3x3 on-court competition with free authentic NBA entertainment and experiences for fans of all ages.

Join the fun with NBA 3X Philippines 2014 to celebrate basketball and NBA culture with free fan activities including a slam dunk contest, basketball clinics, 3-point shootouts, skills challenges, autograph sessions, and more.

To keep fans entertained, there will also be performances by an NBA dance team, an NBA mascot, live bands and DJs, as well as NBA merchandise giveaways. 

DeRozan guided the Raptors to a 48-win season—the team’s most successful regular season campaign ever—and helped steer them back into the Playoffs for the first time since the 2007-08 NBA Season. DeRozan led the team in scoring (23.9 ppg) and minutes played (40.3 min) during their postseason run.

“I’m excited for my first visit to the Philippines to experience the country’s unique culture and to be a part of NBA 3X,” said DeRozan. “Filipinos are world-renowned for their passion for the NBA and I can’t wait for this exciting showcase of their basketball skills.” 

The competitive 3x3 tournament features divisions for boys under-18, under-16, and under-13, and for girls under-18 and under-16. The event will also include open categories for both men and women along with an invitation only Celebrity Division featuring popular local TV and music personalities. Registration for NBA 3X Philippines 2014 presented by Sprite begins June 6, on a first-come first-serve basis, and runs till June 27 or until all slots are full. NBA 3X Philippines 2013 saw record levels of demand with more than 170 teams on the waitlist vying to get a spot into the tournament. As a result, the Philippine International Convention Center will once again be utilized as a secondary venue to accommodate the teams. 

“NBA fans in the Philippines have been treated to a historic year of activities with the staging of the first-ever NBA preseason game in Southeast Asia in Manila, followed by the opening of NBA Cafe Manila—a first-of-its-kind NBA destination,” said Carlo Singson, Philippines Country Manager, NBA Asia. “With the return of NBA 3X Philippines presented by Sprite, we continue our goal of providing our loyal supporters with authentic ways to engage with the NBA, be it through events, television programming, NBA.com or social media.”

Leading the Coca-Cola Company’s brand association with the NBA is Sprite, the world's leading lemon-lime sparkling beverage and the Philippines' no. 1 flavored soft drink. Sprite has been the Official Soft Drink of the NBA in the U.S. since 1994.

“In a country where both Sprite and street basketball are tremendously popular, we are glad to be able to support programs that encourage people to play basketball, stay physically active, improve strength and endurance, achieve energy balance, and drink Sprite,” said Teejae Sonza, Marketing Manager for Sparkling of Coca-Cola Philippines. “Sprite has been the presenting partner for NBA 3X Philippines since its launch in 2011 and we look forward to another great event for the entire family to enjoy.”

Along with presenting partner Sprite, official partners of NBA 3X Philippines 2014 include adidas, Smart Communications and PLDT, KFC and Phoenix Petroleum, with Acer and Spalding serving as supporting partners. Official NBA broadcasters are ABS-CBN Sports + Action and Basketball TV.

All participants of the NBA 3X Philippines 2014 presented by Sprite will receive a jersey and NBA sling bag. There will also be prizes for the winner of each division. Registration fees for the age divisions run at Php1,000 per team, and for open divisions at Php1,600 pesos per team.

For more information on NBA 3X Philippines 2014 presented by Sprite and to register for the 3x3 tournament, log on to www.nba3x.com/philippines.

Fans can also get updates on the event by following the NBA on Twitter at www.twitter.com/nba_philippines and through Facebook at www.facebook.com/nba3xasia and www.facebook.com/philsnba.

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