August 20, 2015

Sweet Dreams with Elica

A mother's love for her child is like nothing else in the world.Taking care of your child is always the priority to help keep them healthy and happy.

When a child can’t sleep at night, it’s usually because of the monsters under the bed. And that keeps mommies awake too. That’s why they do everything in their power to drive away the scares so that kids can have a good night’s rest. But there’s one monster that is difficult to put to sleep: the monster that attacks the skin, eczema.

Since many people with eczema also have allergies, the doctor may perform allergy tests to determine possible irritants or triggers. Children with eczema are especially likely to be tested for allergies. The goal of treatment for eczema is to relieve and prevent itching, which can lead to infection. 

Eczema is characterized by red, dry, itchy rashes on the skin. It is more common in children than in adults. It can also have a huge negative impact on a kid’s life, like sleep deprivation.

Such is the case for celebrity mom Cheska Garcia-Kramer and her daughter Scarlett. According to Cheska, Scarlett used to cry at night because of her itchy rashes. But after their doctor recommended mometasone furoate or Elica, a topical steroid from Bayer Philippines, both mom and child saw results within 24 hours. The peaceful rests returned and since then, both mother and daughter have had sweet dreams. 
Cheska Garcia-Kramer and her daughter Scarlett

Cheska shared her daughter’s itch story in the “Sweet Dreams with Mometasone furoate (Elica)” launch on August 19, 2015 at Ascott, Bonifacio Global City, where both she and Scarlett were revealed as the newest celebrity endorsers for Elica. “Scar couldn’t sleep talaga when she gets eczema flare-ups kasi it’s so itchy and she keeps on scratching,” Cheska said. During the event, the causes of Eczema and how it could negatively impact children were discussed.


Eczema flare-ups can be triggered by several factors, including dust mites, family pets, heat or harsh soaps. “These triggers should be controlled in order to avoid the symptoms of eczema,” Dr. Lyra Yamat iterated. 

Flare-ups may require more than just moisturizers and in such instances, a fast and powerful treatment is needed. Elica, a topical steroid, is considered to be the first line of defense for eczema. It can help relieve eczema symptoms with visible results in 24 hours, and needs only to be applied once daily, unlike most topical steroids that are applied twice a day. Moreover, clinical studies have demonstrated Elica’s efficacy and safety profile. Elica has also been recommended and prescribed by doctors for many years.

“Eczema should be treated immediately, because it can affect a child’s self-esteem, social activities and of course, sleep,” Dr. Yamat further explained. 

When Eczema strikes, use the effective treatment of Elica and see results in 24 hours, so that both kids and moms can sleep tight. 

“Our pediatrician recommended Elica and it really helped relieve Scarlett of the itch, redness and swelling because of her eczema,” Cheska said. 


Elica comes in cream and ointment formats, available over-the-counter without doctor’s presciption. For more information on Elica, go to www.treateczema.ph or visit www.facebook.com/ElicaPH.

August 19, 2015

Mommies enjoy the wonderful world of scrapbooking by FUJIFILM and Wonder Photo Shop-Tokyo

Mommies enjoyed bringing back the love and fun of scrapbooking, as FUJIFILM Philippines Inc. and Wonder Photo Shop-Tokyo in Ayala-U.P. Town Center  hosted a Wednesday afternoon (August 19, 2015) of creativity and pure fun for mommies and friends.

Creating keepsakes, memories, collecting anything you don't want to lose, most especially photos, postcards and even recipes - that's Scrapbooking. 

Scrapbooking will never get old. It’s fun, creative, and brimming with nostalgic memories. Even if it has become less of an activity these days, many still consider it as their favorite hobby or past time. After all, experts say that it has plenty of health benefits like improving your well-being and mental functions.

Studies have shown that scrapbooking is a good stress-buster, serving as a quiet distraction from the cares of the world. It can help you get that sense of accomplishment and boost your confidence especially when you are able to finish a project. It improves concentration and focus as well. Most important, it brings back happy memories, creating that special bond with your loved ones.
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With that in mind, FUJIFILM Philippines Inc. and Wonder Photo Shop-Tokyo bring back the love and joy of scrapbooking. There are a lot of ways to make scrapbook pages. 



The Wonder Photo Shop-Tokyo, the first FUJIFILM’s concept Store in South East Asia, is a one-stop boutique and learning center that offers an array of printing services and products that include Instax Share, a portable printing device, and the Instax camera.


Scrapbooking becomes easier as the shop has lots of photo accessories like washi tape, fancy photo albums, photo frames and stickers. Plus, the Wonder Photo Shop-Tokyo boasts a friendly and cool design so that families and friends can have fun creating their scrapbooks.

Instax Share

Instax Share is one of the most innovative and handy printing solution to Instax cameras and mobile devices. Simply download the app, FUJIFILM Instax Share; send your photos through the app, and print as much as you can, anytime, anywhere. Available are a variety of templates for the printed photos: real time, limited edition, SNS (for Facebook and Instagram), square, seasonal and standard. 
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When you select real time template and take a photo, the date, place, weather, temperature, and humidity are indicated in the frame. Since you cannot make a copy with this template, the photo will be the one and only in the world.

With limited edition, each print is numbered so it looks like a limited item. A memory shared with people you cherish will be even more precious.

The SNS template is for printing images uploaded to social networking sites. The photo is printed together with the number of likes it got.

The square template fits the photo into a square so that there will be space for writing your thoughts, mood, and messages. 

Seasonal templates allow you to design the printed photo in different designs to fit a special occasion: birthday, christening, Christmas, Mother’s Day, Father’s Day, etc. 

If you like things simple, the standard template is just as good.

The Intax Share also has filter options with your choice of black and white or sepia. Using FUJIFILM digital cameras, you can easily send photos to Instax Share and directly print your photos.


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Instax Camera

This instant camera is cuteness overload packed with basic photography settings you can play around with. The entry level Instax Mini 8, for instance, automatically determines the best brightness for taking a picture, and informs you of the suitable setting by lighting the corresponding lamp. While setting the brightness adjustment dial to the high-key mode mark allows you to take pictures with a softer impression.

Fun day 

During the event, mommies and friends were treated to a demonstration of how photos from Instax cameras don’t immediately fade even if they’ve been submerged in water for a certain amount of time. They were also encouraged to take photos using Instax cameras as well as download and print the photos from their mobile devices using the Instax Share. 

They then proceeded to create their most beautiful scrapbook from their printed photos and the accessories made available to them at the Wonder Photo Shop.
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The most creative and thoughtful scrapbook got to take home a prize from FUJIFILM Instax.

Launched last June, the Wonder Photo Shop-Tokyo in Ayala-U.P. Town Center has services available include a “selfie studio,” where customers can take delight in taking and printing complex photos; printing services with high-quality professional paper, photobook service, and WPS (Wonder Print Station) kiosk printer, which provides a variety of quick photo printing. Customers can print on different materials like glass, cork board, sintra board, wood board and canvass.

PH to host major travel trade shows and conferences in September

PH to host major travel trade shows and conferences in September
The Philippines is set to host the country’s biggest and most important travel trade event next month – the Philippine Travel Exchange (PHITEX). Organized by the Tourism Promotions Board (TPB) in line with its Visit the Philippines Year (VPY) 2015 campaign, this year’s PHITEX will include a 2-day, power-packed conference on general tourism and MICE marketing. It is expected to bring together the different stakeholders in the tourism industry and endorse the country as an ideal destination for various international and high-level business and economic meetings.

“The tourism industry has made so much growth this year with the number of international tourist arrivals increasing by 8.15% since the start of the VPY20125 campaign last January. This is also complimented by the boost in the local tourism scene. With this, it only proves that with enough support from the government and cooperation from the different stakeholders, the tourism industry can grow and compete in the international travel market,” shares TPB Chief Operating Officer Domingo Ramon Enerio III.
TPB Chief Operating Officer Domingo Ramon Enerio III

Kick-starting the events is MICECON, the country’s largest assembly of local stakeholders in Meetings, Incentive travel, Conventions, and Events/Exhibitions (MICE) industry, including hotel and resort owners, tour operators and decision-makers in the hospitality sector. Taking place on September 1-2 at the Manila Marriott Hotel, the two-day conference will showcase new developments, establishments and products in the country as well as advance its capabilities in targeting and handling the MICE market.

MICECON will be followed by the 14th PHITEX, which will be held on September 3 at the same venue. An annual leading marketing congress in the country, the PHITEX aims to strengthen the country’s brand image and encourage the participants to promote affordable and competitive tourism packages. International buyers from Asia, the US, Europe, and other parts of the world will be attending to meet and network with local sellers. Delegates will likewise be composed of MICE industry leaders will discuss global trends in travel, tourism and marketing innovations. 

Highlighting PHITEX 2015 are the TRAVEX sessions, which are exclusive business-to-business appointment meetings between Philippine sellers and foreign buyers. These sessions will not only showcase the country’s most competitive MICE and leisure products and services but will also provide foreign buyers the opportunity to experience the fun and exciting post tours to main Philippine attractions and destinations.

Culminating this week-long event is the 26th Philippine Travel Mart (PTM) on September 4-6 to be held at SMX Convention Center. Organized by the Philippine Tour Operators Association (PHILTOA), PTM is considered to be one of the major travel trade exhibitions in the promotion and marketing of domestic and inbound tourism. The event will attract buyers from all over the world as it presents the best and most affordable tour packages in the country.

“With the upcoming PHITEX, MICECON and PTM, we will once again prove that the Philippines is truly an important destination for international tourists, as well as sustain the success and growth of the tourism industry beyond VPY 2015,” adds Enerio.

#ChampionPh : Robi Domingo hosts “Tapatan” with Queen of Philippine Cinema Miss Susan Roces

Champion event  host celebrity Robi Domingo asked the media and guests "What exactly does “tapat” mean? "

This was the question posted by Champion Detergent in a “Tapatan with Ms. Susan Roces” held last August 18, 2015 at the EDSA Shangri-La Hotel.

People said it means "Loyal", "Sincere" or "Honest", one answered "Committment". Although people define it differently, what holds true across these definitions is that the intent always remains pure and honest – and this transcends both individuals and generations.

Just as “tapat” has been relevant before, it remains relevant even today and especially among today’s youth. And it is this value of katapatan that is shared strongly between Champion Detergent and its long-time brand endorser, Ms. Susan Roces.
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The icon, veteran actress, the undisputed Queen of Philippine Cinema, Ms. Susan Roces, who was the perfect speaker for the event, talked about her own views on “katapatan” and how important it is in today’s modern world, especially with the younger generation.

And there was no better person to talk about this topic than veteran actress Ms. Susan Roces known for always delivering top rate performances and setting the standard upon which young actresses today are measured. 


Her new Champion TV commercial, which was also launched on the same day, asked the question, “Ang katapatan, mahalaga pa rin ba sa kabataan?” By the end of the 30-seconder, we are assured that “katapatan” remains a core value in the Filipino youth. The younger generation still finds it important to be true to one’s self, fight every battle fair and square, and do the best in every job even when nobody’s looking.

We are also assured that “katapatan” remains “uso” and relevant despite the influences of the modern age. In fact, manifestations of “tapat” manage to resurface time and again among millenials -- in their conversations and in social media. Reaffirming Champion’s belief that “tapat” truly is enduring across generations.



With the tagline, “Tapat po sa inyo,” Champion Detergent hopes to inspire every Filipino to perform every task with honesty and integrity. In the same way that the brand is constantly motivated by its belief in doing the right thing, thereby enabling Filipinas to have cleaner homes and better lives via products with uncompromised quality that they deserve.

Indeed, a Tapatan with the generous and inspirational Susan Roces was a tremendous event that truly upheld Champion Detergent’s principles, further proving what we Filipinos already know about the brand – “Tapat po sa inyo.”

For more information visit the Champion Detergent website at http://championclean.com.ph






Product details of Kata i4 32GB (Black)



Making Life Easy with Kata.

Product details of Kata i4 32GB (Black)Experience optimum performance with infinite possibilities with the Kata i4 smartphone--an amazingly slim mobile that you can slip right into your pocket or office bag. Crafted with an unbeatable combination of a super slim, premium gadget with a solid but light weight built, the Kata i4 suits your stylish lifestyle. 

You should not settle for less. Instead, find a companion that can keep up with your fast-changing lifestyle. With that, you need a phone that tops your list in terms of durability, functionality, and style. 


5.0-inch Super HD Display


Enjoy great viewing experience with its 5-inch IPS HD Display which lets you browse the Internet and play games in bright colors and super clear graphics.


1.7GHz Octa Core Processor


Experience ultra-speed data processing with its MTK 6592 Octa Core 1.7GHz which lets you enjoy multiple apps simultaneously.


2GB RAM + 32GB Storage
Take advantage of its massive space with its 32GB internal storage and stock up your enormous amount of files and applications.


16MP + 8MP Camera


Capture precious moments with 16MP rear and 8MP front camera that assures perfect photos and high-quality videos.

Find out what premium really feels like with its ultra slim design and 5” display that is sure to keep you staring at it with your eyes. It also offers you the best quality surface when you're playing games, surfing the net or watching videos. 


1.7GHz Octacore Processor

Powered with the latest and powerful 1.7GHz Octacore chipset, enjoy its outstandingly fast and smooth user experience along with its improved functionality. The Kata i4 provides seamless performance that takes lags and shut downs out of its vocabulary. 

16MP Rear Camera. 8MP Front Camera
Enrich your camera experience and look back at your most cherished photos and videos taken with its 8MP front camera and 16MP back camera. You can capture stunning stills and take them anywhere with you. 

2GB Internal Storage

Keep any of your files, photos and videos with its dependable 2GB internal memory. You can even extend your favorites because of its expandable microSD up to 32GB.

To safeguard your smartphone from bumps and scratches, browse through the Mobiles & Tablets Section and pick a leather case for your i4. Investing on such accessories can significantly lengthen your phone's durability. You can also pair your Kata i4 with a power bank of your choice to let you stay connected all day long.


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