Essilor and GMA Kapuso Foundation provide 500 prescription glasses

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In its commitment to provide better visual health for all, Essilor, the world leader for ophthalmic optics, reached out to Filipinos in need of vision correction at the annual Kapuso 20-20 Eye Project. 

Together with GMA Kapuso Foundation, Essilor provided 500 pairs of prescription glasses to underprivileged Filipinos at the GMA Kapuso Foundation booth. Apart from eye glasses, Essilor also gave free vision screening and eye check up. 

“Many Filipinos suffer from poor vision and it is our company’s commitment to help address this problem globally,” said Dr. Emelita Roleda, General Manager of Essilor Philippines. “That’s why we are very pleased to be part of outreach programs like this where we can help Filipinos see better, raise awareness on the importance of having healthy vision and emphasize the urgency of having your vision corrected.”

The event, which was held at the GMA Kapuso headquarters, was done in celebration of Sight Saving month. The outreach project was also supported by volunteer doctors from integrated phil assoc of optometrists (IPAO).

This project is a yearly partnership with GMA Kapuso Foundation. Last year, Essilor Vision Foundation, GMA Kapuso Foundation and Integrated Philippines Association of Optometrists (IPAO) provided free refraction and eyeglasses to 692 individuals (312 in Manila, 209 in Cebu, 181 in Davao) through the Kapuso 20/20 project. 

This outreach is part of the Essilor Group’s global strategy to address a global issue – the prevalence of uncorrected poor vision around the world and the need for governments and corporations to play a role in providing access to vision correction, particularly in emerging markets. 

“This is just one of the many projects lined up for this year that is geared towards better vision across the country,” Dr. Roleda added.

Sony Pictures Television (SPT) Networks launched global environmental responsibility campaign called "Picture This"

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Campaign Launched in 177 Countries

Sony Pictures Television Networks launched a worldwide campaign across their channels in 177 countries, engaging viewers in environmental issues, it was announced today by Andy Kaplan, president, worldwide networks for Sony Pictures Television (SPT). The effort, titled Picture This, will utilize the channels’ storytelling expertise to engage viewers around environmental issues important to each market. Picture This will then combine these local efforts into a worldwide voice to bring awareness to everyday efforts that can help protect our natural resources. 

“With the reach of our global networks and the passion of our storytelling, our networks will both engage the community and energize people to action by picturing a better environment,” said Kaplan. “Collectively we can make noise heard around the world on behalf of issues that are central to everyone’s well-being and do it in an entertaining way.”

In Asia, SPT Networks, which includes leading channels Animax, AXN, Gem, ONE and Sony Channel will present a three minute on air spot encouraging viewers to reduce the use of plastic bags in their daily lives. To communicate the message, SPT Networks enlisted the support of “El Gamma Penumbra”, the mesmerizing shadow play group who won the first season of Asia’s Got Talent on AXN earlier this year. 

“The over-use of plastic bags in territories across Asia is a growing concern given the negative impact it has on our land, waterways, marine life and oceans. Through our Picture This campaign, we want to remind viewers to think twice before using, and then quickly discarding, their plastic bags. Partnering with El Gamma Penumbra, who is known for their compelling environmental performances, was a natural choice and their inspiring storytelling for Picture This is sure to make a big difference,” said Hui Keng Ang, Senior Vice President and General Manager of Sony Pictures Television Networks, Asia.

Picture a world without litter. Picture an urban oasis. Picture a beautiful forest. Picture This.

See Picture This and El Gamma Penumbra in action here: 

http://www.axn-asia.com/programs/picture?img=8135&title=photo-8135

More information about Picture This can be found at the global website: www.sptpicturethis.com. Links to local efforts can also be found there, as well as assets that can be used to join the conversation on social media.

 #sptpicturethis

Meet ASUS’ High-Value 5’’ ZenFone with Pixelmaster Camera and Android Lollipop 5.1

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A compact, stylish and high-value smartphone for today’s savvy and socially-connected consumers, with a vivid 5-inch IPS HD (1280 x 720) display and a feature-rich 8MP PixelMaster main camera with industry-leading low-light performance. The newest member of the original ZenFone generation keeps the fun rolling with a high-capacity battery that provides almost 30 hours of 3G talk time and over 10 days on standby.

ZenFone Go packs a powerful 1.3GHz quad core processor for superior everyday performance, and includes intelligent dual SIM, dual-active technology that lets users both deal with and switch seamlessly between business and personal needs.

This lightweight marvel also has exclusive ASUS SonicMaster audio technology, controlled by the intuitive ASUS AudioWizard with ICEpower® technology for mobile-audio experiences that sound great in any surroundings.

PixelMaster camera: See what others can’t see

ZenFone Go is equipped for superb everyday photography and fun selfies, with two built-in cameras. The main PixelMaster camera has a 8MP, f/2.0 lens to capture stunning photos. PixelMaster’s industry-leading Low Light mode employs pixel-merging technology to capture up to 400%-brighter photos at night, or in low-light scenes, without the need for a flash — something not previously possible with a 5MP camera.

The ZenFone Go’s PixelMaster main camera also has Backlight (HDR) mode to let users capture vivid, evenly-exposed photos in challenging backlit scenes such as sunset portraits. By using pixel-enhancing technology to increase contrast by up to 400%, Backlight (HDR) mode ensures that foreground subjects stand out clearly and are free of shadows.

ZenFone Go’s ZenUI Camera app also includes loads of powerful features to help users capture the very best photographs and selfies, including Time Rewind that snaps even before the shutter button is pressed and Depth of Field to create stunning miniature-world effects.

Android Lollipop 5.1

Browse through the ZenUI with Android Lollipop 5.1 from out of the box. It gives you the best Android experience with all the bug fixes and improved key aspects of the entire operating system, and added some new tricks and fancy animations to make ZenFone Go even livelier.

SonicMaster audio: Exclusive technology for high-quality mobile sound

ZenFone Go benefits from ASUS-exclusive SonicMaster technology for exceptional mobile-audio experiences. An ingenuous amplifier design enables ZenFone Go to deliver an output voltage that’s up to 25% greater than competing smartphones. The included ASUS AudioWizard app with ICEpower technology helps the users to shape the sound for every environment and situation. The result is rich, powerful and dynamic audio output that delivers louder, distortion-free sound for both work and play, from speakerphone calls and voiced map directions to music and movies.

AVAILABILITY & PRICING

ZenFone Go (ZC500TG) will be available next week in all authorized re-sellers nationwide for only P5,995

Mobile Photography at its finest : New Prime Model From Alcatel Flash Pushes The Limits In Camera and Phone

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MOBILE PHOTOGRAPHY AT ITS FINEST: ALCATEL LAUNCHES FLASH 2 EXCLUSIVELY THROUGH LAZADA PHILIPPINES ON SEPTEMBER 30, 12 NOON

Alcatel Flash today announced their latest prime model, the Alcatel Flash 2, with an even stronger focus on mobile photography than ever before. Fresh with their new brand color “Flash Green” signifying innovation, youth and energy, the Alcatel Flash 2 builds upon Alcatel Flash’s commitment in providing mobile users a unique mobile photography experience – mobigraphy.

“Mobigraphy is not just an action, but is now a lifestyle. We understand this from the very beginning when we created the Flash series,” Albert Wong, General Manager, Alcatel Flash. “What we have done for Alcatel Flash 2 is to continue to improve on what we already have and make it better yet at the same time continue to provide accessibility and convenience to the users to shoot their best moments.”

“The success of the Flash Plus has inspired the team to devise another smartphone with superb features and specifications at an affordable price,” Lei Zhang, Philippine Country Manager, Alcatel Flash.

Launching exclusively on September 30 at exactly 12 Noon, through the Philippines’ One-Stop Shopping and Selling Destination – Lazada; the Alcatel Flash 2 signifies the strong partnership between Alcatel and Lazada towards having the superior product quality of the Alcatel smartphones be accessible to a wider consumer base through Lazada’s strong logistical capability and robust cash-on-delivery network. With the partnership between Alcatel and Lazada, Filpinos can own the newest smartphone sensation – the Alcatel Flash 2, through the effortless and enjoyable online shopping experience that Lazada Philippines offers to its shoppers.

Improved Camera Technologies

The gSight. 13 Megapixels ƒ/2.0 rear camera provides sharper and clearer pictures. The accompanying RealTone Dual Flash gives an extra advantage in low light conditions while maintaining the colors as true as possible to real life.

For the Profie Cam front camera, Alcatel Flash 2 has the distinct LED flash, shedding light to the users’ selfies.

Design To Fit Perfectly In Your Hand

The Alcatel Flash 2 is ergonomically designed to fit perfectly in any hand. The non-slip and mark-free curved back keeps the device spotless and dirt-free at all times. Meanwhile, the balanced body gives easy access to all the functions by using just one hand.

Sweet Intuitive Android L UI Experience. 

Simple yet elegantly stunning. The authentic Android L UI that comes with the Alcatel Flash 2 is all about simple yet easy-to-use designs that understands the human behavior. The results is an overall user-friendly navigation and experience. 

Robust 64-bit Octa-core Processor. 

Built with the incredibly powerful 64-bit 8 core 1.3Ghz Cortex-A53 MT6753 Processor along with the 2GB LPDDR3 SDRAM, the Alcatel Flash 2 delivers robust performance for heavy duty usage. Users can multitask seamlessly. For peak graphic performance, the Alcatel Flash 2 comes with the Mali-T720MP4 GPU. 

Pricing & Availability 

The Alcatel Flash 2 is available in Volcanic Grey and Mica White. Only the former will be released initially. Philippines will be the first country to launch the device (22 September 2015) and the first to sell (30 September 2015). The Suggested Retail Price is at Php 6,190.00.

Alcatel Flash 2 will be sold exclusively in Lazada via www.lazada.com.ph/alcatel-flash-

Kata launches its newest KATA Box for home entertainment

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Kata introduced Kata Box, the not-your-ordinary TV box which delivers not only your favourite channels but a whole new plethora of content – digital media, games and apps that would surely change the way you view home entertainment.

The Kata Box runs on an Android platform, and is equipped with Mali 450 and Amlogic S805 quad-core 1.5GHz processor, which will turn your TV into a whole new world of content. It is operated using Kitkat 4.4. Apart from its fast processor, it also has a built-in 1GB RAM + 8GB ROM internal storage, which allows you to save not only videos, but documents and apps which you could use for other tasks apart from just watching TV programs.

The Kata Box is created to turn your TV into a gateway for an amazing viewing experience.

By simply connecting your Kata Box into your Wi-Fi router, you can begin to download apps, movies and other media, or access your Facebook or YouTube accounts.

Why not enjoy everything on a bigger screen? In order to maximize your digital experience, Kata box also has additional accessories: a game controller which lets you enjoy your favourite android games, wireless keyboard with mouse, and an HDMI to VGA converter. All of these come in affordable prices which is just perfect for the whole family. Kata has been known as a brand which focuses on providing premium devices at affordable prices.

“It is our vision to provide our customers with the best digital experience straight into their homes. Now they can take home any content that they like, and at very affordable prices. It will always be a pleasure for us to turn this vision into something tangible and doable.” says Kata’s CEO.