Jollibee honored exemplary Filipino families in 5th Jollibee Family Values Awards (JFVA)

Tweet

Jollibee hails new batch of exemplary Filipino families during the 5th Jollibee Family Values Awards (JFVA) Gabi ng Parangal para sa Pamilyang Pilipino held last September 24 at the Philippine International Convention Center (PICC).

Jollibee once again hailed the noble stories of compassion and generosity of exemplary Filipino families. On its milestone year, the JFVA honored 11 Filipino families from Luzon, Visayas, Mindanao, and the United States for their noteworthy advocacies that made a significant impact in the lives of their fellowmen.

After careful deliberation, diverse and refreshing stories of goodwill were selected to herald the JFVA on its milestone year. 

Here's the 5th JFVA list of winners:

Domulot family of Zambales

Tiosan family of Rizal

Mambuay family of Misamis Oriental

Rojas family of Quezon City

Pena family of Cavite

Gange family of San Jose, California

Special citations:

Capilos family of Quezon City

Basa family of Capiz

Ramirez family of Quezon City

Mendoza family of Palawan

Catanghal family of Pasig 

Domulot family of Zambales

The 5th JFVA winners include the Domulot family of Zambales, whose work focuses on uplifting the lives and solidifying the Aeta tribes; Tiosan family of Rizal, dedicated to the employment and self-sufficiency of the blind; Mambuay family of Misamis Oriental, seeking peaceful ways to inculcate unity between the Christian and Muslim faiths; Rojas family of Quezon City, for giving a new voice to cancer survivors; and Pena family of Cavite, empowering people with Autism. The Gange family of San Jose, California was awarded the Jollibee-Coca-Cola Global Pinoy Family of the Year for advocating music literacy among the Filipino youth.

Apart from the six exemplary Filipino families, the Jollibee Family Values Awards also bestowed special citations to families whose advocacies benefit specific stakeholders. Special Citation for Education (co-presented by National Bookstore) was awarded to the Capilos family of Quezon City for holding free trainings for public school teachers and students; Special Citation for Environment (co-presented by Landbank) was awarded to the Basa family of Capiz for their work on using recycled materials for disaster preparedness; Special Citation for Children (co-presented by Children’s Hour and San Miguel-Purefoods) was awarded to the Ramirez family of Quezon City for creating free toy libraries nationwide; Special Citation for PWDs (co-presented by the National Council on Disability Affairs) was awarded to the Mendoza family of Palawan for holding free clinics and Special Olympics for PWDs; and Special Citation for Minority Groups (co-presented by Kalipunan ng mga Katutubong Mamamayan ng Pilipinas - KATRIBU) was awarded to the Catanghal family of Pasig for their advocacy of providing wholistic development for the Mangyan tribes. 

These abundant stories of goodwill and generosity resonates JFVA’s core messages that everyone has what it takes to make a difference in the lives of others, and that the right values begin and are nurtured at home.

“These families that exemplify the values that we honor up to this day form a strong foundation for the country that help build a better nation. We owe it to them that the campaign has reached its milestone year, as we continue to receive inspiring stories of compassion and generosity here and around the globe that are definitely worth recognizing and can serve as a shining example for others,” said Jollibee Philippines president Joseph Tanbuntiong.

Distinguished personalities known in their respective fields made up this year’s esteemed JFVA board of judges including Sen. Bam Aquino as jury chairman, Sen. Grace Poe-Llamanzares, Camarines Sur 3rd District Representative Cong. Leni Robredo, professor and economist Winnie Monsod, MOWELFUND trustee and president Boots Anson-Rodrigo, columnist and child advocate Audrey Tan-Zubiri, Jollibee ambassador and Ulirang Ina awardee Carmina Villaroel-Legaspi, ANC news anchor Edric Mendoza, parenting and relationship consultant Maribel Sison-Dionisio, Coca-Cola Export Corporation Director for Public Affairs and Communications Atty. Adel Tamano, and ABS-CBN consultant for Public Service Integration and Chaplaincy Fr. Carmelo “Tito” Caluag, S.J. They were also joined by Jollibee Global Brand Chief Marketing Officer Francis Flores, Vice President for Marketing Harvey Ong, Vice President for Human Resources Ruth Angeles, and Jollibee Group Foundation Vice President Belen Rillo.

During the awards night, the top 6 exemplary families received a cash prize of P300,000, a trophy designed by renowned sculptor Michael Cacnio, and P10,000 worth of Jollibee gift certificates. While special citation recipients each received P50,000 cash, a plaque, and P5,000 worth of Jollibee gift certificates.

The Gabi ng Parangal para sa Pamilyang Pilipino was hosted by Maricel and Anthony Pangilinan, and featured performances from Jollibee ambassadors Sarah Geronimo, who sang the official 5th JFVA theme, the Voice Kids Lyca, Darlene and JK, and Asia’s songbird and multi-awarded artist Regine Velasquez. 

The 5th Jollibee Family Values Awards is made possible with the support of major sponsors Coca-Cola, official airline partner Cebu Pacific, official hotel partners Crowne Plaza and Holiday Inn and media partner The Philippine Star. 

Other sponsors are Enchanted Kingdom, BusinessWorld, SM Cyberzone, Inewvation, LG, Hunt’s Tomato Sauce, Great Taste, Magic Crackers and Cream-O. Citation partners include National Bookstore, Landbank, San Miguel-Purefoods, Children’s Hour, National Council on Disability Affairs (NCDA) and Kalipunan ng mga Katutubong Mamamayan ng Pilipinas - KATRIBU.

Photos: Arts & Travel Magazine

Filipino SME's to gain more reach in the digital space with Globe myBusiness - Shopify partnership

Tweet

Martha Sazon, Senior Vice President for Globe myBusiness

Globe myBusiness, the small and medium enterprise (SME) arm of Globe Telecom enters the picture by forging a partnership with internationally-renowned e-commerce platform Shopify.

As the trusted business partner of SMEs, Globe myBusiness now gives business owners an accessible and affordable portfolio of solutions that lets them reach more customers with its partnership with Shopify.

In the advent of the digital revolution, individuals consumption of content and entertainment has changed drastically, affecting how entrepreneurs run their business.

Small and medium enterprises are now forced to expand their presence to be able to gain more reach in the digital space.

With Globe myBusiness and Shopify, every Filipino entrepreneur can now have a platform where they can showcase their own brand. Shopify makes it easy for anyone to build and manage their online store by providing features like the ability to design the storefront, manage inventory, track orders and customer data, view marketing and analytics information, and much more.

“Being with entrepreneurs every step of the way has always been part of our mission at Globe myBusiness. The looming digital age requires us to offer innovative business solutions to SMEs so that we can help them run their operations smoothly and more efficiently. With Shopify, we continue to make our customers’ digital journey easier with an e-commerce platform complete with end-to-end operations support and accessible payment gateway, logistics, advertising and marketing services. We are excited to be partnering with Shopify to shape and redefine the future of retail in the Philippines,”says Martha Sazon, Senior Vice President for Globe myBusiness.

Shopify was founded in 2006 and currently powers over 175,000 businesses in approximately 150 countries. It is a cloud-based, multichannel commerce platform designed for small and medium business. Merchants can use it to design, set-up and manage their stores across multiple sales channels, including web, mobile, social media such as Pinterest and Facebook, brick-and-mortar locations and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business.

Today, there are a growing number of aspiring young entrepreneurs who maximize various free platforms to showcase their products. Online sellers prefer these free sites because of their limited funds for operations, but it may not be the easiest and most efficient way to manage their operations especially if they have work during weekdays.

Join "I-Shine Online Talent Camp"

Tweet

Promil Pre-School and ABS-CBN launched the "I-Shine Online Talent Camp" with Kapamilya host Dimples Romana and mentor for Visual Arts Xian Lim and new mentor for Performing Arts Karylle to search for kids who have the potential to shine with their talents through Promil Pre-School I-Shine’s latest online talent camp beginning October 5.

  

This is the fourth season of Promil Pre-School and ABS-CBN as they are bringing the talent search closer to more parents and their children by launching the first online talent camp (www.ishine.abs-cbn.com) to encourage and help mothers to nurture and develop their children’s gifts through comprehensive workshops. 

This year, the talent camp expands as workshops will now include lessons in both Performing Arts (singing, dancing, acting, music), and Visual Arts (painting, drawing, crafting). 

ABS-CBN's celebrity artist, and Visual Arts mentor Xian Lim shared his love and thankfulness for his mom. “A mom’s role is always important. My mom is my shining light and I wouldn’t be where I am today if it wasn’t for her, that’s why launching Promil Pre-School I-Shine as an online talent camp is a great idea because this will be more accessible to more moms and they can be more involved in nurturing the talents of their kids.” 

To join the online talent camp, moms need to register and choose where to enroll their kids, whether performing arts or visual arts in the website (www.ishine.abs-cbn.com).

Once enrolled in the online course, moms and kids will have the chance to watch and learn from video lessons each week taught by celebrity mentors Karylle, John Prats, and Menchu Lauchengco-Yulo for Performing Arts and Xian Lim, Agot Isidro, and Christina Dy for Visual Arts.

Promil Pre-School I-Shine talent camp will have weekly video challenges for students in line with the workshop, which will serve as their audition videos.

Students who will emerge as the Promil Pre-School I-Shine online talent camp champions (one winner per category) will be chosen by the mentors and will win a cash prize, a roster of TV guest appearances, and a contract with ABS-CBN’s Chicken Pork Adobo, among others.

The Promil Pre-School I-Shine Talent Camp aims to help exceptionally talented preschoolers develop their full potential. It is the product of Promil Pre-School’s advocacy in developing Filipino children’s talents with the help of their parents, proper care, and proper nutrition.

Point-And-Shoot with ASUS ZenFone 2 Laser!

Tweet

Rapid Laser Auto-Focus and Durable Gorilla Glass 4 for a complete smartphone package!

Smartphone photography has never been this great, with ASUS ZenFone 2 Laser you can take breathtaking photos without worrying about blurred shots plus a tougher Gorilla Glass 4 that is less likely to break all for a very affordable of price of only P7,695! (ZE500KL) and P8,695 (ZE550KL). Truly a bang-for-the buck, being the only smartphone equipped with Laser Auto-focus for just under P10,000! This marks a new standard for midrange smartphones with great features without the hefty price tag.

See at the speed of light: 13MP PixelMaster camera with rear laser-focus for near-instant shots

The new ZenFone 2 Laser (ZE550KL) will benefit from a 13MP PixelMaster camera with an f/2.0 wide-aperture lens to capture stunning, high-resolution photos with zero shutter lag — and laser auto-focus technology empowers users to capture perfect clarity in just 0.2 seconds.

PixelMaster’s industry-leading Low Light mode employs pixel-merging technology to capture up to 400%-brighter photos at night, or in low-light scenes, without the need for a flash. When a flash is preferred, ZenFone 2 Laser is equipped with a Real Tone flash to ensure warm skin tones and accurate color.

ZenFone 2 Laser’s PixelMaster camera also has Backlight (Super HDR) mode to capture vivid, evenly-exposed photos in challenging backlit scenes such as sunset portraits. Pixel-enhancing technology increases contrast by up to 400%, ensuring that foreground subjects stand out clearly and are free of shadows.

For those seeking fine-grained control over camera settings like ISO, shutter speed and more, Manual mode offers users a DSLR-like experience right on their smartphone

Corning Gorilla Glass 4: 2X drop-damage resistance with 2.5X more strength

All ZenFone 2 displays are crafted from the latest Gorilla Glass 4 from Corning. Gorilla Glass 4 means ZenFone 2 Laser’s display has twice (2X) the drop-damage resistance of its predecessor and 2.5X retained strength, and is 85% less likely to break in daily use. A microscopically-thin anti-fingerprint coating minimizes scuffs and smudges, allowing the brilliance of ZenFone 2 Laser’s display to shine through.

Simpler, smarter and more personal: ASUS ZenUI with over 1,000 enhancements

Freedom, connection, and expression form the foundation for the ASUS ZenUI mobile user interface. These three pillars have also inspired the evolutionary changes to ZenUI for ZenFone 2 Laser. This latest version offers a simpler and smarter user experience, with a stylish new layout that employs white space for a cleaner design, and which places information front and center for a simpler, smarter user experience.

ZenFone 2 Laser gives everyone the ability to completely customize its interface to match their personal style and usage preferences, including ZenUI's launcher, themes, fonts, icons, and more.

ZenUI has many great new features — including ZenMotion, SnapView, Trend Micro™ security and ZenUI Instant Updates — that enhance usability; ensure security and privacy; and deliver a seamless user experience

AVAILABILITY & PRICING

ZenFone 2 Laser is now available in all authorized re-sellers nationwide for as low as P7,695 (ZE500KL) and P8,695 (ZE550KL)

Brand	ASUS
Model Name	ZE550KL
Marketing Name	ZenFone 2 Laser
MSRP (Local currency)	PHP 8,695.00
Screen Size	5.5-inch
Screen Resolution	IPS
Pixel Per Inch	267
IPS Panel	IPS Corning Gorilla 4 glass
Processor	Qualcomm
	Snapdragon S410
	Quad Core
	1.2GHz
Rear Camera	13MP, f/2.0 Aperture, 5-element lens, Auto focus, Dual Color Flash
Battery	typ 3000mAh Polymer battery (removable)
Front Camera	5MP, f/2.0 Aperture, wide-angle 85˚Pano Selfie
3G Network	DC-HSPA+ (DL/UL): 42/5.76 Mbps
LTE Network	CAT4 (DL/UL): 150/100 Mbps
3G Quad Band Support (850/900/1900/2100 MHz)	850/900/1800/1900
Operating System	Android Lollipop 5.0
RAM	2GB
Storage	16GB
WebStorage/Google drive/Dropbox bundle (Y/N)	5GB lifetime for free
Dual SIM-Card Support	Yes
Maximum Micro SD Card support size	128GB
Bluetooth	BT 4.0
Navigation System	Support GPS、A-GPS and GLONASS、BDS
Sensor	1.Accelerator 2.E-Compass 3. Proximity 4. Hall sensor 5. Ambient light sensor
Weight (gram)	170g
Available Color	Pure Black / Glamour Red /Ceramic White /Gold/Silver

r

Brand	ASUS
Model Name	ZE500KL
Marketing Name	ZenFone 2 Laser
MSRP (Local currency)	PHP 7,695.00
Screen Size	5-inch
Screen Resolution	IPS LED Backlight TFT screen with 178⁰ wide view angle
Pixel Per Inch	294
IPS Panel	Corning Gorilla 4 glass  with 178⁰ wide view angle
Processor	Qualcomm
	Snapdragon S410
	Quad-core
	1.2GHz
Rear Camera	8MP Aperture, 5-element lens, Auto focus, Dual Color Flash
Battery	typ 2070mAh Polymer battery (removable)
Front Camera	5MP, f/2.0 Aperture, wide-angle 85˚Pano Selfie
3G Network	DC-HSPA+ (DL/UL): 42/5.76 Mbps
LTE Network	LTE CAT4 (DL/UL): 150/50Mbps
3G Quad Band Support (850/900/1900/2100 MHz)	850/900/1800/1900
Operating System	Android Lolipop 5.0
RAM	2GB
Storage	16GB
WebStorage/Google drive/Dropbox bundle (Y/N)	5GB lifetime for free
Dual SIM-Card Support	Yes
Maximum Micro SD Card support size	128GB
Bluetooth	BT 4.0
Navigation System	A-GPS and GLONASS
Sensor	1.Accelerator 2.E-Compass 3. Proximity 4. Hall sensor 5. Ambient light sensor
Weight (gram)	140g
Available Color	Painting:Black/White/Red/Purple/Aqua blue IMF: Gold/Silver

Past Agora Advocacy Marketing awardee highlights need for corporate social responsibility

Tweet

"Fifty Shades of Marketing Darker” is  this year’s theme for Agora Circle Conference to be held at the Marriott Grand Ballroom on October 21, 2015.

A company’s reputation is built on several cornerstones. More than integrity and a good record, another factor that shapes its identity is its dedication to corporate social responsibility. The importance of these venues cannot be understated, as they greatly shape a company’s identity through its commitment to the public.

Aniceto Sobrepeña

For three decades now, Metrobank Foundation has been committed to its mission of handing out awards to the country’s best teachers, police officers and soldiers as a way of recognizing their service to the country. This initiative has earned the foundation the first ever Agora Award for Advocacy Marketing handed out by the Philippine Marketing Association in 2004. 

Aniceto Sobrepeña, president of Metrobank Foundation, expressed that it was a big privilege for their foundation to be the first recipient of the prestigious award. “We were the first awardee for the category when it was introduced during the 25th anniversary of the Agora Awards.”

Sobrepeña is one of the 22 past Agora Award winners who will be sharing their experience and knowledge in marketing in the forthcoming Agora Circle Conference of the Philippine Marketing Association, which will be held at the Marriott Grand Ballroom on October 21, 2015.

The conference, a pre-event for the annual Agora Awards, will see past Agora winners discussing with conference participants their personal stories and what inspired them in creating their winning marketing strategies.

The Foundation was established in 1979 by George S.K. Ty, Metrobank founder and presently Metrobank Foundation Chairman, as a way of sharing the fruits of the bank’s success with the community.

Some of the endeavors the Foundation has been involved with include Manila Doctors Hospital-- which has become a model for healthcare in the country as it offered charity service and outreach missions to the less fortunate and scholarship grants for deserving medical students--, and the Young Painters’ Annual, which provided young artists with the artistic stimulation and offered an avenue to presenting their artworks.

However, it is with the launch of the Search for Outstanding Teachers in 1985 that Metrobank Foundation first came into public attention. The Search not only identified the country’s best mentors, but also promoted a culture of excellence with elementary, high school, and college teachers given the prize. 

The foundation has already recognized more than 300 teachers in the past 30 years. Other awards, namely The Outstanding Philippine Soldiers and Country’s Outstanding Police Officers in Service followed in 1999, wherein exemplary military personnel and police officers were recognized for their service to the country.

Sobrepeña said it was an honor for Metrobank Foundation to have been given the opportunity to be part of the subsequent selection of awardees in Advocacy Marketing.

“Metrobank Foundation will continue with these programs in a sustainable manner,” he said. “They remain the most coveted awards especially among our teachers in the Department of Education and the members of the Philippine National Police and the Armed Forces of the Philippines.”

This year’s Agora Circle Conference follows the theme “Fifty Shades of Marketing Darker.” Aside from former Agora winners, it will also feature some of the country’s best speakers, members of the academe, industry professionals and students discussing topics that are of interest to the local marketing industry. These include topics on branding, entrepreneurship, social responsibility, and technology. 

Visit www.theagora.ph for details and reservations. For information about the Philippine Marketing Association, visit philippinemarketing.net.ph.