7th Jollibee Family Values Awards reveals 15 new finalists

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Jollibee has revealed a new batch of hero families vying for the 7th Jollibee Family Values Awards (JFVA). The annual search for outstanding families has named 15 finalists, from hundreds of entries submitted from all over the country and abroad.

CELEBRATING THE HEROISM OF FAMILIES. The 7th Jollibee Family Values Awards Judges (sitting, from left) Jollibee Group Foundation Executive Director Gisela Tiongson, actress and host Dimples Romana, columnist Audrey Tan-Zubiri, parenting and relationship consultant Maribel Dionisio, Coca-Cola Philippines Public Affairs and Communications Manager Sam Sanchez (representing Atty. Adel Tamano), (standing, from left) inspirational speaker Francis Kong, Jollibee Global Brand Chief Marketing Officer Francis Flores, co-chairs Sen. Sonny Angara and Fr. Jett Villarin, news anchor Edric Mendoza, and Jollibee Philippines Human Resources Head George Wang III.

After a rigorous screening process, five families from Luzon, five from Metro Manila, two from the Visayas, one from Mindanao, and two from the United States were handpicked to complete JFVA’s finalist slate.

Among the finalists are: Acula Family (Taguig), Felix Family (Pasay City), Lumbao Family (Pasig City), Matti Family (Taguig City), Rodriguez Family (Quezon City), Arquiza Family (Camarines Norte), Casaje Family (Rizal), Dickson Family (Abra), Macalintal Family (Oriental Mindoro), Mallari Family (Rizal), Caballero Family (Negros Oriental), Drake Family (Bohol), and Borela Family (General Santos City). 

Two OFW families, Castro Family (San Jose, California), and Salangsang Family (Sacramento, California), are also included in JFVA’s top nominees.

The finalists will vie for the six JFVA Family Awards and six Special Citations during the Gabi ng Parangal para sa Pamilyang Pilipino, the search’s culminating event, on October 11 at Crowne Plaza Hotel.

Jollibee’s 11-member panel of judges, co-chaired by Senator Sonny Angara and Father Jett Villarin of Ateneo de Manila University, will determine the winners of this year’s search. The body is also tasked with confirming the JFVA partners’ recommendations for special citations.

First-time judge Fr. Villarin shares, “This is an eye opener for me. I have worked with Jollibee on several fronts, but this one, it’s heartening. I think that Jollibee is on target when it comes to values being honed, not only in individuals or groups, but as a family.”

His co-chair, Senator Angara, agrees: “Fr. Jett is man of the cloth and I’m a man of the law, but in both areas, the family is (considered) the basic unit. You want to build a better society? Start with the family.”

Actress Dimples Romana and Jollibee Group Foundation Executive Director Gisela Tiongson also join the JFVA this year. Completing the panel are returning judges - children’s advocate and columnist Audrey Tan-Zubiri, ANC news anchor Edric Mendoza, international speaker and author Francis Kong, Coca-Cola Philippines Vice President for Public Affairs and Communications Atty. Adel Tamano, parenting and relationship consultant Maribel Dionisio, Jollibee Philippines Human Resources Head George Wang III, and Jollibee Global Brand Chief Marketing Officer and Jollibee Philippines Marketing Head Francis Flores.

Jollibee’s Flores says, “It is a monumental task for us to identify the JFVA’s winners, but a joyful one nonetheless. We are grateful for all families who have joined us over the years and have, no doubt, poured their heart and resources into their advocacies.”

Co-chairs Sen. Sonny Angara and Fr. Jett Villarin preside over the 7thJollibee Family Values Awards deliberations.

Five exemplary families and one OFW family will each receive a P300,000 cash prize, Jollibee gift certificates worth P10,000, and a trophy designed by renowned sculptor Michael Cacnio. A P50,000 cash prize, Jollibee gift certificates worth P3,000, and a special plaque will also be conferred by Jollibee along with its citation partners to families with the following advocacies: Education (co-presented with National Bookstore), Environment (Maynilad), Children (Children’s Hour), Youth Empowerment (AIESEC) and PWDs (National Council for Disability Affairs.

A veteran JFVA judge, Coca-Cola Philippines’ Vice President for Public Affairs and Communications Atty. Adel Tamano probes into the entries.

The Jollibee Family Values Awards continues to sound the call for heroism among families on its 7th year. The search is made possible with the support from co-presenter Coca-Cola Philippines, official hotel partners Crowne Plaza and Holiday Inn, and campaign sponsors Devant and Hisense.

Search for outstanding Filipino families who advocate positive change continues in 7th JFVA

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A family of six in Daet, Camarines Norte espouses education among the youth by running a library that has served the needs of pupils in four villages, improving the quality of learning in their area. In Saudi Arabia, another family is providing much-needed help to fellow OFW families in the Philippines and overseas, conducting medical missions, and providing education and livelihood seminars, among other projects.

Exemplary role models. The Jollibee Family Values Award is back on its seventh year, strengthening its global search for Filipino families whose noteworthy advocacies make a positive impact in the lives of their fellowmen.

These are some of the admirable families recognized in last year’s Jollibee Family Values Awards (JFVA). They joined the ranks of more than 45 families who have been recognized by Jollibee over the years for helping others with their advocacies and serving as an inspiration to others.

Now on its 7th year, the JFVA continues its search for families here and abroad who best exemplify positive Filipino family values such as generosity, compassion, creativity, resourcefulness, love for the community and environment, and strong ties.

“Now, more than ever, we need to highlight that despite the overwhelming challenges Filipinos face, there are still families who go out of their way to uplift the lives of other people and communities,” said Jollibee Global Chief Marketing Officer Francis Flores. “This is what the Jollibee Family Values Awards celebrates, families who have become beacons for others to follow.”

Interested parties who wish to nominate model families—including their own—must accomplish a nomination form which can be downloaded at www.jollibee.com.ph/familyvalu esawards/, and answer a questionnaire that will establish the nominees’ suitability and eligibility. 

Entries may be sent via mail to the 7th Jollibee Family Values Awards, Stratworks, Inc., 2/F Zaragoza Building, 102 Gamboa St., Legaspi Village, Makati City. Completed nomination forms may also be submitted at www.jollibee.com.ph/familyvalu esawards/ or emailed at jollibee.fva@gmail.com. The deadline for submission of nomination forms is on August 15, 2017.

Exemplary Filipino families may be nominated based on: relevance and impact of their advocacy in addressing the community’s pressing needs, long-term sustainability, magnitude of the advocacy’s contribution to the community, family members’ degree of involvement and participation, and ability to surpass challenges and special circumstances.

Five outstanding Filipino families will be recognized as grand winners of the Jollibee Family Values Award. Each family will receive a P300,000 cash prize, a trophy designed by renowned sculptor Michael Cacnio, and P10,000 worth of Jollibee gift certificates. 

An OFW family from across the globe will receive the OFW Family of the Year award from Coca-Cola. The winner will also get a P300,000 cash prize, a trophy designed by renowned sculptor Michael Cacnio, P5,000 worth of Jollibee gift certificates, and a special prize from The Coca-Cola Corporation.

Jollibee will also present equally exceptional families with special citation awards for education (co-presented with National Book Store), environment, children, persons with disabilities, minority groups, and youth empowerment for their advocacies. Each awardee will get a P50,000 cash prize, a plaque of recognition, and Jollibee gift certificates.

To know more about the 7th Jollibee Family Values Awards and its different activities, visit www.jollibee.com.ph/familyvalu esawards or like the JFVA Facebook page at https://www.facebook.com/Jolli bee-Family-Values-Awards-Commu nity-1645602058997253/.

5th Jollibee Family Values Awards (JFVA) Winning Families

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Here are the 11 winning families from Luzon, Visayas, Mindanao, and the United States honored for their noteworthy advocacies that made a significant impact in the lives of their fellowmen. The 5th Jollibee Family Values Awards (JFVA) Gabi ng Parangal para sa Pamilyang Pilipino held at the Philippine International Convention Center (PICC) last September 24.

DOMULOT Family

DOMULOT Family

Botolan, Zambales

· Carlito, 57 – Father 

· Iril, 56 – Mother 

· Christopher, 34 – Son 

· Carol, 27 – Daughter 

· Noel, 25 – Son 

· Karen, 24 – Daughter 

· Catherine, 23 – Daughter 

· Carmen, 22 – Daughter 

· Cora, 21 – Daughter 

· Carlito Jr., 15 – Son 

Uniting the Aetas and protecting their rights are the main advocacies of the Domulot family. 

The Domulots are among the active members of Lubos ng Alyansa ng mga Katutubong Ayta sa Sambales (LAKAS), which was established in 1986 after the Mt. Pinatubo eruption. As chieftain of their tribe, Carlito underwent literary seminars led by the missionaries that founded the organization, and he made sure to share what he has learned with his community. Carlito also served as the LAKAS chairperson from 1999 to early 2015, and now acts as an adviser of the group. 

Carlito is also among those who led the unity of the four Aeta tribes in Zambales. Through his efforts, and with the help of various NGOs and concerned groups, the Aetas were able to acquire the Certificate of Ancestral Domain Title (CADT) in March 2010, protecting the ancestral domain of more than 50,000 Aeta families, to whom the land rightfully belongs. 

The family also served as their community’s teachers, conducing literacy programs and literacy and livelihood trainings for their fellow Aetas. Through the years, they were able to make a difference in the lives of about 5,000 families. They were also instrumental in the construction of a school in their community, seeking the help of various organizations to provide school supplies to underprivileged students. 

The Domulot siblings are also doing their share in serving their community, assisting in seminars and working hard to help fund the family’s projects. The eldest, Christopher, is in Japan studying organic farming, aiming to help his kababayans improve their livelihood, while Noel, a Political Science student, has set his sights on becoming a lawyer for Aetas. Daughters Carol and Karen are also active as teachers of the school’s daycare and high school students, respectively. 

MAMBUAY Family

MAMBUAY Family 

Opol, Misamis Oriental

· Nathaniel, 55 – Father 

· Amina, 48 – Mother 

· Lara Angelie, 25 – Daughter 

· Sarah Adrianne, 24 – Daughter 

· Farrah Asleigh, 20 – Daughter 

The Mambuay family believes that differences in culture and religion are not obstacles to a peaceful and nurturing community. 

The family started as volunteers of a peace program in their hometown of Misamis Oriental, conducting community training to promote mutual respect and understanding among Muslims and Christians in different barangays and municipalities. Using their own funds and through the help of a friend in Germany, the Mambuays expanded their advocacy and established Kalilintad Pilipinas, Inc. in 2013. The organization conducts trainings, workshops and seminars on peace and non-violent communication to different groups in Mindanao. In addition, the group extends educational support to less fortunate children, and holds values formation seminars for those in jail. 

When their province was hit by Typhoon Sendong in 2011, the family also used their personal resources and volunteered their time to provide relief goods and basic medical assistance. They also sought the help of the Society of the Divine Word missionaries and volunteers from the University of San Carlos to deliver psychological and medical support to the victims. 

PEñA Family

PEñA Family

Dasmariñas City, Cavite 

· Alfredo, 52 – Father

· Ma. Janette, 52 – Mother 

· Anthea Carmeli, 21 – Daughter 

· Angelico Amir, 15 – Son 

· Jan Amille, 9 – Son 

The Peña family is united in their mission to raise awareness about autism, heading capacity-building programs that empower not only persons with disabilities (PWDs), but also their families. 

Parents Alfredo and Janette were instrumental in the establishment of the Bacoor chapter of the Autism Society Philippines (ASP) in 2006. Through their efforts, they have helped establish 13 ASP chapters in their home province of Cavite, benefitting more than 10,000 PWDs and their loved ones. 

Using their own resources, the family reaches out to other families who, like them, have loved ones with autism. They partnered with various organizations to put up Special Education (SPED) centers in public schools in the city and nearby areas, providing education to PWDs at no cost. 

Janette also facilitates regular support group meetings, and heads free seminars for parents, teachers, daycare workers, students and cause-oriented groups based in their native Cavite, as well as in Metro Manila and nearby provinces. 

The Peña siblings are also active in the family’s projects. Anthea Carmeli and Jan Emille act as facilitators of their annual Siblings Workshops, where young attendees learn the importance of having a nurturing relationship with their loved ones with special needs. Anthea also hopes to continue what her family has started and is now on her fifth year as an Occupational Therapy student at De La Salle Health Sciences Institute, where she is a scholar. Amir was diagnosed with autism at a young age, but that did not stop him from also helping others and volunteering at a summer camp for PDWs. 

ROJAS Family

ROJAS Family

Quezon City 

· Emerito, 57 – Father 

· Voleta, 56 – Mother 

· Elaine Rose, 30 – Daughter 

· Erika Anne, 29 – Daughter 

· Einstein, 24 – Son 

· Edward, 21 – Son 

A throat cancer survivor, Emer lost his voice and can only communicate with the use of an electronic larynx, a handheld electronic device that replaced the functions of his vocal cords. He and his family have made it their mission to give tobacco victims and persons with disabilities (PWDs) a voice, empowering them through education and support. 

In 2007, Emer established the New Vois Association of the Philippines (NVAP), addressing PWD issues and cancer awareness. It conducts monthly conferences that raises awareness on the health hazards of tobacco, and also provided free electronic larynx units and esophageal speech training to those afflicted with throat diseases. 

Through the years, the NVAP grew into a tobacco control advocacy group. As leaders of the NVAP, Emer and his wife Volet spearheaded the passage of two major health laws, the sin tax law and the graphic health warning law, which aim to raise awareness on the health risks brought about by tobacco. Because of his efforts, Emer was named as one of the 87 Global Cancer Ambassador by the American Cancer Society. 

The Rojas family also partnered with the local government and NGOs on livelihood initiatives that help PWDs gain economic independence. To date, they have provided high-speed sewing machines to five PWD organizations in different barangays in Quezon City. They also conduct capacity building seminars to underprivileged communities in various areas, including Bohol, Bacolod and Cebu. 

TIOSAN Family

TIOSAN Family

Cainta, Rizal

· Dante, 61 – Father 

· Elna, 56 – Mother 

· Paul, 32 – Son 

· Dianne, 31 – Daughter 

Dante knows the challenges of being visually impaired as he lost his sight during his final semester in college. While his condition hindered his dreams of becoming a CPA lawyer from coming true, he realized that he can still bring his other goals to life and help blind people like him achieve theirs. 

He became a trainer for blind masseurs under a government scheme, but realized that those he trained ended up unemployed as they did not have any means to promote their services. This inspired him to put up VIBES, which stands for “Visually Impaired Brotherhood for Excellent Services,” in 1992. Dante established this enterprise offering massage services with only P8,000 as capital, which their choral group, led by his wife, raised from singing carols during the Christmas season. 

Through VIBES, the Tiosan family provided skills and social development training to the visually impaired at no cost, equipping them with the abilities they need to earn livelihood. The beneficiaries, especially those who are homeless, are also given free food and lodging. To date, VIBES employs about 650 visually impaired persons in various branches across the country, allowing them to provide for their families despite their condition. 

VIBES also has a cooperative that allows members and even their relatives to loan money for their needs at a very low interest. The cooperative’s proceeds are allocated for the family’s outreach programs, which include provision of school supplies to the children of visually impaired members and feeding projects in squatters’ areas. 

Elna supports her husband’s program by managing the financial records of some VIBES branches. Their son Paul also acts as the manager of the business, using his IT expertise in running the enterprise, while the daughter, Dianne, is the one in-charge of marketing materials. 

Global Pinoy Family of the Year 

GANGE Family

GANGE Family 

San Jose, California

· George, 63 – Father 

· Melinda, 62 – Mother 

· Michael, 40 – Son 

· George, Jr., 37 – Son 

Rondalla music has played a big part in George’s life since he was a kid. He finished school as a scholar because of it, and it taught him values and life skills that became a great help in his life as he grew up. 

George and his family have made it their advocacy to uplift the lives of the less fortunate through rondalla music, establishing the Pagyamanin Likas Musika (PLM in 2010). With the help of family and friends, the organization was able to purchase new instruments that were donated to a chosen community or school, helping underprivileged children improve their self-esteem, character and livelihood through music. 

Through the years, PLM has benefitted about 70 schools and marginalized communities in Cavite, Paranaque, Las Pinas, Taguig, Muntinlupa and even as far as Davao Del Norte. 

The Gange family also uses music as a means to help victims of various calamities, serenading and entertaining residents of a nursing facility in California to raise funds. Through their organization, they also worked with rondalla groups in the US and the Philippines to produce a music CD, aptly titled Pamanang Pinoy, to raise funds for its beneficiaries. 

Because of the family’s efforts, they were able to provide assistance to survivors of the earthquake in Nepal and in Bohol, Typhoons Yolanda and Ondoy, as well as those affected the Zamboanga siege. 

5th JOLLIBEE FAMILY VALUES AWARDS 

Special Citations 

Special Citation for Environment 

BASA Famil

BASA Family

Roxas City, Capiz 

· Rommel, 48 – Father

· Analy, 44 – Mother 

· Cyprian Jade, 19 – Son 

· Zyque Faith, 17 – Daughter 

The members of the Basa family are all active in different advocacies that educate and uplift the lives of their community. Among these is the “Sagip Kalikasan, Sagip Buhay” project, which aims to provide alternative life vests using recycled plastic bottles. They visit various barangays to teach residents about disaster preparedness and to distribute these life vests. 

At a young age, the Basa siblings have exemplified leadership and compassion for their fellowmen. In 2011, eldest son Cyprian Jade pioneered the “Farmers Project,” educating and training more than 500 farmers about making alternative organic pesticides. This program received various awards, including a recognition from the Department of Agriculture in their hometown. Cup was also named as one of the Ten Outstanding Boy Scouts of the Philippines for his community services and being a good role model to his fellow youth. 

Younger daughter Zyque Faith initiated the program “Adlaw sa Balay Dalayunan,” mobilizing her schoolmates to volunteer in a home for PWDs in their native Roxas City. As the president of their school’s Values Education department, she also leads gift-giving efforts to the PWDs living there. 

Special Citation for Education 

CAPILOS Family

CAPILOS Family

Quezon City 

· Jelson, 32 – Father 

· Hyacinth, 34 – Mother 

· Anastacia, 6 – Daughter 

· Alessandra, 5 – Daughter 

· Amarissa, 1 month – Daughter 

Driven by their passion for education, husband and wife Jelson and Hyacinth turned their business that does corporate trainings and seminars, into an advocacy program that benefitted public school teachers and their students. 

In 2011, the couple established EducAid, which offers monthly seminars, trainings, and workshops to public school teachers for free. From presentation skills and time management, to financial literacy and positive parenting, the program empowers teachers to provide higher quality education to their students. 

From helping 23 teachers on their first year, the Capilos couple was able to reach out to more than 5,000 teachers and students nationwide, through the help of clients and sponsors. Jelson also partnered with a local channel for a nationwide training program, joining its outreach programs in far-flung provinces to facilitate seminars for teachers. 

Special Citation for Minority Groups 

CATANGHAL Family

CATANGHAL Family

Pasig City 

· Ernie, 43 – Father 

· Rosalie, 44 – Mother 

· Lorniel Cid, 21 – Son 

· Francis Erl, 15 – Son 

· Eanda Franciel, 14 – Daughter 

The Catanghal family is united in caring for the Mangyan tribe in Mindoro. Since 1999, they had been conducting regular feeding programs and seminars on proper hygiene practices for the indigenous people. With the help of partner organizations, they also conduct medical missions in the community, soliciting medicine and medical supplies from pharmaceutical companies and other likeminded groups, and distributing them to those in need. 

In 2007, the Catanghal family began their education program for Mangyan kids, providing them with scholarship grants. They also personally visit the parents who are wary of sending their children to formal school, to convince them to let their kids go to school. They also put up a mission center, a shelter where scholars can reside as they complete their education. 

Special Citation for PWDs 

MENDOZA Family

MENDOZA Family

Puerto Princesa, Palawan 

· Matthew, 43 – Father 

· Angeli Natasha, 43 – Mother 

· Bea Angela, 15 – Daughter 

· Kyla Natasha, 12 – Daughter 

· Luke Matthew, 9 – Son 

For the Mendoza family, love and compassion can empower one to make a difference in the lives of others. Matthew and Angeli, whose eldest daughter Bea was diagnosed with Down syndrome, know how hard it is to find doctors and medical professionals with an expertise in caring for children with special needs. They also realized that unlike them, other parents do not have the means to provide therapy and even basic check-ups for their own kids. 

In 2003, the Mendoza couple sought the help of various therapists and specialists for a free clinic, bringing medical experts to their hometown of Puerto Princesa. Since then, the medical mission has grown and is now held twice a year, benefitting 100 kids per session. 

The family also undertakes projects that raise awareness on children with special needs, conducting seminars for parents and teachers on the topics of acceptance and inclusion, education and therapy. To further empower PWDs and their families, the Mendoza family also spearheads the Special Olympics in Palawan. 

Special Citation for Children 

RAMIREZ Family

RAMIREZ Family

Quezon City 

· Edsel, 42 – Father 

· Jennifer Rose, 42 – Mother 

· Jessica Anne Nicole, 21 – Daughter 

· Justine Gabrielle, 13 – Daughter 

The Ramirez family has a special spot in their hearts for underprivileged kids. In 2012, they launched the Philippine Toy Library (PTL), which aimed to give back to children the experience and joy of play.

The PTL transforms idle spaces in barangays, schools, parishes, and partner organizations into toy libraries, serving as fun and educational playrooms. Here, kids are free to read and play, activities that little ones in need may not have access to, but are critical to a child’s mental, emotional, social, and physical development.

Apart from PTL, the Ramirez family has been active in helping a community of Dumagats in Gabaldon, Nueva Ecija, conducing medical missions, sustainable livelihood trainings, and gift-giving projects for the underprivileged Filipinos there.

Photos: Arts & Travel Magazine 

Jollibee honored exemplary Filipino families in 5th Jollibee Family Values Awards (JFVA)

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Jollibee hails new batch of exemplary Filipino families during the 5th Jollibee Family Values Awards (JFVA) Gabi ng Parangal para sa Pamilyang Pilipino held last September 24 at the Philippine International Convention Center (PICC).

Jollibee once again hailed the noble stories of compassion and generosity of exemplary Filipino families. On its milestone year, the JFVA honored 11 Filipino families from Luzon, Visayas, Mindanao, and the United States for their noteworthy advocacies that made a significant impact in the lives of their fellowmen.

After careful deliberation, diverse and refreshing stories of goodwill were selected to herald the JFVA on its milestone year. 

Here's the 5th JFVA list of winners:

Domulot family of Zambales

Tiosan family of Rizal

Mambuay family of Misamis Oriental

Rojas family of Quezon City

Pena family of Cavite

Gange family of San Jose, California

Special citations:

Capilos family of Quezon City

Basa family of Capiz

Ramirez family of Quezon City

Mendoza family of Palawan

Catanghal family of Pasig 

Domulot family of Zambales

The 5th JFVA winners include the Domulot family of Zambales, whose work focuses on uplifting the lives and solidifying the Aeta tribes; Tiosan family of Rizal, dedicated to the employment and self-sufficiency of the blind; Mambuay family of Misamis Oriental, seeking peaceful ways to inculcate unity between the Christian and Muslim faiths; Rojas family of Quezon City, for giving a new voice to cancer survivors; and Pena family of Cavite, empowering people with Autism. The Gange family of San Jose, California was awarded the Jollibee-Coca-Cola Global Pinoy Family of the Year for advocating music literacy among the Filipino youth.

Apart from the six exemplary Filipino families, the Jollibee Family Values Awards also bestowed special citations to families whose advocacies benefit specific stakeholders. Special Citation for Education (co-presented by National Bookstore) was awarded to the Capilos family of Quezon City for holding free trainings for public school teachers and students; Special Citation for Environment (co-presented by Landbank) was awarded to the Basa family of Capiz for their work on using recycled materials for disaster preparedness; Special Citation for Children (co-presented by Children’s Hour and San Miguel-Purefoods) was awarded to the Ramirez family of Quezon City for creating free toy libraries nationwide; Special Citation for PWDs (co-presented by the National Council on Disability Affairs) was awarded to the Mendoza family of Palawan for holding free clinics and Special Olympics for PWDs; and Special Citation for Minority Groups (co-presented by Kalipunan ng mga Katutubong Mamamayan ng Pilipinas - KATRIBU) was awarded to the Catanghal family of Pasig for their advocacy of providing wholistic development for the Mangyan tribes. 

These abundant stories of goodwill and generosity resonates JFVA’s core messages that everyone has what it takes to make a difference in the lives of others, and that the right values begin and are nurtured at home.

“These families that exemplify the values that we honor up to this day form a strong foundation for the country that help build a better nation. We owe it to them that the campaign has reached its milestone year, as we continue to receive inspiring stories of compassion and generosity here and around the globe that are definitely worth recognizing and can serve as a shining example for others,” said Jollibee Philippines president Joseph Tanbuntiong.

Distinguished personalities known in their respective fields made up this year’s esteemed JFVA board of judges including Sen. Bam Aquino as jury chairman, Sen. Grace Poe-Llamanzares, Camarines Sur 3rd District Representative Cong. Leni Robredo, professor and economist Winnie Monsod, MOWELFUND trustee and president Boots Anson-Rodrigo, columnist and child advocate Audrey Tan-Zubiri, Jollibee ambassador and Ulirang Ina awardee Carmina Villaroel-Legaspi, ANC news anchor Edric Mendoza, parenting and relationship consultant Maribel Sison-Dionisio, Coca-Cola Export Corporation Director for Public Affairs and Communications Atty. Adel Tamano, and ABS-CBN consultant for Public Service Integration and Chaplaincy Fr. Carmelo “Tito” Caluag, S.J. They were also joined by Jollibee Global Brand Chief Marketing Officer Francis Flores, Vice President for Marketing Harvey Ong, Vice President for Human Resources Ruth Angeles, and Jollibee Group Foundation Vice President Belen Rillo.

During the awards night, the top 6 exemplary families received a cash prize of P300,000, a trophy designed by renowned sculptor Michael Cacnio, and P10,000 worth of Jollibee gift certificates. While special citation recipients each received P50,000 cash, a plaque, and P5,000 worth of Jollibee gift certificates.

The Gabi ng Parangal para sa Pamilyang Pilipino was hosted by Maricel and Anthony Pangilinan, and featured performances from Jollibee ambassadors Sarah Geronimo, who sang the official 5th JFVA theme, the Voice Kids Lyca, Darlene and JK, and Asia’s songbird and multi-awarded artist Regine Velasquez. 

The 5th Jollibee Family Values Awards is made possible with the support of major sponsors Coca-Cola, official airline partner Cebu Pacific, official hotel partners Crowne Plaza and Holiday Inn and media partner The Philippine Star. 

Other sponsors are Enchanted Kingdom, BusinessWorld, SM Cyberzone, Inewvation, LG, Hunt’s Tomato Sauce, Great Taste, Magic Crackers and Cream-O. Citation partners include National Bookstore, Landbank, San Miguel-Purefoods, Children’s Hour, National Council on Disability Affairs (NCDA) and Kalipunan ng mga Katutubong Mamamayan ng Pilipinas - KATRIBU.

Photos: Arts & Travel Magazine

Sen. Bam Aquino leads jury in choosing 5th Jollibee Family Values Awards winners

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The complete 5th JFVA panel of judges: (sitting, from left) Boots Anson-Rodrigo, Harvey Ong, Rep. Leni Robredo, Sen. Bam Aquino, Audrey Tan-Zubiri, Jollibee ambassador Carmina Villaroel-Legaspi, Belen Rillo, Ruth Angeles, (standing, from left) Atty. Adel Tamano, Sen. Grace Poe-Llamanzares (represented by son, Brian), Fr. Tito Caluag, S.J., Winnie Monsod, Ma. Isabel Dionisio, Francis Flores, and Edric Mendoza.

An esteemed board of judges, composed of some of the country’s leading personalities from various endeavors and disciplines, has handpicked six Filipino families to be recognized in the 5th Jollibee Family Values Awards (JFVA), the annual recognition program for exemplary families by the leading fast food chain.

The winners of this year’s JFVA – including the recipients of the special citations - will be feted during the Gabi Ng Parangal para sa Pamilyang Pilipino slated on September 24 at the PICC Plenary Hall. During the deliberations held at the Crowne Plaza Manila Galleria, this year’s judges had the challenging task of choosing the awardees from a pool of 15 families whose advocacies stood out for their relevance and significant impact to their communities.

5th JFVA jury chairman Senator Bam Aquino addresses
a concern during the finalists’ deliberations.

Serving as chairman of the board for this year’s JFVA was Senator Paolo Benigno “Bam” Aquino, who is a known advocate of social change and helping and empowering the poor. He believes the inspiring stories of the JFVA families can help change a persistent mindset. “These days, people tend to be cynical, but there are times when it’s good to also remind ourselves that kindness and family values are still present in our society.”

Winnie Monsod poses a question during the deliberations of the families’ advocacies.

A new addition to the board of judges, Solita “Winnie” Monsod shared her experience as both judge and admirer of JFVA’s exemplary families. “When I saw the list of families and their contributions to the Philippines, it restored my faith in the Filipino people. There are families who will do these things for the community out of love and without having to ask for help and it was very inspiring,” she said.

Jollibee Philippines VP for Marketing Harvey Ong with fellow judges Ma. Isabel Dionisio (center), and columnist and children’s advocate Audrey Tan-Zubiri after the deliberations.

Completing the 15-member JFVA panel are Senator Grace Poe-Llamanzares represented by her son Brian Poe Llamanzares, Camarines Sur 3rd District Representative Maria Leonor “Leni” Robredo, veteran actress and MOWELFUND Trustee and President Boots Anson-Rodrigo, actress and Jollibee ambassador Carmina Villaroel-Legaspi, columnist and children’s advocate Audrey Tan-Zubiri, ANC news anchor Edric Mendoza, parenting and relationship consultant Ma. Isabel Dionisio, Coca-Cola Corporation Public Affairs and Communications Director Atty. Adel Tamano, ABS-CBN chaplain and Public Service Integration consultant Fr. Carmelo “Tito” Caluag, S.J. Jollibee Global Brand CMO Francis Flores, Jollibee Group Foundation VP Belen Rillo, Jollibee Philippines’ VP for Marketing Harvey Ong, and VP for Human Resources Ruth Angeles.

(From left) ABS-CBN chaplain and Public Service Integration consultant Fr. Tito Caluag, S.J., Coca-Cola Corporation Public Affairs and Communications Director Atty. Adel Tamano, and ANC news anchor Edric Mendoza have been part of the JFVA Board of Judges in the past years.

The five exemplary families and one OFW family will receive a cash prize of P300,000, a trophy designed by renowned sculptor Michael Cacnio, and P10,000 worth of Jollibee gift certificates. Special citations will also be bestowed to families who promote the following advocacies as endorsed by the citation partners: Education (co-presented with National Bookstore), Environment (Landbank), Children (Children’s Hour and San Miguel-Purefoods), PWDs (National Council on Disability Affairs - NCDA), and Minority Groups (Kalipunan ng mga Katutubong Mamamayan ng Pilipinas - KATRIBU).

The 5th Jollibee Family Values Awards is made possible with the support of major sponsor Coca-Cola, official airline partner Cebu Pacific, official hotel partners Crowne Plaza and Holiday Inn, media partner The Philippine Star, and other sponsors Business World, SM Cyberzone, Inewvation, LG, Hunts Tomato Sauce, Great Taste, Magic Crackers and Cream-O. Citation Partners are National Bookstore, Landbank, San Miguel-Purefoods, Children’s Hour, NCDA, and KATRIBU.