Twitter and NESCAFE blend together for real-time coffee experience via Periscope & Vine

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Twitter today announced a partnership with NESCAFÉ to unveil a whole new drinking experience with the NESCAFÉ RED MUG Machine live via Periscope this weekend, the best way to share and watch live video broadcasts from your mobile phone. This is part of a larger digital video campaign, which includes the debut of Niche creators Marc Morgan and Gwri Panner in Asia to develop original Vine content for NESCAFÉ Philippines that will launch on @NESCAFEPH.

This is the first time a brand in Asia Pacific is using Niche, a network of over 20,000 social media creators. As part of Twitter's Brand Strategy team, Niche executes marketing campaigns across the creator network alongside hundreds of leading brands and advertisers. For this campaign, the creative duo will create a series of Vines in the NESCAFÉ theme of #StartCreating that will launch this December. 

The multifaceted video campaign from NESCAFÉ Philippines is geared towards the launch of the new NESCAFÉ RED MUG Machine, a convenient and easy-to-use appliance that prepares café-like concoctions for coffee aficionados in the comfort of their own homes.

With Periscope, people can participate in the live broadcast of coffee moments with local celebrity and newly appointed NESCAFÉ RED MUG brand ambassador, Raymond Gutierrez, leaving him comments and hearts as he introduces the new machine. Using the state-of-the-art coffee maker, Periscope viewers can learn a new coffee recipe from Raymond in real-time as he prepares his own version of the Vanilla Chilled Coffee at the event, as well as join Raymond and his friends in their holiday season games and celebrations.

"Digital video engagement is growing exponentially in the region and live video is a huge draw for today's mobile consumers," Steve Kalifowitz, Head of Brand Strategy, Asia Pacific, Middle East and North Africa, said. "It's great that NESCAFÉ is willing to innovate and provide a differentiated customer experience through videos with the launch of the RED MUG Machine."

"We are pleased to partner with Twitter for the launch of the new NESCAFÉ RED MUG machine to drive innovative experience,” said Donald Howat, Business Executive Manager for Coffee and Creamer Creations at NESTLE Philippines. “The NESCAFÉ RED MUG Machine is a key innovation to level up the coffee experience at home using NESCAFÉ CLASSIC and NESTLÉ COFFEE-MATE. 

Twitter is an excellent partner to bring to life exciting moments to consumers. Periscope’s real-time broadcast amplified via Twitter will bring coffee enthusiasts much closer to experiencing the new NESCAFÉ RED MUG Machine so that, just like Raymond, they too can #StartCreating.”

For updates on the launch of the NESCAFÉ RED MUG Machine on Periscope and Vine, as well as more details about the product, follow @NESCAFEPH on Twitter and search for the hashtag #StartCreating. 

Heads Up! Gary V for Novuhair: putting energy into prevention

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Gary Valenciano "Mr. Pure Energy,” is the very image of youthful vibrance, whether onstage or not. That’s why it shouldn’t come as a surprise that he values the way he looks the same way that he values the core of who he is: a prayerful, faithful husband, dependable father, and an outstanding entertainer.

​Part of what makes Gary stay young looking is his head of hair. What many people don’t know is that, like all other men his age, Gary once worried about hair thinning and hair loss. That’s why, at the first signs of the problem, Gary sought to find ways to prevent it from becoming worse.

​“I first noticed the hair loss in the shower, after I toweled my hair dry. Then one day, my team of hairstylists noticed that my hair was thinning, too. That’s when they told me to look for the product that Fanny Serrano was using, a product called NOVUHAIR,” remarked Gary on his journey to regaining control over his hair loss.

​NOVUHAIR is a topical scalp lotion that is a unique combination of 14 different natural ingredients and essential oils for a healthier hair and scalp. One of the factors of hair loss, according to studies, is stress, something that Gary experiences on almost a daily basis. Other factors include hereditary disorders, a persistent illness, major surgery, hormonal problems, childbirth & delivery, medications, infections, pollutants, and even excessive exposure to sunlight. And contrary to popular belief, hair loss is as much a problem for women as it is for men. 

In many cases, hair loss may be prevented or alleviated through early detection. In the case of Gary, his decision to try NOVUHAIR to prevent his symptoms from worsening made a big difference, and within a few months, he saw remarkable results. 

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​Gary shares his experience with NOVUHAIR as he tells the story of their family hair history:

“Hair loss runs in our family, too, even if it sometimes skips a generation. My brother and grandfather both lost their hair, but my dad still has a full head of hair at 87. I just wanted to make sure I take control of my symptoms. Now, I use NOVUHAIR everyday, and I’ve noticed that I don’t shed as much hair as I did before, especially after toweling my hair dry. And my hairstylists noticed it, too. I love using NOVUHAIR because it has this minty, cool effect that makes me feel like my hair is always clean and fresh.” 

​“In less than a month and half, I already saw results even if I was told to wait three to four months before I can see a difference. The effects on me were much faster. There were fewer strands on my white towel, which basically was within the normal boundaries of hair loss for an average person. Before using NOVUHAIR, I used to shed more.” 

This is due to the fact that NOVUHAIR penetrates deep to help rejuvenate, nourish, & maintain moisture in the scalp and hair. By improving the blood circulation in the scalp, NOVUHAIR helps stimulate hair growth and aid in preventing further, excessive hair fall, while also improving the overall appearance of the hair. 

​“I never endorse a product that I did not experience first. I have to make sure it is really effective. With Novuhair, I can say that it has really contributed to my peace of mind and overall well-being. And, heads up, as Novuhair is now part of my daily routine, which includes prayer, diet, and medication. God has truly lived up to his promise in my life, and as he says in Psalm 92:14 ‘I will keep you fruitful even in old age. Fresh and green.’ I am very happy now that Novuhair is a part of that.”

NOVUHAIR, Nature’s Answer to Hair Loss is available in all Mercury Drug outlets, Watsons, Rose Pharmacy, South Star Drug & Manson Drug, Metro Gaisano Pharmacy, The Landmark (Makati & TriNoma), J Centre Mall (Cebu), KCC Malls (Gen. Santos City & Koronadal City), NCCC Malls (Palawan & Davao), Gaisano Malls (Davao & Gen. Santos City) and online at www.regaloservice.com and www.lazada.com.ph. For inquiries, call 413-6570 or 0922-8830575. 

#GaryVforNovuhair #Novuhairofficial 

So delightful, Music for today’s mobile lifestyle !

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Are you musicophile or an audiophile, or gearophile ?

I love listening to great music on any system of any quality for the most part. But I also enjoy a high end system! I like the gear and all the little things that go into creating a beautiful audio system.

It doesn’t matter whether you’re a big musicphile or not, everyone pretty much has a favorite song, album or artist that is on constant repeat in his/her playlist. 

But given that today’s fast-paced world dictates a highly-mobile lifestyle for most, especially the “millennial generation”, people now consider such gadget accessories as part of their everyday must-haves. 

This highly-mobile lifestyle is what Japanese brand, Elecom is actively supporting through its impressive lineup of gadget accessories that range from headphones, portable speakers, portable keyboards, cables, even car accessories. 

Offering gadget accessories in a wide range of styles and price points, Elecom is definitely a haven for tech and lifestyle accessories that give you more value for money.

One of its most popular product offerings are its headphones – available for both in ear and on ear. 

There are the cute, multi-colored ones that are perfect for students on the go, then there are the more sleek-looking headphones that are best suited for those who expect nothing less than superb sound quality. 

Supporting this lineup great lineup of earphones is the brand’s selection of portable speakers that range from mono speakers to cool Bluetooth speakers for serious sound tripping no matter where you may be. 

Make sure to check out Elecom’s full selection of headphones and portable speakers in store and get to enjoy a great shopping experience in one of Japan’s most well-trusted brands for tech and lifestyle accessories. 

ELECOM is available at SM North Edsa, SM Marikina, SM Southmall, SM Fairview, SM Clark, SM Megamall, and all Ayala Malls, including Nuvali and Solenad 3. 

ELECOM can also be found in Duty Free Fiesta Mall, Rustans Department Store, Wellworth Department Store, and Islands and More.

Celebrities flock to LEVI’S stores to kick off the Christmas season; Charice customizing her own Levi’s Jacket

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Charice customizing her own Levi’s Trucker Jacket

It was a star-studded weekend at select Levi’s stores last Nov. 28 and 29, when the brand jump-started the most wonderful time of the year with Levi’s Tailor Shop, a fun affair that gave Levi’s lovers the chance to meet some of the country’s fashion-forward celebrities.

Happy Shopper Tessa Prieto-Valdez

Charice assisted a happy customer in Levis SM Dasma

Happily getting their jeans fix were international singer Charice who greeted her fans at SM Dasmariñas; socialite, columnist, and interior designer Tessa Prieto-Valdes, who hobnobbed with Levi’s fans at SM Megamall; menswear blogger AJ Dee at SM Mall of Asia; and Spongecola lead vocalist Yael Yuzon, who reached out to fans at SM North The Block.

On her Instagram account, the perky Ms. Prieto-Valdes shared photos taken of her at the Levi’s Tailor Shop, saying that only her Levi’s family could make her wear jeans.

Meanwhile, Pempengco also posted on her Instagram a photo of her newly customized pair of Levi’s boyfriend jeans that perfectly fit her.

At the Levi’s Tailor Shop, all Levi’s customers who had a P3,000 single receipt purchase—inclusive of any men’s bottoms, women’s bottoms, or trucker jacket—were entitled to a free customization of their Levi’s jeans.

Peejay Tolentino; Levi’s Brand Environment Specialist, Tessa Prieto-Valdez, Kaths Laudit; Levi’s Marketing Head, Hazel Sanchez; Levi’s Sales during the Customization event in SM Megamall.

And because Levi’s wanted everyone to start early on their Christmas shopping last Nov 28 to 30, the brand likewise opened the season with a pre-holiday sale, where it offered 30-percent discounts on all regular-priced women’s bottoms and men’s tops at all SM Original Levi’s®stores and at SM Department Stores nationwide.

Bernadette Tabangcura; Levis Key Account Manager May Larga; Levis Asst. Training Manager and CHARICE at the Levi’s store in SM Dasma

As Kaths Laudit, Levi’s Philippines Marketing Head, enthuses, “Levi’s gave its fans a very early Christmas gift—the pre-holiday sale—because they are very special to us. Through Levi’s Tailor Shops, too, people got the chance to have their perfect-fitting pairs of Levi’s jeans!”

And trust Levi’s to toss in some star power as a bonus treat. 

“Levi’s celebrities guests helped keep jeans lovers abreast of the latest trends by sharing tips for looking their best,” Laudit shares.

For more information about the Levi’s® brand, its products and stores, please visit levi.com.

Nothing can stop the spirit of giving this Christmas with Smart Padala PickUp Anywhere

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"Padalapit" love this holiday

Nothing can stop the spirit of giving this Christmas with Smart Padala PickUp Anywhere

When Filipinos talk about Christmas, they immediately think about their families and how much they want to show their love to them during this occasion. This is the enduring sentiment especially for many Filipino households whose breadwinner is working in another city or country just to support the family.

No matter where they are, what they do or from whatever walks of life they come from, Filipinos will always go out of their way to show love come Christmas time.

Now with the enhanced Smart Padala service called PickUp Anywhere, Filipinos will find it easier and more convenient to send their love and continued support to their families.

Lawrence Ferrer

Smart Padala PickUp Anywhere allows the easiest, safest, and most convenient way to send and receive money to and within the Philippines, regardless of their mobile network. It is secure, safe, and guaranteed to be claimed only by the nominated mobile number.

According to Lawrence Ferrer, VicePresident of Smart eMoney, Smart Padala PickUp Anywhere makes it more convenient for customers to send remittances during the holiday rush.

“With PickUp Anywhere, both the money sender and the beneficiary don’t have to commute to a far location, brave the traffic, and line up at specific centers just to send or receive money. They have thousands of Smart Padala Centers nationwide to do the transaction,” he said.

Another great thing about this service is that people can send money to their beneficiaries regardless of mobile network. One can effectively send money via Smart Padala PickUp Anywhere to anyone with a mobile number in the Philippines.

“We want everyone, not just Smart subscribers, to enjoy the benefits and security features of this groundbreaking financial service enhancement,” said Ethel Ines, Brand Manager of Smart Padala. “Filipinos can conveniently send their Padala in time for the Christmas season,” she added.

Filipinos primarily send money to their families for basic needs. According to the National Baseline Survey on Financial Inclusion released by the Bangko Sentral ng Pilipinas (BSP) this year, 44% of Filipino adults had remittance transactions in the past six months and for those on the sending side, 91% sent to their families while 6% sent to their friends. On the other hand, for those who received remittances, 90% received from their families while 7% received from friends. Top line items for purposes of remittances receive is for food (71%), education (39%), medical expenses (28%) and emergencies (22%).

The same survey said that it takes Filipinos an average of 22 minutes to reach the nearest financial services provider. In terms of cost, the average roundtrip fare to reach a financial access point is PhP 43.

"By enhancing our Smart Padala service with PickUp Anywhere, we are enabling millions of more Filipinos to experience the benefits of financial technology when they need it the most, wherever they maybe,” Ferrer added.

Smart eMoney, Inc. is the digital financial services unit of PLDT and Smart Communications, Inc. (Smart). A global pioneer in mobile banking, mobile money and mobile wallet services with over 15 years in the industry, Smart eMoney's proprietary innovations span products and services across market segments, catering to the financial transaction requirements of the banked and unbanked. It recently launched PayMaya, a digital payments innovation for online transactions.