Twitter and NESCAFE blend together for real-time coffee experience via Periscope & Vine

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Twitter today announced a partnership with NESCAFÉ to unveil a whole new drinking experience with the NESCAFÉ RED MUG Machine live via Periscope this weekend, the best way to share and watch live video broadcasts from your mobile phone. This is part of a larger digital video campaign, which includes the debut of Niche creators Marc Morgan and Gwri Panner in Asia to develop original Vine content for NESCAFÉ Philippines that will launch on @NESCAFEPH.

This is the first time a brand in Asia Pacific is using Niche, a network of over 20,000 social media creators. As part of Twitter's Brand Strategy team, Niche executes marketing campaigns across the creator network alongside hundreds of leading brands and advertisers. For this campaign, the creative duo will create a series of Vines in the NESCAFÉ theme of #StartCreating that will launch this December. 

The multifaceted video campaign from NESCAFÉ Philippines is geared towards the launch of the new NESCAFÉ RED MUG Machine, a convenient and easy-to-use appliance that prepares café-like concoctions for coffee aficionados in the comfort of their own homes.

With Periscope, people can participate in the live broadcast of coffee moments with local celebrity and newly appointed NESCAFÉ RED MUG brand ambassador, Raymond Gutierrez, leaving him comments and hearts as he introduces the new machine. Using the state-of-the-art coffee maker, Periscope viewers can learn a new coffee recipe from Raymond in real-time as he prepares his own version of the Vanilla Chilled Coffee at the event, as well as join Raymond and his friends in their holiday season games and celebrations.

"Digital video engagement is growing exponentially in the region and live video is a huge draw for today's mobile consumers," Steve Kalifowitz, Head of Brand Strategy, Asia Pacific, Middle East and North Africa, said. "It's great that NESCAFÉ is willing to innovate and provide a differentiated customer experience through videos with the launch of the RED MUG Machine."

"We are pleased to partner with Twitter for the launch of the new NESCAFÉ RED MUG machine to drive innovative experience,” said Donald Howat, Business Executive Manager for Coffee and Creamer Creations at NESTLE Philippines. “The NESCAFÉ RED MUG Machine is a key innovation to level up the coffee experience at home using NESCAFÉ CLASSIC and NESTLÉ COFFEE-MATE. 

Twitter is an excellent partner to bring to life exciting moments to consumers. Periscope’s real-time broadcast amplified via Twitter will bring coffee enthusiasts much closer to experiencing the new NESCAFÉ RED MUG Machine so that, just like Raymond, they too can #StartCreating.”

For updates on the launch of the NESCAFÉ RED MUG Machine on Periscope and Vine, as well as more details about the product, follow @NESCAFEPH on Twitter and search for the hashtag #StartCreating. 

The cooler way to drink coffee !

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Sing and dance along with Ramon Bautista and Frank Magalona as they show you the cooler way to drink NESCAFÉ 3in1 Creamylatte and Chocolatte!

Party rock!

There's a cooler way to drink kape

It's coffee na ibang klase

Chorus:

There's a cooler way to drink kape

Madali lang i-prepare baybe (Party rock!)

It's coffee na ibang klase

Made with 3in1 from NESCAFÉ

Konting water lang na MAINIT

Add cold water and then ice to COOL IT

Sunod na step ay malupit

All we gotta do is...MOVE IT!

Verse 1:

In the club, it's very hot

See a pretty girl but I'm sweating a lot (Huh!)

Need to chill to make a move

All my pawis, I gotta remove (Whoa!)

Verse 2:

Yo!

It's easy to be cool when you know

Just give me cold H20, and yelo, sa baso

Let's mix 'em up!

Yeah, Chocolatte so cool man!

Gotta get all the steps

Best way to be chillin' (Hey!)

Chorus:

There's a cooler way to drink kape (Woo!)

Madali lang i-prepare baybe (Party Rock!)

It's coffee na ibang klase

Made with 3in1 from NESCAFÉ (Let's go!)

Konting water lang na MAINIT

Add cold water and then ice to COOL IT (Party Rock!)

Sunod na step ay malupit

All we gotta do is...MOVE IT!

Cold 3in1 from NESCAFÉ

(Move it! Move it!)

Every mag cold NESCAFÉ 3in1

Enjoy the wonderful world of Nescafe' FaNS Day - Enjoying Wonderful World

NESCAFÉ Fans Day and NESCAFÉ celebrates being the top Facebook brand page in the Philippines !

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Now the country’s top brand page on Facebook, NESCAFÉ Philippines  is celebrating its success through NESCAFÉ Fan’s Day, a public event that engages fans to commemorate its online journey of reaching a milestone with 2 million Facebook likes.

With millions of memories and 2 million FB Likes, shared together NESCAFÉ's top Facebook brand page in the Philippines nowadays, NESCAFÉ Fan’s Day held last November 17 at the Music Hall , SM Mall of Asia. It was a whole-day affair packed with pocket events such as interactive video and photo booths, games, and variety shows to reward fans that have made the success of the brand possible. Merienda also served, with the favorite Pinoy coffee sidekick - the pandesal, and other special NESCAFÉ treats. It was a day dedicated to entertain and bring enjoyment to the people, capturing millions of memories through a one-day-only event.

NESCAFÉ celebration is not complete without the appearances of popular local celebrities and top-favorite bands. This was hosted by sports enthusiast Drew Arellano. This was jampacked by  Callalily, 6 Cycle Mind, and Urbandub set the stage for the after-party concert. YouTube sensation and comedienne, Petra Mahalimuyak joined celebrities Frank Magalona, Survivor Philippines castaways Betong and Maey.

“We receive overwhelming support every day on Facebook. One post may get as many as a thousand likes and shares, and comments may reach up to the same level – we’re blown away. It is heartwarming to see people love and understand your product at almost the same level that you do, and through this event we say, ‘Thank you’,” says Mark Castillo, Consumer Marketing Manager of NESCAFÉ in the Philippines.

The brand page launched on Facebook on July 8, 2009; in December 2011, it reached the 1 million mark, and shortly a year after, on October 23, it held its spot as the no.1 brand page in the Philippines, with 2 million likes.

NESCAFÉ shared that from the time it hit a million fans, it has been adding over a thousand fans every day, and now that they’re at 2 million, fans grew daily by over 3,000 likes.

NESCAFÉ Philippines has shown that constant engagement and genuine interest in fans’ opinions will not only earn mass respect, but also garner love. Undoubtedly, the brand’s efforts to add local flavor to its Facebook posts have paved the way for this social media success. Understanding what matters such as friends, families, celebrations of life and love are what brought NESCAFE closer to the hearts of Filipinos.

“This event is a testament that fans and brands go hand in hand in ensuring social media success. We listen, we care, we respond. Your fans will know if you are worthy of their attention, more so, their love, and we cannot be any happier that they gave us both,” says Christophe Stern, Business Executive Manager of NESCAFE in the Philippines.

Launched in 1938, NESCAFÉ today is one of the world’s most popular brands. In the Philippines, NESCAFÉ offers pure soluble coffees, coffee mixes, healthy coffees, premium coffees, and ready-to-drink coffees.

For more information, visit the website http://www.nescafe.com.ph

Like the the Nescafe Facebook at www.facebook.com/nescafe.ph

Follow @NescafePH on Twitter.