Sprite levels up diskarte with new LeBron’s Mix!

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Coca-Cola brings to the Philippines Sprite LeBron’s Mix, the first-ever, limited edition King James drink so you can have the NBA superstar’s diskarte in you.

The new LeBron’s Mix – a combination of the crisp, refreshing lemon-lime taste of Sprite with the delicious twist of natural cherry and orange flavors. It comes in an eye-catching bold red packaging with LeBron’s initials and his iconic crown, which symbolizes his legendary nickname ‘King James.’

The relationship of Sprite with LeBron began in 2003 before the NBA player started his first professional game. A strong innovator of street culture all over the world, Sprite followed the NBA Finals MVP’s 13-year journey, collaborating with the player for new innovations to offer to the fans.

The new LeBron’s Mix was launched last July 26 at the Green Sun Hotel in Makati.

“Sprite is deeply rooted in its intense refreshment. Drinking an ice-cold Sprite clears your mind and helps you make your diskarte. In addition, the brand has always been grounded in the country’s street culture – and there is no better way to bring street culture to life here in the Philippines that with the sport that everyone loves, basketball,” says Stephan Czypionka, Vice President for Marketing of Coca-Cola Philippines.

Jeron Teng

During the launch, media guests, Coca-Cola partners and some sports personalities such as basketball players Jeron Teng, LA Revilla and Karl Kramer were the firsts to experience this whole new level of diskarte as they got to tag along in playing basketball inspired games like the Doble Diskarte and Spot your Diskarte Shot where they were able to win prizes.

Others got to take home Sprite premium and limited edition items, as well. Familiar faces from the sports field added more energy as PBA courtside reporter Mara Aquino and UAAP sports commentator Boom Gonzalez hosted the event.

As Sprite continues to be a highly popular favorite among basketball players and fans, its legacy takes another step higher as NBA star player James LeBron extends his partnership with the brand.

Feel like a king or queen and diskarte like one with the new Sprite LeBron’s Mix.

Show your diskarte move like the NBA King of Diskarte LeBron James!

Sprite LeBron’s Mix available in PET bottles and cans.

Myrtle Sarrosa is the new ambassadress of Megasoft's New Sisters Sanitary Napkins and Pantyliners, and with “SISTERS’ SCHOOL IS COOL” campaign

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Myrtle Sarrosa

Megasoft Hygenic Products Inc, makers of Sisters Sanitary Napkins and Pantyliners launched “Sisters’ School Is Cool” with the newest ambassadress ABS-CBN Star Magic's Myrtle Sarrosa.

Well known costplayer and PBB winner,  an advocate now having the campaign dubbed as “SISTERS’ SCHOOL IS COOL” and enjoying fun-filled events held nationwide.

Myrtle with the Hotlegs performed during “SISTERS’ SCHOOL IS COOL” campaign press conference held at the Oriental Palace Restaurant, T.Morato, Quezon City, July 29, 2016.

“Sisters Sanitary Napkins and Pantyliners give me Confidence, Comfort, Fun, Happiness and Love. I Love My Sisters,” said Myrtle.

Here are interesting updates on the life of beautiful young celebrity - Myrtle.

MYRTLE SARROSA IS AN ACHIEVER

From a simple girl in Iloilo, she became a well-known cosplayer, SK President, PBB Big Winner, artista, host, courtside reporter, a recording artist and now a songwriter. But among her achievements, the closest to her heart is being a student- a Broadcast Communication senior in UP Diliman, running for cum laude.

“SISTERS’ SCHOOL IS COOL”

Myrtle and Sisters Sanitary Napkins and Pantyliners share the same vision and passion for education. With a common advocacy, Megasoft Hygenic Products Inc, makers of Sisters Sanitary Napkins and Pantyliners launched “Sisters’ School Is Cool” with Myrtle as its campaign ambassadress. 

The “SISTERS’ SCHOOL IS COOL” campaign aims to inspire students to finish school, which is a step closer to fulfilling their dreams. The campaign recognizes outstanding students and teachers of different schools around the country.  Recently, the first set of Sisters’ Choice Awards was handed out in Norala High School in South Cotabato and later in Gingoog City Comprehensive School in Misamis Oriental. The said schools were also given assistance as part of the campaign. “Sisters’ School Is Cool” is set to visit Davao and Negros Occidental.

“I LOVE MY SISTERS MALL CONCERTS”

Another fun-filled event is the “I Love My Sisters Mall Concerts”. 

Myrtle, together with fellow Sisters endorsers, Hotlegs’ Nesh, Labb, Cath and Alex, will be performing in malls nationwide including:

SM Molino - July 31

SM Dasma -  Aug. 6

SM Baguio -  Aug. 20

SM Rosales Pangasinan -  Aug. 21, 2016

“I Love My Sisters Mall Concerts” will also be part of the Kadayawan Festival at Gaisano Grand Mall, Davao on Aug. 19, 2016.

“SISTERS’ DAY: WE ARE ONE, WE ARE SISTERS”

The much- awaited “Sisters’ Day” celebration with the theme “We Are One, We Are Sisters” happens on Aug. 7, 2016 in Starmall Alabang. 

Myrtle and the Hotlegs will be joined by Nash Aguas, Joaquin Reyes, John Bermundo, Brace Arquiza and Grae Fernandez, collectively known as Gimme 5.Songs, dances, fun games, prizes and surprises await our sisters.

Expect more exciting events from Myrtle and Sisters Sanitary Napkins!

Check out www.megasoft.com.ph , megasoft hygenic (@sisters_ph) and facebook.com/sistersph

#ViberNowOpen as it celebrates 25 million Filipino users! Viber partners now with the Presidential Communications Office and Gary V

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As Viber Philippines recently had a media event called Viber Now Open held at Valkyrie, Bonifacio Global Center last July 21, celebrating 25 million Filipino app users and launch more interesting new things and stickers for Viber users. 

Viber, the Philippines’ leading communications app, celebrates its continuous growth in the country as it recently hit 25 million unique registered users nationwide. Viber also officially opens its doors to brands and businesses in the Philippines

Viber has become a household name for Filipinos here and abroad when it comes to connecting with their friends and family.

Each month, Filipinos send over 44 million stickers through Viber messaging and group chats. Viber stickers have indeed become a new and fun way for Filipinos to communicate and express themselves.

At the celebration party of Viber last July 21, Viber Regional Head for Southeast Asia, Crystal Gonzalez, said “we truly appreciate the overwhelming and continued support from our Filipino users and we’re committed to making Viber even better through local content and partnerships that celebrate and empower Filipinos and be part of their daily lives.”

Based on Viber’s latest sticker data, users in the Philippines are fond of sending stickers about daily expressions such as “Xoxo” (kiss mark), “Good night”, “Good morning”, thumbs up, “I miss you”, “Thank you”, and sad face.

Moreover, the most downloaded sticker packs in the Philippines—Violet, Freddie, Yango, LegCat, Noy Pi, Becky Vibe, and Vibe On—feature famous Viber characters as well as slang words that Filipinos use on a daily basis.

To make sticker content more relevant for Filipino users, Viber has partnered with the Presidential Communications Office to create awareness on being a #PartnerForChange and has collaborated with the country’s most-awarded male recording artist and performer, Gary Valenciano.

You can now download the free #GVonViber Sticker Pack, which features legendary Filipino musician/singer/songwriter, Gary V, and his iconic song titles like “Hataw Na,” “Shout For Joy,” “Take Me Out of the Dark,” “Di Bale Na Lang,” “Sana Maulit Muli,” “Eto Na Naman,” among many others.

To download, visit the Viber Sticker Market and search for #GVonViber.

Also follow Gary V’s Public Chat for behind the scenes and his conversations with his family and celebrity friends (Visit www.viber.com/garyv).

Viber is also a #PartnerForChange, and being the leading communications app, has partnered with the Presidential Communications Office to launch a Public Chat (www.viber.com/presidentialcom), providing official news and announcements straight from the Presidential team.

Ms. Crystal Gonzales, Viber Regional Head for Southeast Asia

The #ViberForChange Sticker Pack was launched using the most popular expressions and social media memes like “Just DU it!,” “Change Is Here,” “Aprub Yan!,” “Proud to be Pinoy,” “Daghang Salamat,” among others.

Lastly, to further enrich content and engagement with Viber users, Viber is officially opening its doors for business and partnerships in the Philippines. Brands, celebrities, and organizations can now partner with Viber and open branded stickers and Public Chat accounts, reaching millions of Filipino Viber users here and abroad. Viber has collaborated with industry leaders like Jollibee, Coca-Cola, Sunsilk, Globe, Smart, PLDT, GMA News, Inquirer, ABS-CBN, and McDonald’s.

"We invite brands, influencers, and businesses to work with the Viber team if they want to step up their game and engage with our 25 million Viber users,” Gonzalez added.

And there's more! Expect more Viber stickers to come and enjoy!  

Here are more picture of well known celebrities who made the guests got wild singing and dancing with them while performing their famous songs.

Gary V

Nina and Joey G

Side A Band's Joey G

Nina

Gab and Gary V

Viber event was hosted by Toni Toni and Sam YG

About Viber:

Part of the Rakuten family, Viber freely connects users around the world with the people that matter

to them most. With more than 754 million unique users on the platform, Viber allows people toconnect in the way that works best for them, whether that’s through individual messaging, video

calls, group chats, or following brands and celebrities on Public Chats. Viber can be used on

iPhone®, iPad®, AndroidTM phones and tablets, Windows Phone, Windows®, Windows 8®, Mac, Linux and Symbian devices over mobile or WiFi connections.

For partnerships, contact sea@viber.com. For media inquiries, contact philippines@viber.com.

Last Call for Entries for the AirAsia Travel Photographer 2016!

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Don’t miss this chance to become this year’s AirAsia Travel Photographer!

Sign up now for the chance to fly one of AirAsia’s exotic destinations and win as much as 200,000 AirAsia BIG Points.

Now on its second year, AirAsia’s photo contest is getting bigger and more exciting! The top 6 finalists will get a chance to fly to one of AirAsia's exciting destinations to compete in a series of challenges with the winner receiving as much as 200,000 AirAsia BIG Points convertible to flights to any AirAsia destination, a vacation package and a lot of other exciting gifts from our partner brands.

Joining is easy. Simply log on to www.airasiatp.com, fill up the form and upload three (3) of your best photographs. 20 semi-finalists will be selected and will be asked to present their works to a panel of judges represented by Nachi Ugarte, Creative Director and co-founder of Grid Magazine; Wawi Navarroza, Artist, Photographer and founder of ThousandfoldPH and Jacob Maentz, American Documentary Photographer from Cebu. 

The Top 6 contenders will be declared finalists and will be one step closer to becoming the next AirAsia Travel Photographer. They will then fly to an AirAsia destination to compete in a series of challenges that will test their photography and storytelling skills, all leading up to one grand prize winner. 

Are you up for the challenge? Experience, capture and share your unique travel stories through the AirAsia Travel Photographer 2016 Contest. Hurry as registration ends on July 31, 2016!

For more updates, visit www.airasiatp.com and follow us on Facebook (@AirAsiaPhilippines), Twitter (@AirAsiaPH), and Instagram (@AirAsiaPH). #AirAsiaTP2016.

Watch out for the webisodes hosted by Tracy Abad (@tracyabad) of Mellow 94.7, which will premiere this August!

The AirAsia Travel Photographer 2016 is also brought to you by AirAsia BIG Loyalty Programme, Mellow 94.7, Grid Magazine and Flight 001 Philippines.

Local furniture and home decor brands to showcase products at Urban Living Collective on July 30-31

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Millennial homeowners will get a chance to shop for locally-made furniture pieces and home decors at the Urban Living Collective event on July 30 and 31 at one of the metro’s hippest lifestyle destinations, Capitol Commons. From kitchenwares and bedroom essentials to lighting fixtures and home accessories, shoppers will have a grand time checking out items to jazz up their home with. 

"We want to reach a wider range of customers and offer items that believe more on craftsmanship than mass production. We want to impart belief in supporting local artists and artisans, and that creating beautiful spaces can be easy and enjoyable as well," says Nikolette Fraginal of Wheelbarrow Store, one of the participating merchants at the event. The store sells uniquely stylish home linens and accessories. 

For Eva Manipol of handcrafted wooden furniture brand Hazo.ph, Urban Living Collective is an opportunity to showcase their products. "Our products are handcrafted by our uncle, who maintains a woodshop. Whenever we visit him, we are in awe of his creations and we decided to market the products to support him. Our products are of good quality and truly fits the Urban Living Collective concept."

"Although Epicenter Lifestyle is slowly emerging in social media, nothing beats face to face interaction with customers through events like Urban Living Collective. We trust that through this event, the company will expand its network and exposure. We think that this is a good platform to great things ahead," furthers Ronan Abear of Epicenter Lifestyle. 

Decorating the millennial homeowner's abode

Sporting boho chic style in your home? Make sure to drop by Likhaeria's booth as it offers hand-made Bohemian accessories and home decors. "I joined this event to showcase my talents and products with people who share the same passion for culture and the arts," muses Jeia Merioles.

Another way to style up your home is to install creative, quirky, and mood-enhancing lighting options. Head over to the booths of Lumos by Lighthouse Enterprise and Amber Lights Laguna. 

"We offer a luminous way to express yourself through Lumos, a light box, where letter tiles are used to spell out infinite customized messages," quips Nicole Chua of Lumos by Lighthouse Enterprise. Amber Lights Laguna, on the other hand, will showcase premium quality home fragrances such as soy candles, reed diffusers, and other home fragrances that could create the ambience you want. 

Bespoke furniture will definitely add character to any space. You can find some at Ylaya Studio, which custom makes furniture, lighting, home accessories, and decors and takes into consideration both form and function.

Growing a garden in the city? Red Slab Pottery's terra cotta pots painted with flat acrylic paint come in geometric angular shapes that are too fancy not to notice. "For homeware pottery, we are also taking the same approach, pushing very ethnic-engraved pottery from Kalinga Apayao up north and Subanon communities down south in Mindanao and giving them modern and geometric shapes. We are also using 'carbonization' in pottery, a technique that gives traditional palayok the black matte finish," explains Eric Sanchez. 

Other merchants participating in the Urban Living Collective include The Fur Factory, The Nifty Decorator, Fake Alchemy, Curtains and Blinds by Alnardo's, Bronco Philippines, Anouk Natural Skincare, Gabrienne's Home Accessories and Décor, Home Fabrics Manila, Vitrum Bottles, Mr and Mrs Green, Globe Telecom, Storage Solutions, Interior Motifs Inc, Obranico Arts and Craft, Manmade Woodworx, The Carpenter PH, Wagger Kani Salad, Serbesa Manila, The Coffee Cart by Cafepino, The Birdmen by Vape Pub, Buccino's Ice Cream Experiments, and Wit's Sweets and Savouries.

Urban Living Collective is open to the public from 10 am to 9 pm on July 30 and 31 at Capitol Commons, the new mixed-use space developed by Ortigas & Co., which has fostered food, shopping, and other lifestyle activities since it opened in 2013. Freebies will be available to the first 300 shoppers who will purchase at least P300 from any of the booths. The event is presented by Project 1 MNL and supported by Capitol Commons, Sharetea, OMIZU Beautifying Natural Spring Water, The Linden Suites, Real Living, and WhenInManila.com.