With more than 20 branches, to conquer the metro carrying with that unique and "probinsiyano brand" that they represent, Orange Blush Salon launches its first Metro Manila flagship salon located in Spark Place Cubao.
Franchising has been at the forefront of Orange Blush expansion plans.
"We want to broaden our reach to as many markets, not just in the provinces but in the metro as well," she explains.
"We want the people to know that they, too can own a salon," says Joby Linsangan Moreno, president of Orange Blush Salon.
Very soon, two franchise branches will open: one in Sta Cruz Manila and another in Quezon City area. "We are targeting to launch 8 more franchise branches this year," she says.
Orange Blush Salon is a story of success from being a probinsyano (brand) conquering the the big city.
Joby Linsangan Moreno, president of Orange Blush Salon
"We carry with us that unique and probinsiyano brand that we represent,” she explains.
Orange Blush Salon opened its first branch in Nueva Ecija in 2003. Joby who has always been interested in the beauty business started the first Orange Blush Salon from the remnants of a financially strapped salon about to close shop. "I was then looking for a small place to set up my own beauty business when I saw this small beauty salon about to close." Several years later, Joby has grown her beauty salon business that it now has franchise branches.
"We want to inspire people. We also want to encourage them that they too can open a business of their own."
Kyle Jennerman has discovered and enjoyed
the country and claims to have
fallen in love with the Philippines and the Filipinos.
Also known as “Kulas”, Kyle is a 28-year old Canadian who has visited 29 enchanting countries in Europe, North America and the Asia-Pacific, but was totally smitten by our country’s special charm, that he has decided to stay here for good.
Kyle is the number 1 on the list of “Top 5 Foreign Bloggers Who Sincerely Love the Philippines and the Filipinos” and one of the “Top 5 of the World’s Best Male Travel Bloggers” according to Huffington Post.
More excitingly, we finally get to meet Kulas or Kyle during the press conference last August 6. He shared to us his experiences with full of praises for the Philippines - the beauty of the nature, the beaches, the environment, the food, the culture and the friendly, happy and “smiley” Filipinos he meet in his adventure.
Why #BecomingFilipino?
Kyle is not a filipino by blood. He’s a Canadian. At first, Kyle’s mission is to become a Filipino. How and Why?
"I love Canada. I grew up in Canada. I am so freaking proud of where I am from. I love the Philippines and would be honored to be able to call myself “part Filipino.”
“Experiencing and seeing the beauty of the Philippines and witnessed its culture that has inspired so much happiness in my life! I think of the friendly people, culture and amazing adventure means 'Happiness" "Kaligayahan" "Kalipay."
"I just want to share it and inspire the world to come and
experience the Philippines," Kyle said.
Many people follow his journeys and visual storytelling, via social media through #BecomingFilipino.
“I have never experienced before what I got to experience in the Philippines. I have never met such kind, giving, friendly, hard-working, outgoing, proud and happy people. I have never experienced a culture like the Philippines; a culture that every single day inspires me, and that I look up to. It is a place where the natural environment is unbelievably beautiful. The waterfalls, beaches, mountains, rivers.... I could go on and on about it. But what really inspires me about the Philippines is the PEOPLE. If you are Filipino and you are reading this. Thank You. Thank you for being Filipino. Thank you for being part of a culture where family isn’t the only family, but friends and even strangers are family. Where smiling is genuine, giving is natural and sharing is a part of everyday life. A culture that goes through a lot of really tough times and suffering, but still shares a great big SMILE.”
- - - Kyle Jennermann
#BecomingFilipino is an adventure and passion. It is 100% from the heart, full of inspiration and passion with one goal: Inspiring people to visit, connect with and experience the wonders and beauty of the Philippines in a positive way.
Kulas genuinely believes that if people across the globe are introduced to this culture and country, it can have a positive effect on their lives and the world around us, as the beauty and culture here is incredibly unique and diverse.
Happy for knowing someone from other country, other culture and enjoying #BecomingFilipino! His focus has always been 100% THE PHILIPPINES and his indefatigable crusade – share all the goodness and positive vibes with the world around him.
This way Philippines will be promoted in a very positive and wholesome way. Philippines is proud of you. Mabuhay ka "Kulas'! Super Apir!
Kyle now host a new travel show - “#BecomingFilipino: Your Travel Blog” set to air on ANC (ABS-CBN News Channel) on August 14, 2016 at 7:30 p.m, with replays every Saturdays at 4:30 p.m. It also airs worldwide on TFC (The Filipino Channel.)
"BecomingFilipino: Your Travel Blog," his new media platform, Kulas will continue to be his real self - contagiously, happy, well-meaning and positive in featuring the stunning landscapes and endearing Filipino culture that many of us take for granted. It will showcase not just our national treasures but the compelling stories of the people he meets - their sentiments and aspirations, as well as their unique values and traditions that are adorably Filipino.
LBC Express comes out of their newest TVC entitled 'Aming Ligaya'endorses Kris Aquino. The Anthem for the Joy of Moving it for Filipinos all over the world. This anthem reassures everyone that with LBC’s pride and joy in moving.
Aming Ligaya, draws inspiration from this same passion and perseverance because, more than anything else, LBC values the Filipino family and the importance of connecting each and every member wherever in the world they may be.
Aming Ligaya seeks to remind everyone that there is nothing easy about LBC’s daily deliveries, be it in the city, the provinces or from every part of the world.
A behind the scenes look at the latest LBC TV commercial - Aming Ligaya
To Filipinos all over the world, LBC is synonymous with dependability. It has after all, a 66-year history of delivering to the Filipino, literally and figuratively. After its “We like to move it” rebranding a few years back, LBC needed to evolve further to move itself even closer to its customers. They would come up with a new campaign, one that didn’t have to look far for inspiration––The Joy of Moving. It would talk about LBC’s team, the passionate, hardworking men and women who tirelessly served and touched people through their efforts. This led to the creation of the newest anthem and campaign material.
Ito ang Aming Ligaya.
You’ve seen it by now, the epic in scale LBC TV commercial that looks like it was shot across the entire archipelago. While there’s some truth to that (parts of it were actually shot in the far-flung reaches of Tanay, Rizal), one thing you can be sure of is that like many LBC deliveries, it was no easy feat. But just like all these deliveries, it was a labor of love––shot, sealed and delivered with joy.
The production made use of very little CGI. Filmmaker Jessel Monteverde helmed 90% of the shots on location, with real talents and real people. The kids happily running behind the LBC truck were an active bunch of locals who were more than eager to be part of the shoot. Monteverde made sure that this authentic joy and excitement came out in each of the material’s major moments, from the mother and her child receiving a package from his OFW father, to the old man in the outer limits of a barrio, getting the money his daughter sent.
Monteverde’s vision for the film was inspired by his own experience growing up with the brand. “I grew up with LBC. The happiness that you feel when that balikbayan box arrives and is opened––it’s like Christmas morning.”, he said. Veteran Director of Photography Rody Lacap utilized a lot of natural lighting to bring out these genuine reactions and also highlight the beautiful landscapes, many of which were captured through a series of long shots that contributed to the film’s bigness.
“This is the first time that we are doing something of this scale. The idea is to highlight how LBC does the legwork so that we continue to bring happiness into people’s lives. We take pride in the joy of moving—whether it’s for our customers or our team members,” says Mr. Javy Mantecon
Talented production designers made use of existing structures and dressed them up to transform them into authentic looking homes and even LBC branches. Familiar bright red LBC trucks maneuvered through tight city streets as they would normally do on a regular run. The hardiness of these vehicles (and its drivers) were also shown and tested on the backroads and makeshift bridges featured in the other scenes that they were shot.
Uncontrolled elements during the production such as unforeseen rainfall were creatively included in the shots, making the scenes even more difficult for LBC’s delivery crew talents. It was a welcome development, as regular delivery crews would normally go through the same difficulties, if not worse.
“What LBC employees do isn’t easy. But they do what they do with joy in their hearts and love for their job--people on the receiving end of this, the customer, feel this,” Monteverde added.
The booming beats of an urban hip-hop influenced anthem (arraged by Tomas Vinoya and Digitrax) fleshed out the film’s voice, expressing the brand’s joy and enthusiasm through well-meaning lyrics and an arrangement that rouses the spirit of serving.
Aming Ligaya seeks to remind everyone that there is nothing easy about LBC’s daily deliveries, be it in the city, the provinces or from every part of the world.
A package arrives in the hands of the recipient because of the hard work and total dedication that LBC’s team members commit to each day.
Filipinos are known to do anything for their respective families’ sake. That’s why millions and millions of Filipinos choose to leave the comforts of their own homes to look for better paying jobs – whether in other cities or abroad – carrying with them the hope of giving their families a better and more comfortable life.
Arranged by Tomas Vinoya of Digitrax, LBC’s new anthem, Aming Ligaya, draws inspiration from this same passion and perseverance because, more than anything else, LBC values the Filipino family and the importance of connecting each and every member wherever in the world they may be.
Through an inspirational melody heavily influenced by impassioned rhymes from local hip-hop artists, the song expounds on the great lengths LBC is willing to go through in order to deliver, because LBC understands the sacrifice one has to go through to just send money, package or balikbayan box home. LBC understands that the packages they send are not merely boxes of pasalubong, but boxes of stories, hope, care and longing meant to give a sense of comfort and being at home.
Aming Ligaya encapsulates LBC’s willingness to go out of its route, explore unchartered territories, or brave adverse weather conditions for every delivery, reassuring its customers that no matter what happens, LBC will deliver happiness to every Filipino home anywhere in the country – from Laoag to Jolo.
This anthem reassures everyone that with LBC’s pride and joy in moving,
"Aming ligaya ang mag hatid ng inyong saya, Lagyan ng Kulay ang Buhay at pag-ibig ang padala"
Amaia Steps Sucat offers homeowners happy vibes, bright lights and delicious grilled specialties as it partners with Barbecues and Grillers Association (BAGA Manila) to set-up cook-outs and food and drink stalls in its retail area.
Bright lights, happy vibes and a friendly gathering of foodies and families laughing and bonding over delicious dishes. Such is the delightful scenario at Amaia Steps Sucat on Thursdays to Sundays with Amaia Land’s partnership with Barbecuers and Grillers Association (BAGA Manila) to set up grilled cook-outs for home-owners, workers and and passers-by in the area.
Food stalls offering mouth-watering grilled specialties set up in the retail area of Amaia Steps Sucat, awaiting homeowners and visitors.
Providing convenience and a fun lifestyle to its residents, Amaia Steps Sucat offers its retail area as the venue for the week-end event for the next couple of months until year-end. Retail shops will likewise be opened within the second half of this year to provide a mix of food and service selections.
BAGA Manila is a well-known association of food stall vendors that serve good barbecues, grilled specialties, and quality regional dishes and delicacies. The group is a fixture at different gastronomic events and at leading weekend and night markets in the metro.
A visitor purchases a drink from one of BAGA Manila’s food stalls at Amaia Steps Sucat. BAGA Manila is a famous food stall vendors association, known for delectable barbecues and other delightful cuisin
Kristel Manalo, Project Development Manager for South Projects, describes the event as a simple treat for residents that also serves to showcase the vibrant lifestyle Amaia offers its community.
Manalo likewise points out, “Occasions like this promote stronger family bonds and camaraderie within the community.”
Residents and guests have fun dining alfresco style, savoring grilled delights and other sumptuous cuisine, while enjoying the company of family and friends at Amaia Steps Sucat’s retail area.
During this open-for-all weekend activity, interested guests can view Amaia Steps Sucat’s model units and retail area. Innovatively and uniquely designed, units in this mid-rise residential project range in size from 23 to 42 square meters.
Visitors at this open-for-all activity can check out the model units of Amaia Steps Sucat, after enjoying a hearty meal, from Thursday to Sunday.
Situated along Dr. A. Santos Avenue, Brgy. San Antonio, in Sucat, Parañaque, this mid-rise residential project offers easy access to the commercial areas in the South. While it is close to Makati, Pasay, and Las Piñas, residents need not venture far for fun dining, quick errands and bonding activities given Amaia Steps Sucat’s retail strip. The strip has 37 retail units that will house both food and service merchants.
