April 1, 2017

Electrolux appliances help you to make your summer home ready

Its summer and leading home appliances brand Electrolux presents new products to help moms and dads get ready for the summer.

Electrolux Philippines recently launched Make Your Home Summer Ready and presented tips on summer home design, cleaning and organizing the home, and shared news on its latest appliances designed to help make your homes #ElectroluxSummerReady.

Amina Aranaz-Alunan, Janice Villanueva, Patty Laurel-Filart


Electrolux Summer Ready Home guest speaker Amina Aranaz-Alunan, founder, executive director and teacher of SoFA Design Institute, and Creative Director of fashion accessories and bag label ARANÁZ, talked about hot trends in home decorating in the summer, shared ideas for DIY projects, and also gave some budget-friendly tips for moms on giving their homes a summer makeover. 

Meanwhile, Janice Villanueva, successful mompreneur and founder of Mommy Mundo, a community of moms dedicated to making motherhood easier, shared her Summer Ready Home Checklist, with hacks on keeping the home clean and clutter-free and fun summer activities for the family. 

For the kitchen, Villanueva talked about the importance of cleaning out the refrigerator, including all compartments and interiors, throwing out expiring food and restocking on fresh food, including a mix of different kinds of foods that kids will like. 

She advised moms to put these in easy to access containers so the kids (if age appropriate) can help themselves when they’re hungry. 

Villanueva also reminded moms to sit down with the helpers to plan a menu since kids will be home all day – and to make sure they have healthy morning snacks and a filling merienda so kids don’t grab junk food in between. 

When it comes to cooking, homemakers should make sure to clean the kitchen stove top and oven to make sure things are running properly. Cooking or baking sessions with the kids are also a great summer activity that teaches them a new skill while allowing moms to bond with them. 

Hot and humid weather also means more allergens so moms should make sure to vacuum sofas, curtains, the rugs and even the bed and stuffed animals! Moms can even teach the kids to vacuum. 

“It’s actually a lot of fun for them and you can also reward them for doing chores,” Villanueva said. 
Aside from providing summer ready tips, Electrolux also launched their latest products that can help moms achieve a summer ready home.


The Electrolux UltimateCare Front Load Washing Machine

The Electrolux UltimateCare Front Load Washing Machine gives families clean and soft clothes that look vibrant and new for longer, perfect for summer days where kids are more active and washing happens more frequently. 

Packed with energy-efficient features, the Electrolux UltimateCare Front Load Washing Machine provides expert care for every kind of fabric, to make laundry a pleasure, not a chore. It was designed with the exclusive UltraMix™ System to deliver exceptional deep clean and better colour care. It effectively pre-mixes the detergent with water, dissolving it before they reach the laundry and fully activating its cleaning power. 


EWF14113F Electrolux UltimateCare Front Load Washing Machine




The Electrolux Vita Inverter Split-Type Air Conditioner

The Electrolux Vita Inverter Split-Type Air Conditioner is the perfect aircon to cool homes this summer and keep the air clean. It has Active Plasma ion that helps eliminate viruses and bacteria and Inverter Technology that delivers energy savings with its advanced technological features, making the units energy efficient and eco-friendly. This gives remarkable advantages: low noise, energy savings and optimal temperature without sudden changes.


Electrolux Vita Inverter Split-Type Air Conditioner



The Electrolux UltraFlex Vacuum Cleaner

The Electrolux UltraFlex Vacuum Cleaner gives families high performance clean and an ergonomic design that makes it really easy to use. It has a Turbo Cyclonic Design that efficiently separates the dust. 

It’s also ideal for dusty summer days as the Electrolux UltraFlex comes with a HEPA13 Washable Exhaust filter, which seals 99% of dust and allergens, and a Replaceable Carbon Layer. It has received 5 Stars SLG on Filtration Efficiency and was also awarded the Allergy UK Seal of Approval from the British Allergy Foundation.


ZUF4306DEL Electrolux UltraFlex Vacuum Cleaner


The Electrolux NutriFresh Inverter Refrigerator 

The NutriFresh Inverter Refrigerator keeps food fresh for up to 7 days, ensuring that families have fresh ingredients for healthier and more flavourful meals this summer!

The NutriFresh Inverter Refrigerator features a FreshShield Crisper which comes with a unique tight seal for 5x higher humidity and more stable temperature to keep your fruits and vegetables stay fresh for up to 7 days. 



EHE5200AA NutriFresh French Door Refrigerator


The Electrolux Cooking Range with Induction Cooktop & Electric Oven


The Electrolux Cooking Range with Induction Cooktop & Electric Oven gives moms the advantage of induction and oven cooking at the same time. 

Induction is faster than other cooking technologies, boiling one liter of water in three minutes, allowing families to enjoy tasty meals in no time. The Electrolux Cooking Range with Induction Cooktop & Electric Oven also comes with Precise Temperature Control that allows one to go from high to low heat instantly so one never undercook or overcook again.


EKI64500OX Electrolux Cooking Range with Induction Cooktop & Electric Oven


Get your home summer ready with the latest products of Electrolux. 
For more #ElectroluxSummerReady home care and healthy living ideas, 
please visit www.electrolux.com.ph 
and follow @ElectroluxPhilippines on Facebook and Instagram or @ElectroluxPH on Twitter. 


Electrolux is a global leader in home appliances and appliances for professional use, based on deep consumer insight. We offer thoughtfully designed, innovative and sustainable solutions, developed in close collaboration with professional users. The products include refrigerators, ovens, cookers, hobs, dishwashers, washing machines, vacuum cleaners, air conditioners and small domestic appliances. Under esteemed brands including Electrolux, AEG, Zanussi, Frigidaire and Electrolux Grand Cuisine, the Group sells more than 60 million products to customers in more than 150 markets every year. In 2016 Electrolux had sales of USD 14.1 billion and 55,000 employees. For more information go to www.electroluxgroup.com.



March 31, 2017

Petron delivers most advanced fuel to PH market, blazed 100 Euro 6

Market leader Petron Corporation now has the cleanest and most advanced gasoline in the Philippine market that even surpasses Euro 6 standards, the most stringent fuel technology and emission benchmark in the world today.

Petron’s Blaze 100 Euro 6 was rigorously tested and certified by leading global laboratories and engine rating experts namely SGS, Millbrook Proving Ground in the United Kingdom, and ISP The Testing Institute in Germany.



Due to its pure formulation and very high octane, Blaze 100 Euro 6 gives motorists’ six advantages and benefits:

-  Improved fuel efficiency; 
- Powerful engine performance and acceleration; 
- Guaranteed cleaner engines on just one full tank; 
- Improved combustion with its unique fuel and additive formulation; 
- Significantly reduced harmful emissions; 
- Reduced maintenance costs (e.g. Longer catalyst life for emission system)

Tests showed Blaze 100 Euro 6 contains less than 3 ppm (parts per million) sulfur, compared to the Euro 6 standard of 10 ppm maximum. Euro 4 fuels, which is the mandated standard in the country, contains up to 50 ppm. Blaze 100 Euro 6 is available in nearly 300 Petron service stations nationwide.

The Euro 6 standard is the most stringent global emission standard. To qualify, fuel should have significantly reduced particle numbers, particulate matter, carbon monoxide, nitrogen oxides, and hydrocarbons in vehicle emissions. Particle number (PN) is the additional criterion that separates Euro 5 and Euro 6 fuel standards. Blaze 100 Euro 6 passed the PN tests with flying colors as it was three times cleaner than the limit.
“We are proud that Blaze 100 Euro 6 meets the world’s best environmental and fuel technology standards. With the highest octane rating but the lowest sulfur content, it is the best gasoline in the market by far in terms of power, efficiency, engine protection, and reduced emissions,” Petron President & CEO Ramon S. Ang said. 

Samples of Blaze 100 Euro 6 were taken from Petron’s Bataan refinery and randomly from its stations by SGS, the world’s leading inspection, verification, testing, and certification company. The samples were then sent to SGS laboratories in the United Kingdom, Singapore and the Philippines. All samples tested met specifications (EN 228:2012) for Euro 6-technology vehicles.

Petron also sent samples of this innovative product to ISP The Testing Institute – a leading engine and vehicle testing laboratory for fuels and lubricants development. ISP conducted a Gasoline Direct Injection (GDI) test with Blaze 100 Euro 6 and found it did not cause carbon deposits in GDI engines. GDI is a more advanced engine technology that addresses fuel economy and emissions. It is being used in newer European, American, and Asian car models. 

Millbrook Proving Ground, which provides validation and engineering services in the automotive, transport, and defense industries, also tested Blaze 100 Euro 6. It conducted an Intake Valve Deposit (IVD) test and found Blaze 100 Euro 6 cleaned over 70% of engine deposits in 60 hours. Millbrook UK said Blaze 100 Euro 6 passed the “Euro 6b” emission standard – the strictest emission standard in the world. IVD tests apply to Port Fuel Injection engines which are widely used the Philippines. 

“Since our fuels are locally-produced and formulated in our refinery, we can guarantee the quality and consistency of Petron fuels,” Mr. Ang added. 

“We will continue to innovate and lead in fuels technology so we can put more savings in our customers’ pockets while improving air quality across the nation,” he concluded. 

ShopBack cashback rewards now available to Grab riders nationwide


Enjoy cashback on GrabCar rides booked via the ShopBack Mobile App starting March 27. Riders can take their usual Grab rides, and be rewarded straight away. 

The whole process is easy and effortless. First, Grab riders must download ShopBack app in the App Store for iOS users or the Google Play Store for those with Android phones. Click the Ride icon and book your ride on Grab.

With every ride on GrabCar services (GrabCar Premium, 6-seater Economy and 6-seater Premium) and GrabShare, riders can now get a sweet reward of a P5.00 cashback. 

Note that the cashback on Grab is available only on the ShopBack Mobile App. For Cashback to be tracked successfully, do NOT edit 'Notes to Driver' when making your booking. Cashback is applicable to completed GrabCar rides only thus cancelled or incomplete trips will NOT be awarded cashback. Lastly, cashback is only valid for the rides made within the Philippines.


As more and more people become more app dependent, it’s good to know that there’s one app that helps consumers get more savings from daily expenses. Those who have been choosing Grab as their daily mode of transportation should enjoy some cashback with the ShopBack app. 

Indeed, Grab ride booking has never been this rewarding. 

For more information, visit https://www.shopback.ph/promo-grab


About ShopBack
Established since 2014, ShopBack now powers over 1300 global and local e-retailers and has grown to become Southeast Asia's largest and fastest growing online loyalty platform. Redefining the digital landscape in the region, the company leverages technology to solve information asymmetry and develop innovative solutions to enable smarter purchasing decisions.

March 30, 2017

First Go Lokal! store in Robinsons Place Manila



Quality Filipino products from outstanding micro, small, and medium entrepreneurs from various parts of the country are now in Metro Manila through the Go Lokal! stores.

Robinsons Department Store, in partnership with the Department of Trade and Industry (DTI) opens today the first Go Lokal! store in Robinsons Place Manila.



Robinsons Department Store, an affiliate of Robinsons Retail Holdings Inc., is the first mainstream outlet to launch Go Lokal!, a public-private collaboration between DTI and local retailer partners that aims to showcase modern and indigenous quality products crafted, designed, and created by innovative Philippine micro, small and medium enterprises (MSMEs). 


The Go Lokal! program has been designed to serve as incubation, marketing, and branding platform for the best of Philippine MSMEs products including next generation One Town One Product (OTOP) offerings. This new market access platform via a design-led concept store is set to revolutionize the way hard-to-find and artisanal Filipino products are sold in the local market, and will bring together a specially-curated line-up that ranges from food, apparel, accessories, home décor, gadgets and gift items. 

They can be found in consumer-frequented locations as a mainstream distribution channel for world-class Filipino products while offering value for money for targeted consumers and tourists.


Trade Secretary Ramon Lopez said DTI is more than excited to open its first mainstream Go Lokal! store with Robinsons Department Store as its dynamic partner in this effort of maximizing market access and providing exposure to our MSMEs.
“Go Lokal! is truly a vibrant model for MSME development and inclusive business. We are happy that committed partners like Robinsons have taken on this challenge. We look forward to opening more outlets in their malls and department stores across the country,” Sec. Lopez said.

Robina Gokongwei-Pe, President and COO of Robinsons Department Store, said that the program will benefit MSMEs because it’s a mainstream platform that brings them closer to a more diverse market and creates positive effects to the economy by encouraging entrepreneurship. “This partnership with DTI is Robinsons Department Store’s contribution to nation-building by providing our entrepreneurs an environment where they can be passionate about their businesses and prosper from their efforts, as we create opportunities for MSMEs to grow, succeed and make an impact to the retail industry,” said Gokongwei-Pe.


Johnson Go, General Manager of Robinsons Department Store, said that Go Lokal! is Robinsons Department Store’s way of supporting Filipino entrepreneurs into their initial foray into more mainstream markets by making them more accessible to both local and foreign consumers. “The diverse product line of Go Lokal! brings together the best products that the Philippines has to offer which are world-class locally-made quality products by our MSMEs,” said Go.

The DTI Secretary also said that aside from providing market access for MSME products, the Go Lokal! program is a platform for new entrepreneurs to test the marketability of their products without the fear of losing rental and commercial costs because their experience is free of charge.






Portion of Go Lokal! revenues will go to the various corporate social responsibility (CSR) projects of Robinsons Department Store including the government’s drug rehabilitation program.

Go Green in the City 2017 pushes for women empowerment

Schneider Electric celebrates diversity and gender equality in the latest edition of the GGitC



Schneider Electric officially launched 2017’s Go Green in the City, at the Ascott Hotel in Bonifacio Global City, Taguig City. The global competition aims to inspire business and engineering students to develop their minds for green and sustainable projects. For this year’s competition, Schneider Electric made a specific move to improve diversity, calling for all-female groups to join and have the chance at winning the Women in Business Award.

Schneider Electric’s Go Green in the City (GGitC) is an annual global competition that started in 2011. It is a global business case challenge that hopes to discover intelligent energy management ideas that will help in creating its vision of sustainable smarter cities. Through this competition, Schneider Electric grants students an opportunity to practice what they are learning in their classrooms and even contribute to the development of a better, safer, and more efficient future. GGitC pushes the envelope this year and works harder to promote diversity among its ranks and in the business and engineering industries by calling out to all-female groups to participate.

The 2017 edition of GGitC presents a new award called the Women in Business Award which will be given to an all-female group that qualifies in the top 100 semi-finalists of the competition. The recipients of this award will have the opportunity to win the top prize by being one of the Top 12 finalists in the global leg. They will also receive social media exposure, a chance to be guided and coached by Schneider Electric representatives, and $500 for each member of the team.

The Philippines has always been a strong contender of the competition. In the last four years, we’ve placed consistently in the top ranks along with China, Germany, and India. In 2013, two Filipino students took home the grand prize in the global championship held in Paris, France. Qualifying for the second time in the global leg, Filipino students secured the second runner-up spot in 2015. For 2014 and 2016, the Philippines took home the second and first runner-up in the regional leg of the competition, respectively.

“With the Philippines’ consistent performance in the previous competitions, we are confident that Filipino students can once again bring honor to our country because of their drive and passion for producing sustainable green projects. The impact of climate change to our developing country plays a part in shaping these students to become great contributors not only to Schneider Electric, but to the future,” shared Schneider Electric Human Resources Country Head for the Philippines Tes Portillo.


“Go Green in the City is Schneider Electric’s way of showcasing the creativity and curiosity of today’s young talents and using their projects as steps forward into achieving our goal of having greener and smarter cities all over the world,” shared Schneider Electric Philippines Country Manager for Talent Acquisition and Employer Branding Rochelle Bulan. “For 2017, we are leveling up the challenge by enticing all-female groups to prove and empower women that they, too, are capable of becoming successful in the male-dominated fields of business and engineering.”

The deadline for submission of entries is on May 12, 2017. The top three country finalists will be announced on June 9, 2017 and will be representing their home countries in the regional leg of the competition. Announcement of the regional semi-finalists will be on July 11, 2017 and the grand winner of each region -- North America, South America, Europe, Middle East and Africa, Indian Subcontinent, Russia and the Commonwealth of Independent States, Greater China, and Asia Pacific -- will be competing in the global leg.

The Top 12 finalists, composed of 8 regional winners, 3 wildcard finalists, and the all-female group, will be announced on August 7, 2017 and will be flying to Paris, France for the grand finals and awarding ceremony on October 9 to 13, 2017.


To know more about the competition, visit http://www.gogreeninthecity.co m.

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