Get 501® pesos off on Levi’s® iconic 501® jeans on May 20

Tweet

In celebration of the 144th birthday of Levi’s®, the world’s original jean, the timeless brand is offering a special gift on May 20: P501 off and a limited edition 501® patch for every purchase of its iconic 501® jean. This nationwide promo will include purchases from Zalora and Lazada.

Levi’s® 501® jean, named by TIME Magazine in 2000 as the “fashion item of the 20th century,” has redefined the fashion sense of men and women since it was first released. The classic 501®, however, continues to be fresh and relevant, even as it maintains its vintage look and vibe.

This year, Levi’s® welcomed the newest addition to its 501® family—the 501® Skinny, a skinny jean with that coveted vintage look. The brand earlier introduced the 501® Stretch, the first time the iconic denim was offered in stretch while maintaining its original properties.

As part of the 501® jean’s 144th anniversary, Levi’s® is likewise releasing a 2017 limited edition collection for its 501® Day celebration on May 20. This will include limited edition 501® jean and shorts. The collection will also feature hand-distressed denim, scribbled embroidery, and vintage customizations.

From artists to activists, and from actors to heads of state, the iconic Levi’s® 501® jean has been an important piece in the wardrobe of people who shaped history through the years.

Don’t miss the chance to get the most coveted Levi’s® 501® jeans with a P501 discount on May 20. 

For more information on the 501® Day celebration, head to Levi’s® stores or visit http://global.levi.com 

Health Talks with MediCard: What happens after eating a healthy breakfast

Tweet

We often hear that breakfast is the most important meal of the day. However, do you know what happens to your body after eating a healthy breakfast? Aside from improving your overall heath, eating a healthy morning meal helps you to focus, to make smart decisions and satisfies your appetite to help you avoid overeating later in the day. 

“The literal meaning of breakfast is really breaking the fasting period of the night before. The span of time between your dinner and your next meal is long, perhaps 7 to 8 hours. That’s why it’s important to eat breakfast within 2 hours of waking up. In addition to starvation and low-energy levels, skipping breakfast can also make you binge and snack excessively later in the day, which can lead to other serious health problems like obesity, ” said Dr. Nicky Montoya, president and CEO of MediCard. 

Here are more reasons why you shouldn’t skip breakfast:

• It improves memory and concentration. Eating a healthy breakfast boosts your memory and concentration, especially at work and at school. According to research, eating breakfast leads to better cognitive performance, helping you concentrate more. It also restores glucose levels. Glucose is an important carbohydrate that is needed for the brain to function properly. “A healthy breakfast helps you have better coordination and problem-solving skills,” says Dr. Montoya.

• It keeps you energized. Breakfast is the perfect time to fuel your body with vitamins and nutrients to keep you energized through the day. Keeping your energy levels high will help you accomplish all your responsibilities efficiently and eating a nutritious breakfast is essential for this. Try having eggs, yogurt, cereal or fruits in the morning.

• It helps lower cholesterol levels. Studies show that people who skip breakfast are more likely to have worse cholesterol levels and insulin sensitivity than breakfast eaters. This is because eating nutritious foods for breakfast helps you eat smaller meals and avoid fatty food throughout the day.

• It boosts metabolism and controls weight. While you sleep, your metabolism slows down and burns less calories. A great way to kick start your metabolism is by having a healthy breakfast to allow your body to start burning calories as soon as you start your day. In addition to faster metabolism, eating breakfast also helps you control your weight. When you consume high-protein meals during breakfast, you will feel fuller, hence, avoiding overeating later in the day. Just make sure that your breakfast is loaded with nutrients and not with fat and empty calories. 

• It puts you in a positive mood. Sleeping for 8 hours or so usually mean that you’re starving when you wake up. Starvation can really put you in a bad mood. That can be easily dealt with by eating a healthy breakfast. Dr. Montoya recommends having mood-boosting food for breakfast like berries (e.g. blueberries or strawberries), whole wheat pancakes and a banana smoothie with nuts and flaxseed.

For more nutrition advice, make an appointment with your doctor or nutritionist. 

MediCard has numerous free-standing clinics located in key cities nationwide that offer consultations. Visit a MediCard clinic near you or check out their website at www.medicardphils.com for more information. 

.

Here’s 2 Going Places: GetGo and partners celebrate two years of #FlyForFree

Tweet

GetGo, Cebu Pacific’s exciting lifestyle rewards program, is not only celebrating two years of providing every Juan free flights to their dream destinations, it is also giving gratitude to partners who have made GetGo truly a rewarding experience for its members.

To mark its second anniversary, GetGo gathered its program partners for a night of revelry that celebrated their shared passion to provide Filipinos with the best ways to #FlyForFree.

Held at The Blue Leaf in McKinley Hill, the Here’s 2 Going Places: GetGo 2nd Year Anniversary and Partner’s Night event treated guests to a cheerful evening of recognition, tickets to free flights, exciting prizes, and a promise of stronger partnerships for more rewards offers.

GetGo Loyalty Division general manager, Nik Laming, gives a message of thanks to their growing number of partners.

“When we launched GetGo, we wanted to make it innovative—a driver of business and of fulfilling the Filipinos’ dreams to travel for free,” said Nik Laming, GetGo Loyalty Division general manager. 

“With the help of all our partners, we have delivered overwhelming results and we are grateful for all of the support, the business, and the hard work that helped shape this program and make it what it is today.”

Staying true to the concept of providing the most rewarding travel experiences through essential daily spend, the celebration also took attendees to a travel-inspired evening with creative destination photo walls, complete with awarding free tickets to Japan and a Coldplay concert to winners of the event’s social media contest and games. Special awards were also given to program partners whose efforts paved the way for more Filipinos to get into the GetGo lifestyle.

Giving back on its 2nd year

Here’s 2 Going Places. Nik Laming and Mike Szucs (center) share the stage with their industry partners that helped GetGo’s #FlyForFree concept soar even higher.

GetGo sponsored several Cebu Pacific inflight games where it gave away 1,000 GetGo points each to winners. Grab promo codes were also awarded to inflight game winners in all Manila-bound Cebu Pacific flights.

A GetGo 10-pt Sale enabled travellers to grab the best travel deals to Cebu Pacific destinations. Holders of Cebu Pacific Credit and Debit Cards by UnionBank were also treated to an exclusive Beauty and the Beast screening at Robinsons Magnolia.

To date, GetGo has accumulated more than 3 million members and has given away about 47,175 and 20,115 free domestic and international flights, turning a simple loyalty rewards program into a lifestyle that most Filipinos now aspire for.

Nik Laming offers a toast to the partnerships that have provided GetGo members with the most rewarding travel experiences.

With the support of program partners such as the country’s leading banks, hotels, resorts, retail, product, and service establishments, GetGo has grown into a lifestyle program that gives value to people’s daily activities. And with more meaningful partnerships in the pipeline, members can only expect a more exciting and an even more rewarding GetGo experience, as flying for free and creating lasting travel memories become easier to achieve for EveryJuan.

Cebu Pacific chief executive adviser, Mike Szucs, shares the importance of building strong partnerships towards success.

“GetGo is an ecosystem that thrives when we add the right components, elements, and partners into it. With new partners come new earning and redemption opportunities, and that makes it even better for everyone,” said Mike Szucs, Cebu Pacific Chief Executive Adviser.

Hosts Kara David and Chico Garcia welcome everyone to the GetGo 2nd year anniversary event and partner’s night celebration.

On its 2nd year, GetGo and its partners have transformed Filipinos’ everyday spending into the most rewarding of experiences. 

Do you want to #FlyForFree? Visit www.GetGo.com.ph or call +632 71-GETGO (43846) to discover how you can avail of a GetGo membership card, learn about the loyalty program, its partners, promos, and how to start redeeming rewards points. The latest updates are also on GetGoPH's official pages on Facebook, Twitter and Instagram.

About GetGo

GetGo is the lifestyle rewards program by Cebu Pacific that gives its members free flights just by flying Cebu Pacific and from everyday spend. Use the points to book your dream Cebu Pacific destination—for free!

Kojie.san and the Buncio Sisters Renew Sponsorship Contract

Tweet

Last April 27, Beauty Elements Ventures Inc. under the brand name Kojie.San renewed their sponsorship contract with Jacquelyn and Lourdes also known as the “Buncio Sisters”.

These two brave and daring girls are the siblings of Maico Greg Buncio, the 2011 Golden Wheel Awards' Driver of the Year, and a four-time Philippine national superbike champion. As athletes who are into a male-dominated sport such as motorcycle racing, Kojie.San sees them as bearers of women empowerment, an advocacy which their brand celebrate and carries along, too.

It was last year when the Buncio sisters initially signed up with Kojie.San for their sponsorship as women riders and motorcycle racing enthusiasts. With Jacq Buncio being able to finish the Philippine Superbike Championship-Pirelli Cup first and Des Buncio racing for the Lightweight Class, it goes to show that this tandem surely embodies the courage and strength that not every woman could exemplify.

Kojie.San, a brand we all know as a skin and beauty care specialist, is established as a homegrown name with products for women. On choosing the Buncio sisters, Ms. Sheena Labor, Brand Manager of Kojie.San Sunblock implies a point on this partnership.

"What we aim for is to empower more Filipino women in a field mostly dominated by men," says Ms. Sheena. Though motorbike racing isn't that as famous as basketball or volleyball in the Philippines, together with Kojie.san, they could raise awareness on how women could also do what men do, or even surpass their works. They too also represent the millennials today who are bound to be brave and limitless, like the Buncio sisters.

In the same way, not only the Buncio sisters or women could be related to Kojie.San because they've got Kojie.San Men too, which protects and empowers men on outdoor activities such as motorbike racing.

The contract signing was held at the 4/F, Conference room of Beauty Elements Ventures Inc. in Makati City.

Globe Telecom’s Rogue One ad wins at Brand Film Festival New York - Viral video bags Best Short Form award

Tweet

Images from Globe Telecom’s award winning ad that was part of its #CreateCourage campaign in December 2016. The ad has since garnered recognition internationally, including the latest Brand Film Festival, New York.

Globe Telecom’s advertisement for Rogue One: A Star Wars Story, entitled “Mask”, bagged the award for Best Short Form in the recently held 2017 Brand Film Festival New York. Globe Telecom is the first Philippine brand to be part of the film fest’s roster as well as the sole winner for Asia this year. 

The winning ad was part of the company’s #CreateCourage campaign about people fighting battles that others might not immediately see - and how even a fragile child can demonstrate immense strength in the face of adversity. The campaign was done in partnership with Disney as part of a multi-year alliance with the entertainment giant. 

The Brand Film Festival New York showcased 2016’s most artistic, creative and effective branded content films - from YouTube videos to long-form documentaries. Held annually, it is a unique gathering that honors a new generation of marketing storytellers while rewarding the brands, agencies, and craftspeople leading the way in their fields. 

Entries were open to any organization within the U.S., Americas, and Asia-Pacific. Categories included sports, branded program, brand documentary, and virtual reality, among others. Submissions came from various brands, agencies, production companies and more. The jury comprised of top creatives from the worlds of PR, advertising, digital, production, film and media. This year’s jury chair was Judy John, Leo Burnett’s CEO Canada & Chief Creative Officer in North America. 

The Globe advertisement told the story of Alex, a young Star Wars fan who hides her sickness behind a Stormtrooper mask, and whose mask helps her to be bold even when facing others. The #CreateCourage campaign encouraged people to change their social media profile pictures to creative photos of them wearing Stormtrooper helmets and to complete the caption “#CreateCourage to ____.” The most inspiring posts won special prizes - from movie passes to limited edition Rogue One gift packs, as well as a trip to the Orlando Star Wars Celebration held last April. 

Going beyond the online engagement was also the company’s use of the material to call for donations for the rehabilitation of the pediatric cancer clinic of the Philippine General Hospital that Disney also supported. 

“Creating societal value is important to us in any campaign that we take on. Rogue One: A Star Wars Story had very inspiring values that allowed us to come up with the story for the ad. We are humbled with the opportunity to give children a voice through this ad, shedding light on their resilience despite challenges. Being recognized by an institution such as the Brand Film Festival New York is truly an honor for all of us at Globe,” said Albert de Larrazabal, Chief Commercial Officer, Globe Telecom. 

The #CreateCourage ad also received a citation in the Best Corporate category at the Brand Film Festival awards alongside Nutella® Originals Presents: Spread the Happy Series, Season 1 and CableLabs and Ivory Worldwide for ‘The NearFuture’. It also garnered a silver award at Asian Ad Fest. 

“Mask” also led in the Philippines’ Kidlat Awards which is an annual creative competition celebrating the country’s best and most creative advertising work. Globe brought home the coveted Grand Kidlat award in the Film category as well as Gold awards for Best Direction and Best Editing. 

When it was launched in December 2016, the ad hit viral status in a matter of days, reaching 45 Million views from around the world. In the first two days of the campaign, the ad received 3.9 million views, 88,000 shares, and 144,000 reactions on the Globe Facebook page. It was also the only Filipino ad to be featured in CNN International’s article on 2016 Holiday Videos, a selection of ads which highlighted tolerance and togetherness; this despite the fact it was not a Christmas-themed story. It has also been featured in international websites such as The Huffington Post, Adweek, and Mashable to name a few.