Converse announces collaborative One Star Collection with Engineered Garments

Tweet

CREATIVE DIRECTOR AND FOUNDER DAIKI SUZUKI OF ENGINEERED GARMENTS SET TO RELEASE SPECIAL EDITION CONVERSE ONE STAR 

Converse and Engineered Garments have come together to introduce a new collaborative line of One Star sneakers. Engineered Garments Creative Director and Founder, Daiki Suzuki issues a collection that reflects his personal journey and relationship with Converse and plays on his affinity to reinvent and reengineer, while keeping with the shoe’s iconic look. 

The Converse x Engineered Garments One Star collection is available in four iterations of the classic One Star logo including the Star Chevron, Stars & Bars, and two variations for the customary star. Suzuki recalls a specific era for each style all representing silhouettes of his personal favorites from Converse.

 

The collection is available in four premium leather colorways including Olive, Navy, White, and Black. Aligned with Suzuki’s ethos of conceptual design through experience, the collection provides a lense on Converse’s daring versatility through the years.

Founder, Daiki Suzuki says of the collaboration, 

“When approached with the project to work with Converse the idea came from wanting to tell a bit of the history of the company, first and foremost. Chuck Taylor, for us is a perfect shoe that we weren’t sure we could add or subtract to, its remained almost unchanged all this time. The One Star or rather the iterations after the “Leather All Star” was a canvas we thought could be mined to create something new. 

“For Nepenthes/Engineered Garments, we have played around with the idea of twisting ideas together, creating negative/positive’s in one pair of shoes. In attempting to create something new, we thought it would be best to start the relationship by revisiting the past and melding the first four (after that “Leather All Star”) models into one. Doing them all at once will have memories for some, seeing them come out when they did and for others it will be a lesson on how things can change subtly over time. For myself it represents my youth, memories I hold dear.”

The sneakers are leather-lined with an Engineered Garments branded logo illustrated on the shoe’s sockliner. Each pair are housed in Engineered Garments premium packaging with tonal cotton laces.

The debut Engineered Garments Converse One Star collection is exclusively available in Commonwealth, SM Aura for Php 5,990.

For more of Engineered Garments Converse One Star, visit www.converse.com.ph and follow www.facebook.com/Converse.PH and @converse.ph. 

#ConversexEngineeredGarments

About Converse

Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit media.converse.com and follow @converse.

About Engineered Garments

Engineered Garments is created by NYC based Japanese designer Daiki Suzuki. Daiki was inspired by his career in retail and later on in buying and sourcing product for the Japanese market. He has had stints designing for Woolrich’s Italian licensee holder, WP Lavori in Corso, with a niche line called Woolrich Woolen Mills. He founded Engineered Garments in 1999. EG has a strong cult following among fashion and millennial consumers that love his new take on American Sportswear with a streetwear twist and has established him as a force in menswear fashion. EG is part of the Nepenthes Umbrella of brands with a flagship store called Nepenthes NY in nyc.

Thor and Hulk tour SM for Marvel Studios’ Thor: Ragnarok

Tweet

In line with the upcoming theatrical release of Marvel Studios’ Thor: Ragnarok, SM Lifestyle Entertainment, Inc. and the Walt Disney Company unveiled life-size gladiator figures of the mighty Thor and the Hulk in an interactive exhibit that will tour SM malls around the metro.

Marvel fans got a sneak peek of the upcoming sequel for Thor through a series of iconic displays and immersive activities at the launch in SM Southmall Las Piñas. Midgardians had endless groufies at the interactive Thor-inspired photo booth; game buffs were the first to try out Marvel Studio apps such as Marvel Future Fight, Marvel Contest of Champions, Marvel Puzzle Quest, and Marvel Avengers Academy; enthusiasts got a first look at the exclusive Disney merchandise of Thor, Hulk, Loki and Valkyrie; and the crowd gawked at the life-size recreation of the two lead characters, Thor and Hulk, who in one exciting scene, battle each other in a deadly gladiator match. 

The electrifying Thor: Ragnarok exhibit celebrates the anticipated comeback of the god of thunder in his self-titled movie. Thor: Ragnarok will be the first Marvel Studios’ film to introduce a major female villain in an epic race against time to prevent the destruction of Thor’s home world. 

Only seen in IMAX, select key scenes of the movie will be expanded, filling more of the screen and delivering the audience 26% more of the image than standard theatres. Marvel Studios’ Thor: Ragnarok will premiere in all IMAX Theatres and SM Cinema branches nationwide on October 25.

Complete your movie experience and get a taste of Asgard on earth by visiting the Thor: Ragnarok installation yourself as it tours your favorite SM mall! 

The Thor: Ragnarok roving exhibit will be at SM Southmall from October 7 – 15, in SM East Ortigas on October 17-22, and in S’Maison MOA on October 24 – 31. 

Catch Marvel Studios’ Thor: Ragnarok in IMAX and SM Cinema from October 25. Buy your tickets in advance through www.smcinema.com. 

For more information on Marvel Studios’ Thor: Ragnarok, like and follow SM Cinema on Facebook or @SM_Cinema in Instagram.

Health Talks: Merck Philippines on its 5th year of Fertility Awareness Campaign presents “Bridging Baby Steps" program to give means and ways to combat infertility

Tweet

Merck Philippines remains true to its legacy of its continuous advocacy on fertility awareness. On its 5th year of Fertility Awareness Campaign, Merck remains committed to changing lives of couples with fertility problems. 

The local arm of the world’s oldest pharmaceutical and chemical company, Merck Philippines has been proactive in their fertility awareness campaign since year 2013. 

This year, the campaign, which is aptly named “Bridging Baby Steps,” aims to continue education on infertility and raise awareness about the in-vitro fertilization (IVF) methods available in the country through seminars and information dissemination. 

World Health Organization (WHO), defined Infertility as “a disease of the reproductive system defined by the failure to achieve a clinical pregnancy after 12 months or more of regular unprotected sexual intercourse.” 

Turning Dreams to Reality 

Infertility is related to a person’s socio-cultural practices, including the marrying age, educational status, and professional goals. Data from a Synovate survey in 2011 shows that one out of 10 Filipinos are suffering from infertility. 

Dr. Virgilio M. Novero Jr., head of St. Luke’s flagship Center for Advanced Reproductive Medicine and Infertility (CARMI) said that a couple’s fertility can also be affected by issues in the female and male reproductive systems, as well as various medical conditions that can affect the quality of the egg and sperm cells.

The ART of Procreation

Infertility should not be the be-all and end-all for couples, as there are means and ways to this. 

One available method for childless couples is Assisted Reproductive Technology (ART). This treatment procedure enables multiplication of ovarian follicles and facilitates egg cell retrieval. During the process, embryos will be formed outside the body of a female patient and will be transferred once the “cultures” are successfully formed. Patients who are suffering from severe sperm deficits, blocked fallopian tubes, unexplained infertility, mild endometriosis, and ovulation disorders can be candidates for this treatment. 

With regards to IVF being risky, Dr. Novero shared that the success rate of such procedure has grown tremendously over the past years. He said that about six million children around the world were born via IVF. 

Dess Cartaῆo, Sales & Marketing Manager for Fertility, Merck Philippines said:  “As they say, ‘where there’s life, there’s hope.’ We, at Merck Philippines, understand the heartaches of couples who can’t conceive a child. We want to let them know that there are means and ways to combat infertility. ” 

Join “Bridging Baby Steps” on October 21, 2017 at EDSA Shangri-La Manila.

 

Visit www.facebook.com/fertilityawarenessphilippines to know more about infertility and IVF in the Philippines, 

DoT Launches Bring Home A Friend

Tweet

The Department of Tourism will be officially holding its Grand Launch of our BRING HOME A FRIEND program this Oct.14, 2017 that aims to invite more tourists to visit the Philippines while providing you and your invitees a chance to win attractive prizes!

DOT said the launch of the BHAF program is timed with the onset of the Christmas season, which in the Philippines usually lasts from October until January.

“We would like to close the year strongly for the tourism industry in terms of visitor arrivals and carry the momentum into the coming year,” the DOT chief said. The program takes after former Tourism Secretary Mina T. Gabor’s own BHAF implemented in 1994 by the DOT, and is meant to encourage Filipinos to invite their foreign friends to come and visit the Philippines.

Any Filipino, residing in the country or overseas, stands to win an array of prizes under the program that will run for six months from October 15, 2017 up to April 15, 2018. Among the prizes are a condominium unit from Megaworld Corp., a brand- new Toyota Vios and a P200,000 gift certificate from Duty Free Philippines Corp. Their “friends” or foreign guests can win round-trip international flight tickets and tour packages to Palawan, Cebu and Davao.

Home-grown performers and the newest Tourism Ambassador who will be revealed singing the official Bring Home A Friend jingle in a music video this Saturday at Newport Mall, Resorts World Manila.

For more updates, visit, follow and share the official BRING HOME A FRIEND accounts on social media.

Facebook: https://www.facebook.com/BringHomeAFriendPH/

Website: bringhomeafriend.online

Twitter: https://twitter.com/bringhomeph

Instagram: bringhomeafriendph

#BHAF2

#ItsmorefuninthePhilippines

Cebu Pacific Air doubles up on customer-first efforts, invests in Customer Command Center

Tweet

Cebu Pacific Air, the Philippines' leading carrier, invests in 24/7 Customer Command Center equipped with social monitoring, publishing and engagement tools.

CEB is among the first airlines in Asia to invest in an integrated facility and technology for social intelligence and customer engagement.

Jala De Paz, Director for Customer Care

CEB goes all out in its customer-first initiatives, with the unveiling of its Customer Command Center to ensure that the right information to be given to he right people at the right time and the CEB Customer tasked to assist travelers on their concerns and inquiries.

The CEB command center, which went online last August, is manned by a 55-strong integrated customer care team. Aside from CEB's official Facebook and Twitter pages, they also handle schedule changes through the hotline. The team also works closely with the airline's Network Control Center, especially during weather or other flight disruptions, so it can provide passengers with the most updated information and options.

The integrated CEB Customer Command Center has created a heightened awareness of customer needs. Since the facility was put online, response time on CEB's official social media accounts went up from two days to hours, even as fast as eight minutes.

'The Customer Command Center is the physical representation of our enhanced customer-first efforts. Our long-term goal is to build lasting relationships with our customers, and this is an airline-wide initiative, driven by data, technology and a lot of heart,' said Candice Iyog, Vice President for Marketing and Distribution of Cebu Pacific.

Candice Iyog, Vice President for Marketing and Distribution of Cebu Pacific

CEB has been ramping-up investments to boost customer satisfaction and experience with the airline. The carrier aims to improve its Satisfactory Rating from its own passenger post-flight surveys over the coming months.

Aimed at improving and personalizing communications with customers, the Customer Command Center allows CEB's customer care team to better address passenger concerns by providing relevant and timely information and updates. The facility makes it easier to engage customers and understand how CEB services are resonating with them.

Shashank Nigam, CEO of SimpliFlying, a leading global aviation marketing consulting firm, for his part, noted that social media has become integral to keeping conversations and engagement with customers. In its Airline Social Media Outlook for 2017, SimpliFlying found that social media teams have proven critical to airlines even in handling travel disruptions.

SimpliFlying initiated the command center strategy for Cebu Pacific in 2016. Nigam noted that, 'Cebu Pacific is the first low-cost carrier in Asia to invest in a 24/7 customer command center. It is a testament to Cebu Pacific's commitment to its customers, by using social media to reach and respond to passengers when it's needed the most.'

The new CEB Customer Command Center is the result of a broader transformation across the airline, where customer care and passenger experience are increasingly entrenched in the airline's operations. Recently, CEB has allocated over PHP100 Million for 35 DPLs (Disabled passenger Lifts)-the first carrier to invest in facilities that cater to the needs of Persons with Disabilities (PWDs) and Persons with Reduced Mobility (PRMs). The DPLs will allow PWDs and PRMs to board and deplane aircraft safely, easily and more comfortably.

About Cebu Pacific (Cebu Air Inc.) (PSE: CEB)

Cebu Air Inc. is the largest carrier in the Philippine air transportation industry, offering its low-cost services to more destinations and routes with higher flight frequency within the Philippines than any other airline. CEB currently offers flights to a total of 37 domestic and 25 international destinations, operating an extensive network across Asia, Australia, the Middle East, and the US. Its 61-strong fleet is comprised of two Airbus A319, 36 Airbus A320 and eight Airbus A330. Between 2017 and 2022, CEB expects delivery of 7 more brand-new Airbus A321ceo and 32 Airbus A321neo aircraft.

For bookings and inquiries, guests can visit www.cebupacificair.com or call the reservation hotlines (+632)7020-888 or (+6332)230-8888. The latest seat sales can be found on CEB's official Twitter (@CebuPacificAir) and Facebook pages.

Guests may also download the Cebu Pacific official mobile app on the App Store and Google Play.