Shawarma Shack renews endorsement contract of Kathniel

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The fast rising brand in the shawarma industry, Shawarma Shack, has renewed the endorsement contracts of the country's most popular and phenomenal loveteam, Daniel Padilla and Kathryn Bernardo. 

Present during the contract signing were Shawarma Shack owners, Walther Buenavista and Patty Collantes.

 "We continue to believe in the strong influence of Kathniel in promoting our product, that is why we never had second thoughts in renewing their endorsement contract with us, says Walther in the contract signing event held at Revolver Studio, where the newest Katnniel Shawarma Shack television commercial was filmed under the direction of Mark Meily.

"Since we acquired Daniel and Kathryn as our endorsers, our franchisees have doubled, even tripled and in 2019, we are bound to open more branches nationwide.

Indeed, we have grown so fast with Kathniel as our partners," Patty says.

"This is the most delicious shawarma in town and we are happy to endorse Shawarma

Shack. Mura na, buy one take one pa, and most of all, proudly Pinoy product pa," both Daniel and Kathryn say.

About  SHAWARMA SHACK

SHAWARMA SHACK is the home of the best value-for-money shawarma offering in the country.

This irresistible proposition of buy-one-take-one with competitive pricing generates strong demand, long lines and healthy revenue streams for the company and franchisees. The business started in 2015 as a simple food cart concept which grew from one store to more than 300 stores nationwide in just a period of three years.

Due to increasing demand, the company started its franchising business in 2017 and now has 300 business partners who benefit from the craze brought about by the Shawarma Shack. The company is committed to providing quality products and services to all its customers and make its buy-one-take-one concept last forever.

HUMBLE BEGINNING

SHAWARMA SHACK started as a small shawarma food cart in the night market of Divisoria, Manila. It's palatable shawarma products combined with its buy-one-take-one offering easily made it famous to Filipinos from all walks of life.

The brains behind this concept, which is unprecedented in the industry are Mr. Walther Uzi Buenavista (President and CEO) and Mrs. Patricia Buenavista (Vice President), who aim to delight customers with their affordable Filipino-Mediterranean cuisine.

PRODUCTS

Shawarma Wrap Beef or chicken Shawarma served wrapped in warm pita bread with cucumber, tomato, onion and three sauces of customer's choice.

Shawarma Rice - Beef or chicken Shawarma served with rice, cucumber, tomato, onion and three sauces of customer's choice.

Kebab - Grilled kebab marinated in special spices served with pita bread or rice, grilled tomato and onion, and three sauces of customer's choice

Chicken Tikka - Chicken marinated in turmeric and special Mediterranean spices served with pita bread or rice, grilled tomato and onion, and three sauces of customers choice

Keema - Pure ground beef with special spices and green peas, served with a pair of pita bread or rice, and three sauces of customer's choice

Boneless Chicken Beryani - Boneless chicken barbecue marinated in special Mediterranean served with rice, grilled tomato and onion, and three sauces of customer's choice.

Lamb Chops -  Grilled lamb chops marinated in special Mediterranean spices, served with rice, grilled tomato and onion, and three sauces of custoner's choice

Shawarma Over Fries - Beef or chicken Shawarma served over fries with three sauces of customer's choice.

Thousands of Angkas riders and bikers join Unity Ride to decry gov't descrimimation

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Thousand of Angkas riders, joined a massive Unity Ride this Sunday as they decry the LTFRB's continued drive to shut down their operations permanently. 

To air their grievances on the double plate issue and motortaxi oppression, 8 thousand riders, almost half of them are from Angkas and 2,000 bikers from different motorcycle clubs in Metro Manila and nearby provinces drove to  and from Kalayaan Shrine on EDSA, heading northward towards Centris near Quezon Avenue, then making a U-turn to head back to the Kalayaan Shrine. 

The Angkas riders have been airing their frustration over not being able to serve the commuters and earn a living, in the light of a recent Supreme Court Temporary Restraining Order (TRO) junking a previous RTC injunction that prevented the LTFRB from apprehending Angkas riders. 

Many Metro Manila commuters said in the social media that  Angkas service has been a valuable help with their transportation woes.

Motorcycle ride-hailing firm Angkas complies and follow the SC TRO 

"Angkas  will and continue to comply with the Supreme Court TRO, " ANGKAS said during the press conference held on Sunday, December 16, 2018, with Romeo Maglungsod, Chairman of Solid Manila Riders Club, Robert Balano, Manila Riders Officer,  George Royeca, Angkas Head of Regulatory and Public Affairs,  David Medrana, Angkas Operations Head, Rod Cruz,  Arangkada,  Ryan Rilera, Taguig Spartan.  

Angkas official, clarified that they are not in defiance of the SC TRO, despite their frustration over its issuance. 

"We are will and continue to comply with the Supreme Court TRO" Angkas Head of Regulatory and Public Affairs George Royeca clarified. 

"As such, we will not prevent the LTFRB from apprehending our bikers and have instructed them to comply with the authorities should they be apprehended and always be courteous and respectful of the officers." 

Royeca also revealed that Angkas officials have been reaching out to DOTR and LTFRB for an open dialogue with them to find solutions for the Filipino riding public. 

"Using various media channels, the LTFRB has made clear its intent to crack down on Angkas bikers, citing a very narrow interpretation of the law. Yet we have on various occasions presented the LTFRB with different options to move forward together," Royeca noted. "We have always believed that regulation, not prohibition, is key," he added. 

Because of the apprehensions initiated by the LTFRB, many of the Angkas bikers are scared of going out and taking rides from commuters. "This has put around 25,000 0f our rider-partners out of a decent livelihood, and during the holiday season, too, when their families need their income the most," David Medrana, Angkas Operations Head, stressed. 

"It is also unfortunate that the Supreme Court issued the TRO at a time when hundreds of thousands of commuters need the Angkas service to beat the worsening holiday traffic," Medrana rued. 

Angkas rider-partner Romeo Maglungsod, Chairman of Solid Manila Riders Club, denounced the harassment of the LTFRB and decried his sudden loss of livelihood. "Napakasakit po ng nangyari sa amin. Sa isang iglap, bigla na lang kaming nawalan ng hanapbuhay," Maglungsod said. 

"Hindi man lang kami nabigyan ng abiso. Biglang-bigla. Kung kelan magpa-Pasko, saka pa kami natanggalan ng disenteng kabuhayan. Ang saklap naman ng aginaldo ng LTFRB," Maglungsod added. 

"The LTFRB has been claiming that they are doing this because of safety reasons," Medrana also noted. "But, we are proud to say that Angkas has a safety record of 99.997%—considering all our rider-partners and all their trips. This is much higher than the safety record of all non-Angkas motorcycle riders in the country and proves how serious we are in our commitment to the safety of our riders and their passengers," he revealed.

We love Ronnie Liang’s own version of “Ligaya”

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One of the most requested songs is "Ligaya", currently playing on radio stations nationwide. 

Ligaya, originally sung by Eraserheads, which is one of songs from his latest album #RonnieLiang12 under Viva Records, is now available in all digital music stores. 

The Ligaya Music Video will be shown too on your favorite music channels. 

Ronnie Liang will be one of the guest performers on New Year Countdown of Mariott Manila on December 31 & On February 2, 2019 Sarah Geronimo This Is Me Live in Baguio City. 

Ronnie Liang will have his major concert on May 2019 in New Frontier Araneta Center and soon will have a collaboration with the Pop star Royalty Sarah Geronimo and soon will release their duet song in all online music stores. 

Ronnie Liang will also have a supporting role in the movie Maria starring Cristine Reyes under Viva Films that will be shown soon in cinemas nationwide.

Check this out ! 

https://open.spotify.com/track/1pkt0OwyBHq1mr6IULodZG?si=yAeUGOdmQf2PcpIw-UmXbQ

Licealiz Rolls Out Nationwide Kilusang Kontra Kuto Year 3

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As pediculosis capitis or head lice infestation continues to be a concern in public schools in the Philippines, Lamoiyan Corporation’s Licealiz has led the nationwide rollout of Kilusang Kontra Kuto or KKK. 

As a part of the mission to create a kuto-free Philippines, Kilusang Kontra Kuto, a coalition of head lice prevention experts and advocates led by Lamoiyan Corporation’s Licealiz, the Department of Education or DepEd, UP Manila College of Public Health, Mommy Bloggers Philippines, and Drugstores Association of the Philippines, was created. Now on its third year, they want to make its impact bigger and its reach wider in order to eliminate kuto by educating the public about the problem. They will be visiting different schools in Luzon, Visayas, and Mindanao.

According to a study conducted by the Department of Education (DepEd) and the University of the Philippines, head lice infestation is still considered as the second most common health problem in public schools in the Philippines next to tooth decay. While it may not be a fatal condition, attention must still be given to this persistent condition which commonly found in school children.

Here are some problems that head lice can cause if left untreated:

• It can cause other serious infections.

The surface of our skin is filled with different kinds of bacteria. According to Dr. Arlene Bertuso from University of the Philippines Manila College of Public Health, while lice itself can’t cause infections, “severe scratching caused by allergic reactions to the insects’ saliva can cause the scalp to break, therefore increasing the chance of a secondary bacterial infection.” 

• It can decrease self-confidence in a child and the parents.

Head lice or kuto often has a negative connotation due to its association with poor hygiene and low social status, which can cause a child to lose confidence, especially around his or her peers. However, the child isn’t the only one affected as the parents can also experience loss of confidence. Parents whose child has been infected with head lice feel embarrassed since they feel like they exhibited poor parenting by letting their child get head lice infestation.

• It decreases academic or work productivity

Itchiness and inflammation are effects from the bites of head lice. The irritation caused by the bites of the head lice can disrupt concentration in school or at work, hence affecting productivity. It can also cause loss of sleep, which can then lead to irritability, short attention span and lack of focus. In addition to that, “it dramatically affects the school performance of children because of the discomfort and social stigma it causes,” as stated in the study by DepEd and the University of the Philippines.

• Misinformation can cause more damage.

Myths and superstitions are already ingrained in Filipino culture and society. Kuto is surrounded by several of these myths and misconceptions that can be harmful to the infested such as the use of mayonnaise or kerosene and wrapping the child’s head with plastic overnight. Contrary to popular belief, lice can also be acquired at any age and by any gender. Incorrect information like these can lead tountreated head lice, which can spread quickly to the whole family or to the whole class simply through physical contact with one infested person.

Head lice is often overlooked or disregarded despite its many negative impacts, but this problem can be solved with correct information and appropriate control methods. Licealiz Head Lice Treatment Shampoo is an effective solution to eliminate and prevent head lice.

Licealiz Head Lice Treatment Shampoo in Regular and Soothing Coolness (10mL and 60mL)

To know more about the activities of Kilusang Kontra Kuto led by Lamoiyan Corporation’s Licealiz, visit www.facebook.com/licealiz.

Rebisco is ready to take on the world Legacy snack maker is bringing Filipino delights to a global market

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There’s nothing like food to make you feel at home. 

For millions of Filipinos living or working all across the globe, a familiar flavor or a well-loved taste can instantly bring back fond memories and rekindle that warm, fuzzy feeling of comfort. 

While most Filipino dishes can be recreated in any kitchen, some Pinoy staples require a bit more effort to find. 

This is where Rebisco comes in. 

The snack food giant has been doubling down on its international business, ‘invading’ key markets armed with delightful sweets and treats. 

“Wherever there are Filipinos, we have a market for Rebisco products because our snacks represent a piece of home,” Rebisco President Jonathan C. Ng said. “At the same time, the shared love for food is a universal language that transcends boundaries, languages and cultures. While we bring our diverse portfolio of products to a wider market, we also want to put the Philippines on the global map as a maker of world-class snacks.”

Spreading the love for Filipino-made snacks 

Rebisco has been in the export business since early 2000, with key markets including China, U.A.E., Saudi Arabia, Hong Kong, Taiwan, South Korea and Myanmar. Among their top export brands are local favorites like Ding Dong, Hansel, Fudgee Barr, Rebisco Sandwich, Doowee Donut, Cupp Keyk and Choco Mucho. 

According to Rebisco International Business Group Head Jonnel Mangubat, main consumers vary per export market. “For countries such as UAE, Saudi Arabia, Canada, USA, and Taiwan the main consumers are our overseas Filipinos as these countries are top OFW and Filipino migrant destinations,” he said. “As for China, Hong Kong, South Korea, and Myanmar, we primarily cater to the mainstream aka local consumers. Thus, our products could be found in their supermarkets and wholesalers where local consumers go to.” 

Winning over local snack lovers 

Marketing strategy varies, depending on the market. “We localize our portfolio and promotions based on the unique consumer needs per country,” Mangubat explained. “While some distributors directly approach us due to our company’s popularity, we mainly enter new markets through participation in international trade missions and food exhibits. As soon as we see market potential and product acceptance, as indicated primarily by consistent orders, we follow through with significant investment in sales and marketing initiatives in order to maximize the business potential.” 

Manufacturing is a key success factor for Rebisco’s international business. In 2015, the legacy snack maker opened its Vietnam manufacturing facility, complete with a sales and marketing force. Mangubat added, “Vietnam’s strategic location in the region makes it an ideal manufacturing hub for businesses that want to penetrate the ASEAN markets. Its free trade agreements also make the country more attractive to investors because of the fewer tariffs and restrictions.” 

The Vietnam plant produces cakes, biscuits, wafer and cream paste, for domestic and top export markets like China and Myanmar. Rebisco Vietnam has also recently begun export shipments to Hong Kong and Singapore. Mangubat noted that the total operations in Vietnam have steadily doubled its sales in the past five years, with the top-selling brands including Doowee, Krim Stix and Rebisco Extreme. 

More reasons to celebrate 

As Rebisco celebrates its 55th anniversary this year, the homegrown manufacturer of snack time favorites sees a bright future ahead for its international business. 

Ng noted, “We’re optimistic about the sustained growth of our international operations. We continue to evolve with the changing needs of the market—both locally and globally. Good food never goes out of style. Regardless of where you’re from, there’s always a good reason to sit down and enjoy a snack.”