Coco Martin and Angel Locsin invite ‘Samahang Solb’ to Mang Inasal

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We Filipinos love to eat. And we don’t just want to eat – we want to be solb!

A commonly used term in Pinoy pop culture, ‘solb’ refers to the state of being truly satisfied with one’s great-tasting meal that they get to eat the way they want to.

Mang Inasal, the leading branded grilled chicken, has recently launched a new television commercial (TVC) that captures the peculiar eating habits of Filipinos that make their dining “solb”

Starring Mang Inasal endorsers Coco Martin and Angel Locsin, the 30-seconder starts with a scene where Coco and Angel are each leading a group of hungry diners to a Mang Inasal store.

Once inside Mang Inasal, Coco’s group, the “Samahang Nagkakamay,” is shown eating their Chicken Inasal with their bare hands, while Angel’s group, the “Samahang Simot,” is shown finishing their halo-halo up to the last drop. Lastly, another group of diners dubbed “Samahang Crunchy Kumagat” is shown enjoying the loud crunchy bite of their Pork Sisig.

Although having different quirks when enjoying their food, these groups converge in their number one destination for delicious, satisfying food: Mang Inasal. Together, they are known as the Samahang Solb.

The 30-seconder ends with a scene showing the three groups all seated in one long table, celebrating a toast with their Mang Inasal favorites, as Coco and Angel speak out “Solb sa sarap! Solb sa saya!”

According to Mang Inasal Marketing Head Aileen Natividad, their latest catchphrase perfectly captures the quick service restaurant’s brand promise, that is, to satisfy every Pinoy’s desire to be “solb” or to have their hunger satisfied with a filling meal that they can eat the way they want to.

“One sure way to be solb is to go to a place like Mang Inasal where we can eat our favorite meals the way we love to, that is, nakakamay, nagsisimut-sarap, crunchy kumagat (with our hands, finishing it to the last few bits, or with a loud crunchy sound), or whichever way we prefer,” she said.

Mang Inasal serves the country’s No.1 Chicken Inasal and other favorites like Pinoy Halo-Halo, Pork BBQ, Pork Sisig, Bangus Sisig, Palabok, and Lumpiang Togue.

No matter which group you belong to, Mang Inasal simply has what it takes to make you Solb sa sarap! Solb sa saya! Bring your friends now to any of Mang Inasal’s over 500 stores nationwide!

ColorManila Run Year 7 people put on their party hats, shove in their dancing shoes, and splatter color powders in the air at a holistic after-party affair!

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ColorManila, held colorfully celebration of its 7th anniversary, through a colorful Safari journey at Color Manila Run Year 7 with Safari theme this January 6 at SM Mall of Asia Grounds, Pasay City.

ColorManila Run Year 7, took runners to Safari-themed and color-blasted 200-meter, 3K, 5K, 10K, and 21K routes. 

True to its tradition of allowing people to go all-out fun and festive instead of going home right after the run, ColorManila Run Year 7 definitely brought everybody  
New Year cheer through its signature CM Festival, featuring a DJ filling the entire venue with groove-inducing tracks while participants put on their party hats, shove in their dancing shoes, and splatter color powders in the air for a holistic after-party affair. 

CM Glitter Run is supported by AXA, Star City Adventure Zone, Splash Island, Garmin, Sharp, Crystal Clear, Baskin-Robbins, Solar Entertainment, Business Mirror, Monster Energy, Mizuno, SM Tickets, Anytime Fitness, Vitamin Boost, Emborg, and Gu Gel, and will benefit Pink Women on Fire. 

Now on its seventh year, ColorManila has established itself as the most aggressive ‘concept fun-run’ organizer in the country. Over 120,000 runners have participated in its various franchises, which include the CM Challenge, CM Blacklight, CM Costume, CM Glitter, and CM Classic. It has broken its own record with its biggest event to date, ColorManila Run Year 5, which was participated by 12,000 runners last January 2017. 

Visit www.colormanila.com for more information.

New Year, New Movies at SM Cinema!

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SM Cinema welcomes 2019 with a bang as it brings you adventure, action and excitement in upcoming blockbuster flicks Disney’s Mary Poppins Returns and Paramount Pictures’ Bumblebee!

A sequel to Walt Disney’s 1964 classic, Mary Poppins, the world’s favorite magical nanny is back and will surely drive us again to an adventure of a lifetime.

Set in the 1930’s London, Mary Poppins Returns follows the now-adults Jane (Jane Mortimer) and Michael Banks (Ben Whishaw) together with Michael’s children as they face a personal loss and a family problem. In the time the family needs her the most, Mary Poppins (Emily Blunt) is back to the rescue to help the family and cope with the most difficult time of their lives.

Another new film to open our 2019 is the latest movie offering from the Transformers’ franchise focusing on the adventures of one of the most favorite Autobots, Bumblebee!

A prequel movie set in 1987, B-127 also known as Bumblebee, is on the run after a civil war in their home planet, Cybertron. Bumblebee crashed in California and was found by Charlie Watson (Hailee Steinfeld) under a yellow Volkswagen Beetle disguise. Discovering that Bumblebee is not just an ordinary car, Charlie will help Bumblebee on his mission to protect Earth from Decepticons.

Catch Mary Poppins Returns and Bumblebee on January 8 at IMAX theatres, Director’s Club and SM Cinema branches nationwide. Book your tickets through the website, www.smcinema.com or download the SM Cinema mobile app. 

You may also follow /SMCinema on Facebook and @SM_Cinema on Instagram for updates!

Magical Sapporo awaits with Philippine Airlines

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Find out why this storybook Japanese location should be your next destination

MANILA, January 3, 2019 – Among the country’s many urban cities packed with world-famous sites and landmarks to marvel at, here’s one equally as exciting yet possibly more beautiful: Sapporo, the most magical city of them all. Nestled in the northern island of Hokkaido (yes, like the famous milk tea flavor) are the sprawling storybook hills that make up the fifth largest – not to mention one of the most livable – cities in the country. Discover why it’s found its way to be Japan’s hidden gem when it comes to beer, skiing, and celebrating the winter months!

Immerse yourself in a celebration of snow. Imagine experiencing winter in a city that loves the season so much, it created a festival around it! After the warmth of a full-service PAL flight onboard the new A321 Neo, explore Sapporo’s snowy mountains and witness a winter wonderland that’s nothing short of enchanting. From its humble beginnings of 6 high school students building ice carvings in 1950, the festival has grown to bewitch locals and tourists alike through the years. Bask in chilly amazement at over 400 ice sculptures (some even life-sized!) and thrilling ice slides, navigate your way through ice mazes, catch top musical acts on-stage, even cheer for your favorites at the Queen of Ice beauty pageant! Not bad for simply ticking the Sapporo Snow Festival off your bucket list, isn’t it?

Culture comes with every season. It’s not all snow-covered roads for this city, though. Visitors can be sure that Sapporo has enough year-round excitement to keep everyone entertained. In the spring (which comes a few months after the rest of the country) visitors can enjoy cherry blossoms in full bloom, without the rest of the tourist crowds. Come summer, the city brims with lavender fields, music festivals, and beach events – best enjoyed with decadent ice cream crafted with world-renowned Hokkaido milk. And finally for autumn, when nature turns into a beautiful palette of orange and yellow hues, people indulge in a grand gastronomic feast at the Sapporo Autumn Festival.

Add brand new things to your bucket list, the Sapporo way. Drop by Japan’s only Beer Museum – it’s where the country’s world-famous beer brand gets its name. Love Royce’s Chocolate? Make sure to stop by Royce’s Chocolate World and witness chocolate artisans work their magic. Trade train rides for a picturesque view aboard a street car with old-world charm. Slurp down a bowl of Hokkaido’s specialty dish, miso butter corn ramen, and don’t be shy about asking for seconds! Relive the scenes from the sensational film Kita Kita, maybe even make a friend or two as you explore the city.

Make way for mountainside cityscapes. Sapporo is a majestic mix of nature and urban living, a timeless display of Japan just a bit different from what the rest of the world is used to. It’s a sight to behold; its lush flower farms filled with vibrant hues, quaint canals to pass through on boat, charming architecture barely over a century old. It’s no wonder many have carefully stepped into this place only find themselves falling deeply in love with the city.

Head over to Japan’s northern paradise and discover firsthand how it has cast its spell on everyone who’s paid it a visit. How to get there? Don’t worry, there’s a 4-star airline that flies to that destination 3x weekly! Only Philippine Airlines can take you there aboard the new Airbus A321 Neo, non-stop from Manila to Sapporo’s new Chitose Airport. Begin and end your storybook vacation with comfortable seats, inflight meals, and that signature heartfelt service you can get only with PAL. Not just that, get to take home even more wonderful souvenirs with free baggage allowance! After all, there’s something magical about Sapporo, and it’s definitely worth uncovering for your next destination.

For more information on Philippine Airlines, visit ‪www.philippineairlines.com, or follow its Facebook page (‪Facebook.com/flyPAL), Twitter (@flyPAL) and Instagram (@flyPAL).

About Philippine Airlines

Philippine Airlines (PAL) is the national flag carrier of the Philippines, proud to be the first and longest-serving airline in Asia under its original name since being founded in 1941. Philippine Airlines is a full-service scheduled airline whose fleet of 85 aircraft operate flights to 33 destinations in the Philippines and 40 international destinations in the United States, Australia, Canada, the United Kingdom, the Middle East, New Zealand and all over Asia. It also serves an additional 41 destinations through code share alliances with partner airlines. Philippine Airlines recently received a 4-Star global airline rating from Skytrax, the international air transport rating organization, having proven excellence and commitment to world-class standards across Skytrax’s global metrics that measure product and service quality

Usher in the new year with Ben & Ben and free pizza at the So worth it! The yellow cab pizza tour kickoff

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Ever felt like everything you want is at your fingertips, then the world suddenly tries to slow you down and personal worries get in the way, so you stop to wonder, “Is it even worth it?”

This 2019, Yellow Cab promises to make hustlers everywhere unstoppable as it backs them up and breaks down all their doubts with the So Worth It: The Yellow Cab Pizza Tour!

The tour will kick off on 5 January 2019 (Saturday) at the Eastwood Central Plaza in Quezon City, headlined by Ben&Ben, one of the country’s most sought-after bands who continue to inspire through their musical journey. Bringing in more entertainment are other participating artists who also prove that their music is so worth it: indie rock group Oh, Flamingo! and high-octane spinners DJ Miaow and DJ Marxx.

It won’t be Yellow Cab without the iconic pizza joint’s all-time bestseller, so hustlers can expect to get fueled up with a FREE slice of New York’s Finest pizza when they enter and answer this one simple question, “What is your personal chase and why is it so worth it?” Guests also get to bring home Pizza Passes which they can use to redeem discounts for dine-in purchases made at selected Yellow Cab stores.

The Pizza Tour will also land in Baguio on January 12, Davao on January 19, and Cebu on January 26, with all stops featuring homegrown acts and Yellow Cab eats that will excite local communities.

“At Yellow Cab, we don’t just make food, we deliver generous, edge-to-edge flavors that fill you up and keep you going,” says Mark De Joya, Brand Development Director for Yellow Cab Pizza Co. “We do what we do because we want to support those who hustle the hardest for what they believe is so worth it. We want to fuel them throughout their chase and make them unstoppable with positive energy for their hustle by serving our edge-to-edge pizzas, and legendary chicken and pasta, which anyone would agree are also so worth it.”

For more information about the So Worth It! The Yellow Cab Pizza Tour, please visit https://www.yellowcabpizza.com/soworthit.