Discover the #3SecretsToLevelUpSarap : Lee Kum Kee Announces Filipina Celebrity Karla Estrada as its New Ambassador

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With a glorious history of over 130 years, Lee Kum Kee has become an international household name and a symbol of quality and trust, spicing up Filipinos’ kitchens with its celebrated sauces and condiments. 

Lee Kum Kee announced celebrity mom Ms. Karla Estrada as its ambassador, and reveals its three secret products - Lee Kum Kee Panda Brand Oyster Sauce, Lee Kum Kee Premium Soy Sauce and Lee Kum Kee Sesame Oil - to level up the sarap of Filipino cooking.

(L-R): Lee Kum Kee Panda Mascot, Lee Kum Kee Philippines Business Manager Mr. Ryan Cruz, Sysu International Inc. Managing Director Ms. Jennifer Sy, Lee Kum Kee’s newest brand ambassador Ms. Karla Estrada, and Lee Kum Kee South Asia Managing Director Mr. Leslie Lau

“Filipinos have an innate love for cooking, whether it is trying out a new fusion restaurant or cooking up traditional, well-loved dishes at home,” said Mr. Ryan, Esguerra Cruz, Business Manager of Lee Kum Kee Philippines. “We believe that Ms. Karla Estrada perfectly embodies this love for cooking, especially as a mom who whips up dishes for her family every day and bond over sumptuous food.”

At the campaign launch event at Seafood City, Venice Grand Canal Mall in Taguig, Ms. Estrada shared the cooking secrets for her loved ones.Together with the acclaimed Chef John Flores, they transformed a traditional Pancit Canton into something more flavorful using the three secret sauces of Lee Kum Kee.

(L-R): Lee Kum Kee International Young Chef Chinese Culinary Challenge 2018 Bronze awardee Chef John Flores, Lee Kum Kee’s newest brand ambassador Ms. Karla Estrada, and Lee Kum Kee’s 3 Secrets To Level Up Sarap event host Mr. Eric Tai.

“I love cooking. It is a way for me to express my love for my family,” said Ms. Estrada. “Whether it is a dish for a special occasion or even for an everyday meal, I make sure to always use the best ingredients for my cooking.”

“Lee Kum Kee is really my secret ingredient to level up the sarap in my cooking. It allows me to bring out those balanced taste and authentic flavors that I want for my dishes. My family loves it so much! And when they are happy with my cooking, I am happy too,” she adds.

Lee Kum Kee’s newest brand ambassador Ms. Karla Estrada

As the world’s number one oyster sauce brand for 11 consecutive years, Lee Kum Kee Panda Brand Oyster Sauce is an all-purpose seasoning sauce, perfect for dipping, marinating, stir-frying or as a sauce base. Using selected fresh oyster extracts, the Oyster Sauce adds a flavorful taste to every day Filipino dishes.

Made from premium non-GMO whole soybeans and wheat flour naturally brewed using traditional methods, Lee Kum Kee Premium Soy Sauce has a rich flavor, color and aroma that will delicately enhance any dish by giving it a natural umami taste.

Prepared using the finest roasted sesame seeds, Lee Kum Kee Sesame Oil is carefully processed to retain the strong sesame flavor and aroma. As the country's #1 sesame oil for 2018 in terms of volume according to a study by Nielsen*, Lee Kum Kee Sesame Oil easily accentuates any food’s overall taste even by just adding a few dashes.

Lee Kum Kee products are widely available in leading supermarkets, grocery stores and sari-sari stores nationwide.

The 3 Secrets to Level Up Sarap: Lee Kum Kee Premium Oyster Sauce, Lee Kum Kee Panda Brand Oyster Sauce, and Lee Kum Kee Sesame Oil

*Source: Nielsen FY 2018K

Some #3SecretsToLevelUpSarap great food served to us during the event.

#3SecretsToLevelUpSarap Chicken and Pork Adobo cooked with Lee Kum Kee Premium Soy Sauce

#3SecretsToLevelUpSarap Chopsuey cooked with Lee Kum Kee Panda Brand Oyster Sauce

#3SecretsToLevelUpSarap Special Pancit Canton cooked with Lee Kum Kee Sesame Oil

Lee Kum Kee was established in 1888 when its founder Mr. Lee Kum Sheung invented oyster sauce. With a glorious history of over 130 years, Lee Kum Kee has become a household name of Chinese sauces and condiments, as well as an international brand and a symbol of quality and trust. Lee Kum Kee has straddled three centuries and become a globally renowned Chinese enterprise offering over 200 choices of sauces and condiments to over 100 countries and regions. For more details, please visit www.LKK.com.

Follow Lee Kum Kee on Facebook and Instagram (@LeeKumKeeGlobal) and use the hashtag #LeeKumKee.

Shopee and L'Oréal Celebrate International Women’s Day with Debut Regional Super Brand Day

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L'Oréal x Shopee Super Brand Day ! 

From March 6 to 8, Shopee users can access exclusive deals from leading L'Oréal’s brands, including a limited edition beauty box exclusively available on Shopee.

This International Women’s Day, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, partners L'Oréal, the world leader in beauty, for Shopee’s first regional Super Brand Day. In celebration of women and sharing beauty for all, Shopee users across seven countries will be treated to an exclusive range of deals from the top three Women’s Internationally Favorite L'Oréal brands from across the world – L'Oréal Paris, Maybelline New York, and Garnier – that serve the need of female shoppers at every age range and beauty profile. Themed Women's Day, Live Your Beauty, the L'Oréal x Shopee Super Brand Day will run from March 6 to 8, and will feature unbeatable L'Oréal offers, giveaways and a limited edition beauty box exclusively available via the L'Oréal Official Store on Shopee Mall.

Chris Feng, Chief Executive Officer of Shopee, said, “Last year, we launched Super Brand Day as an avenue to recognize our key brand partners, and also to offer our users access to exclusive deals and products from their favorite brands. This collaboration with L'Oréal marks the first regional installment of our Super Brand Day series, and the tie-in to International Women’s Day makes it even more meaningful. We are proud to support L'Oréal’s belief in celebrating women and beauty for everyone, and we are confident that this Super Brand Day will be a great success.”

As an International Women’s Day special, Maybelline New York will also be launching a limited edition Empowered Box exclusively on Shopee, containing the latest shades of Maybelline New York’s best-selling lipstick, the Maybelline SuperStay Matte Ink. Each limited edition Empowered Box contains two Maybelline SuperStay Matte Ink lipsticks and a Maybelline SuperStay Eraser.

The L'Oréal x Shopee Super Brand Day will feature three days of themed beauty deals, with each dedicated to one of three leading L'Oréal brands; L'Oréal Paris, Maybelline New York, and Garnier. Key highlights include:

L'Oréal Paris: 50% off all Color Riche Matte lipsticks, including highly popular shades Rich Merlot and Hinted Blush; and 50% off Magic Retouch hair root concealer spray in Mahogany Brown.

Maybelline New York: 50% off all Powder Matte and Creamy Matte lipsticks on March 8 during 2 rounds of flash sales at 12MN to 2AM and 12NN to 2PM.

Garnier: Buy 5 Take 2 promotion on all variants of Garnier Serum Masks, and up to 22% off on Garnier Micellar Water.

Shopee users can also stand to win additional discounts and special prizes by taking part in the L'Oréal-themed Beauty Ninja game, and a series of social media giveaways. Users who shop from L'Oréal Paris, Maybelline New York, and Garnier official stores on Shopee on March 8 also stand a chance to be one of three lucky raffle draw winners of a year’s supply of products from the brands. Finally, Shopee will host a special Facebook Live session on March 8 with Filipino online stars Doll Up Mari; and Kristine Roces, also known as RealAsianBeauty, to give away a wide array of best-selling products from L'Oréal.

All L'Oréal products can be found via the L'Oréal Official Store on Shopee Mall. Products under Shopee Mall come with 7 days return, 100% authentic guarantee, and free shipping.

Shop the L'Oréal x Shopee Super Brand Day: https://shopee.ph/m/super-brand-day.

Download the Shopee app for free on the App Store or Google Play Store.

Cebuana Lhuillier launches easier, more convenient way to save through micro savings product

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Cebuana Lhuillier, one of the country’s leading microfinancial services company, recently unveiled the Cebuana Lhuillier Micro Savings, which will provide Filipinos with a more convenient and affordable means to save their hard-earned money. 

Launch coincides with the introduction of “#KayaNa: Unbanked Filipinos No More Movement” 

Acting as a cash agent of the Cebuana Lhuillier Rural Bank (CLRB), micro savings is Cebuana Lhuillier’s platform for Filipinos to overcome the barriers to saving. While Filipinos like to save, they opt to keep it at home according to the Bangko Sentral ng Pilipinas (BSP) 

The lukewarm attitude of the masses towards opening a savings account is attributed to the barriers to saving in banks. The lack of access to banks among the country’s many cities and municipalities remains as the top deterrent, according to a BSP study. In fact, only 33% or 551 cities in the Philippines have access to banking institutions. The numerous documentary requirements is a major turn off for many, along with the high cost of initial deposit, high maintaining balance, as well as, high dormancy charges.

Cebuana Lhuillier Micro Savings enables every Filipino to break through these barriers. Opening a Cebuana Lhuillier Micro Savings account requires only one valid ID and a minimal Php 50 initial deposit. And because of Cebuana Lhuillier’s wide network of branches comprised of 2,500 retail infrastructures, account holders can deposit and withdraw anywhere at their most convenient hours. 

The product is in line with the Cebuana Lhuillier’s mission of financial inclusion, which has been the thrust of the company for the past 30 years. 

“BSP’s basic deposit framework, Cebuana Lhuillier Micro Savings completes the full roster of our services, all designed and developed with financial inclusion in mind. We’ve come full circle—from offering collateralized loans or pawning, remittance service, micro insurance and now, micro savings—all of these products were designed with Filipinos from all walks of life in mind especially the unbanked and underserved, who would not have access to these financial services given their circumstances in life,” said Jean Henri Lhuillier, president & CEO of Cebuana Lhuillier.

To ensure that micro savings account holders can fully maximize the use of their savings account and ensure greater connectivity, Cebuana Lhuillier will also be launching its very own eCebuana app which allows micro savings users to check their balance and send money through remittance, as well as load prepaid credits to their phones, and pay their bills by integrating it to their Cebuana Lhuillier Micro Savings account.

The app is just the first step in a long line of innovations connected to the micro savings product – on top of which is its migration to an EMV-enabled card which can be accessed through ATMs (automated teller machines). It will also carry a debit and credit facility for online and cashless shopping, provide access to auxiliary services and help corporate and MSME (micro, small, and medium enterprises) clients manage their business through payroll cash management solutions. 

Furthermore, it will progress to provide more value with features like remit-to-and-from savings account; pay and deposit from savings account; and an international remit-to-account feature which will provide convenience to Filipinos abroad in sending money to their families in the Philippines. This innovation will also allow clients to have safe and convenient access to their accounts in all Cebuana Lhuillier branches, Cebuana CARES, agent partners, and all online and mobile channels, as well as, access to all CLRB branches set to establish presence nationwide. For easier access, self-service kiosks in Cebuana Lhuillier branches will also be put in place. 

All these efforts to make savings accessible to every Filipino are part of Cebuana Lhuillier President & CEO Jean Henri Lhuillier’s vision on financial wellness. “Cebuana Lhuillier is also adapting a new philosophy, which is financial wellness. Our goal is not just to provide quick cash to the underbanked and unbanked for their short-term financial needs but to become an enabler for a better future for them. Allowing more and more Filipinos to steer their own direction and be captains of their own ship. We want to help them graduate from being dependent through bridge financing options for them to experience financial freedom,” Lhuillier said. 

The launch of Cebuana Lhuillier Micro Savings coincides with the launch of the #KayaNa: Unbanked Filipinos No More Movement, which aims to transform the landscape of saving in the Philippines.

In light and in support of the BSP’s call for greater financial inclusion among Filipinos, Cebuana Lhuillier aims to reach more underserved Filipinos and empower them to save for the future through its micro savings product.

Hapee Kiddie together with Renowned Puppeteer Wanlu Teaches Kids on Proper Brushing in School Caravan

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Having dental caries, more commonly known as cavities, is one of the top public health concerns of not just adults, but kids too. According to the Department of Health, 92.4% of Filipinos have them. What is more alarming is that 97% of Filipino children suffer from cavities too. 

Students who suffer from cavities not only experience pain and discomfort but may also perform badly in school. Toothaches, developed because of the buildup of cavities, is the most common cause of absenteeism among schoolchildren. 

Brushing our teeth has become such a usual part of everyone’s daily routine that we often forget the importance of doing it properly. Like most things, it’s better to do them right as young as possible. That is why Hapee Kiddie launched their Choose tobe Hapee with Hapee Kiddie school caravan with the goal of teaching our kids how to properly brush their teeth. With the tour’s unique and informative approach to teaching oral care, it showed the children that brush time need not be as dull.

The students were able to enjoy a special song number by Wanlu and Hapee during the Choose to be Hapee with Hapee Kiddie caravan tour. 

One creative way of educating children about their oral care is through a puppet show, led by renowned ventriloquist, Wanluand his trusty puppets, Nicolo and Hapee, where they further educated the students with their witty yet informative banter. 

“Every moment in the caravan was memorable to me. The kids were even hugging the puppets after the show, especially Hapee. I think puppeteering really is a more creative and effective way of communicating with the children. In fact, you can see in the faces of the children that they really understand what’s happening and what the puppet is talking about because they react to what the puppet tells them,” shared Wanlu, who recently won the Ventriloquist of the Year in Asia awarded by the US-based International Ventriloquist Association.

Popular ventriloquist/puppeteer Wanlubrought out Nicolo, one of his famous puppets, for the Choose to be Hapee with Hapee Kiddie caravan tour.

Using a life-size tooth and toothbrush, kids were able to see firsthand the steps they need to do to make their teeth happy and healthy. 

Kids were taught how to properly brush their teeth through fun demonstrations. Through the Hapee Kiddie Toothy Tale videos, they learned to brush three times a day using a pea-sized amount of toothpaste and then brush for two minutes with circular motions.

Schoolchildren participate in the engaging activities of the school caravan by signaling two when asked for how many minutes they should brush their teeth. 

Wanlu is accompanied by Hapee, as they talk about the importance of brushing their teeth. 

They then tested their newly-acquired knowledge with engaging games, where they were able to nab prizes! 

Choose to be Hapee with Hapee Kiddie school caravan tours all across Metro Manila, bringing joy and spreading happiness to nearly 4,000 young kids aged 5 to 7 years old in 15 public and private schools.

To find out more about Hapee Kiddie activities and updates, visit Hapee Kiddie’s Facebook page at www.facebook.com/HapeeKiddiePH.

Maymay Entrata and Edward Barber Surprises Fans And PLDT Customers As Customer Care Agents On Twitter

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MayWard, the popular onscreen tandem of Maymay Entrata and Edward Barber served as special PLDT customer care agents to help customers with their inquiries on PLDT Home Prepaid Wifi. The overwhelming customer response had #MayWardAtYourService trending on Twitter during the takeover.

MayWard took to Twitter to reach out to their fans and personally answered customer queries on the convenience of purchasing the device, ease of use and reloading it. Learning that PLDT Prepaid Home Wifi is available at the stores and retailers near them, customers found it helpful to know more about the device including how easy it is to load online through their Home Wifi dashboard, sari-sari store or any authorized PLDT or Smart retailer, and Pasaload using Smart or TNT mobile number. Perfect for the family’s use at home, customers can also enjoy up to 1GB of data per day for as low as Php15. Needless to say, the duo said they enjoyed the entire experience and that they find it fulfilling to be able to answer these questions and receive thank-you’s from customers.

Maymay and Edward took over Twitter accounts @PLDTHome and @PLDT_Cares to address customer queries particularly about PLDT HOME Prepaid WiFi, the product that they endorse.

“Sobrang nag-enjoy ako. Namiss ko yung time na nag-on-the-job training ako, kung saan para din akong nag-customer service. Hindi madali ang trabaho ng customer care representative. (I really enjoyed it. It made me miss the time when I was doing on-the-job training, where some kind of customer service was involved. The job of a customer care representative is not easy),” said MayMay.

For his part, Edward said, “It’s the first time I was able to do something like this and I have a newfound respect for everyone who does this type of job, because it’s really challenging. For one, it’s hard to communicate when you are not face to face with the other person to ask more details about his or her concern. You also have to be careful about using unnecessary words.”

Assisted by PLDT Customer Care supervisors and agents, the young celebrities were able to answer numerous customer tweets, mostly on loading and signal related concerns.

Maymay and Edward find the Internet most useful in their work as they turn to social media to constantly update their fans about their activities.

“Malaking tulong po ang Internet sa trabaho namin lalo na’t lagi po kaming nag-uupdate sa fans kung ano na nangyayari sa buhay namin. Yun po ang nagiging paraan namin para mapasaya sila. (Internet is very helpful in our work. especially that we always update our fans about what’s happening in our lives. It’s been our way to make them happy),” Maymay said.

Both Maymay and Edward said they are happy that the Internet has become more accessible for households because of the PLDT HOME Prepaid WiFi.

“Ibinahagi din namin sa customers na madali lang magkaron at napaka-affordable ng PLDT Home Prepaid Wifi para sa pamilya. Accessible sya kasi mabibili mo lang yung device sa malapit na tindahan. Mae-enjoy mo pa ang mabilis at abot-kayang Internet connection para sa buong pamilya. Madali lang din magload at pwede mo ma-control ang ang data usage mo ayon sa iyong budget kasi maglu-load up ka lang pag kailangan. (We shared to the customers how affordable and easy it is to buy PLDT Home Prepaid Wifi. All you need to do is buy the device at the nearest retail store and you can already have fast and affordable Internet connection for your family at home. It’s also convenient to load and you can control your data usage according to your budget because you will just load as needed),” said Maymay.

“It’s very accessible. Imagine, you can load for as low as only P15 for one Gigabyte (1GB) of data. It’s also easy to use. You just have to plug it. It’s probably the simplest WiFi that I’ve ever encountered,” Edward said.

No more worries about monthly bills, lock-in periods, or even uncontrolled data usage when you get the PLDT Home Prepaid WiFi. Available at PLDT Stores and retailers nationwide for a one-time fee of P1,995.00, which comes with FREE 10GB data valid for seven days.