4As proclaims that creativity means business Advertising organization inducts new board for 2019

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The 2019 Board of Trustees of the Association of Accredited Advertising Agencies of the Philippines (4As) were sworn in at the organization’s general membership meeting and induction at the Glass Space of Ayala Museum, last February 15. 

In the photo are: (from L to R) John Lucas of Campaigns and Grey, David Guerrero of BBDO Guerrero, Maya Roldan of VMLY&R, Teeny Gonzalez of Seven A.D., Tats Cruz of Publicis Jimenez Basic, Alex Syfu of DentsuJaymeSyfu, Golda Roldan of JWT, Melvin Mangada of TBWA\SMP, Inducting Officer Mariles Gustilo of Ayala Museum, and Raul Castro of McCann-Worldgroup.

Bringing together heavyweights in the advertising and communication industries, the Association of Accredited Advertising Agencies (4As) of the Philippines inducted its 2019 Board of Trustees last February 15 at the Glass Space of the Ayala Museum in Makati City.

This year’s Board of Trustees is led by BBDO Guerrero Chairman and CCO David Guerrero, who has been elected as Chairman, and Seven A.D. CEO Teeny Gonzales, who is now the President of the organization.

“As technology becomes dispensable and is here today and gone tomorrow, great ideas that build businesses will become more and more of a necessity and will be key to making us indispensable. So let us not lose sight of the value that our craft and expertise bring. Because at the end of the day, technological innovation will come and go, but creativity is here to stay. And so are we,” Gonzales said.

Aside from Guerrero and Gonzales, the members of 4As Board of Trustees are: Tats Caluag-Cruz, Client Service Director of PublicisJimenezBasic as Vice President; Maya Roldan, Client Services Director, VLMY&R Philippinesas Corporate Secretary; Golda Roldan, Managing Director of JWT as Treasurer; Alex Syfu, Managing Partner and Chief Client Officer of DentsuJaymeSyfu as Corporate Comptroller; Raul Castro, CEO of McCann Worldgroup Philippines as Trustee; John Lucas, CEO of Campaigns and Grey as Trustee; and, Melvin Mangada, Managing Partner and CCO of TBWA\Santiago Mangada Puno as Trustee.

For this year, the board has devised a more focused vision for the organization as ‘Champions of Creativity,’ which is symbolized by a refreshed logo designed by John Ed De Vera, Creative Director of TBWA\Santiago Mangada Puno. These changes are intended to help marketers in the Philippines and around the region to tap into the globally-recognized power of Filipino creativity. The organization further resolves to put “creativity at the heart of everything we do” because of the proven connection between creativity and marketing effectiveness. This is summed up in the theme for the year—’Creativity Means Business.’

“The 4As is for Business - we are dedicated to showing the link between creativity and effectiveness in our awards shows like Agency of the Year Awards, CreativeFest, and Ad Summit. On top of that, we will support more initiatives to make clear the link that shows why our solutions are worth paying for,” Guerrero said.

Programs for the year will revolve around talent development, including hosting qualifying competitions and offering full sponsorships for six of the country’s best young creatives to the Asia Pacific AdFest in Thailand, the Spikes Asia Festival in Singapore, and the Cannes Lions Festival of Creativity – the world’s leading creative competition.

The 4As will also inaugurate, through the 4As Creative Guild, the first-ever CreativeFest in Manila, along with the long-standing Kidlat Creative Awards, which has been recognizing creative excellence since 2007. These activities will be led by this year’s Creative Guild President Merlee Jayme (Dentsu Jayme Syfu) with the full support of the 4As.

Other programs include the Aral continuing professional development seminars, which are open to all 4As member agencies. There will also be the 22nd annual Agency of the Year awards to be held in July, the most highly regarded awards event among creative, media and production companies. The organization will also back the annual SportsFest as its way of promoting sportsmanship and healthy competition among advertising and communication professionals.

In addition, the 4As will look at the issues of welfare at work more generally and will advocate for issues affecting the entire marketing industry, especially those concerning regulation, brand safety, and the promotion of values that increase social good in the community.

DreamPlay to stage children's “Summer Dream Workshop” for aspiring singers and dancers

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City of Dreams Manila’s DreamPlay, the only DreamWorks-inspired interactive play space in the world, is holding the “Summer Dream Workshop” from May 6 to 11, from 9 a.m. to 12 noon. Open to children ages 6 to 13, the six-day singing and dancing workshop aims to let kids hone and discover their skills in performing arts, boost their self-confidence, and at the same time, make new friends throughout the program.

A fitting educational yet fun-filled activity for kids this summer season, the singing workshop includes exploring various vocal exercises, the application of proper singing techniques, and concepts on basic stage performance; while the dance workshop involves lectures and exercises on the creative process of dance, choreography, improvisation, as well as different types of routines and techniques in Jazz Funk, Modern Dance and Hip Hop.

As a culminating activity of the workshop, participants are set to perform live on April 6, at 2 p.m. at DreamPlay, where they can get the chance to become a DreamPlay Ambassador or get special awards. Apart from the kids’ individual performances, exciting production numbers are also lined up, where they will be joined on stage by DreamWorks’ Trolls characters Poppy and Branch and The Dreamers, DreamPlay’s talented in-house performers.

Zhan Dela Pena will facilitate as vocal coach together with his team. Dela Pena is a graduate of University of Santo Tomas’ Conservatory of Music with ten-year experience in teaching voice techniques and performance, highlighted by his stint as a former vocal coach for The Voice Kids Philippines. On the other hand, DreamPlay’s in-house dance group, The Dreamers, will lead the dance workshop.

The Summer Dream Workshop is limited to the first 20 registrants. Included in the Php 4,888 registration fee are DreamPlay’s All-Day Pass for six days, a workshop shirt, snacks, scrapbook, printed photos, a string bag, certificate, and a DreamPlay shirt for the culmination concert. Deadline for registration is on March 24.

DreamPlay, known for its commitment in honing and discovering talented young children, annually stages competitions that include “King Julien Dance Off” and DreamPlay “Sing-Off,” which have served as a platform for children from all around the country to showcase their skills and a launch pad for budding superstar singers and dancers here and abroad.

DreamPlay by DreamWorks at City of Dreams Manila is a first-of-its-kind indoor, interactive play and creativity center. Built upon the incredible stories of DreamWorks and brought to life through the latest digital technologies, DreamPlay allows kids to experience their wildest dreams. 

Located at the Upper Ground Floor at The Shops at the Boulevard, DreamPlay is open from 10 a.m. to 9 p.m. on weekdays (Monday to Thursday), and from 9 a.m. to 10 p.m. on weekends (Friday to Sunday, and on Holidays).

For more information, call 808 0909 or e-mail guestservices@cod-manila.com or visit www.cityofdreamsmanila.com.

MiGuard Helps in Making Filipino Homes Safer

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The home is the place where one feels safe, comfortable and secure. It should feel like your own personal refuge – a private sanctuary where you and your family can feel most secure and most worry-free.

In the Philippines, just like in many countries, feeling safe within the confines of ones’ home, is never negotiable. Peace of mind that their loved ones are well protected and safe from harm is a prime priority of every homeowner to consider 

What is MiGuard

Making every home safe and secure is what MiGuard is all about. 

A technologically advanced and innovative home security system, MiGuard provides a holistic approach to home safety and security. 

The MiGuard system is an integrated set of sensors, alarms, detectors, and controlled devices wirelessly connected to a central console which can control up to 100 MiGuard devices. 

The MiGuard Console serves as a gateway to the WiFi and GPRS network and is linked to a 24/7 MiGuard command center that monitors all the alarms and bridge the calls to first and nearest responders that can check unwanted activity happening in and around your home.

MiGuard’s 24/7 command center works in partnership with the PNP, the Bureau of Fire and Protection, and private and public hospitals to quickly connect and send the appropriate emergency response to help their customers. 

 All these devices can be easily accessed and controlled using a MiGuard Security app on your mobile phone. Aside from crime prevention tools, MiGuard has incorporated early detection devices including fire or smoke sensors; water and gas leak detectors; and, a medical emergency call button into its security system package so potential emergencies, dangers, and disasters can be easily sensed and attended to.

“The safety and security of every family and every home should not be taken for granted. The more you wait, the longer you put your hard-earned possessions, your loved ones, and yourselves at risk,” said Raeyan Basa, MiGuard’s Vice President for Sales.

Invest in a good security system today and put your trust in MiGuard ... they care about making your homes safer, just as much as you do. 

For inquiries, you may contact +63 2 717 9806 or thru MiGuard Facebook page.

Luxe In, your primary exchange !

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Luxe In Unlocks the Key to the Finest Things in Life

MarketplacePH, which is rebranding and changing its name to Luxe in to aptly establish recall among its niche market as the premiere online platform. 

Luxe In offers authentic preloved, unused, and even brand new bags, luxury watches, high-quality gadgets and jewelries from the biggest of brands including Louis Vuitton, Prada, Chanel, Rolex, Omega and Bulgari

Shopping for authentic, branded and well-appointed items in the Philippines has become more desirable. Kudos to MarketplacePH, which is rebranding and changing its name to Luxe in to aptly establish recall among its niche market as the premiere online platform. 

Living up to its tagline "your primary exchange," the new Luxe In offers authentic preloved, unused, and even brand new bags, luxury watches, high-quality gadgets and jewelries from the biggest of brands including Louis Vuitton, Prada, Chanel, Rolex, Omega and Bulgari.

In announcing the birth of their new website, Luxe in also launched the luxury e-commerce mobile app, which provides customers a faster and more convenient way to check out Luxe in's vast inventory catalogue of luxury items. Not only can one ogle at opulent line of premiere goods through the app, but it also provides users with real time notifications and updates, and even allows buyers to track their orders seamlessly.

Luxe In's highly trained appraisers use state of the art technology such as Entrupy and XRF to ensure the authenticity of each product and will be able to provide äuthenticity cards for any item on their inventory. Luxe In also makes certain that every item on their inventory catalogue goes through stringent control by dedicated teams of experts focused on quality check, item restoration, pricing, inventory management, product photography, logistics, and sales. 

Luxe In even has a consignment program that allows customers to sell their own luxury items using Luxe In resources.

Going a step further, Luxe In also caters to clients who prefer to check the items they wish to purchase up close and personal. The Luxe In showroom, located at 7/F W Global Center BGC Taguig City, is open for their customers to visit and view.

Apart from the new name and new app, Luxe in is proud that their processes will soon become ISO certified. The soon to be released ISO certification makes Luxe In the only luxury retailer in the country with full-proof systems and solidifies Luxe In's status as the premier e-commerce platform for buying and selling luxury goods.

Indeed, Luxe In takes the lead and sets a new benchmark in providing quality service for the authentication, restoration, consignment and sale of luxury goods. Connoisseurs of the finer things will definitely appreciate the fact that, simply put, Luxe In just made the Philippines luxery retail market more vibrant and enticing. 

*The Luxe In app is now available to download on Google Play Store and set to launch on IOS App Store very soon. 

*More photos and video on Facebook 

Vivo V15 Pro unveiled with premium features that level up user experience

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Innovative mobile phone developer Vivo has finally unveiled the V15 Pro through an event that truly leveled up to expectations by showcasing the cutting-edge features of its flagship smartphone.

Vivo vice president Cyrus Wu and vice president for channel sales Hazel Bascon welcomed the guests, including Vivo’s trade partners, to the grand launch which encouraged everyone to “Level Up with V15 Pro”.

"We must continue to elevate our product and we exhausted all possibilities in smartphone technology to bring the best user experience to consumers," said Bascon in her welcome remarks

Some of the country’s most sought-after young celebrities, as well as mobile phone and photography enthusiasts, gathered to witness the unveiling at the Grand Ballroom of Shangri-La at The Fort in Bonifacio Global City. 

Singer Julie Ann San Jose opened the event with Ciara’s “Level Up” which brought up the energy at the venue while the audience awaited the V15 Pro’s big reveal. Filipino-Canadian singer Darren Espanto, Elisse Joson and Klea Pineda added more star power to the evening.

The highlight of the event was the unveiling of the Vivo V15 Pro whose main feature, the 32MP elevating front camera, was dramatically showcased when a podium elevated from underneath the stage to reveal the flagship smartphone.

After a brief product talk which shared the unique and leveled up features of the V15 Pro, Vivo officials and the young celebrities gathered on stage for a groufie picture using the elevating front camera.

Just before the event started, Vivo already teased some of the guests about the V15 Pro’s exciting features by welcoming them to the elevating front camera photo booth and the ultra-wide angle booth. However, everyone was still surprised with what Vivo revealed next.

As if taking a cue from the thrilling performance of Darren Espanto who closed the event with his version of “Lift Off”, the stage backdrop suddenly split and opened up to reveal a grand demo area of more than 40 Vivo V15 Pro handsets, inviting everyone to discover and experience for themselves the levelled up features of the flagship mid-range smartphone.

The V15 Pro features the much-applauded 32MP Elevating Front Camera intended to take great-looking selfies. Vivo's NEX was the first model to carry this industry pioneering feature that was first showcased at the 2018 Mobile World Congress. 

From selfie to mobile photography, the V15 Pro now comes with an impressive 48MP AI Triple Camera. The buzz of artificial intelligence has been ongoing and Vivo decided to bring this emerging technology to its flagship products. The AI Triple Camera allows users to take professional-grade photographs that are clear, crisp, and natural-looking.

Landscape or group photography is no longer an issue with the 8MP AI Super Wide-Angle Camera and 5MP Depth Camera. AI will determine if people on the side are perfectly captured or not. If not, it will send a prompt to switch to a wide angle so everyone in the group shares that special moment. The Super Wide-Angle Camera can expand to 120 degrees.

V15 Pro also upgraded Game Mode 5.0 that now comes with the new Competition Mode that allocates system resources for better gaming performance and experience.

A smartphone with all these new features needs a powerful processor. Good thing the V15Pro is powered by the Snapdragon 675AIE Octa-core processor with 8GB RAM + 128GB ROM. 

The Vivo V15 carries a suggested retail price of P17,999 while the V15 Pro is at P23,999.

Vivo Ambassador Julie Ann San Jose amps up the energy the Vivo V15 launch with a booming opening number 

Level up for groufie. Darren Espanto uses the Vivo V15 Pro’s 32MP elevating front camera to snap a groufie with fellow singer Julie Ann San Jose, celebrities Elisse Joson and Klea Pineda, and Vivo executives.

Darren Espanto closes the Vivo V15 launch on a high note with top level performance.

  

Guests excitedly try the 32MP elevating front camera at the demo area of the Vivo V15 Pro launch event.

Capture the perfect shot. Aside from the elevating front camera, the V15 Pro also sports the latest AI triple camera setup—48MP main camera, 8MP wide-angle camera, and 5MP depth sensor.

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About Vivo

Vivo is a leading global technology company committed to creating trendsetting smart mobile innovations and services. Vivo is devoted to forming a vibrant mobile internet ecosystem, and currently owns and operates an extensive network of research operations, with R&D centers focusing on the development of cutting-edge consumer technologies including 5G, AI, mobile photography and next-generation smartphone design.

In recent years, Vivo has taken frequent efforts in the sports field and is committed to promoting the mutual penetration of the brand’s diverse fields and diversifying its brand image. Vivo Philippines announced its partnership with the NBA by the end of 2017.

Currently, Vivo has over two hundred million users enjoying its mobile products and services around the world. Vivo is present in 18 markets globally and features offline retail stores in over 1,000 cities worldwide. In the Philippines, Vivo is the top3 smartphone brand in terms of market share with 1.5 million users nationwide.