LG Champions Female Empowerment with its Anvil Awards Win

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Global leader and technology innovator LG Electronics reaffirms its commitment to empowering women as their Laundry Love campaign bags the coveted Silver Anvil at the 55th Anvil Awards’ Gabi ng Parangal held at the Manila Hotel Fiesta Pavilion on February 28. The winning campaign was in the category “Public Relations Tools” under the sub-category: Exhibits and Special events.

Receiving the Silver Anvil Award are (L-R) LGEPH brand marketing and communications associate Germilyn Papa, LGEPH product marketing manager-washing machine Cel Anolin, LGEPH marketing communications asst. manager-home appliances Nicole Gelle, LGEPH VP-home appliances Woo Young Jeon, M360 PR and Activations Agency founder and managing director Millet Simeon, M360 PR and Activations Agency senior account manager Deniece Ayeras, and M360 PR and Activations Agency media relations manager Dean Vios.

Recognizing the need to address gender and cultural dynamics, LG, together with M360 PR and Activations Agency, launched the Laundry Love campaign during National Women’s Month which aimed to encourage men to do their fair share of housework through the innovative technologies designed into LG Home Appliances; specifically, LG’s line of powerful, feature-packed washing machines.

(L-R) LGEPH VP-home appliances Woo Young Jeon, LGEPH product marketing manager-washing machine Cel Anolin, LGEPH marketing communications asst. manager-home appliances Nicole Gelle, M360 PR and Activations Agency founder and managing director Millet Simeon, LGEPH brand marketing and communications associate Germilyn Papa, M360 PR and Activations Agency senior account manager Deniece Ayeras, and M360 PR and Activations Agency media relations manager Dean Vios

Widely considered as the “Oscars” of public relations, the ANVIL is the symbol of Excellence in Public Relations. It is awarded to outstanding public relations programs, tools and, now, practitioners after careful screening by select PR professionals and judging by a distinguished multi-sectoral jury.

iFRANCHISE Goes Global On Its Second Anniversary

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Now on its second year, iFRANCHISE celebrates this milestone as it sets its goal into being a global franchising powerhouse. 

The celebration held at Okada Manila was well attended by known personalities in business, fashion and showbiz industries. Inspirational speaker, former actress and youth ambassador of the National Commission on Muslim Filipinos (NCMF), Queenie Padilla, talked to us about empowerment, leadership and strength as an organization. 

Multi-awarded and internationally acclaimed, Sindaw Philippines Performing Arts Guild and Junior New System dance group headlined in world class performances. Other artists who graced the occasion were iFRANCHISE brand ambassador Daniel Matsunaga, Malu Barry, Sitti Navarro, and Dubai singer, Mohammed AlNezamy.

iFRANCHISE started with 10 all-original Food Caravan concepts – BBQ Break, Coffee Spot, Dessert Zone, Shawarma Stop, Potato Humps, Juice Station, Pinoy Station, One Way Balls, Sisig Cargo, and Noodle Junction. Today, reputable companies here and abroad such as Faces and Curves, i-Medical Spa clinic, Salon Experts, Eye Browdery and AvoBravo+SuperMango, began to tap iFRANCHISE as their marketing arm.

Over a year ago, iFRANCHISE launched iFUEL. A petroleum brand the company is very proud of. In 2019, it opened an iFUEL iconic branch in Marawi which the company considers as an epic development in the young history of iFRANCHISE because it became part of the re-development of the city as it represents hope for the people who were scared and devastated by the siege.

President and CEO Krizzia Ann Loyang Tanabe in her speech said, “Back then, iFRANCHISE was just an idea. All I wanted was to put-up a business. But I also knew that what I aspire for is to be an entrepreneur on a mission. It was never only about making money, it has always been about making a difference”. 

iFRANCHISE has started its international roadshow in Dubai and Singapore, and is poised to reach more countries this year.

Magic 8 Finalists of SUMMER MMFF 2020

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On Monday, the Metro Manila Film Festival announced the official entries to the summer edition of the MMFF 2020.

Of the 24 films submitted, eight movies made it to first-ever summer edition of the MMFF, which will take place from April 11 to 21 in cinemas nationwide. 

Here's the Magic 8 Finalists of SUMMER MMFF 2020 (Year 1)

1. "ISA PANG BAHAGHARI" (Heaven’s Best Entertainment) -- family drama by Joel Lamangan, starring superstar Nora Aunor, Phillip Salvador, Michael De Mesa, Zanjoe Marudo, Joseph Marco, and Sanya Lopez.

2. "A HARD DAY" (Viva Films) -- Pinoy adaptation of the Korean action hit movie of the same title, by Law Fajardo, topbilled by Dingdong Dantes and John Arcilla, with Janno Gibbs, Al Tantay, and Meg Imperial.

3. "THE MISSING" (Regal Entertainment) -- horror flick by Easy Ferrer, starring Joseph Marco, Ritz Azul, and Miles Ocampo with Japanese actors.

4. "LOVE THE WAY U LIE" (TEN17p Films) -- romantic comedy flick by RC Delos Reyes, bida sina Alex Gonzaga, Xian Lim, Kylie Versoza.

5. "LOVE OR MONEY" (Star Cinema) -- romantic comedy by Mae Cruz Alviar -- tampok sina Angelica Panganiban at Coco Martin.

6. "COMING HOME" (Maverick Films, line produced by ALV Films) -- family drama by Adolfo Borinaga Alix Jr. na tampok sina Jinggoy Estrada, Sylvia Sanchez, Martin Del Rosario, Ara Arida, and Edgar Allan Guzman.

7. "NGAYON KAYA" (T-Rex Entertainment) -- romance film by Prime Cruz, starring Paulo Avelino and Janine Gutierrez.

8. "TAGPUAN" (Alternative Vision Cinema) -- romance film by Mac Alejandre, starring Alfred Vargas, Iza Calzado, and Shaina Magdayao.

The new festival happens April 11  until April 21 in cinemas nationwide.

Get Sitewide Free Shipping with ₱0 Minimum Spend and up to 90% Off at Shopee 3.3 Fashion Festival! Catch storewide sales on leading brands Maybelline, Penshoppe, Silverworks, and more on March 3

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Ready your wallets because Shopee 3.3 Fashion Festival is here with discounts up to 90% off on the hottest fashion and beauty brands. On March 3, shoppers can score exclusive deals on a selection of clothing pieces and accessories from Penshoppe, Silverworks, Maybelline, and more. 

Here are 6 deals to look out for during Shopee 3.3 Fashion Festival:

1. Up to 50% off with Penshoppe

Step up your fashion game with global retail brand Penshoppe. On March 3, Penshoppe is offering Shopee users special discounts up to 50% off on trendy and affordable quality pieces. Cop these items while you can!

Check out the Penshoppe Official Store on Shopee at https://shopee.ph/penshoppe

2. Up to 80% off with Silverworks

Get yourself or your loved ones something shiny as Silverworks is offering up to 80% off during Shopee 3.3 Fashion Festival Choose from Silverworks’ necklaces, earrings, and couple rings to complete your OOTD. 

Check out the Silverworks Official Store on Shopee at https://shopee.ph/silverworks

3. Up to 50% off with Maybelline

Top off your outfit with a flawless makeup look from Maybelline. Beauty favorites including the Fit Me Matte Poreless Liquid Foundation, Creamy Matte Lipstick, and Superstay Longwear Matte Lipstick will be having discounts up to 50% off so don’t forget to add these cult-favorites to your cart!

Check out the Maybelline Official Store on Shopee at https://shopee.ph/maybellineofficialstore

4. Up to 50% off with Inspi

Show your style with Inspi’s graphic tees for men and women. Pair these shirts with jeans and you’re good to go. Inspi has shirts to express yourself and are perfect for a casual day out. 

Check out the Inspi Official Store on Shopee at https://shopee.ph/inspistore

5. Up to 70% off with Hanford

Experience the right support and comfort with Hanford’s wide range of underwear. It’s made with breathable material that eases movement, making Hanford the perfect brand for those with an active lifestyle. 

Check out the Hanford Official Store on Shopee at https://shopee.ph/hanfordph

6. Up to 60% off with Time Depot

Treat yourself to a classy watch as Time Depot rolls out up to 60% off discounts on their stainless steel watches. Scroll through a variety of premium watch brands on Time Depot including Hush Puppies, Casio, GShock, and more. 

Check out the Time Depot Official Store on Shopee at https://shopee.ph/timedepot

Don’t miss the Shopee 3.3 Fashion Festival with up to 90% off on fashion and beauty favorites. Shoppers can also catch daily storewide flash sales with free shipping ₱0 minimum spend on March 3. In addition, users can win coins, vouchers, and a brand new Samsung Galaxy A50S smartphone by playing Shopee Hourly Prizes! 

Find out more about Shopee 3.3 Fashion Festival at https://shopee.ph/3-3

Download the Shopee app for free via the App Store or Google Play.

BRIA Homes rides on Build, Build, Build momentum and creates better lives for Filipinos

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Nearly four years into the Duterte administration, official reports disclose that its “Build, Build, Build” infrastructure development program is currently implementing at least 20,000 game-changing projects meant to connect—and promote robust growth in—81 provinces located in 18 regions in the Philippines. 

The DPWH alone, under Secretary Mark Villar, has completed a total of 9845 kms of roads, 2,709 bridges, 64 airport projects, and 243 seaport projects. This is expected to develop industries that, in turn, create jobs and improve the lives of the Filipinos. 

To date, key infrastructure projects under the BBB Program include the Subic-Clark Railway; the North-South railway projects connecting Los Baños, Laguna to Tutuban, Manila and Clark Freeport in Pampanga; a 1,500-hectare industrial park in Clark, Pampanga; and an expanded Clark International Airport also in Pampanga.

Other projects are four energy facilities, ten water resource projects and irrigation systems, and five flood control facilities.

BRIA Homes, one of the leading housing developer in the Philippines is keeping abreast of these positive developments, riding on the momentum as it provides modern and affordable housing options to ordinary Filipinos who stand to benefit from the sustained economic growth.

In fact, BRIA Homes’ winning formula—Affordability (Mura) + Quality (Dekalidad) = a Beautiful BRIA Home for Every Filipino—now makes it possible, through flexible payment schemes, for wage earners to purchase their own homes for a very affordable monthly amortization.

Apart from BRIA Homes’ widespread presence in progressive towns and cities nationwide, it has strategically positioned its residential communities close to transportation, business, and tourism hubs. Its homeowners thus have access to everyday conveniences like shopping and enjoy family leisure activities. BRIA projects are likewise close to schools, hospitals, and churches.

Finally, all BRIA communities feature recreational amenities like covered basketball courts and eco-friendly green spaces, while security is ensured by 24-hour CCTV coverge, guarded entrances and exits, and perimeter fences. 

BRIA Homes is a subsidiary of GOLDEN BRIA Holdings, Inc., considered the third largest real estate company in terms of market capitalization valued at more than P250B. One of the leading housing developer in the Philippines, BRIA Homes is primed to bring affordable house-and-lot packages and condominium units closer to ordinary Filipino families. This is the goal that drives every single employee in the company, for which the ultimate fulfillment is seeing a client happily moving into Bria’s homes.

To know more about BRIA Homes, call (0966) 277 5944, like “Bria Official” on Facebook, and follow “@TheBriaOfficial” on Twitter and Instagram.