Shopee Strengthens Supports for Brands to Reach Millions of Online Customers with 10.10 Brands Festival

Tweet

Shopee continues its strong support for brands with the 10.10 Brands Festival. As more businesses explore the potential of e-commerce during the pandemic, Shopee is committed to providing the optimal environment to help brands of all sizes launch, scale, and succeed online. 

Three leading brands share how they utilize Shopee’s robust suite of marketing and operational solutions, including in-app features and big campaigns to accelerate their business growth online.

Unilever realized the potential of Shopee’s in-app features with its Beauty That Cares Campaign last August. Through ShopeeLive, Unilever spread awareness for its advocacy to help small and local businesses affected by the pandemic. Unilever also uses other Shopee in-app features like Flash Deals and marketing solutions to reach a wider audience and build a seamless and shopping experience for their consumers. 

Jackie Mañago, Digital Commerce Marketing Manager at Unilever, said, “With the recent health crisis, we saw how consumer priorities have shifted and had to re-think the brand experience and find new ways to engage consumers. Thanks to our solid partnership with Shopee, we quickly adapted, strengthened our presence, and continuously served our shoppers amidst the pandemic.”

Despite the limitation of selling channels during the pandemic, Realme routed its focus on e-commerce and gave more importance to offering affordable devices for communication, e-schooling, and work at home with Shopee. Realme was also able to amplify its exposure and increase its sales by using Shopee’s marketing services like ShopeeLive, banners, and campaigns.

Eason de Guzman, Marketing Lead at Realme Philippines, said, “Through ShopeeLive, banners, and the famous Gadget Zone, we have been able to maximize our exposure and provide the best offers in our exclusive launches. Their platform creates a positive and inviting atmosphere, encouraging brands to participate in their campaigns. Since our partnership with Shopee began, we have seen stronger sales, whether it's a launch or sustaining.”

Since the start of the quarantine period last March, Alaska has been working closely with Shopee to boost their brand presence online. Alaska took advantage of Shopee’s highly visible in-app spots such as the flash deals section, marketing tools, and big campaigns to promote their products. With Shopee, Alaska saw 10x growth compared to last year.  

Marx Benedict So, Digital E-Commerce Manager for Alaska Milk Corporation, said, “Data and media are the lifelines of e-commerce. Thanks to Shopee, we can check which of our ads and products perform well using the marketing tool. Segment buys also play a crucial role, especially if there will be an upcoming campaign as these can increase awareness and convert consumers who are not yet exposed to the brand.”

Martin Yu, Associate Director at Shopee Philippines, said, “At Shopee, brands form the backbone of our business. We have built a strong record of helping brands overcome business challenges and shift to online seamlessly with our strong ecosystem of solutions. We launched the 10.10 Brands Festival, the region's biggest online shopping event for brands, to provide brands the needed visibility to further scale their business online. We have also expanded our offerings to help our brand partners find success online, and we will continue to do so to support and empower brands to capture immense growth opportunities in the Philippines.” 

Shopee 10.10 Brands Festival

Shopee 10.10 Brands Festival will run from September 24 to October 10, 2020. It will feature exciting promos ilike free shipping with ₱0 minimum spend, daily cash backs, and bigger discounts when shoppers use ShopeePay. Consumers will also get huge discounts up to 50% off on leading brands, win exciting prizes via in-app games and many more. 

Users can also look forward to fantastic deals from leading brands such as Infinix, Wyeth, Vivo, Unilever, Oppo, MamyPoko, Nestle, RB Enfagrow, Maybelline, L’Oreal Paris, Inspi, Havaianas, P&G Pampers, Johnson & Johnson, and Abbott.

Additionally, leading brands such as Alaska, Realme, MetroSunnies, Garnier, Colgate Palmolive, Mikana, Shigetsu, Organic Skin, Inspi, Organic Official, Crown, and ACE will offer awesome deals and discounts.

Shopee 10.10 Play & Win TV Special on Wowowin

Also, Shopee fans can expect fun games, exciting entertainment, and fantastic brand deals during Shopee’s 10.10 Play & Win TV Special on Wowowin happening on October 10 at 10:00 AM. Viewers can catch performances from Bianca Umali, Gabbi Garcia, and 4th Impact. Plus, users also have the chance to win up to ₱7 million worth of prizes. 

For more information on the Shopee 10.10 Brands Festival, please visit https://shopee.ph/m/10-10-1

Download the Shopee app for free via the App Store or Google Play.

Beat the stars with InLife’s Solid Future

Tweet

Aries and Sagittarius are said to be impulsive spenders. Taurus, Cancers and Capricorns, they say, tend to spend carefully. Geminis, Libras and Leos love spending money without a care in the world while Virgos invest their hard-earned money wisely. Scorpios are good at making money and managing others’ as well. Aquarius are big-hearted and would give their money readily to charity, while Pisceans are dreamers who don’t care about money.

But really, should our signs be the determining factor when it comes to spending money and preparing financially?

In life, success is usually a product of long years of preparation. The earlier we start, the better because unexpected things that may derail our lives could happen in an instant. Like this pandemic. We have seen how it has ruined the health of many who were infected by it. Even more so, it brought financial crisis to those who were unprepared to lose their source of income because many businesses closed shop. Financial preparedness is evidently needed. However, wrong notions on getting a life insurance plan as provision for this need can block one’s path to financial freedom. InLife’s Solid Future solves this predicament. 

Solid Future is an affordable peso-denominated life insurance plan with investment component.

“Young people, who have just gained employment, or got married, or had their first child naturally want to accomplish a lot, but at the same time, prepare for the future by setting aside a portion of their income for savings or investment.  Solid Future allows you to do this. For as low as P67 a day or P24,000 a year, you get to build funds earlier and faster  towards a solid and protected future,” said InLife Sr. Vice President and Chief Marketing Officer Gae L. Martinez. Solid Future’s low initial charges give the fund potential to grow much faster than other life insurance products in the market. This makes it ideal for Filipinos who want to start saving for long-term goals such as own business venture, , purchase of property, education funds, or retirement.                  

InLife’s Automated Underwriting System also gives insurance application decisions in as fast as 30 minutes, while regular payments may be made via Automatic Debit Arrangement with banks, making it easier for customers to avail of Solid Future. InLife has also recently partnered with Electronic Commerce Payments or ECPay with over 8,000 payment centers nationwide including convenience stores, pawnshops, remittance and bayad centers, and rural banks, making it easier to pay premiums during times when movement is limited. 

Beating the stars on your way to financial freedom is a must. Let InLife’s Solid Future accompany you in that journey. 

To know more about InLife’s Solid Future, visit https://www.insularlife.com.ph/solid-future. 

About The Insular Life Assurance Company, Ltd

Insular Life (InLife) is the first, largest, and only mutual Filipino life insurance company in the country with over 109 years of uninterrupted service. We apply over a hundred years of experience in financial protection, risk management, savings, and investment to help you make confident decisions for you and your loved ones. 

As a mutual life insurance company, our accountability is to our policyholders.  They can be assured of being protected by a company that has an asset base of over P143 billion and net worth of P43 billion. We have a nationwide presence in 54 branches all over the country, and an expanded digital footprint to serve our customers, wherever and whenever they want. Our success is anchored on the growth and security of our partners, policyholders and beneficiaries, because we exist to offer a lifetime for good for everyone. For more information, visit www.insularlife.com.ph.

Innovate your Kitchen Experience with these 10 Must-Have Kitchen Appliances at the Shopee 10.10 Brands Festival

Tweet

 

Get the best deals on the best products at Shopee’s Weekly Tech Top 10

Attention, kitchen-atics! Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, is offering fantastic deals on kitchen appliances that are budget-friendly and 100% authentic. From October 5 to 11, shoppers can enjoy huge deals, amazing promotions, and up to 50% off on favorite leading kitchen appliances brands during Shopee’s 10.10 Brands Festival. 

Here are ten fantastic kitchen appliances deal to make cooking easier and more fun: 

1. 3D Air Fryer 2L

 

Make the best barbecues with the 3D Air Fryer. It’s designed with a rapid air circulating feature and comes with a non-stick metal food tray that makes it the perfect indoor grilling companion. 

2. Union Induction Cooker 

 

No gas? No problem. Do your cooking anytime, anywhere with the Union Induction Cooker. It has a child lock built-in cooling fan and a soft button LED display control panel for easy and safe cooking.  

3. Dowell Breakfast Maker

 

Make mornings better with the Dowell 3-in-1 Breakfast Maker. You can brew, toast, and fry all at the same time. Ideal for those always on the go. 

4. Homemate Microwave Oven

 

Enjoy warm and quick meals with the Homemate Microwave Oven. It has a minimalist design and defrosting feature, making it both stylish and functional. 

5. Micromatic Rice Cooker

 

Savor a steaming cup of rice with the Micromatic Rice Cooker. It has an elegant design and cooks enough for five people. 

6. 3D Panini Grill

 

Make the best panini rolls with the 3D Panini Grill. It has a cool-touch handle and thermal fuse protector for safe cooking. 

7. Kyowa Juice Extractor

 

Step up your juice game with the Kyowa Juice Extractor. It has a high-powered motor stainless steel blade and a micro-mesh filter basket for the perfect smoothie. 

8. Oster Personal Blender

 

Get your juice on with the Oster Personal Blender. It’s an ice crushing blender that’s perfect for those cold drinks. 

 

9. American Heritage Coffee Maker

 

Enjoy the aroma of delicious coffee with American Heritage’s Coffee Maker. It has a heat-resistant glass carafe and a reusable filter. 

10. Union Sandwich Maker

 

Whip up the perfect snack with Union’s Sandwich Maker. It’s made of a non-stick toasting plate for easy cleaning. 

Shopee 10.10 Brands Festival

The Shopee 10.10 Brands Festival will run from September 24 to October 10, 2020. It will feature exciting promos like free shipping with ₱0 minimum spend, daily cash backs, and bigger discounts when shoppers use ShopeePay. Consumers will also get huge discounts up to 50% off on leading brands, win exciting prizes via in-app games, and many more.

Also, Shopee fans can expect fun games, exciting entertainment, and fantastic brand deals during Shopee’s 10.10 Play & Win TV Special on Wowowin happening on October 10 at 10:00 AM. Viewers can catch performances from Bianca Umali, Gabbi Garcia, and 4th Impact. Plus, users also have the chance to win up to ₱7 million worth of prizes. 

For more information on the Shopee 10.10 Brands Festival, please visit https://shopee.ph/m/10-10-1

To get details about other deals and discounts on appliances, visit https://shopee.ph/m/weekly-tech-top10 

Download the Shopee app for free via the App Store or Google Play.

LG lets you live Life in Details in the New Normal

Tweet

LG Philippines held an online event to showcase its newest home entertainment system offerings.

Focusing on ‘Life in Details’, LG collaborated with influencers and tastemakers from all walks of life to discuss how LG’s latest home entertainment options are the perfect upgrade as you stay at home. 

Each of the personalities had their own unique experiences with LG’s home entertainment products. They talked about how they spent more time at home with these, they were able to integrate it to their lives, both for work and for play. 

Multi-talented actor Mikael Daez delved into how LG UltraGear™ gaming monitors leveled up his gameplay and how the UltraWide™ monitor helped in working-from-home, while acclaimed film director Mik Red gushed about the unrivaled cinematic experience offered by LG OLED TV. PBA all-star LA Tenorio shared his observations on how self-lit pixels excel in sports, and beauty queen Megan Young admired the fast response time the OLED TV offers. Tatler Homes Editor, Stephanie Zubiri discussed how LG OLED fits perfectly inside a smart home thanks to its AI technology, while long-time LG brand ambassador James Deakin went into detail about pure colors of LG Real 8K NanoCell TVs.

Steph Zubiri for LG OLED Lifestyle Experience

Headlining LG’s home entertainment event was the LG OLED GX TV. LG OLED screen technology uses self-lit pixels, meaning they work independently to emit their own light. This allows for perfect black levels, outstanding colors, infinite contrast, and the sharpest details which ultimately uncovers all the detai4ls in darker scenes. 

LA Tenorio for LG OLED Sports Experience

Direk Mikhail Red for LG OLED Cinematic Experience

As detailed by LG’s influencers, LG’s OLED technology is a perfect fit for any lifestyle and any interest. Whether your TV use caters more to Cinematic, Sports, Gaming, or Lifestyle, LG OLED TV provides the best experience possible. 

Another heavyweight in LG’s lineup of TVs is the NanoCell Real 8K TV. By offering accurate, lifelike color, one is able to experience unparalleled realism at home. LG NanoCell technology produces pure colors by applying about 1nm-sized nanoparticles to filter out dull color and enhance color purity, giving you vivid and accurate hues. 

James Deakin for LG NanoCell Real 8k

Perfectly complementing the LG OLED and LG NanoCell 8K are two new speakers – the XBoom Go PL5 and PL7. These are portable Bluetooth speakers that give any room, big or small, an immersive surround sound experience. 

To bring their XBOOM speakers to the next level, LG has collaborated with Meridian, the British pioneers and one of the pillars of High-Resolution audio.

Mikael Daez for LG UltraGear™ and UltraWide™ Monitors

Megan Young for LG OLED Gaming Experience

For gamers and would-be streamers, LG showcased two of its newest monitors. LG UltraGear™ monitors are the perfect way to get started with esports and gaming, owing to their versatility in performing other tasks without losing a step. 

LG UltraGear™ monitors are the perfect way to get started with esports and gaming, owing to their versatility in performing other tasks without losing a step. 

Plug it in, play a game, and immerse yourself. LG UltraWide™ monitors are the perfect working-from-home companion, giving you a wide screen area to multi-task and boost your productivity. A whole new world awaits.

LG Managing Director Inkwun Heo spoke about the role that home entertainment plays in the new normal. “With the extended amount of time we’re now spending at home and in the foreseeable future, we really get to see Life in Details. We learn to appreciate how technology makes our life better. As staying at home becomes the ‘new normal’, I assure you, with our new Home Entertainment System, you would want to stay at home.”

LG products are available in Lazmall and other authorized online sellers and dealers nationwide. For a complete list of retailers, please visit www.lg.com/ph

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is an industry leader in televisions, audio video systems, monitors, projectors and portable computers. The company is a recognized innovator in the industry for its leadership in OLED TVs, which revolutionized the premium TV category. For more details on LG OLED TVs, log on to lg.com/ph, like @LGPhilippines on Facebook, and follow @lgphilippines on Instagram.

LG products are available in all authorized dealers nationwide both in-store and online. Visit LG.com.ph for a complete list of our retail partners. 

You can also visit LG's Official Flagship Store in Lazada.

Arellano University partners with Globe for the efficient delivery of its blending learning platform for school year 2020-2021

Tweet

Face-to-face instruction continues to be out of the picture due to the COVID-19 pandemic. In hopes of still providing a safe learning environment for students, educational institutions have pushed for continuing education through synchronous and asynchronous online learning. In line with this, Arellano University (AU) partnered with Globe in the acquisition of Internet modems suitable for blended learning.

The university secured Globe at Home Prepaid WiFi units for students, faculty, and staff which will be helpful in the delivery of AU’s blended learning program known as the Pegasus Learning Management System (PLMS) to the homes of all its students from all levels for school year 2020 to 2021. All Home Prepaid WiFi kits include a WiFi modem and a LAN port, free 10GB data allocation, and access to educational applications that prove valuable in the online learning process. 

 

“Globe was the connectivity provider of choice because of the plug and play feature of its modem kit which encourages the users to stay at home in order to further protect them from risks and dangers associated with the COVID-19 pandemic,” shares Francisco P.V. Cayco, Chairman of Arellano University. “All deans, principals, faculty, and students will be given a free Globe at Home prepaid WiFi kit loaded with 10GB for data use. Each modem kit has five terminals that allow five users access to online telecommunication, making it suitable for use of multiple members of the family.”

 

Mr. Cayco adds that this partnership is consistent with AU’s mission of providing equitable access to quality education, especially to the disadvantaged. AU aims to bridge this gap and make education available in an environment where students, faculty, officers, and staff are safe, secure, and healthy. 

 

Arellano University (AU) is one of the country’s most prestigious educational institutions named after the first Filipino chief justice, Cayetano Arellano. Since opening its doors in 1938, the university has evolved into a network of campuses. At present, the AU system boasts of seven campuses across Metro Manila.

 

#Recreate. The way we learn.

Globe is helping institutions integrate technology through mySchoolSURF, a lineup of internet promos designed to help students and instructors. Plans start at P199, which comes with 34GB of data allocation valid for seven days.

All plans come with 4GB daily data allocations for pre-defined apps useful for learning. This includes video conferencing tools like Zoom, and research and productivity platforms such as Office 365, Canva, Blackboard, and Course Hero. It also comes with access to messaging apps like Viber, Whatsapp, and Facebook Messenger. Institutions can allot data for other platforms for exams, special projects, or other learning needs.

 

By bridging teachers to information and technology that enable continuous learning, especially during times of crisis, Globe continues to prove itself an invaluable partner in promoting 21st Century Learning and in improving resilience in education.