Shopee Mall Launches Brand Memberships Program to Help Brands Grow Customer Loyalty and Retention

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MANILA, JULY 2, 2021 – In conjunction with the 7.7 Mid-Year Sale, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, officially launches the Shopee Mall Brand Memberships program to help brands capture more growth online. It is a new customer management and retention tool that will enable brands on Shopee Mall to build deeper connections with potential and existing customers, converting them into valuable lifetime customers. The tool has been rolled out across seven markets: Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and the Philippines.

As more people shop online, e-commerce platforms are increasingly becoming a key channel for brand-building in the entire customer journey. Over the years, Shopee Mall has grown steadily to become the region’s leading online mall featuring over 25,000 international and local brands across the region. More shoppers are also turning to Shopee Mall to shop for their favorite brands, with the daily average searches for brand names doubling in the past year.  

Martin Yu, Director at Shopee Philippines, said, “With consumers now spending a larger part of their shopping journey online, we want to empower brands with more ways to capture their customers at every touchpoint. Hence, we are proud to launch this program that will not only support our brand partners in achieving more sustainable growth by driving conversion and higher spending, but also deliver greater value to shoppers. We have already seen how brand members tend to spend twice as much per order compared to non-members, demonstrating the effectiveness of this tool in building greater brand affinity in the long-term.”

Improving customer management and retention

The Shopee Mall Brand Memberships is designed to give brands more control in cultivating their customer relationships on Shopee, similar to the way they oversee their own loyalty programs. This in turn helps to drive more conversion and repeat purchases for brands online.  

For instance, brands can customize their own membership program for shoppers, including the welcome gift, number of membership tiers, and brand loyalty points awarded to members for every purchase. Members can accumulate and redeem these loyalty points for exclusive benefits such as upsized vouchers and gifts with purchases. Shopee Mall Brand Memberships vouchers can also be stacked with other Shopee vouchers, thus unlocking even more savings, helping to promote further sales for brands. 

In addition to customer retention, Shopee Mall Brand Memberships also provides brands with an effective way to identify and manage different customer segments through an understanding of their profile, purchasing habits, and preferences. With deeper insights, brands can create more personalized experiences over time and run more effective retargeting campaigns in the future.  

In the future, Shopee will be progressively rolling out a pipeline of new features to enhance the membership program. This includes creating a more seamless shopping experience through omnichannel integration, where brands can integrate their offline and online CRM systems and loyalty programs with Shopee Mall Brand Memberships. 

Brands see positive outcomes 

Leading food company, Danone, took part in the Shopee Mall Brand Memberships soft launch earlier this year for three of their Specialized Nutrition brands in Indonesia, Thailand, and Malaysia, and saw an average increase of 15% in repeat buyers since launching in April. 

Deborah Chong, Head of ECommerce, Danone Specialized Nutrition Global, said, “We were really pleased with the performance in terms of new buyer sign-ups and order uplifts. Aligned with our One Planet One Health vision, our focus has been to contribute to the health of the planet and people by inspiring healthier food choices. Reaching more consumers enables us to educate and encourage them to choose healthier products. This is a wonderful initiative by Shopee as it gives us the ability to better understand new and existing customers on the platform, which will help us build stronger relationships with them in the long run. We look forward to partnering with Shopee on more initiatives to enhance the consumer journey from end to end.” 

Grand launch at  7.7 Shopee Mid-Year Sale 

The Shopee Mall Brand Memberships Grand Launch campaign has officially started, and brands can leverage the increased traffic and media buzz throughout 7.7, the biggest mid-year sale, to maximize sign-ups. Over 200 brands on Shopee Mall across popular categories will be participating in the Grand Launch, with many more brands joining the program down the line. They will offer attractive launch perks such as new registration bonus points, upsized vouchers, and exclusive welcome gifts. The Brand Memberships program can be easily accessed by each user under the ‘Shopee Loyalty’ tab.   

To know more about Shopee Mall Brand Memberships, visit https://shopee.ph/m/brand-membership. Download Shopee for free on App Store or Google Play Store. Check out with ShopeePay to enjoy more great deals on Shopee.

WWF-Philippines, Cisco Systems make pitch for food security in Northern Palawan amid pandemic

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A farmer plants rice in a field on the island municipality of Dumaran, Northern Palawan. WWF-Philippines and WWF-Singapore are pushing for food security for Dumaran. Photograph © Alo Lantin / WWF-Philippines

Philippines – In a bid for sustainable food security, the World Wide Fund for Nature (WWF) Philippines, with the help of Cisco Systems, has committed to the construction of food sheds in rural communities in Northern Palawan.

The project comes in response to livelihood disruptions caused by the pandemic. With lockdown restrictions making travel between towns difficult, many farmers and fishers have had difficulty selling their produce. Regional tourism has also plummeted, pushing coastal communities once reliant on visiting tourists further into poverty.

Loss of livelihood and rising poverty has also placed additional pressure on natural resources, as ailing communities increasingly turn to fishing to meet their daily needs.

To counteract this, WWF-Philippines will oversee the construction of food sheds in twenty communities across the island of Dumaran. A third-class municipality in Northeastern Palawan, Dumaran is separated from the mainland by a thin stretch of water – and in turn has suffered resource shortages throughout the pandemic.

“What they need is a way to grow their own food in the absence of stable livelihoods. With a food shed, you can grow healthy food for less land, with less of an impact to the environment. Food sheds offer a very good, very stable supplement to their current food production methods,” added WWF-Philippines Project Manager Monci Hinay.

Hinay has overseen the construction of food sheds in farming communities across the country. Through the Sustainable Food Systems program, he and his team have promoted sustainable livelihoods and food securities in towns struggling with sparse resources.

The food sheds slated for construction in Dumaran are a combination of low-tech, low-cost gardening innovations that are easily replicable in rural communities. Made of bamboo poles and recycled plastics, the food sheds combine container gardening and hydroponics systems in a multi-level food production system that can handle both poultry and a wide variety of crops.

Each food shed also lowers environmental pressure from fishing communities. With a sustainable supply of fresh produce growing in each food shed, their reliance on fisheries decreases, granting fish stocks room to grow.

Home to endangered species like the Philippine Cockatoo and the Philippine Pangolin, Dumaran is a biodiversity hotspot and an important site for conservationists. Dumaran and the neighboring Araceli are part of a group of six municipalities that comprise the Northeast Palawan Marine Protected Area (MPA) Network, a system of connected MPAs established by WWF-Philippines for the conservation of the regions’ marine resources.

“We’re looking at a win-win scenario, both for these communities and for the environment. People need to eat. The environment needs room to recover. With these food sheds, both is possible,” said Hinay.

A fisher checks on his nets off the coast of Araceli, Dumaran. The communities of Dumaran rely on their fisheries for livelihood, but pandemic restrictions have made it difficult for them to sell their produce. Photograph © Alo Lantin / WWF-Philippines

Dumaran fishers gather shells along the beach as fishing boats pass behind them. The food sheds to be constructed by the WWF Network will help address food security, while granting communities an alternate source of livelihood for the pandemic and beyond. Photograph © Alo Lantin / WWF-Philippines

Alex Eala victorious in singles and doubles action of J1 Roehampton in London

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Alex Eala’s build-up towards Wimbledon is off to a roaring start as the Filipina tennis star beat Darja Vidmanova of Czech Republic in straight sets, 6-4, 6-4, in the J1 Roehampton tournament on Thursday morning (Philippine time) in London.

The 16-year old tennis sensation and long-time Globe ambassador is looking to conquer Wimbledon and win her third grand slam tournament in her young but decorated career. But first, she is looking to gain some more experience playing on grass and is using this International Tennis Federation (ITF) Grade 1 tournament to further sharpen her skills heading to the 2021 Wimbledon tournament, which starts on Monday, July 5, 2021.

The no. 3 ranked juniors player in the world had no trouble disposing of the 18-year old Vidmanova, who is currently ranked no. 35 in the ITF juniors rankings.

Eala’s next opponent will be Matilde Paoletti of Italy.

Meanwhile, Eala was also victorious in the doubles tournament as she and 18-year old Indonesian Priska Madelyn Nugroho slipped past Nicole Rivkin of Germany and Hanne Vandewinkel of Belgium, 7-6, 7-5. The Eala-Nugroho tandem has had tremendous success in the past, winning the Australian Open girls’ doubles title back in 2020.

Eala and Nugroho’s opponent in the next round will be the pair of Barbora Palicova of the Czech Republic and Radka Zelnickova of Slovakia.

Poten-Cee launches newest variants Poten-Cee + ZN and Poten-Cee + ZN Advance

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 The country’s top-of-mind Vitamin C brand faces the new normal  by leveling up immunity essentials  

   

July 2, 2021 - In keeping with its thrust for purposeful innovation and to arm Filipinos further against this pandemic, PascualLab’s flagship brand Poten-Cee is leveling up its immunity offerings via two new variants, Poten-Cee + ZN and  Poten-Cee + ZN Advance.  

  

Moving On with the New Normal  

Facing the COVID-19 fear head-on, Poten-Cee, the no. 1 Vitamin C Adult Brand¹ offers consumers two immunity-advancement options to choose from:  

Poten-Cee + ZN which combines the immunity benefits of Vitamin C and Zinc, and  

Poten-Cee + ZN Advance which likewise puts together the immunity benefits of  

Vitamin C and Zinc, plus Vitamin D3.  

  

Advanced Protection from Immune Essentials   

Poten-Cee + ZN has Vitamin C² that helps enhance the body’s natural defenses, by supporting various functions of the immune system.  It also contains Zinc that assists in blocking germs, including viruses, from entering the body, and prevents them from multiplying. ³  

  

Similarly, Poten-Cee + ZN Advance combines the immunity-strengthening effects of   

Vitamin C and Zinc, but this time with the addition of Vitamin D3. Vitamin D3 aids in activating the immune system, to better attack viruses.  Vitamin D3 also regulates the immune response to help prevent sudden or dangerous inflammations that can cause organ damage.⁴  

  

To get more of this advanced protection in the new normal, take  

Poten-Cee + ZN and  Poten-Cee + ZN Advance daily along with proper nutrition, regular physical activity, and adequate quality sleep.  

  

Poten-Cee ZN and Poten-Cee ZN + Advance are the newest additions to the ever-growing Poten-Cee family of Vitamin C variants which address different lifestyle needs:   

Poten-Cee Sugar-coated, Poten-Cee Sugar-Free, Poten-Cee Forte, Poten-Cee N.A.,   

Poten-Cee Chewable, and food supplement Poten-Cee + C.   

  

Suggested Retail Price (SPR) for Poten-Cee + ZN is at Php 7.50 per capsule and for  

Poten-Cee + ZN Advance, at 13.50 each. Both variants are available at all Mercury Drug, Southstar, The Generic Pharmacy, and Watsons outlets nationwide  

  

  

Sources:     

1. IQVA Data of 2021  

2. Carr A, Maggini S. Vitamin C and Immune Function. Nutrients. 2017; 9(11): 1211. doi: 10.3390/nu9111211.  

3. Wessels I, Rolles B, Rink L. The Potential Impact of Zinc Supplementation on COVID-19 Pathogenesis. Front Immunol. 2020; 11: 1712. doi: 10.3389/fimmu.2020.01712  

4. Aranow C. Vitamin D and the Immune System. J Investig Med. 2011; 59(6): 881–886. doi:10.231/JIM.0b013e31821b8755.  

TECNO Appoints Internationally Renowned Actor Chris Evans as its global brand ambassador

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Chris Evans as TECNO’s brand ambassador debuted in TECNO’s May 4th product online launch event and global product campaigns thereafter.

TECNO, the global premium smartphone brand, announced its partnership with internationally renowned actor Chris Evans as its brand ambassador. Best known for his role as Captain America in the Marvel Universe series of films, the charismatic Chris Evans embodies many of the qualities that have been synonymous with TECNO, especially TECNO’s ‘Stop at Nothing’ brand philosophy which aims to inspire people to always keep ‘young at heart’ and never stop pursuing excellence.

Talking about the partnership with TECNO, Chris Evans said, “I am happy to partner with Tecno, an innovative smartphone brand which provides consumers in emerging markets with the newest smartphone technology. Whether it’s a phone call with someone you love or an image you capture to keep as a meaningful memory, smartphone technology is at the center of it all. It is really inspiring to work with such a great brand that stops at nothing to encourage people in those markets to explore more possibilities.”

TECNO Brand Ambassador Chris Evans

Stephen Ha, General Manager of TECNO Mobile, said, “TECNO is committed to giving the masses access to latest technology, allowing the consumers to reach beyond their current limitations and uncover a world of possibilities. Chris Evans embodies TECNO's brand motto ‘young at heart’ and the pursuit of excellence. This partnership with him enhances TECNO's continuous global footprint and helps to highlight the brand’s upgraded product design, which is increasingly fashionable, energetic, and constantly pioneering. I firmly believe the association will bring us an opportunity to grow within our existing customer base and enable us to go further on the brand globalization.”

The partnership with Chris Evans is another milestone for TECNO after its association with Manchester City Football Club, and is part of TECNO global brand upgrading strategy, which aim to unlock the best of contemporary technologies in artistic designs, showcasing its mastery of serving the youth-generation consumers through the innovation, technological and artistic progression in the emerging markets worldwide.

Chris Evans led the launch of TECNO CAMON 17 on May 4th, and will be featured in TECNO’s brand campaigns in emerging markets. He also saw everyone at the virtual launch video on May 4th.

About TECNO Mobile

TECNO Mobile is a premium smartphone brand from TRANSSION Holdings. TECNO unlocks the best of contemporary technologies in artistic designs, showcasing its mastery of serving global consumers who are "young at heart", and inspiring them to never stop pursuing excellence. We demonstrate our brand motto through our innovation, technological and artistic progression in over 60 markets around the world, with a diversified product portfolio featuring smartphones and smart AIoT products covered. TECNO is also the global Official Handset Partner of Manchester City Football Club.

For more information, please visit www.tecno-mobile.com.