August 11, 2021
Adrian-Keann romance faces backlash in iWantTFC's "Love Beneath the Stars"
realme retains no. 1 spot in the PH for Q2 2021, becomes fastest brand to sell 100M smartphones globally
Global research firms Canalys, Counterpoint Research, and IDC recently confirmed realme’s no. 1 ranking in the local smartphone market for Q2 2021.
realme Philippines continues to dominate the local smartphone industry as it claims the no. 1 spot in the market once again, according to international research firms IDC, Canalys, and Counterpoint Research in their respective Q2 2021 reports.
With this milestone, the fast-growing tech and lifestyle brand has now managed to hold the top spot for two consecutive quarters—an impressive feat the brand attained in less than three years. The brand first held this position in Q3 of 2020, just less than two years since its entry to the Philippine market in November 2018.
According to Canalys, realme accounted for 26% of the local market share, besting four other smartphone brands in the category. It also reported a 51% year-over-year growth for the brand during this quarter.
The brand also ranked first in a separate report by Counterpoint Research, with a 21% market share. Similarly, realme also showed leadership in e-commerce channels. “realme continued to lead the Philippines online market with a 32% share”, according to the report.
In addition, realme’s industry leadership for Q2 2021 is further validated by IDC as the research firm also reported a number 1 ranking for the brand.
“We are truly grateful for the continuous support of our Filipino fans because without them, this success would not have been possible. Achieving the top spot for two consecutive quarters is no easy feat for a young brand, but we managed to achieve this milestone because of the love and trust of our Squad. Rest assured, this only drives us to reach greater heights and dare to leap with trend-setting innovations and better services for our community,” shares Austine Huang, realme Philippines’ VP for Marketing.
realme reaches 100-million mark worldwide
On the global scale, realme also achieved a milestone of 100 million smartphones sold. Amid the COVID-19 pandemic, realme still managed to become the fastest global smartphone brand to reach this milestone in three years, according to market research consultancy firm Strategy Analytics. In addition, realme is also the fastest growing major smartphone brand globally in Q2 2021 with a year-over-year growth rate of 149%, as data from research firm International Data Corporation (IDC) showed.
This achievement further validates realme’s sales and business strategies across the globe. Established only in 2018, realme is now the 7th largest smartphone brand with presence in 61 different markets worldwide.
This 100-million milestone is the latest in line of realme’s spectacular global rise, as the company adds another ‘first’ to its name. “The past three years have really been about an entrepreneurial spirit and untamed growth for realme”, said realme’s CEO, Sky Li. “Thanks to the huge support from our young users, we have been able to reach our goal of shipping 100 million smartphones and have gained significant ground in the smartphone market. We will continue to provide young consumers around the world with products that have premium performance and trend-setting designs at affordable prices.”
Li added that realme's next goal is to achieve a dual-100 million target - shipping another 100 million handsets by the end of 2022 and completing the same milestone within the 2023 calendar year.
To achieve this, realme is counting on a comprehensive product development strategy that will see it expand its offerings in two ways. With the recent launch of its flagship GT Series devices, dubbed as ‘flagship-killer’ phone, realme is poised to compete at mid-to-high-end segments. The company is also evolving its vision of building out a full-fledged AIoT ecosystem for global users within the next five years. To this end, realme has unveiled its1+5+T strategy: 1 being the mobile phone, 5 for True Wireless Stereo earphones, wearables, TVs, tablets, laptops, and T stands for realme’s AIoT brand TechLife. realme believes in its ability to lead users to a technologically enhanced lifestyle in a way that is affordable and sustainable at the same time.
With an audacious vision and courage to take on the world, realme is poised to break down barriers in a competitive environment.
realme GT Master Edition Series to launch globally on August 18
In celebration of the brand’s recent achievements both locally and globally, realme will launch its 100M-milestone product: the realme GT Master Edition Series, along with new categories on August 18.
The realme GT Master Edition Series is designed by famous Japanese industrial designer Naoto Fukasawa, who explored new smartphone design elements in smartphone history. realme sees GT Master Edition Series as the most high-end flagship to celebrate its 100M sales achievement.
Apart from smartphones, realme is also set to announce its new product categories at the event, aiming to become the fastest-growing brand and disruptor in these new categories. These upcoming launches are a testament to realme’s mission of providing global young users with more trend-setting and leap-forward performance products.
The launch event will be held online on realme official social media platforms, YouTube, Twitter, Facebook.
For more info and updates from the country’s no. 1 smartphone brand, be sure to follow realme on Facebook at facebook.com/realmePhilippines, @realme_PH on Twitter, and @realmephilippines on Instagram. #realmePH
August 10, 2021
TECNO Mobile Donates Cash and Smartphones to Local Community Heroes
The brand’s first CSR campaign celebrates and honors everyday heroes from the three pillars of the community - the local government, civic groups, and the church.
Premium smartphone brand, TECNO Mobile recently completed its first CSR campaign in the Philippines, as a way to give back to the community following the successful release of several new mobile phone models in the country, including the Spark 7 Series, Pova 2 gaming phone, and most recently, the CAMON 17 Series. Through this show of support for the community, TECNO Mobile has become part of the nation’s journey in rising up from life’s challenges, and learning to see the best in every situation. At the same time, the selection of local heroes as beneficiaries for this campaign aligns perfectly with the reel- and real-life heroism of TECNO Mobile’s CAMON 17 brand ambassador, actor Chris Evans.
Three partner beneficiaries representing different pillars of the community were the recipients of donations made by TECNO Mobile for this CSR campaign - Ina ng Lupang Pangako Parish, Project Malasakit, and the City of Manila through the Office of Mayor Isko Moreno. Separate handover ceremonies were held for each of the beneficiaries, the first of which was held on July 13th, at the Ina ng Lupang Pangako Parish Area.
In the middle of Bgy. Payatas, an area deemed a hazardous place to live due to its proximity to an open area for solid waste disposal, you will find the Ina ng Lupang Pangako Parish. This church’s leaders and volunteers provide educational and livelihood opportunities for the urban poor community living in Payatas, funded by donations from different entities. For its own CSR campaign, TECNO Mobile, represented by TECNO Mobile Limited’s Brand Marketing Director for Philippines, Jason Liang, donated Php 100,000 to the parish, along with 10 smartphones to be shared with hardworking parish volunteers, who tirelessly organize and facilitate activities such as community pantries, counseling, webinars, and online masses. The donations were received by Rev. Fr. Peter Hequillan,CM.
Ina ng Lupang Pangako Parish Church handover of donations from TECNO Mobile represented by Jason Liang, Brand Director (left) and received by Rev. Fr. Peter Hequillan,CM (right).
The second handover ceremony also took place on July 13th, at the Tikme
Dine restaurant in Quezon City, this time with Project Malasakit as the
beneficiary. Project Malasakit is a scholarship program whose mission is to
bridge the gap between Filipinos who want to help, and Filipino children who
need the assistance. Its goal is to provide these children with proper
education, enabling them to change their own lives for a better future. 30
TECNO Mobile smartphones, plus Php 100,000 were given to Project Malasakit by
TECNO Mobile Limited’s Brand Marketing Director for Philippines, Jason Liang,
graciously received by its founder, Kara David, together with two of her
scholars, Lilian Ambrocio and Mauwe Liwanag .
TECNO Mobile Brand
Director, Jason Liang with Project Malasakit Scholar, Mauwe Liwanag
The final donation handover took place on August 6th at the Office of Manila City Mayor, Isko Moreno. Mayor Isko is known for his service to the local community, aided by his team of volunteer workers who man community hotlines, respond to reports, handle coordination for projects such as the recent vaccine rollout, and work at the local public school as teachers. For these community heroes, TECNO Mobile has donated 50 smartphones, and Php 200,000 through the mayor’s office. The donation was handed over by the TECNO Mobile Limited executives for the Philippines, headed by Lindsay Guan, CEO, and received by Manila City Mayor, Isko Moreno.
TECNO Mobile executives with Manila City Mayor during handing over of donations. From left, RJ Decilio (Channel Sales Director), Ian Ouyang (CEO, QStar Mobile Inc), Mayor Isko Moreno, Lindsay Guan (CEO for Philippines, TECNO Mobile), Jason Liang (Brand Director)
TECNO Mobile’s CSR campaign was kicked-off with an online photo exhibit, which featured thought-provoking images that capture the beauty of life, taken by top local photographers using CAMON 17 smartphones. A selfie advocacy campaign was also launched, encouraging the online community to get involved by sharing their own selfies for a cause. Anyone can join by simply posting a selfie on Facebook, which features their advocacy. The photo must include a caption with a brief description of the advocacy, along with the hashtags #TECNOMobileCares, #CtheBestofYou, and #SelfieAdvocacy. The best photo and caption will be selected by TECNO Mobile representatives, and the winner will be awarded a CAMON 17 smartphone.
To stay updated on the latest news about the
CAMON 17 series, as well as exclusive deals and promos from TECNO Mobile, be
sure to like and follow TECNO Mobile
Philippines. Visit www.tecno-mobile.com/ph to learn more about
your favorite smartphones and gadgets.
PH’s no. 1 smartphone brand realme celebrates Dare To Be You Global Fan Fest this month
ASUS Business teams up with Globe at Home for the new “E-Skwela Essentials”
ASUS Business has teamed up with Globe at Home and Shopee to make online learning more affordable for students with its “E-Skwela Essentials” promotion.
Every purchase from the ASUS Expert Series
store at Shopee comes with a 500PHP
voucher from Globe at Home that can be used for homeschooling essentials,
namely the Globe at Home Prepaid WiFi, Globe Streamwatch Xtreme Prepaid WiFi,
and Globe at Home LTE-Advanced Prepaid WiFi. Alternatively, one can enjoy a
1,500 PHP voucher from ASUS that can be used to buy any product from the ASUS Expert Series
Shopee store when buyers
purchase any Globe at Home Prepaid Wi-Fi device.
The Best K-12
Laptop
For students who are still
looking for a laptop this upcoming school year, then the ASUS BR1100F is the
perfect device. The ASUS BR1100F is the best K-12 laptop for online learning thanks to its features such
as AI Noise cancelling microphone, 3D Noise reduction web camera and a touch-enabled display to name a few. A precision stylus is also included to get every
detail just right when drawing, note-taking, or marking up documents. This can
also help students let their creativity flow as well as assist them on their traditional
writing skills.
The promotional event started
last July 20, 2021 and will last until August 18, 2021. While the vouchers on
the other hand are valid until July 19, 2022.
Visit the official ASUS Expert Series
Shopee store for the full list
of offerings.