Experts: Understanding Branding and Leveraging Social Media are Two Key Essentials for MSMEs to Thrive in E-Commerce

Tweet

Shopee successfully wraps up its second Shopee University Summit with more than 35,000 online viewers

As consumer behavior shifts, brands and retailers turn to online platforms to support and promote their businesses. Because of the transition, many new online sellers need the proper guidance and e-commerce knowledge to maximize the industry’s potential. Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, successfully concluded its second Shopee University Summit, with the support of Vivo, PULUZ, CameraHaus, Human Nature Manila Branch, WM Shop, and Design Center of the Philippines. During the event, participants learned about developing the correct business branding, product photography skills, and leveraging Shopee tools and social media platforms to promote their businesses.

Martin Yu, Director at Shopee Philippines, said, “Shopee is proud of its successful second Shopee University Summit that aims to equip entrepreneurs with the right tools and knowledge to thrive in the e-commerce industry. As the digital landscape continues to evolve, Shopee ensures that sellers and entrepreneurs alike are ready to face the challenges and overcome them with confidence.”

A majority of brands and micro, small, and medium enterprises adapt to the current retail landscape challenges. Shopee and brands like Human Nature and PULUZ shared the best e-commerce marketing practices to support small businesses to recover and thrive in the competitive digital space.

Jillian Co, Branch Operator at Human Nature Manila Branch, said, “With Shopee, we overcame challenges to remain open for business. Being on Shopee also opened many growth opportunities and enabled us to continue to thrive. Its user-friendly platform and available marketing tools were convenient for the business to promote and sell our products. As the e-commerce industry rapidly expands and attracts many consumers, its impact will have a long-lasting mark and will change the industry.”

Carmella Peña, Brand Manager at PULUZ Philippines, said, “With our partnership with Shopee, we grew the business through their support and different tools in the Marketing Center such as Shopee Feed and Shopee Live. We can promote our products to attract more buyers. Shopee helped us reach a wider audience to share about our brand; we achieved almost 30,000 views on live stream in a month, something we couldn’t have achieved before on our own. We will continue to maximize the positive changes in the e-commerce landscape as we step up our business.”

Robenson T. Ong Lo, Vice President at CameraHaus, said, “Shopee helped us fulfill our goal to ‘be a friend to all Filipino photographers’ by bridging us to photographers in different parts of the country. With Shopee, we ensure photographers buy legitimate and brand new cameras with a warranty included. It also gave us access to widen our market range and reach people through the power of online convenience. Truly we are grateful for this digital platform.”

Missed the second Shopee University Summit? Watch the full video on Shopee’s official Youtube page: https://youtu.be/NYXH0BWUoOM. To learn about the onboarding process or if you’ve decided to start your e-commerce journey with Shopee, sign-up at bit.ly/ShopeeUniOnboarding.

Buy Load, Pay Bills, and Scan to Pay with ShopeePay. Download the Shopee app for free via the App Store or Google Play.

Globe Business, Unilever collaborate to give students access to free data for online learning

Tweet

With schools across the country preparing to welcome students back for another year of distance learning, reliable access to data is crucial to ensure the continuity of every students’ digital learning.

To help provide relief to distance learners struggling with connectivity, Globe Business and Unilever forged a partnership that will give hundreds of thousands of Filipino households access to free mobile data for the upcoming school year.

Free Globe and TM data in specially-marked Lady’s Choice products

From August 16 to December 31, 2021, through a promotion powered by Unilever and Globe’s enterprise arm, any purchase of specially-marked Lady’s Choice Sandwich Spread products gives customers the chance to win 100MB and 300MB Globe and TM data for free. To redeem the free data, customers need only text the promo code found inside the Lady’s Choice packs to 2117 in this format: LC<space>CODE.

Each participant must use up one data promo at a time before availing of another code. The promo is available in all leading supermarkets nationwide.

A partnership to help bridge the gap in connectivity access for education

“We are honored to become part of the solution to the connectivity woes that beset many Filipino learners. Through our partnership with Globe Business, we have become a channel that will give students easier access to mobile data which is so important in their day-to-day learning,” said Marjorie Chan, Lady’s Choice Brand Manager.

“Our collaboration with Unilever is an example of how like-minded enterprises can team up to become a force for good, especially in ensuring that Filipino students continue to have access to proper education through seamless online learning experience,” said Peter Maquera, Senior Vice President for Globe Business, Enterprise Group.

Globe Business: a trusted partner of educators and distance learners

While internet usage has dramatically increased over the last year, the World Bank reports that the Philippines has trailed behind its regional neighbors in terms of digital adoption in 2020.

Globe continues to be at the forefront of efforts that help make distance learning more efficient and accessible, which includes programs that assist academic institutions as they migrate to online learning platforms.

This year, the telco giant has extended free access to government learning platforms such as DepEd Commons and Phil-Connect for distance learners. Through this plan, data is only charged when a user is brought to an external site outside the whitelisted websites.

“Globe believes in the power of education to enable a brighter future for Filipinos,” added Peter Maquera. “This is why we remain committed to developing solutions and forging partnerships and programs to enable the youth and academic institutions to thrive amidst changing learning structures.”

Globe also launched its e-Library, a free learning resource that Globe and TM subscribers can access to help them with their assignments and expand their learning through the materials made available on the platform.

To safeguard underage students from exposure to harmful content on the internet, Globe has also rolled out the Digital Thumbprint Program which helps teach young students the rudiments of online safety, digital responsibility, and online discernment and empowerment. The program has recently ramped up its campaign against online sexual abuse and exploitation of children through insightful educational sessions.

Live a healthier life with Beko’s Early Christmas Deals

Tweet

It’s Christmas in October with Beko’s Early Christmas Deals where you not only enjoy discounts on select models but also get free gifts like a free standard hood, vacuum cleaner or flat iron upon purchase!

Included in this special once-a-year promo until October 31, 2021 are refrigerators, washing machines, freezers, freestanding cookers, built-in hobs and ovens, standard hoods and small appliances like vacuum cleaners, coffee makers and flat irons.

With many Filipinos still working and learning from home, this is the perfect time to replace appliances that have worked very hard for us during the pandemic. Beko, Europe’s No. 1 Appliance Brand, supports the need for people to live healthier and safer lives with appliances that make use of technologies to make things better for those who use them.

Among the appliances on sale are refrigerators with HarvestFresh technology, which keeps vegetables and fruits for longer by mimicking daylight and nighttime. The fridge also works on an inverter motor so energy costs are cut. The RDNT401E50VZK, a 14.4 cu ft top mount fridge freezer (freezer top, 66 cm), with HarvestFresh and NeoFrost Dual Cooling, is at Php32,391 from Php35,990. The GN163123P, a 22.7 cu ft side-by-side fridge freezer with NeoFrost Dual Cooling and Active Fresh Blue Light, is priced at Php55,791 from Php61,990.

For those who want a bottom mount refrigerator, the RCNT340E50VZP is a 12.0 cu.ft. with NeoFrost Dual Cooling and ProSmart Inverter Compressor at Php28,791 from Php31,990. If you’re looking for a chest freezer, the CF100WPH is a 100L at Php9,891 from Php10,990.

Cooking healthy meals is very important these days. The 90cm freestanding cooker, GM15321DXNS with High-Efficiency Gas Burner and seven cooking functions is at Php67,491 from Php74,990 and comes with a free gift (Standard Hood with SRP of Php6,990). Those with smaller families or people who live alone but still cook their meals can go for the 50cm freestanding cooker, CSG42010GB with Gas Safety, Clean Zone and High-Efficiency Gas Burner at Php14,391 from Php15,990. This also comes with a free gift (Standard Hood with SRP of Php6,990).

Beko’s super-efficient washing machines are also included in the promo.

The 10-kg Front Load Washer Dryer WCV10746M, with the Xpress Super Short 14 Min Programme which lets you do up to 2 kg of laundry in just 14 minutes and has the amazing SteamCure and Hygiene+, is priced at Php37,491 from Php 49,990 This comes with a free gift of a bagless canister vacuum cleaner with SRP of Php5,990 while the 10.2-kg Top Load Washing Machine BTD1059S, with Aquawave and Aquasonic Technologies, is at Php20,891 from Php25,990. The BTD1059S comes with a free gift of a flat iron (SRP: Php3,990)

Also part of the Early Christmas Deals promo are the dryers, including the DH10444RX0 10.0 kg. front load dryer with Heat Pump Technology (Php32,191 from Php37,990), best paired with Beko washing machines with SteamCure and Hygiene+. This comes with a free gift of a flat iron (SRP: Php3,990). Select models of vacuum cleaners, flat irons and coffee makers are also on sale.

Check out the complete list of models and what stores they are available in at Beko Philippines’ Facebook page (https://www.facebook.com/bekoph/). You may also call Beko’s toll-free number at 1800-10-888-2356 for more information.

Beko, Beko Pilipinas, Beko Pilipinas Corporation, Home Appliances, Early Christmas Deals, Refrigerator, Live Like A Pro

Own the power to lead with the Philippines’ best-selling SUV

Tweet

Those with the power to lead choose the Philippines’ best-selling SUV

 

Toyota Motor Philippines, the country’s top automotive company and a firm believer in the value of “kaizen” (Japanese term that means constant improvement), aims to always deliver the highest level of quality across its offerings. From this same mindset originates the Toyota Fortuner – the vehicle of choice for Filipinos with the power to lead.

 

Embodying top-notch qualities and delivering a next-level driving experience, the Toyota Fortuner has earned kingship within its category. The Fortuner never missed the list of the country’s top-selling 7-seater SUVs every year. It has been hailed as the best-selling SUV in the Philippines, having sold more than 230,000 units since 2005.

Peak performance fit for a segment king

 

A perfect match for brave business owners and visionary young professionals paving their way to a better future, each Fortuner safely guides its owners and passengers as they lead their everyday lives. Arch. Wilbye Manlutac, can attest to the reliability and trustworthiness of his SUV.

 

Arch. Wilbye Manlutac, attests to the reliability of the Toyota Fortuner since 2007 to present.

 

“My family first owned a 2007 model of the Fortuner before switching to the 2018 model. The older model’s reliability and efficiency served as our main reason for getting the newer version.” Arch. Wilbye shared. “Having experienced two models of the Fortuner, I can say that Toyota does an amazing job designing cars that deliver on both function and form. Luxury and comfort are definitely something that the Fortuner offers at the perfect balance.”

 

The perfect balance between function and comfort of the Fortuner convinced Arch. Wilbye Manlutac (middle) and his family to patronize the model

 

A leader knows how to perform -- wherever life’s roads may go. Being the king in its class and having been present on Philippine roads for over 15 years, the Fortuner has proven its capability to adapt to new challenges and an ever-changing terrain.

 

The power to surmount every obstacle is in a leader’s DNA, as portrayed by the Fortuner’s dynamic and fuel-efficient engine. The 4-cylinder, 16-valve DOHC Variable Nozzle Turbo with air-cooled Intercooler engine under a Fortuner’s hood is more than capable of bringing its owner through great distance and to great heights.

 

Beyond this, the Fortuner also promises safety -- a universal and fundamental quality among all Toyota vehicles. The Fortuner commits to deliver ease of use and peace of mind with its combination of advanced passive and active safety features. Certain variants also have the Toyota Safety Sense, which equips the Fortuner with Pre-Collision System, Lane Departure Alert, and Adaptive Cruise Control. Other safety additions available for select variants of the Fortuner are the Panoramic View Monitor (PVM), Blind Spot Monitor (BSM), and Rear Cross Traffic Alert (RCTA).

 

Premier power and perks

 

Being ahead of the pack entails knowing how to work hard but also when to play hard. Flexibility spells the difference for those that excel. Being well-equipped for various driving situations, the Fortuner is a worthy companion, whether on new ventures or on daily journeys– as attested to by Crysler David, a Toyota Fortuner owner since 2019.

 

“My fondest memories with Lisha (my Fortuner’s name) are the long drives I’ve taken with it. Driving Lisha to exciting places like La Union and Pangasinan with my friends is always an adventure,” Crysler said.

 

Lisha, Crysler’s Fortuner, has been with him since 2019 and has accompanied him through various travels.

 

The Fortuner possesses components that are convenient for road trips and out-of-towns such as a spacious trunk, a stable and adventurous stance and a powerful engine. Select variants of the vehicle also introduce new functional power features such as the Kick Sensor, which enables the boot to open automatically with a simple foot movement to make loading equipment and baggage easier. These features make the Fortuner the vehicle of choice for those who love to enjoy life’s most thrilling moments

 

A leader on all fronts

 

True frontrunners set the tone for greatness from the very first impression. The Toyota Fortuner does the same effectively with its striking exterior and signature commanding appearance which emanate confidence and elegance for its owner.

 

The Fortuner’s premium features go beyond its sleek colorways, machine cut alloy wheels, exclusive bumper designs, and top-quality headlights and turn signals. The vehicle’s interior also offers immersive styling and progressive technology. The inside of the Toyota Fortuner – with variants that boast accented leather seats, interior illumination system and 9-speaker JBL sound system paired with Apple Carplay and Android Auto compatibility feature -- is designed to make every passenger at home, wherever the destination may be.

 

From the outside in, the Toyota Fortuner aims to inspire luxury with its dynamic exterior and premium interior.

 

With all these and more, the Fortuner proves to be a staunch companion -- whether when leading in life’s literal and figurative highroads or when leading every new adventure. So, for those who deserve the power, performance and perks of being a leader, the Fortuner proves to be the best automotive partner. Score the best deals for the Toyota Fortuner through the myTOYOTA app or by visiting Toyota’s official website.

Knowledge Channel Returns to Digital TV on World Teacher’s Day

Tweet

More students, educators, and parents nationwide can now access quality educational programs as Knowledge Channel returns to digital TV starting on World Teacher’s Day this Tuesday (October 5) via its partnership with the broadcast company BEAM.

The iconic educational programs of Knowledge Channel are now available again in Mega Manila, Baguio, Naga, Metro Cebu, Iloilo, Davao, and Zamboanga to aid young Filipinos in their distance learning education this pandemic. Viewers can access Knowledge Channel via BEAM DTT by simply doing a channel rescan on any digital TV box.

Dubbed as the “biggest classroom on-air,” ETV-pioneer Knowledge Channel will now reach over 10 million Pinoy households, providing them over 1,500 video lessons from Kinder to Grade 10 and the Alternative Learning System and programs hosted by media personalities such as Robi Domingo, Enchong Dee and MayMay Entrata, and online educators Lyqa Maravilla and Peter Esperanza through digital, cable, and direct-to-home satellite TV.

Knowledge Channel continues to bring quality learning to every Filipino child this school year 2021–2022. Educational shows are available daily from 6 AM to 11 PM on Knowledge Channel on digital, cable, and direct-to-home satellite TV. Meanwhile, video lessons for Grades 1 to 6 are also airing via A2Z weekdays from 7 to 9 AM. Preschoolers and their parents can also enjoy viewing Knowledge Channel’s educational shows, available for free on theAsianparent Philippines app.

Students and teachers can also join School at Home’s array of interactive online programs on Kumu’s SeenZone channel and Knowledge Channel’s Facebook Page, weekdays at 11 AM. The weekly lineup includes “Wikaharian Online World” every Monday, “Team Lyqa” every Tuesday, “Knowledge on the Go” and “MathDali’s Math Talks” every Wednesday, “Money Lessons with FQ Mom and Sons” every Thursday, and “Art Smart with Teacher Precious” every Friday.

Through its “Stay at Home, Learn at Home” campaign launched last year, Knowledge Channel has allowed learners in over 7 million households to continue learning from home during the pandemic despite the cancellation of face-to-face classes via ABS-CBN TVplus, SKYdirect, and SKYcable.

It then shifted to its “School at Home” campaign to continue delivering its educational programs online as the non-renewal of ABS-CBN’s franchise and cease-and-desist order issued to TVplus and SKYdirect narrowed down its reach. These online efforts garnered various milestones, including a 150,000 follower mark on Facebook and a Silver Button award from YouTube, and the Outstanding CSR Project in Education award in the 2021 League of Corporate Foundations CSR Guild Awards.

Visit knowledgechannel.org for more educational materials and the latest updates on Knowledge Channel.