Mountain Dew brings you Battle of Bangis: Cong vs. Ivana

Tweet

Are you up for the challenge, Dewds?

Two teams—one led by Cong and the other by Ivana Alawi—will slug it out in the Mountain Dew Battle of Bangis, a series of challenges that will test their physical, mental and emotional strength, plus teamwork. 

This is the challenge to watch out for.

Team Captain Cong and Team Captain Ivana with their respective teammates take part in different bootcamp challenges for the #DewBattleOfBangis leading up to the finale dubbed Mountain Dew Battle of Bangis D’ Ultimate Showdown on November 7, 2021. Catch the finale streaming on Mountain Dew’s Facebook Page.

In the true sense of supporting adventure and activities best experienced among friends, Mountain Dew brings to the public Battle of Bangis which will see Cong, Ivana, and their respective teammates taking part in different bootcamp challenges—Pisikalan, Walang Iyakan, Mind Over Matter, and Tropahan--over three weeks from October 10 to 27 leading up to the finale dubbed Mountain Dew Battle of Bangis D’ Ultimate Showdown on November 7.

Mountain Dew Battle of Bangis started after Cong and Junnie Boy posted a video on Facebook thanking everyone for supporting their Mountain Dew TVC with James Reid. Junnie Boy said he’d love to collab with Ivana after Cong asked him who he’d like to work with next. In a video, Ivana said “bangis tayo eh”, accepted the challenge, and called on Mountain Dew to help make it happen. Immediately after, Ivana and Cong were announcing the Mountain Dew Battle of Bangis challenge!

Team Cong is composed of singer, YouTuber and influencer Mika Salamanca, vlogger Junnie Boy and actress and model Sachzna. 

Team Ivana, on the other hand, is made up of streamer and content creator Khenji Saito, TikTok superstar Yukii Takahashi and influencer and “Asian cutie” Albert Nicolas.

Dewds at home have the chance to win Mountain Dew Battle of Bangis and be part of their favorite tropa. All they have to do is upload a video doing their take of the bootcamp challenge of the week and use #DewBattleOfBangis to make it count as their official “audition” video. Dewds can send in as many videos as they want, regardless of which team they want to join! Each tropa is looking for six Dewds to be part of their team so you’ll have many chances of making it.

The three weeks of challenges will culminate in the Mountain Dew Battle of Bangis D’ Ultimate Showdown on November 7. The showdown, to be hosted by Sam YG featuring special guest James Reid, will be streamed live on Mountain Dew’s Facebook page. Chosen participants from the past online bootcamp challenges will be part of Tropang Cong and Tropang Ivana. The ultimate battleground—Call of Duty Mobile—will be the final test of the participants’ strength and cunning. During this showdown, they will be coached by playing Team Captains Cong and Ivana.

Mountain Dew will be partnering with Streets to School (Ivana’s chosen charity) and Child Hope (Cong’s choice) to power up young Dewds with new tablets for their schooling needs. One hundred tablets will be given to the winning team’s chosen charity while 50 tablets will be given to the losing team’s charity.

For more information about Mountain Dew and Battle of Bangis, check out this link BattleOfBangis or go to its official IG and FB pages and follow #DewBattleOfBangis .

LBC introduces the ‘Padalakada’ a 3D-animated campaign by BBDO Guerrero

Tweet

LBC launches a bold new brand platform with their recently appointed agency, BBDO Guerrero. They put endorsers at the front and center of quirky, character-driven ads, but instead of influencers, LBC has created the ‘Padalakada’, a cast of 3D-animated, everyday objects.

With the most extensive network nationwide and enhanced digital services, LBC offers a vast range of solutions to send and receive items locally and abroad. The animated characters starred in a series of digital spots and activations that cater to the courier, cargo and remittance services provided by LBC Express.

https://youtu.be/DL34nY9FXZo

And who better to speak about these services than the items themselves. LBC’s ‘Padalakada’ are carefully created characters each representing a specific service. Meet Jordy and P. Air, a pair of sneakers, who endorse the brand’s main courier service.  Potricia, a plant pot and momprenuer, represents SoShop!, LBC’s program for social sellers.  Pursee loves k-pop and remitting with LBC. While Phiona the phone and Blesh the blush swoon over an LBC rider on his way to pick them up.  Many more characters round out the cast.

Javier Mantecon, LBC Chief Marketing Officer shares, “We wanted to create a new voice for the brand to reflect the innovations and breadth of services that we offer.  BBDO has been able to bring this to life in a fresh way and we are very excited to share our upcoming programs and offers to the different customers we serve.”

“With LBC’s portfolio of products and services, it was important that we created a consistent platform with the flexibility to tailor messages for different customer segments, “ said BBDO Guerrero Creative Chairman, David Guerrero.  “It’s been a wonderful collaboration with our clients and productions partners and we are very proud of the work we have done together”.

The campaign received the highest ad recall lift on YouTube of 13.4% within the logistics category.

 

CHAMP Cargosystems PH signs with PLDT Enterprise for ePLDT Calling activation

Tweet

CHAMP Cargosystems—the most successful global IT provider dedicated to the needs of the air cargo industry, providing integrated services for cargo carriers and their distribution partners worldwide —recently signed a strategic partnership with PLDT Enterprise, together with its ICT arm ePLDT, for services that would enable their international offices to be more operationally agile and connected amidst the changing demands of the new normal business landscape.

The IT solutions company is the first onboarded customer of ePLDT Calling for Microsoft Teams, a cloud-based phone system that allows businesses to combine their communication and collaboration systems in a single platform.

This hybrid telephony and video conferencing solution is designed by ePLDT highlighting the integrated features of Microsoft Teams, robustness of PLDT SIP connectivity and reliability of VITRO Data Center. Now employees, customers and stakeholders can call, chat and connect together real-time and seamlessly.

In over seven global offices of CHAMP Cargosystems with more than 450 employees worldwide, this solution will help ensure quality reliable calls with built-in security and privacy from Microsoft 365.

“This partnership with PLDT Enterprise will allow us to achieve our goals in providing accelerated IT solutions, services and support for our air cargo and aviation regulator customers. In the air cargo industry context, it is imperative to have reliable, fast, and secure connectivity and communication services that will allow us to collaborate faster and do our business optimally. We believe that PLDT Enterprise is the perfect partner for that,” said Philips Manalaysay, Managing Director of CHAMP Cargosystems Philippines.

CHAMP Cargosystems provides services to over 100 airlines and 200 customers worldwide, including GSAs and Forwarders, over 300 handling stations, more than 1,500 stations spanning across 100 countries, over 3,000 connected forwarders, and over 15,000 users worldwide. Members of the CHAMP community can exchange information securely using industry standards processes and formats, with over 300 million processed messages and 20 million shipments annually. CHAMP Cargosystems’ applications portfolio spans core cargo systems, enterprise systems and community and distribution services, compliance services as well freight forwarding solutions.

“We are pleased to kickstart this partnership with CHAMP Cargosystems Philippines. PLDT Enterprise always values the trust and support of our clients and we commit to providing excellent services that would propel them towards meeting their goals,” said Jovy Hernandez, ePLDT President & CEO and SVP & Head for PLDT and Smart Enterprise Business Groups.

With ePLDT’s ICT expertise and Microsoft 365 certifications, CHAMP Cargosystems is assured that its groundbreaking solution ePLDT Calling for Microsoft Teams is professionally implemented and supported and shall be continually enhanced.

“It is our aspiration to fortify our enterprise accounts of the best ICT and connectivity solutions that will maximize their business capabilities. Such is our dedication to CHAMP Cargosystems. We thank you for your patronage and trust, and you can anchor your long-term plans with PLDT Enterprise,” said Vic Tria, PLDT First Vice President and Enterprise Revenue Group Head

For more information, visit epldt.com

Adele returns with ‘Easy on Me’

Tweet

Global superstar Adele returns with the release of her brand new single and video “Easy On Me.”

“Easy On Me” precedes the November 19th release of Adele’s newest album 30, on Columbia Records. Earlier this week, Adele shared the news of her new album release date and inspiration with a personal note to her fans letting them know she was “finally ready to put this album out.”

The video for “Easy On Me,” shot last month in Quebec, finds Adele once again collaborating with Cannes Grand Prix winning director Xavier Dolan (Mommy, It’s Only The End The World).

“I was honestly hoping for this to happen,” noted Dolan. “For me, there’s nothing stronger than artists reconnecting after years apart. I’ve changed. Adele’s changed. And this is an opportunity to celebrate how we’ve both evolved, and how we’ve also both remained faithful to our dearest themes. It’s all the same, but different.” The video begins in the same house the pair used to shoot the video for Adele’s 2015 smash single “Hello.”

Listen to “Easy On Me” here and check out the video here.

30 is the first new music from Adele since the release of her third studio album 25 in November 2015. The album is produced with former collaborators Greg Kurstin, Max Martin, Shellback and Tobias Jesso Jr as well as new collaborators Inflo and Ludwig Göransson. 30 is available for preorder at all physical and digital retailers globally.

In addition, exclusive configurations will be available at select retailers nationwide including a Target deluxe CD featuring three bonus tracks and a Walmart clear exclusive double vinyl.

An Amazon white exclusive double vinyl will be available globally. 30 and lead single “Easy On Me” will also be offered on cassette, exclusive to Adele’s D2C store while supplies last. The album will be available on all digital platforms. Pre-order 30 here.

NEW PRODUCTS ALERT: CHERRY introduces new products under Cherry Home

Tweet

CHERRY continues to expand, adding new products to its massive lineup of home devices.

Leading the bunch is the Cherry E-Pump, a revolutionary device which offers mind-blowing convenience in everyday life. As a gallon of water is too heavy to lift, simply sealing this electronic water pump to your container will already allow you to quench your thirst, just like that! It provides ease of use, installed just like a standard gallon head and operates using only one button. It has long-lasting battery and automatically shuts down after a minute. Since it’s compact, you can bring this easily with you and is especially handy during staycations. Get this for just P799.

An addition to your new normal must-haves is the CHERRY Antibacterial UV Spray Gun. It is a portable disinfectant device and has UV sterilization, featuring 3W UV power. Definitely not your usual alcohol or disinfectant sprayer as it is equipped with powerful UV to help eliminate 99.99% of bacteria and viruses. Not only that, it can also be used to water your plants and even functions as a humidifier and aroma diffuser. Truly, an all-around essential for your home. It can last long with its 2000mAh battery capacity and prompts you with a low power warning feature. Get one for also P799.

Finally, live your K-drama dream with the Cherry Home Smart Movasweep Robotic Vacuum. It can be controlled via the Cherry Home application and is an effective cleaning tool, featuring a 2,600 Pa Suction Power. With that much to boast, it remains to be ideal even for nighttime use with its low noise level. Now, it is easier to cover all areas of your home using this device’s intelligent mapping technology. It has four cleaning modes: Cyclone, Zigzag, Box, and Wave. You can also guarantee that it is robust as it comes with anti-falling, anti-collision, and anti-tangling features. Enjoy these and more for P13,900.

Make your home smarter, safer, and more comfortable with these new products from CHERRY. For more information, visit:

Cherry Shop PH: www.cherryshop.com.ph