April 6, 2022
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DMD Skin Sciences makes skincare more accessible with LOCAD
Cloud logistics platform helps build a community that fosters skin health
The rise of e-commerce has led to the blossoming of the Philippine beauty and cosmetics market, which is developing demand for items that specifically cater to the needs of the Filipino skin. Aiming to help Filipinos reach their goal of healthy, glowing skin, DMD Skin Sciences is paving the way to more accessible dermatological services and products in the country. Its digital strategy also comes at an opportune time as beauty products have become the second most purchased items online, according to the 2021 Digital Consumer Report conducted by Facebook and Bain & Company.
As
someone who experienced the grueling pains of self-isolation from suffering
acne, clinic founder Dr. Mike D has pledged to "create a community and a
support system that will accompany every patient in his journey to strong
skin." Teaming up on this quest is the cloud logistics network, LOCAD,
which provides on-demand warehousing and multi-channel fulfillment to DMD Skin
Sciences.Developed by Dr. Mike D and Dr. Julia Swinton, Azelane Clinical Whitening Soap is a sebum-regulating, acne-scar lightening, and skin-whitening product in one.
Solving challenges in shipping beauty products
Tapping LOCAD as its partner in the journey, DMD Skin Sciences’ message to Filipinos is that skin is an essential organ of their bodies that needs caring and pampering. "We value taking care of our patients so much because we are a high-touch brand," Dr. Mike D details.
The constant invalidation of skin concerns among Filipinos pushed DMD Skin Sciences to bring clinical experience to its forefront. "Here in the Philippines, getting dermatological treatment is sometimes related to vanity," Dr. Mike D explains. "I think that is the reason why some patients have been choosing to abandon their dermatological consultation."
Understanding clients' concerns, DMD Skin
Sciences guide Filipinos on their journey to have strong skin. The clinic
dispenses products to both patients and non-patients who have a dermatologist’s
prescription. Aside from treating their patients in the clinic, DMD Skin
Sciences reaches out to potential customers by making their products more
accessible to the public through delivery and fulfillment by the cloud
logistics platform, LOCAD.
For DMD Skin Sciences, appreciating its customers means providing a reliable logistics partner, which can deliver products and skincare formulations on time without any issues. LOCAD handles fast, secure, and seamless order fulfillment for its over-the-counter products. Its efficiency and expertise in handling its products help DMD Skin Sciences achieve more sales.
Investing in outsourcing service fulfillment helps the clinic grow its community. LOCAD's distinct features also ensure that products arrive at specific destinations in good condition with their quality preserved: airconditioned storage facility for skin products, the company's expiration management through monthly reports, and additional security cameras in caging facilities that protect small items.
One advantage in partnering with LOCAD is that his team does not have to overthink order fulfillment. Dr. Mike D says, “We are at peace knowing full well that someone as reliable as LOCAD is doing it for us." Since enlisting LOCAD's expertise in warehousing and logistics, the clinic has more time to focus on other business matters that increasingly need attention, like marketing and operations.
Positive patient feedback
These days, with around 7.9 regional online platforms to shop from, Southeast Asian digital customers’ brand loyalty does not solely depend on price. Better product quality, better availability, and faster delivery times all contribute to their decisions, as validated by the 2021 research by Facebook and Bain & Company. LOCAD’s research also names exceptional customer experience as key to acquiring and keeping customers.
Patients’ positive comments on DMD Skin Sciences’ social media platforms vouch for the effectiveness and the delivery speed of the skincare products. Their opinions and suggestions remain king to the clinic’s operations, while making word-of-mouth referrals grow organically.
According to Dr. Mike D, they validate their perception that customers place high regard on fast, safe shipment: "We do not want to lose our patients' trust because of an unpleasant order fulfillment experience."
The slew of positive feedback comes with customers’ increased orders for skincare products. LOCAD's organized, efficient handling of the clinic's products resulted in a 200% sales increase, while its fast end-to-end fulfillment services and immediate dashboard enabled DMD Skin Sciences to meet the rising demands. The clinic's e-commerce site has also reached higher sales than expected in December 2021. "We are thankful with LOCAD that they are really ensuring that our patients are happy with the experience," Dr. Mike D shares.
DMD Skin Sciences’ MISSION: SKIN° Collection is composed of moisturizer, spray, retinol, and spot concentrate for acne-prone skin.
Journey to giving healthy, strong skin to Filipinos
LOCAD’s working with small and medium enterprises (SMEs) also serves as a crucial factor why DMD Skin Sciences continues its collaboration with the cloud logistics platform. Dr. Mike D emphasizes that he appreciates LOCAD’s openness and readiness to be its partner: "LOCAD was the only company that entertained my inquiry on fulfillment. I like how they were and are still open and accepting to start-ups, and how they see the potential for small enterprises to be a big brand someday.”
Banking on clinical expertise, DMD Skin Sciences envisions creating more expert products and skincare formulations that can improve their patients’ skin. "Innovation is the reason why we can formulate our products. We see our patients daily; that is why we know that their needs are met and addressed with the help of our products," Dr. Mike D explains.
DMD Skin Sciences’ MISSION: SKIN° Moisturizer and Retinol Cream known for its skin hydrating, skin restoring, and anti-aging properties.
Attributing his
clinic's growth to its skin-conscious community, Dr. Mike D shares that the
clinic will continue working with LOCAD, because it helped turn his dreams into
reality. He envisions accompanying more Filipinos in their journey to achieving
strong skin. "We are all about community. We value our patients' feedback
and treat them as our bosses. We value authenticity because this is what our
patients feel and think about our treatments and skincare lines."
Mommy Pehpot shares 5 Laking Lamang nutrition hacks for your kids All-Around Development!
1. Get them into activities that stimulate the mind. “Inside the house, usually during 'quiet time', I usually get Marius to do artwork like paint or color. Sometimes, I just give him sheets of paper where he can scribble or draw. It’s an activity that he enjoys- together with his “Ate” and “Kuyas”
2. Sleep at least 8 hours a day. “When my kids don’t get enough sleep, they wake up moody, tired, or cranky. Sleep is important for both the brain and the body. Aside from that, sleep is needed to strengthen their immunity and ensure they keep growing”.
3. Wake up early and sunbathe for at least 10 minutes. “We make sure to hang out in the breakfast nook to get some sun. We use that area to have our breakfast together. It’s our morning motivation while we do some sunbathing. It’s like hitting two birds in one stone. We had the much-needed Vitamin D at the same time, bonding with the family”.4. Exercise or any physical activity is a must. “During the pandemic we formed a hobby of playing outside our garden. We have a small tree that the kids love climbing. We also played some Pinoy games like patintero and pinoy football.”
5. Provide kids with healthy nutrition. "It's hard to make kids eat healthy. I'm sure everyone has experienced the struggle of making kids eat their fish, vegetables, etc. But I just don't give up. Good thing I found a milk that helps me provide them with the necessary nutrients they can get from foods that they don’t usually consume on a daily basis. Lactum 3+ was recently reformulated with 5X Higher DHA (vs. previous formulation) --- nutrients they could get from eating healthy food like deep sea fish like salmon. The higher DHA helps support brain development. It also now has 50% less sucrose (sugar) (vs. previous formulation) which helps lower the risk of unhealthy weight gain. It also helps decrease the possibility of contracting non-communicable diseases. I learned that Lactum 3+ is also packed with nutrients for immunity and bone health. So, I'm super glad to give them a glass of milk and know that it helps support their All-Around Development (with proper stimulation and nutrition). Sometimes instead of drinking it, we try making milk popsicles by adding interesting ingredients like cookies for flavor. We also explored mixing it with fruits which my kids enjoyed as well. Serving it chilled is another option too, since I noticed that my kids like it cold.
Makes the World your Dining Room with Pinoy Innovation Hotbox Philippines
Hotbox is the first self-heating, portable food box that allows you to enjoy a hot meal anytime, anywhere!
“With Hotbox, you no longer have to deal with meals that have gone cold. All you need to do is Pull, Heat, and Eat,” says Piolo. “With Hotbox, I know that even when I am busy with my tapings on location, I will be able to have hot meals to power me through my next scenes.”