September 29, 2022

Cherry Cares by MSN Foundation Inc. donates Teaching Materials to Quezon High School in Batuan, Bohol


There are currently 16 teachers that share the six available printers at Quezon High School

With education as the core of Cherry Cares by MSN Foundation Inc., the CSR arm of CHERRY, it continuously provides added support to the academic sector by being in the van of related initiatives such as in the donation of teaching materials to Quezon High School in Batuan, Bohol.

The said school is currently maneuvering around the blended learning setup and is in need of additional equipment to meet the high volume of modules that are to be essentially produced, and other day-to-day requirements—fueled by the goal to continue delivering quality education to the students. To support this cause, Cherry Cares by MSN Foundation Inc. donated five (5) printers as well as a projector with manual pull down projector screen on September 16, 2022.

“The donation of these equipment is very timely now that classes are held through blended learning. This will help our teachers accomplish their tasks a lot faster and more efficiently which in turn, our students will benefit from,” says, Ms. Zenaida Vallente, Principal, Quezon High School.

In support for the recent back-to-school, Cherry Cares by MSN Foundation Inc. has also taken the lead in other education-related projects such as Be Cool in School, an initiative in partnership with the National Commission on Indigenous Peoples (NCIP).

“It has always been our goal to make education accessible to Filipino students. As much as possible, we try to extend our reach to rural communities and far-flung areas,” says Ms. Agnes Conopio, PR-CSR Head, CHERRY.



To know more about Cherry Cares by MSN Foundation Inc. and its other programs in various sectors, visit:

Cherry Cares by MSN Foundation Inc. Facebook Page: www.facebook.com/CherryCaresbyMSNFI

Shopee partners with Charity Organizations to support victims of Typhoon Karding

 Users can donate to GMA Kapuso Foundation, Unicef, Habitat For Humanity, and Waves For Water by purchasing donation vouchers in the Shopee app

To help the Filipinos devastated by the torrential rains and fierce winds brought about by Typhoon Karding across Central, Northern, and Southern Luzon, Shopee launches its Shopee Bayanihan: Typhoon Karding Support initiative wherein users can buy donation vouchers from Shopee’s partner charities on the app. This initiative is part of Shopee Bayanihan, the company's umbrella CSR arm that seeks to provide support for communities in need through partnerships with various humanitarian organizations.

From September 28, 2022, to October 9, 2022, Shopee users can purchase the donation e-vouchers that will be used for water kits, health, and sanitation stations, and other essentials such as food and clothes from partner charities GMA Kapuso Foundation, Unicef, Habitat For Humanity, and Waves For Water. Users can view Typhoon Karding Support vouchers through https://shopee.ph/m/shopee-bayanihan and purchase them via Shopee’s integrated mobile wallet, ShopeePay.

Martin Yu, Director at Shopee Philippines, said, “We are incredibly saddened by the immense devastation that Typhoon Karding has brought to our fellow Filipinos across Central, Northern, and Southern Luzon. Shopee remains committed to using our platform and resources to benefit the local communities we operate in. Through this initiative, we hope to support our kababayans in times of need.”

To donate to those affected by Typhoon Karding, users may:

1. Head to the microsite https://shopee.ph/m/shopee-bayanihan.

2. Choose the e-voucher of your preferred charity.

3. Click “Buy Now” to purchase the donation vouchers using ShopeePay.

Typhoon Karding is the 11th tropical cyclone to hit the Philippines this 2022 affecting major areas in Central, Northern, and Southern Luzon such as Quezon, Nueva Ecija, Tarlac, and more. With Shopee Bayanihan, Shopee is committed to making e-commerce accessible for everyone by helping communities benefit from the power of digital transformation wherever they are in the Philippines.

To know more about Shopee Bayanihan: Typhoon Karding Support, visit https://shopee.ph/m/shopee-bayanihan.

September 28, 2022

In PIE's hybrid narrative-reality show “The Chosen One: Ang Piliserye ng Bayan” - Viewers have the power to control the story

Melai, Jhong, Kaila, former “PBB” housemates star in Pie's hybrid narrative-reality show

PIE (Pinoy Interactive Entertainment) Channel continues to beef up its offerings for its fourth month on air as it launches an engaging hybrid narrative-reality show this September 24, 8 pm, with Melai Cantiveros as the host and one of the actors.


In “The Chosen One: Ang Piliserye ng Bayan,” PIE viewers can control the story and determine which character stays alive until the end by voting.

According to award-winning director and cinematographer Topel Lee, “The Chosen One” has a ‘choose your own adventure’ style that’s why it is called a ‘piliserye.’

“You [viewers] get to play god sa ‘piliserye.’ Ikaw ang magde-decide kung saan pupunta ang kwento. Fresh ito for this type of programming sa PIE Channel,” he shared.

Each week, five lucky Philippine-based voters will be selected via randomizer to win P1,000.

The show’s pilot features a suspense thriller series called “Soap Opera” that follows Charlie (Kaila Estrada), who signs up for a shady networking group called Astra Nuevo fronted by the strong-willed Miss Jane (Melai). In Astra Nuevo, Charlie meets a group of 10 aspiring entrepreneurs from different walks of life who share her dream of gaining financial freedom. But soon they discover that their ambition could cost them their lives.

Joining Kaila in the hybrid narrative-reality series are former “PBB” housemates Andi Abaya (Rachel), Amanda Zamora (Julie), Dustin Mayores (Jason), Gabb Skribikin (Cheska), Kobie Brown (Peter), Luke Alford (Kiko), Maxine Trinidad (Emma), Rob Blackburn (Joe), Seham Daghlas (Paula), and Zach Guerrero (Mike) who will act as players in the show or the characters that will be voted by viewers.
In “Soap Opera,” Kaila is a non-player. She won’t be part of the 10 characters that are up for voting each week. Other non-players in the series are “PBB” Otso housemate Emjay Savilla and film and theater actress and host Sunshine Teodoro.

Every Saturday (8 to 10 pm), “The Chosen One” will air live episodes of “Soap Opera” so ‘chosen mentor’ Jhong Hilario can dissect and rate each players’ performance in the narrative. It will also reveal the current standing of the players based on the audience votes.

During the first episode of “Soap Opera” last Saturday (September 24), Charlie met the 10 aspiring entrepreneurs during the orientation day of Astra Nuevo that was led by Miss Jane. Charlie also found the lifeless body of Astra Nuevo’s security guard who was mysteriously killed at the office.

The Saturday episode (October 1) will be more exciting as “The Chosen One” reveals who among the 10 players garnered the highest number of ligtas votes and who are in the bottom two.

During the show’s primer, Melai shared that viewers will get to see a different side of her in “The Chosen One.”
“First time ko na ganitong storya. Kasi ako naman nagho-horror, pero may sundot na comedy. Dito parang may pagka-serious talaga,” she said.
She also lauded Jhong during the mediacon saying,
sobrang honored ako na kasama ko si Kuys Jhong. Talagang magkakaroon kami ng tawanan and banters. Sobrang happy din ako kasi yan ang sample king.”
Meanwhile, Jhong said during the show’s primer that he is grateful to be picked as the ‘chosen mentor’ and shared what he expects to see from the players.

“Siyempre dahil suspense thriller itong piliserye natin, gusto kong matakot sa acting nila. Gusto kong tumayo ‘yung mga balahibo ko dahil alam ko kapag natakot ako, ‘yung mga manonood sa kanila, matatakot din,” Jhong remarked.

On the other hand, Kaila sees “The Chosen One” as a challenge since it is her first thriller series. “Challenge ito because first time ko gumawa ng show na thriller ‘yung theme. I keep in my mind na I want to give it the best performance that I can give, something that even I would want to watch,” she explained.

Besides “The Chosen One,” PIE also offers viewers new shows and PIE jocks for more excitement. They are Gretchen Fullido, Abby Trinidad, Frances Cabatuando, Mayor TV, Tristan Ramirez (Mon to Sat) Madam Inutz, Migs Bustos, and Nicole Cordovez (Sun) for BRGY PIESILOG; Janine Berdin and Raco Ruiz for PIEBORITO (Mon to Sun); Anji Salvacion, Eris Aragoza, Ralph Malibunas, Sam Bernardo (Mon to Sat), Gello Marquez, Jeremy G, Reign Parani, and Vivoree (Sun) for PIEGALINGAN; Eian Rances, Negi, Sela Guia, Kevin Montillano, Nicki Morena, Ruth Paga, Nonong Ballinan (Mon to Sat) Inah Evans, Kid Yambao, Patsy Reyes, and Jackie Gonzaga (Sundays) for PIENALO; and finally, Aaron Maniego, Karen Bordador, Renee Dominique (Mon to Fri), Elmo Magalona, and Vivoree (Sun) for PIE Night Long.

Who will survive in this bloody tale of murder and be named as “The Chosen One?” Find out by watching the ‘piliserye’ ng bayan every Saturday at 8 pm only on PIE Channel. PIE is the first multiscreen, real-time interactive TV channel in the country. Viewers in the Philippines can participate and win cash prizes every day.

Find the PIE Channel by scanning your digibox. Viewers can also watch PIE worldwide via its website pie.com.ph, YouTube (http://youtube.com/iampieofficial), Sky Cable Channel 21, and Cablelink Channel 100. Viewers can also watch PIE live on GLife of the GCash App. The PIE Channel is a project of ABS-CBN, Kroma Entertainment, BEAM, and 917 Ventures. Follow PIE (@iamPIEofficial) on Facebook, Twitter, Instagram and TikTok for updates.




__________________________

About Kroma Entertainment
Kroma Entertainment is a TraDigital Entertainment company passionate about creators, talent, content and technology. Its nine brands form a unique ecosystem that work as one to bring together our varying perspectives and points of view to create something new, special and trailblazing.


About ANIMA
Anima is a Philippine-based entertainment studio under Kroma Entertainment, composed of dedicated storytellers with expertise in film, TV, and content creation. Whether it’s a TV series, a short film, a podcast (ANIMA Podcasts) or a music video that moves you, makes you laugh, makes you cry, inspires, informs, or empowers you – count on us to represent and be present in every facet of Filipino life.



Suit up: Reasons why you need the Cherry Ion for your next travel


All your bags are packed but how ready are you to go? Pandemic travel is poles apart from what’s left of your memory from your trip ages ago. Apart from restrictions, there are also added essentials that should be in your checklist like the Cherry Ion.

This personal wearable air purifier emits up to 200 million/cm3 negative ions, keeping you protected from bacteria, germs, allergens, and other airborne viruses for up to 12 hours. It also efficiently helps you avoid colds, flu, hay fever, and asthma, perfect for travelling in this season.

You also shouldn’t worry about it getting in the way of your well-planned OOTDs. It comes in a variety of colors, from basic to vibrant, so it should go well with whatever outfit you have in mind. Plus, it is lightweight so you can normally go on about your travel itinerary as if you aren’t wearing a powerful and reliable health essential around your neck.

Have fun while travelling safely in the New Normal with the Cherry Ion. Grab yours for as low as P1,499 at:

Cherry Shop PH: www.cherryshop.com.ph

Shopee sellers share the digital tools and features which help them thrive online

These Cebu entrepreneurs prove that digitizing their business is seamless with Shopee

With its commitment to helping online businesses start, scale, and succeed, Shopee continuously innovates its platform to enable them to reach new customers and provide them with the tools needed in order to make their venture into e-commerce as seamless as possible– wherever they are in the Philippines. 

Driven by this goal, Shopee recently held the second iteration of the Shopee University Roadshow and Shopee Kumustahan in Mandaue City, Cebu—two events designed to support MSMEs through expert-led learning sessions, as well as discussions with Shopee sellers, who successfully grew their businesses on the platform.

Martin Yu, Director at Shopee Philippines, said “With consumers’ changing needs and shopping behavior, it is important that we provide our sellers with the necessary tools to help them adapt and thrive in the e-commerce space. We are committed to helping each of our sellers find success on our platform through our seller engagement events, newly developed tools, monthly campaigns, and more.”

In line with this, Cebu-based sellers Azela Taladua, Jimmy Martinez, and Hilaire Labalan, shared how they found success on Shopee.

E-commerce 101 anytime, anywhere via the Seller Education Hub

Azela Taladua of BigGrocer Food and Grocery, went from having zero knowledge on e-commerce to efficiently running their online business with the help of the Shopee Seller Education Hub. “I was hired by BigGrocer to oversee their e-commerce channels, even though I did not have any background in this field. The different tools readily available on the Seller Education Hub, like Business Insights, made it easy for me to learn how to effectively manage our online operations,” shared Azela.

The Seller Education Hub is one of the many learning resources that Shopee makes available to digital entrepreneurs to help them find success online. It contains webinars and courses, available in both English and Tagalog, designed to cater to the needs of all kinds of sellers – whether they’re starting out, leveling up, or scaling up. 

Building Relationships and Reputation via Shopee Live and Live Chat

In Sweet J&J's Jimmy Martinez enjoys engaging with customers, and was able to grow their online business by using the different tools available on Shopee Live. “Hosting Shopee Livestream sessions has been crucial in helping us maintain relationships with our customers. Through our livestreams, we’re not only able to interact and engage with customers directly, but we’re also able to attract even more customers online,” Jimmy shared. Shopee Live features such as the Livestream Flash Sale, Audio and Video Calls, and more, help shops like In Sweet J&J increase engagement and establish connections with users.

Jimmy also mentions that thanks to Shopee’s Live Chat feature, In Sweet J&J were able to develop good customer service and build strong relationships with their customers. “With Live Chat, we’re able to assure our customers that our products are of high quality, and that their orders are in safe and trusted hands.”

Boosting Visibility and Sales with Big Campaigns

In addition to the features and tools readily available to local sellers, Shopee’s monthly campaigns and sales have also been pivotal to the growth of these businesses. In the recently held 9.9 Super Shopping Day, local sellers saw a 6x uplift in items sold along with 87M views on Shopee Live.

For Hilaire Labalan, a 20-year old student and the founder of Ithra Jewelry, participating in the various sales and offering discounts and vouchers has enabled her to attract new customers each month. “From starting out with five weekly customers, we now have around 200. Joining the monthly sales and offering discounts and promotions has enabled us to grow our customer base and generate even more sales for the business,” shared Hilaire.

For those who want to venture into an online business, Shopee is here to kickstart your online selling journey today. Download the Shopee app for free via the App Store or Google Play.

 

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