CHERRY Cares distributes High Speed Ice Cooling Fan for Deaf Awareness Month

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The goal of Deaf Awareness Month last September is for people to acknowledge the said topic, emphasize its positive characteristics, and encourage inclusion. The Sergia Esguerra Memorial Foundation celebrated its 26th founding anniversary with the students of the Philippine Institute of the Deaf and CHERRY Cares got to be a part of the occasion.

The Corporate Social Responsibility arm of the CHERRY Philippines has distributed the CHERRY High Speed Ice Cooling Fan with its easy-to-use scrolling gear setting and 11,000Rpm rotation to the students as a gift. The CHERRY High Speed Ice Cooling Fan has an ergonomic display and LED. Moreover, the children got to choose between its available colors: white, violet, and gray. It’s smart, secure, and convenient for learners.

Being deaf does not immediately mean being disabled. It does, however, define a different way of communicating. Awareness is important for these matters; therefore, we should learn about it as much as we can.

CHERRY Cares re-links their partnership with Pelli-San Corporation

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CHERRY's Corporate Social Responsibility arm, CHERRY Cares by MSN Foundation Inc., renews a partnership with Pelli-San Corporation to strengthen the Be Cool in School Program for indigent students from different schools.

Headed by Ms. Michelle Ngu-Cinco, the Board of Trustees Treasurer of MSNFI, the foundation is set to expand its beneficiaries to 10,000 grantees. Along with the representatives in MSNFI: Ms. Venus Tan-Ngu, President; Ms. Agnes Conopio, PR-CSR Head; and executives in Pelli-San Corporation, Ms. Michelle F. Pellices, President; Ms. Kitanya Nadine F. Pellicer, Vice President; Mr. Kyle Albert Miguel F. Pellicer, Director; Ms. Katrina Isabel F. Pellicer, Treasurer; and Mr. Joseph Byron Z. Aquino, National Sales Manager, CHERRY Cares and Pelli-San Corporation plan to allocate the donations in various schools in Manila, Bacolod, Iloilo, Ilocos, Ormoc, Albay, and Sorsogon.

"The renewed partnership between our foundation and Pelli-San Corporation really created a strong relationship as co-partners in bringing forward an accessible education to Filipino children and students. It is a privilege that we can add support to the academic sector, so we ensure that we widen the target beneficiaries as time goes by," shares Ms. Venus Tan-Ngu, President of MSNFI.

Moreover, this project has been steadfast in bringing the initiative to promote the quality of education as well as providing educational equipment and other related learning materials to public schools and non-profit educational institutions in far-flung areas or those with limited resources. Through the partnership with Pelli-San Corporation, 10,000 pieces of UNI 3-in-1 Eco Pens will be included in CHERRY Cares' Bags of Hope. These bags and packages included will hopefully become a partner for their learning process.

Ultimately, this annual project will operate during the school openings. In taking this advocacy as a step towards a brighter future, both corporations are driven by the core values that establish the desire to help and advocate for children's right to a basic education.

"We hope that we can expand the reach of this program to far-flung areas and see that they all have access to learning resources. It is in our mission to be a continuous support for these initiatives as we commit to improving the quality of education and life of Filipinos," adds Ms. Michelle F. Pellices, President of Pelli-San Corporation.

CHERRY Cares grants scholarship to 10 students of Eulogio “Amang” Rodriguez Institute of Science and Technology (EARIST)

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CHERRY Cares by MSN Foundation, Inc., the Corporate Social Responsibility (CSR) arm of CHERRY, signed a Memorandum of Agreement (MOA) with the Eulogio “Amang” Rodriguez Institute of Science and Technology (EARIST) on May 30, 2024, for the CherrySkwela Educational Assistance Program.

Signing of MOA between CHERRY Cares and EARIST (from left to right) Alyanna Sophia Galindes, PR Assistant of CHERRY; Dr. Allan Q. Quismundo, Executive Secretary of EARIST; Leah Angeles, PR Associate of CHERRY; Gilda A. Familara, Board Secretary of EARIST; Ginesty C. Gilboy, RSW, Program Officer of MSNFI; Agnes C. Conopio, PR-CSR Senior Manager; Dr. Rogelio T. Mamaradlo, University President; Agnes F. Amorin, Director of Student Affairs and Services; Carl Justine B. Dioquino, EARIST Student Trustee; and Martin T. Aguilar, Program Chair of Scholarship and Leadership in EARIST

CherrySkwela Educational Assistance Program is still on track with its mission to provide scholarship grants, internship and job opportunities, customized learning opportunities, case management, and youth organizing to students of various universities. Through the partnership with EARIST, they will continue to solidify their commitments to improving the quality of education. Hence, ten (10) undergraduates from the institution will undergo a selection and review process to determine their eligibility for receiving support from the program.

“Each student deserves access to and resources for excellent quality education. Through our partnership, CHERRY Cares continues to actively advocate for their rights and offers valuable academic support,” says Ms. Agnes Conopio, PR-CSR Head of CHERRY Philippines.

Apart from this, the signing of the Memorandum of Agreement paves an opportunity for students of EARIST to be supported in their academic needs and fulfillment, aligning with CHERRY Cares’ lifelong core and values. This partnership also extends work opportunities for them to be a part of the growing CHERRY Philippines family, as they commit to improving the lives of every Filipino household through a smart way of living.

Dr. Rogelio T. Mamaradlo, the University President, adds, "We appreciate your continuous support to education, and this partnership will undoubtedly make a significant impact to both the institution and the grantees of this scholarship. Together with CHERRY Philippines, we are creating opportunities for bright minds to flourish and achieve their academic aspirations. Hence, this collaboration truly exemplifies the spirit of community and dedication to education."

Heartfelt Care: CHERRY Cares and Tondo Medical Center is offering Free ECG Testing this National Heart Awareness Month

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CHERRY, through its Corporate Social Responsibility arm, CHERRY Cares, launches a month-long Free ECG Testing in celebration of National Heart Awareness Month.

• Tondo Medical Center volunteers using the CHERRY Smart Blood Pressure Monitor

With heart disease remaining the leading cause of death globally, it is imperative to raise awareness about the importance of heart health and early detection of cardiac issues. ECG (Electrocardiogram) testing is a simple and non-invasive procedure that can detect abnormalities in the heart's electrical activity, aiding in the early diagnosis and prevention of heart-related complications.

CHERRY Cares is spreading the love by offering a free ECG testing to 100 indigent patients at Tondo Medical Center. Further, five units of CHERRY Smart Blood Pressure Monitor are donated to the aforementioned medical center. By integrating advanced features and connectivity options, these devices offer a range of advantages for healthcare providers and patients alike.

"We want to encourage heart health and wellness within our community. Hence, individuals can take proactive steps toward understanding and safeguarding their heart health," said Agnes Conopio, PR-CSR Senior Manager, CHERRY.

The free ECG testing initiative will be available to indigent individuals of all ages throughout the month of February. Participants will have the opportunity to undergo a thorough examination conducted by certified healthcare professionals, with results provided.

CHERRY Cares is committed to raising awareness and providing resources for prevention and treatment, ensuring that everyone, regardless of socioeconomic status or background, has the opportunity to live a heart-healthy life.

Learn more about CHERRY and its other CSR programs through:

Cherry Cares by MSN Foundation Inc Facebook Page: https://www.facebook.com/CherryCaresbyMSNFI

Pawsitively Impactful: CHERRY Cares supports Animal Shelters through its Project Pa-Help Paw

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CHERRY Cares, the Corporate Social Responsibility (CSR) arm of CHERRY Philippines, has embraced a commitment to support local animal shelters through its project Pa-Help Paw.

The special project Pa-Help Paw started in December of 2021. It strives to promote animal welfare by giving food, medications, CHERRY Pet products, and other necessities to predetermined animal rescue agencies and recipients.

At the core of CHERRY Cares’ initiatives lies a genuine concern for our four-legged friends. By reaching out to San Mateo Municipal Pound and House of Strays, the company has taken significant steps to address the growing challenges faced by these shelters. Dog food, cat food and pet shampoo were allocated to aid the overall maintenance of the facilities.

“When we say inclusivity, this includes our fur families through our Pa-Help PAW Project. This is one of our ways to give back and create a happy and healthy relationship with our pets. Let us treat them as part of our family and give them equal rights rather than just co-existing,” says Ms. Agnes Conopio, PR-CSR Head, CHERRY.

This initiative has unlocked our fur-mily’s strong bonds with their humans and encouraged positive behaviors free from abuse, neglect, and abandonment.

Learn more about CHERRY and its other CSR programs through:

Cherry Cares by MSN Foundation Inc Facebook Page: https://www.facebook.com/CherryCaresbyMSNFI

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CHERRY caRES is the Corporate Social Responsibility (CSR) principle of Cherry Mobile that stands for Customers, nAtural Resources, Employees, and Society. It embodies the deep desire of the company to give back, share, care, and create a positive impact not just for its own people but more for the greater whole. Since 2011, CHERRY caREs laid the groundwork for the establishment of MSN Foundation, now the corporate foundation of CHERRY. It has spun various education, health, environment, livelihood, and community development programs in the hope of improving lives and igniting change in the nation one community at a time.

CHERRY Cares continues to spark hope on the fourth year of its Project Twinkle

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CHERRY Cares, the Corporate Social Responsibility (CSR) arm of CHERRY Philippines, is once again making a meaningful impact on the community through its Project Twinkle. Since 2021, it has been a CSR program aimed at promoting the giving spirit over the holiday season.

The elderlies at House of Somang in Parañaque

This year, the focus is on reaching out to different child-care institutions, home for the elderly, street families, and the IP community. CHERRY Cares extends support to MBTC Manila Kids Home, Concordia Children Services, Inc., the Minstrels Rythym of Hope Foundation, Kanlungan sa Er-Ma, Reception and Study Center for Children (RSCC), Laura Vicuña Foundation, and House of Somang in Parañaque. In addition, the hope to bring a touch of warmth is also sent to the IP community of Sitio Magata, Tanay Rizal.

With a simple yet worthwhile get-together, the organization aims to create a space of happiness. Jollibee meals and Cosmic Plush Toys were given to the young hearts who have faced neglect, abandonment, and abuse. Moreover, CHERRY Cares also did the extra mile to ensure that the gifts distributed align with the practical needs of the recipients by granting their wish list. Essential food items and hygiene kits are provided, emphasizing the importance of their well-being.

The children of Kanlungan Er-Ma Inc.

Meanwhile, CHERRY Cares demonstrates that the holiday season is not only about festive decorations and celebrations but also an opportunity to make a positive difference in the lives of those less fortunate. The distribution of Media Noche package has reached 100 street families from different districts of Manila in coordination with DSWD-NCR.

The IP Community of Sitio Magata, Tanay Rizal receiving their Media Noche Package

“We are happy to light up lives and make this season brighter through our Project Twinkle. We’ve been doing this for quite some time. This is our CEO, Mr. Maynard Ngu’s way of returning the gratitude by simply giving back,” shares Agnes Conopio, PR and CSR Senior Manager of CHERRY.

As we conclude Project Twinkle 2023, one thing becomes abundantly clear: the spirit of generosity transcends the exchange connection that binds us all. Whether through a helping hand, a warm meal, or a simple act of kindness. For in giving, we receive the priceless gift of a more connected, resilient, and compassionate world."

Learn more about CHERRY and its other CSR programs through:

Cherry Cares by MSN Foundation Inc Facebook Page: https://www.facebook.com/CherryCaresbyMSNFI

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CHERRY caRES is the Corporate Social Responsibility (CSR) principle of Cherry Mobile that stands for Customers, nAtural Resources, Employees, and Society. It embodies the deep desire of the company to give back, share, care, and create a positive impact not just for its own people but more for the greater whole. Since 2011, CHERRY caREs laid the groundwork for the establishment of MSN Foundation, now the corporate foundation of CHERRY. It has spun various education, health, environment, livelihood, and community development programs in the hope of improving lives and igniting change in the nation one community at a time.

CHERRY CARES donate 300 tablets to DILG in support of KONTRA DROGA B.I.D.A (BUHAY INGATAN, DROGA’Y AYAWAN) Program

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CHERRY Cares— the corporate social responsibility arm of CHERRY Philippines, donates a total of 300 units of Flare Tab and Omega Tab Pro tablet to the office of Department of the Interior and Local Government (DILG) on November 13, 2023 in Quezon City. This is in behalf of their flagship anti-drug campaign—Buhay Ingatan, Droga’y Ayawan (BIDA) Program.

(L-R) Atty. Salvacion Z. Baccay, Dir. Debie T. Torres, Atty. Kevin R. Carpeso , ASec. Rolando C. Puno, Ginesty Gilboy, Rica Mae Herrero and Ruzelle Camposano at the turnover ceremony of 300 Cherry Flare Tab and Omega Tab Pro tablets at the DILG Office in Quezon City (November 13, 2023). AP Photo/DILG

BIDA Program is an enhanced and comprehensive anti-drug campaign of DILG nationwide that prioritizes rehabilitation and socioeconomic growth. It's an effort to reduce drug demand while increasing awareness among all facets of the community. The local government units recognized by DILG with exceptional performance in this campaign against illegal drugs are the beneficiary of the CHERRY tablets.

“We are glad that CHERRY Cares signifies its support to the BIDA program with its CHERRY tablets as we honor the outstanding contributions of our Anti-Drug Abuse Council (ADAC) awardees. The ADACs are our heroes committed in implementing the BIDA program and in ultimately achieving the goal of a drug-free Philippines. Surely, the tablets will be a big help to them,” said ASec. Rolando C. Puno, Assistant for Communications and External Affairs.

Atty. Salvacion Z. Baccay, Assistant Director of Bureau of Local Government Supervision; Dir. Debie T. Torres, Director of Bureau of Local Government Supervision; Atty. Kevin R. Carpeso, Head Executive Assistant; and Assistant Secretary Rolando C. Puno, Assistant for Communications and External Affairs were present in the donation turnover. They enthusiastically received the tablets handed over by CHERRY Cares representative, namely Ginesty Gilboy, CHERRY Program Officer; Rica Mae Herrero, PR and CSR Associate; Ruzzelle Camposano, CSR Program Officer; and Marra Lanot, PR and Content Writer.

“It’s an honor to support this initiative of DILG and our local government units. This is part of our appreciation to our LGU’s Anti-Drug Abuse Council. We are hopeful that the tablets will bring value and aid to their campaign,” said Agnes Conopio, PR and CSR Head of Cherry.

CHERRY Cares by MSN Foundation encourages our families and communities to stand with DILG’s campaign in fortifying the drug reduction activities of local government sectors; disseminating awareness through different online and offline material; ensuring the commitment of the national government units and encouraging partnership with various organizations.

To learn more about the foundation and its other programs, visit:

Cherry Cares by MSN Foundation Inc. Facebook page: https://www.facebook.com/CherryCaresbyMSNFI

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CHERRY caRES is the Corporate Social Responsibility (CSR) principle of Cherry Mobile that stands for Customers, nAtural Resources, Employees, and Society. It embodies the deep desire of the company to give back, share, care, and create a positive impact not just for its own people but more for the greater whole. Since 2011, CHERRY caREs laid the groundwork for the establishment of MSN Foundation, now the corporate foundation of CHERRY. It has spun various education, health, environment, livelihood, and community development programs in the hope of improving lives and igniting change in the nation one community at a time.

Cherry Cares by MSN Foundation Inc. donates Teaching Materials to Quezon High School in Batuan, Bohol

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There are currently 16 teachers that share the six available printers at Quezon High School

With education as the core of Cherry Cares by MSN Foundation Inc., the CSR arm of CHERRY, it continuously provides added support to the academic sector by being in the van of related initiatives such as in the donation of teaching materials to Quezon High School in Batuan, Bohol.

The said school is currently maneuvering around the blended learning setup and is in need of additional equipment to meet the high volume of modules that are to be essentially produced, and other day-to-day requirements—fueled by the goal to continue delivering quality education to the students. To support this cause, Cherry Cares by MSN Foundation Inc. donated five (5) printers as well as a projector with manual pull down projector screen on September 16, 2022.

“The donation of these equipment is very timely now that classes are held through blended learning. This will help our teachers accomplish their tasks a lot faster and more efficiently which in turn, our students will benefit from,” says, Ms. Zenaida Vallente, Principal, Quezon High School.

In support for the recent back-to-school, Cherry Cares by MSN Foundation Inc. has also taken the lead in other education-related projects such as Be Cool in School, an initiative in partnership with the National Commission on Indigenous Peoples (NCIP).

“It has always been our goal to make education accessible to Filipino students. As much as possible, we try to extend our reach to rural communities and far-flung areas,” says Ms. Agnes Conopio, PR-CSR Head, CHERRY.

To know more about Cherry Cares by MSN Foundation Inc. and its other programs in various sectors, visit:

Cherry Cares by MSN Foundation Inc. Facebook Page: www.facebook.com/CherryCaresbyMSNFI

Cherry Cares by MSN Foundation Inc. rolls out donations for victims of typhoon Agaton

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With the devastation that ensued from the onslaught of Typhoon Agaton, Cherry Cares by MSN Foundation Inc. takes heed and reaches out to residents that continue to bear up against the aftermath of the said disaster.

Mine Heart Tantoy, RSW (left), Cherry Cares by MSN Foundation Inc. Program Officer with Silva Francisco, RSW (right), Baybay City Senior High School Evacuation Center Camp Manager during the turnover of donations

The foundation went to the severely hit city of Baybay, Leyte and the municipality of Abuyog, Leyte to donate rice, water, canned goods, biscuits, coffee, instant noodles, and blankets to families and individuals affected and still recovering from the typhoon.

“Unfortunate events like this call for and inspire the spirit of Bayanihan from within each of us. Upon learning of the impact of the typhoon, we immediately mobilized help to the most vulnerable communities specifically in the Visayas islands,” says Agnes Conopio, PR and CSR Head of CHERRY.

Among the recipients were the Municipal Evacuation Center, Abuyog Community College, Baybay City Senior High School, and Baybay Night High School which currently serve as temporary shelters to the displaced residents. The initiative was also made possible with the assistance of AGIMAT Partylist.

Barangay representatives that assisted with the checking and inventory of the donated goods

“On the ground, it is incontestable that the areas affected are still in the process of recovery. A lot of efforts are still needed so we encourage everyone to work hand and hand in helping our kababayan bounce back from the dire straits that they are currently in,” shares Mine Heart Tantoy, RSW, Program Officer, Cherry Cares by MSN Foundation Inc.

As part of its Disaster Response and Relief Operations Program, Cherry Cares by MSN Foundation Inc. is always at the forefront of relief initiatives in times of disaster. During the last quarter of 2021 until early this year, the foundation also consistently deployed aid to Odette-hit provinces, in the form of food packs and other essentials.