September 19, 2023

Education campaign My Dream in a Shoebox answers call for future-ready classrooms

 





In the Basic Education Report (BER), the Department of Education (DepEd) pointed out the difficulties it faces in providing basic education to Filipino students, which includes school facilities and learning resources.


These issues were also echoed by President Ferdinand Marcos Jr. in his recent State of the Nation Address where his solution to the age-old problem is that “schools and facilities are being retrofitted to become ready for the future—ready for hybrid and high-tech learning, and also climate-ready and disaster-proof.”


With a commitment to bridge the digital gap in education, My Dream in a Shoebox (MDIAS), the annual education campaign led by strategic marketing agency TeamAsia, together with Yellow Boat of Hope Foundation (YBH), is taking action to contribute to the realization of future-ready classrooms. Through the establishment of educational hubs or e-hubs in some of the Philippines’ remotest areas, an initiative by YBH, kids will get access to equipment and supplies they need for face-to-face learning: six computers, a year’s worth of internet service, a printer and printing materials, school supplies, face masks, alcohol, and a budget for logistical costs.


Bea Lim, managing director of TeamAsia and chief dream builder of MDIAS, expressed her dedication to this cause, “As we move forward into an era marked by technological advancements, it’s imperative that we equip our students with the means to succeed. Our e-hub donations represent our commitment to creating future-ready classrooms that foster creativity, critical thinking, and collaboration. By providing these resources, we are empowering students to dream big and achieve even bigger.”


According to Dr. Anton Mari Lim, YBH’s co-founder, “We are proud to work alongside My Dream in a Shoebox to empower children and transform their #BiggerDreams into a bigger and brighter reality. These e-hubs are not just technological tools, but bridges to opportunities, empowerment, and a brighter future.” Thus, YBH is committed to building more opportunities or avenues for the children. 


Aside from e-hubs, MDIAS also aims to raise P250,000 from donations in order to help 10 scholars in each of its 10 partner communities across the Philippines. Donations will be used to cover the costs of the children’s school supplies and hygiene kits with face masks and alcohol.


If you’re interested to take part in this year’s MDIAS campaign, follow these steps to donate:


  1. Visit the My Dream in a Shoebox website at https://shoeboxcampaign.teamasia.com/


  1. Click the ‘Donate Now’ button.


  1. Choose which of the causes you would like to donate to: Donate a Dream Kit, Support a Scholar, or Fund an e-hub. You can also donate to all!


  1. If you wish to donate a dream kit, the amount is P300. To fund an e-hub, you can input the amount you would like to donate and click “Make a Donation.” But if you want to support a scholar or a community, you may choose to donate PHP2,500 or PHP25,000, respectively.


  1. Review your cart and hit ‘Proceed to Checkout.’


  1. Fill up the billing form, choose your mode of payment, click ‘Place Order.’


“We can all do our own part—filling up a shoe box with supplies and sending it over, donating money to support a scholar, or even the simple act of sharing posts to our networks and friends to encourage them to donate or volunteer,” said Bea Lim. “As someone told me before, which has now become our thrust and belief, ‘Hangga’t may bata na nangangarap at nangangailangan, nandoon ang My Dream in a Shoebox.’”


Make a donation now and see how small efforts can make a big impact on the youth and the community. To know more about the campaign, visit the website shoeboxcampaign.teamasia.com or contact the organizers at shoebox@teamasia.com.



CHERRY Philippines Launches Portable Juice Blender, your portable health buddy anytime, anywhere

New product alert from CHERRY Philippines!


As part of CHERRY’s expansion of product portfolio from Internet of Things (IoT) to health and wellness, the brand introduces CHERRY Portable Juice Blender. It comes with premium rubber handle so you can bring it anywhere with ease. It is also handy and lightweight given its 100x100x250 mm size and 0.39 kg weight. It is powered by four (4) 304 stainless blades that thoroughly mix, crush or puree a fresh fruit into a healthy drink. Moreover, its ergonomic design is made to fit aesthetically for everyone, everywhere. It has incomparable convenience that anyone can operate in one-touch.

The other important details of the product are the following:
-  Capacity: 300 ml

-   Rated Power: 40 Watts

-   Rated Voltage: 3.7

-  Battery: 1200 mAh rechargeable battery with micro-USB
An on-the-go blender that eliminates the constant worry and search for a power station. Ultimately, an eco-friendly and durable product that will save you time and money from frequent run out of batteries.

Create and enjoy your healthy and fresh drinks in just one click with CHERRY Portable Juice Blender— your health buddy. Available now for only PHP 1299.00 at any CHERRY Concept Store near you or at CHERRY Shop PH: www.cherryshop.com.ph. 

Follow @cherryphofficial on Instagram and Cherry Philippines on Facebook for more exciting announcements.

Philippine Airlines (PAL) Partners with Expedia Group to Launch All-in-One Travel Website, PAL Holidays


Philippine Airlines (PAL), the national flag carrier of the Philippines, has launched PAL Holidays powered by Expedia Group, a one-stop travel website that offers travelers a seamless and comprehensive platform for all their travel needs. The new site is now live in the US, Canada, Australia, and Philippines.

The new platform is powered by Expedia Group’s White Label Template technology and designed to help passengers effortlessly plan and book their entire journey—including PAL flights, hotels, transportation, and exciting travel activities, all in one convenient location. We are thrilled to introduce PAL Holidays, our new one-stop booking platform that simplifies and enhances the travel planning process for our passengers. By partnering with Expedia, we are confident that our customers will enjoy unparalleled access to a superior range of great offers for hotels, experiences, and transport that can go together with the Philippine Airlines flights that they book. PAL Holidays reflects our dedication to providing exceptional travel experiences, and we look forward to serving our customers in a more convenient and efficient way,:" said Bud Britanico, VP for Sales at Philippine Airlines.
The New PAL Holidays Website powered by Expedia Group. Your new one-stop booking platform for all your travel needs 

PAL Holidays marks a significant milestone in the airline's commitment to enhancing the travel experience of its valued customers. With Expedia Group  long-standing reputation as a reliable and trusted travel platform, travelers can be assured that PAL Holidays will deliver exceptional service and value:
Access to Hotel Accommodations Worldwide
PAL Holidays provides travelers with access to over 900,000 properties across the globe, enabled by the collaboration with renowned global travel platform, Expedia Group. The vast selection of accommodations, from budget-friendly options to luxurious resorts, ensures that there is something for every traveler & preference and budget.

All-in-One Booking
PAL Holidays allows travelers to access a wide array of services in one transaction, encompassing PAL flights, hotel accommodations, transportation, and travel activities. From the comfort of their homes or while on-the-go, travelers can effortlessly tailor their perfect itinerary.

Exclusive Promo Deals
PAL Holidays will feature exciting promotional deals and exclusive offers, making travel dreams even more attainable. With great discounts and carefully curated packages, travelers can explore more destinations and create unforgettable memories with their loved ones.
“We are thrilled to team up with Philippine Airlines for PAL Holidays. We share the same vision of transforming and easing the way travelers plan and book their journeys. With our combined expertise and service, we are excited to offer a seamless travel platform that will be of great help to travelers,” said Greg Schulze, Senior Vice President, Strategic Travel Partners at Expedia Group.

Travelers can experience the ease and convenience of PAL Holidays by visiting the website. Discover a new era of travel, where booking PAL flights, hotels, activities, and transportation needs is as simple as a few clicks!

PHITEX Shines Spotlight on IoT in 2023 Cebu Edition



The Philippine Travel Exchange (PHITEX) 2023, the country's premier government-organized travel trade event organized by the Tourism Promotions Board (TPB) Philippines, makes a triumphant return to Cebu City after 16 years. The event aims to present the Philippines' finest tourism attractions, establishments, services, and products to a global audience.

The theme for this year's edition is centered on sustainability in the age of the Internet of Things (IoT), highlighting the country's digitalization and sustainability efforts to meet global demands. Moreover, PHITEX functions as an innovative knowledge-sharing platform. Through its PEPTalk module, PHITEX provides a valuable educational experience to local stakeholders and academia members in the field of tourism, offering insights into the latest advancements in IoT, data privacy, and circular economies.

“We are standing at the crossroads of a digital revolution, where the Internet of Things or IoT, promises to reshape our world. As we navigate this transformative wave, the tourism industry must stand ready. Our task is not only to embrace this digital evolution but also to champion the harmonious coexistence of tradition and modernization. This delicate balance is an expertise we, as custodians of our vibrant cultural heritage, must skillfully achieve,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles.

PHITEX will commence on September 19 with the PHITEX Educational Program (PEP) Talk. This learning opportunity will feature discussions anchored on this year's theme, "Tourism Sustainability in the Era of IoT." Distinguished speakers, including Maria Raisa Ysaac-Orbon, Chief Marketing Officer of Packetworx Inc.; Maricel Gatchalian-Badilla, PhD., Associate Professor of UP Asian Institute of Tourism; Atty. Francis Euston R. Acero, Vice President and Data Privacy Officer of Meralco; Barry Lim, Senior Director, Public Sector & Government Practice, Frost and Sullivan-Singapore; Geoff Andres, Property President of the City of Dreams Manila; and Dawn Mendoza, Program Manager of the Philippine Financial & Inter-Industry Pride, are set to share their insights on tourism trends and sustainability practices in the digital age.

This year's edition will bring together 100 buyers from 18 countries and 168 Philippine seller delegates representing 122 companies for business-to-business interactions. TPB collaborated with the Department of Tourism (DOT) and private sector representatives to carefully screen the buyers, ensuring their quality and legitimacy.

The opening ceremonies of this two-day Travel Exchange will take place on September 20 at the Fili-Nustar Hotel. Tourism Secretary Christina Garcia Frasco will grace the event alongside Nograles and other DOT officials.

PHITEX is a significant annual marketing event that not only facilitates meetings between qualified international buyers and Philippine sellers through tabletop business appointments. It also offers participants a chance to experience the beauty of Philippine tourism destinations through pre and post familiarization tours in Manila-Rizal, Cagayan de Oro-Bukidnon-Davao, Coron, Palawan, Boracay-Romblon, Cebu-Dumaguete, Pampanga-La Union, and Ilocos Norte and Sur.

For more information about PHITEX, visit https://www.phitex.ph/

September 18, 2023

Netflix’s first-ever Station ID features an ensemble of Filipino stars for See What’s Next: Philippines 2023

 It’s giving early Christmas!

Christmas comes early as Netflix kicks off the holiday season by unveiling a See What’s Next: Philippines 2023 lineup of local titles featured in the first-ever Netflix Station ID. The stars of three new Filipino titles coming soon on Netflix—Can’t Buy Me Love (Belle Mariano, Donny Pangilinan), Keys to the Heart (Zanjoe Marudo, Elijah Canlas), and Replacing Chef Chico (Piolo Pascual, Alessandra de Rossi, Sam Milby)—went Christmas caroling at Barangay Netflix together with the country’s sought-after celebrities who starred in recent hits Missed Connections (Miles Ocampo, Kelvin Miranda, Chie Filomeno), and What If (JM de Guzman), two local films that reached the Number 1 spot on Netflix’s top list after their launch on the service. The stars of Seasons (Lovi Poe, Carlo Aquino), another top film that debuted on Netflix, also sent their holiday greetings.


The video is full of Christmas spirit—and Easter eggs for all the Pinoy Netflix titles! Can you spot all six of them? 

  • There’s season’s greetings from Seasons’ Kurt and Charlie (Lovi Poe and Carlo Aquino) on a neighbor’s gate.

  • Sneak a peek at Keys to the Heart’s Dolly de Leon on a vinyl cover.

  • Keys to the Heart’s vinyl record spins as the carolers sing.

  • Sing along to Can’t Buy Me Love flashing on a karaoke machine.

  • A Bingo shaker, a nod to one of Can’t Buy Me Love’s main characters, doubles as an instrument.

  • Peep the Replacing Chef Chico crates as our stars gather for a feast.


Netflix is home to a diverse offering of the best Filipino stories and talents. At the See What’s Next: Philippines 2023 launch, top local directors expressed how excited they were for their titles to be part of this year’s local lineup and why they’re perfect for the Pinoy Christmas.


“Christmas is about family, familial love, friends and it’s during [this] season when we try to evaluate the life that we had the past year, the milestones, failures, disappointment. Just like in our film, What If. What if iba nangyari sa buhay natin in the past year? What if kinuha ko ito or what if ’di ko ginawa ito? So I think it’s also not just a love story, it also helps us reflect kung ano nangyari sa buhay natin,” said Manny Palo, director of What If.


Keys to the Heart director Kerwin Go shared that his upcoming film is a must-watch this holiday season because “Keys to the Heart is a family dramedy. It’s a celebration of family, unconventional families, meaning blended families. It could be a family that you adopt and friends who become family and neighbors who actually become just as important.”


Replacing Chef Chico is about Ella, the sous chef who takes over Hain’s kitchen. I think it’s perfect for the Christmas season because on the top level it’s about love, friendship, and acceptance,” said director Dan Villegas.  


Replacing Chef Chico showrunner Antoinette Jadaone added, “For Christmas, perfect panoorin with your family, friends, and loved ones yung Replacing Chef Chico because, in every episode, there is a story of family, friendship and/or love, which is celebrated over food. It’s about time that Filipino food gets its proper spotlight. With this series, it’s a Filipino-produced original Netflix series, it’s a celebration of not just family, friends, or love but tayong mga Pinoy will be celebrating the Filipino food that we eat each day. When other countries watch the series, mafi-feel din nila iyon.”


This holiday season, See What’s Next: Philippines 2023’s lineup showcases best-in-class local content available and coming soon on Netflix. These films and series are the perfect watchlist to celebrate a Pinoy Christmas with family and friends. 


REPLACING CHEF CHICO

Launch date: Coming soon

Directed by: Dan Villegas

Showrunner: Antoinette Jadaone

Cast: Piolo Pascual, Alessandra de Rossi, Sam Milby


CAN’T BUY ME LOVE

("Courtesy of Netflix")

Launch date: October 13

Watch the date announcement here

Directed by: Mae Cruz Alviar

Cast: Donny Pangilinan, Belle Mariano

Logline: Donny plays “Bingo,” a popular online seller juggling different jobs, while Belle plays “Caroline,” who hails from a traditional wealthy Chinese family. 


KEYS TO THE HEART

("Courtesy of Netflix")

Launch date: Coming soon

Directed by: Kerwin Go

Cast: Zanjoe Marudo, Elijah Canlas, Dolly de Leon

Logline: Troubled and alone, a boxer moves in with his long-lost mother and autistic pianist brother — but must fit in with a family he hasn't known for years.


WHAT IF

("Courtesy of Netflix")

Launch date: Now streaming on Netflix

Directed by: Manny Palo

Cast: Alessandra de Rossi, JM de Guzman

Logline: When a pair of newlywed musicians get trapped in a storm on their island honeymoon, they must face difficult truths that could tear their marriage apart.


SEASONS

("Courtesy of Netflix")

Launch date: Now streaming on Netflix

Directed by: Easy Ferrer 

Cast: Lovi Poe, Carlo Aquino

Logline: After a string of failed relationships, two best friends make a deal to take risks and look for love again — but they might just find it in each other.


MISSED CONNECTIONS

("Courtesy of Netflix")

Launch date: Now streaming on Netflix

Directed by: Jelise Chung

Cast: Miles Ocampo, Kelvin Miranda, Chie Filomeno

Logline: After an unforgettable encounter, a hopeless romantic turns to an app to seek out a man she just met — but is he really what she’s looking for?


#SeeWhatsNextPH

#NetflixMasNa

#BrgyNetflix


For more updates on upcoming Filipino stories on Netflix, follow @netflixph on 

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