A Game-Changer in Quezon City’s Hospitality Landscape: The Ascott Limited Unveils Citadines Roces Quezon City

Tweet

The Ascott Limited (Ascott) is thrilled to announce the upcoming opening of its latest serviced residence, Citadines Roces Quezon City, located in the vibrant Quezon City. With its prime location in Don A. Roces Avenue Diliman, Citadines Roces promises to be a premier destination for both business and leisure travelers seeking a comfortable and convenient getaway experience in the heart of Metro Manila. Once completed, Citadines Roces Quezon City holds the potential to establish the Ascott Limited within Quezon City, leading to growth opportunities and further brand awareness to the northern parts of the metro.

Quezon City, the largest city in Metro Manila and the capital of the Philippines has been experiencing rapid growth in terms of development. As a recognized emerging district with established townships and mixed-use communities, the city has become a hub for multinational companies and government offices. Citadines Roces Quezon City is strategically situated near these businesses, as well as shopping malls and renowned companies, providing the utmost convenience to its potential residents.

Set to open its doors in November 2023, the serviced residence offers 200 well-appointed suites, including studio, one-bedroom, and two-bedroom apartments. Each residence is thoughtfully designed to provide a combination of style and comfort while also showcasing its modern look designed for functionality. Future guests of the property can expect a seamless blend of contemporary amenities and top-of-the-line personalized services to cater to their needs and preferences.

The serviced residence boasts a range of exceptional amenities, ensuring that every guest is in for a well-rounded living experience. From a retail podium offering convenient shopping options to performance spaces that inspire creativity, Citadines Roces Quezon City is designed to cater to the most diverse type of travelers. The property also features an all-day dining restaurant, function spaces for meetings and events, a swimming pool, a fully equipped fitness center, and a resident’s lounge for both relaxation and socializing.

“As we introduce Citadines Roces Quezon City, we are excited to offer a dynamic and modern living concept that meets the evolving needs of today’s travelers,” said Philip Barnes, Ascott’s Country General Manager. “With its strategic location and an array of amenities, Citadines  Roces is poised to be a preferred choice for those seeking a comfortable and convenient serviced residence experience in Quezon City.”

As The Ascott Limited expands its presence in the Philippines, Citadines Roces Quezon City represents the brand’s commitment to offering an unparalleled level of comfort, convenience, and contemporary living in prime locations nationwide.

Citadines Roces Quezon City is set to open its doors in November. For reservations and updates about the property, visit the official website and its social media pages on Facebook and Instagram.

 

PH employees find digital innovation crucial to work but lack resources and support, survey finds

Tweet

Filinvest Group’s innovation arm F(DEV) initiated a digital readiness research revealing that the majority of Filipino workers consider digital innovation crucial to their work, but only half believe that the companies they work for are putting in the resources to drive innovation. In partnership with market research firm Tangere, the Philippine Employee Digital Readiness Report polled more than 700 professionals from different industries to gauge the digital readiness of companies and their employees.

The Philippine Employee Digital Readiness Study by innovation outfit F(DEV) is a nationwide survey that reveals TikTok is the most effective method of consumption of educational content on digital innovation and skills

This study is driven by Filinvest's commitment to fostering a workforce that is future-ready and globally competitive. The report gives a wider perspective of the Philippine companies’ level of digital presence and adoption as well as the key barriers to innovation. With people transformation deemed as a crucial aspect of digitalization, the report offers insights on how companies can leverage employee dispositions toward strengthening a culture of innovation and empowering their employees.

“We believe that innovation is about disrupting ourselves first before others can disrupt us. While we've initiated various programs internally in collaboration with industry experts, our primary objective was to gather unbiased data into employees' perspectives on innovation and the factors that drive their ability to innovate. The findings have not only reaffirmed the effectiveness of our existing programs, but have also unveiled exciting opportunities to elevate our strategies for empowering our workforce to be future-ready,” said Xavier Marzan, Group Chief Digital Officer of the Filinvest Group and CEO of F(DEV).

Marzan added, “We are excited to release the insights from this  study with the aim of fostering growth and innovation across various industries in the Philippines. By gaining deeper insights into our workforce, we empower our industry peers to embrace new ways of working and become more innovative as well.”

Digital innovation and key barriers

Majority of Filipino employees consider digital innovation as highly important to both their individual (91 percent) and team-related (98 percent) work. 

Although 52 percent of employees surveyed deem their companies to be highly innovative, and 88 percent believe their work environment is suitable for innovation, 47 percent cite the lack of resources and support to innovate or unpreparedness for innovation as the biggest barrier to digital adoption. Budget or financial cost comes second at 42 percent, and the lack of relevant knowledge or skills comes third at 38 percent.

PH employees’ readiness for innovation

Interestingly, despite these barriers, Filipino employees remain keen on upskilling. Most are eager to explore new ways of learning. Seventy percent of the respondents are willing to invest in and learn more about business innovation and leadership. Other areas of interest include design thinking, product development, graphic design, and marketing (65 percent), as well as data-related skills such as collection, analysis, and laws (59 percent).

Understanding where and how employees prefer to upskill is crucial. Social media platforms have emerged as the most favored source of learning today. Notably, 44 percent rank TikTok as the most effective platform for consuming educational content, followed closely by YouTube at 38 percent, and Facebook at 36 percent. These preferences open up opportunities for companies to leverage these platforms for effective skills development.  Gone are the days of traditional corporate training methods and organizations need to open up easily accessible content and development opportunities for their people.

People Transformation: Bedrock of digital transformation

The findings of the survey corroborate the people transformation agenda of the Filinvest Group . Through F(DEV), the group has been leveraging people transformation programs to future-proof Filinvest for its employees, customers, and stakeholders.

“Guided by our people transformation agenda, our Open Collaboration and Open Learning programs  have evolved our workplace dynamic into one that encourages everyone  to create and innovate. These initiatives have fostered a culture of customer-centricity, accountability, and innovation,” shared Isabelle Yap, Chairperson at F(DEV).

In partnership with industry experts, startups, and tech enterprises, F(DEV) has been creating various “Open Collaboration” and “Open Learning” initiatives to ready its people for a dynamically and fast-changing environment. A series of free learning and upskilling events for Filinvest employees runs throughout the year, with themes focusing on a wide range of topics – from Design Thinking, Customer Centricity, User Interface (UI) / User Experience (UX), Data & Analytics, and AI. F(DEV) also holds an annual conglomerate-wide  Hackathons to challenge and empower Filinvest’s employees by allowing them to create innovative ideas and address real operational dilemmas.

HR and Digital Transformation leaders in the Philippines can look further into the Philippine Employee Digital Readiness Report for insights into the critical intersection of people transformation and digital innovation. By understanding the challenges, interests, and preferences of employees, businesses can take proactive steps to bridge the gap between digital aspirations and implementation.

The Philippine Digital Employee Readiness Report can be downloaded through this link.

 

Global Foldable Smartphone Market Expected to Reach 55 Million Units by 2025, as OPPO Sees Increased Market Share in Major Regions

Tweet

Foldable smartphones have emerged as a game-changing innovation, offering a unique consumer experience. With OPPO, a leading global smartphone manufacturer, at the forefront of this revolution, the brand’s contributions are reshaping the foldable smartphone landscape.

Foldable smartphones have become increasingly popular in recent years, and since the introduction of this segment of smartphones, there has been much excitement in product launches around the world. To delve deeper into the highly competitive foldable smartphone space, according to Counterpoint’s study, Some of the most prominent findings include the expectation that global shipments of foldable smartphones will reach 55 million units by 2025, along with the realization that global smartphone brands have made significant headway in this industry.

Foldable Smartphone Scene: A Growing Segment

According to Counterpoint’s data, global foldable smartphone shipments are on track to experience robust growth, with a projected Compound Annual Growth Rate (CAGR) of 114% from 2019 to 2025. By 2025, global shipments are expected to reach an impressive 55 million units, quadrupling from the figures in 2022. In this dynamic market, smartphone brands have been leading the charge, contributing to the industry's rapid evolution and expansion.

In 2022, China held a commanding 26% share of the global foldable smartphone market, surpassing all other markets in this regard to become the leading foldable market globally. Smartphone brands have been instrumental in driving growth through product diversification, technological innovation, and competitive pricing. This collective effort resulted in a remarkable 199% Year-over-Year (YoY) growth in foldable smartphone shipments in 2022.

OPPO’s Role in Elevating the Global Foldable Smartphone Market

OPPO has played a pivotal role in the success of foldable smartphones globally. With the introduction of the OPPO Find N in 2021, the brand has redefined the user foldable experience, making foldable devices an integral part of users' daily lives.

OPPO's dedication to innovation extends beyond software. The OPPO Find N2 Flip, the brand’s first flip foldable, boasts its industry-leading Flexion Hinge, resulting in an incredibly subtle creasing, along with the ability to withstand over 400,000 folds.  At launch, the Find N2 Flip's cover screen was the largest of any flip phone, measuring in at 3.26 inches in a vertical orientation, ideal for most use-cases. This innovative form-factor has also brought new functionality to the flip device, with FlexForm Mode giving users the freedom to use the main camera set up for selfies, group shots and even vlogging.

Aside from the ability to transform the way we take pictures and videos, the OPPO Find N2 Flip also introduced the fastest charging of any flip phone on Find N2 Flip – 44W SUPERVOOC, taking the 4,300mAh battery from nearly empty to 50 percent in just 23 minutes  The many industry firsts of the OPPO Find N2 Flip resulted in the device capturing approximately 15% foldable smartphone market share in China, boosted to a total of 22% when accounting for the OPPO Find N2 as well.

Foldable Smartphone Market Expansion and the Future

Zooming in on the ultra-premium segment, foldable smartphones are expected to more than double in sales share on the global scale from 7% to 16% by 2025. This signals high potential in the premium smartphone segment, leading global technology brands to expand their reach into international markets.

On top of that, the APAC region has seen a 50% YoY growth in foldable shipment share from 2021 to 2022. This is evidence of the increased demand for such devices, causing organisations like OPPO to introduce its Find N2 Flip to the region. In fact, the Find N2 Flip was highly received in APAC. Such as in Thailand, where OPPO’s device ranked first in the foldable smartphone segment with up to 55% market share in its first sale month. This type of reception has only spurred OPPO to innovate in the foldable segment to produce more high-value devices to APAC users.

The Evolution of Foldable Smartphones

It is clear that foldable smartphones have gone through several generations of development. The upcoming generation of foldable smartphones is expected to surpass traditional flagship devices in overall performance and grow significantly in market share as well as consumer demand in the coming years as smartphone brands expand their presence across multiple overseas markets. OPPO, a trailblazer in this industry, is leading the way with innovative products and software enhancements that are reshaping the foldable smartphone landscape. As the market continues to evolve, OPPO remains committed to delivering exceptional user experiences and pushing the boundaries of what foldable smartphones can achieve.

Launched on 29 August 2023 in the Chinese market, OPPO’s latest clamshell foldable, the Find N3 Flip, will also be arriving in global markets soon, further elevating the next generation of foldable smartphone innovation.

For further updates from OPPO, please visit the OPPO Philippines’ official website at www.oppo.com.ph/ or its official Facebook page at OPPO Philippines.

 

Vista Residences’ Plumeria Heights: where smart investors flourish

Tweet

As the country’s economic recovery stays on track, property investors are all keyed up about the surge in condominium developments, particularly centrally located projects in Metro Manila.

Plumeria Heights is a property investor’s haven.

And standing out in the horizon, literally and figuratively, is Plumeria Heights, the 11th tower in Vista Residences’ coveted University series. Located on 2128 Taft Avenue, the 40-storey stunning edifice towers over this traffic-clogged artery in the bustling district of Malate, where business and commerce thrive during the day and Manila’s nocturnal establishments come alive at night.

Due to its poximity to universities, government offices, corporate centers and retail hubs, Plumeria Heights is set to address the unprecedented demand for condo homes among students, educators, young professionals, and budding entrepreneurs. The highrise is a stroll away from the Quirino Avenue LRT station and is a short drive or commute to universities such as De La Salle, College of Saint Benilde, Arellano University, Saint Scholastica's College, Philippine Women's University, Philippine Christian University, University of the Philippines-Manila, and Saint Paul University. This means parents need not worry about the safety and well-being of their children even in inclement weather and in diverse traffic situations.

Plumeria Heights is set to address the unprecedented demand for condo homes among students, educators, young professionals, and budding entrepreneurs.

With commercial establishments and key lifestyle destinations within reach, Plumeria Heights’ professionals and entrepreneurs also have time and convenience as their allies.

Meantime, at the homefront, Plumeria Heights’ 40-story tower provides residents with a vast panorama—from dawn to dusk—of city lights flickering on and off, an immense skyscape in the distance, and a bird's eye view of the colorful city. A round-the-clock guarded lobby and reception area, a 24-hour CCTV system, and fire and smoke alarms ensure the safety and security of its residents.

Recreational amenities enhance the lifestyles of the condo’s homeowners.

Recreational amenities enhance the lifestyles of the condo’s homeowners. They may take refreshing dips in the swimming pool, stay toned and fit in the well-equipped gym, seek a quiet corner in the dedicated study hall, or host memorable gatherings in the function hall.

Plumeria Heights towers over Taft where business and commerce thrive during the day and Manila’s nocturnal establishments come alive at night.

Property investors are all keyed up about the surge in condominium developments, particularly centrally located projects in Metro Manila.

With commercial establishments and key lifestyle destinations within reach, Plumeria Heights’ professionals and entrepreneurs also have time and convenience as their allies.

Indeed, Plumeria Heights is a property investor’s haven. Like the fragrant plumeria or kalachuchi blooms that once grew in abundance around the area, their investments stand to flourish in the long term.

As Ms. Teresa Tumbaga, Division Head of Vista Residences, puts it, "We believe in the potential of Filipinos as clever stewards of their resources. Thus, we will strive to help them make smart choices through good opportunities. Plumeria Heights is not just a residential tower; it will be a symbol of opportunity, growth, and prosperity."

Standing out in the horizon is Plumeria Heights, the 11th tower in Vista Residences’ coveted University series.

With a commitment to quality construction and a thriving community, Plumeria Heights is where smart investors find success and residents experience the perfect blend of modern living and comfort. For more information, email info@vistaresidences.com.ph, follow @VistaResidencesOfficial on Facebook, Twitter, Instagram, and YouTube, or call the Marketing Office at 0999 886 4262 / 0917 582 5167.

Beko launches game-changing technologies at IFA

Tweet

Beko EnergySpin Technology

Leading European appliance brand Beko has conveyed their commitment to offering sustainable products at the IFA technology conference this year as part of the company’s goal to further advocate for sustainable living.

EnergySpin Technology

During the conference, Beko Global Chief Marketing Officer Akın Garzanlı and Beko Global Chief Commercial Officer Ragıp Balcıoğlu introduced the "positive domino effect" philosophy which drives the company's product strategy and technology innovation.

Beko's EnergySpin technology reinvents traditional washing purposes by improving household habits. Rather than relying heavily on heat to dissolve detergent and eliminate stains, EnergySpin technology releases the detergent upfront.

EnergySpin harnesses the power of faster-than-usual drum speeds to elevate the pace at which the detergent dissolves. These unique drum movements eliminate the need for excessive heat generation during the wash, resulting in up to 35% less energy consumption than conventional machines while maintaining high-quality cleaning performance.

Beko's EnergySpin Technology is part of the company's broader commitment to environmental sustainability. Beko is dedicated to achieving its sustainability goals and contributing to a more eco-friendly future. In an effort to facilitate greater efficiency, Beko’s EnergySpin solution removes choice from the equation and integrates energy saving into the appliances’ most used settings with consumers. This means energy efficiency is now delivered as standard across our most popular wash cycles in addition to “Eco Program”: “Cottons,” “Synthetics,” “Quick,” “Delicates,” “Mix,” “20°C program,” and “ColdWash” program.”

Beko Global Chief Marketing Officer Akın Garzanlı and Beko Global Chief Commercial Officer Ragıp Balcıoğlu

Akın Garzanlı, Beko Global Chief Marketing Officer, said: “Beko's EnergySpin is a gamechanger technology that stands out in the industry. Beko's mission is to promote sustainable lives in every household and we aim to ensure that our products last for an extended period before requiring replacement. Through our technology, innovation, and business model, we strive to empower our customers to make meaningful and positive choices that ultimately result in a better state of mind.”

Anchored on the brand’s mission, Beko Philippines offers a variety of convenient and energy-saving laundry appliances to Filipino consumers that aims to help out Filipinos live a sustainable lifestyle.

The Good Domino Effect

DOMINO The Little One, is a free-to-play video game that helps consumers understand the impact of their choices

To bring the ethos of the positive domino effect to life, Beko has created an interactive experience set to launch at IFA 2023. Designed to inform consumers of the potential of the positive domino effect, the experience, named DOMINO: The Little One, is a free-to-play video game that helps consumers understand the impact of their choices. Set in a fantasy world devastated by climate change, players can experience the impact of positive, incremental actions necessary to survive within the game.

The game will be available on Steam, App Store, and Google Play this winter. Beko's EnergySpin will be on the market by the end of 2023.

For more information about Beko in the Philippines, go to http://beko.ph or visit

https://www.facebook.com/bekoph and https://www.instagram.com/bekoph/.

-----------------------

ABOUT BEKO

Beko is the international home appliance brand of Arçelik, which is a multinational household appliances manufacturer that operates with 12 brands and employs over 40,000 people worldwide. It is one of the top three large home appliances brands in Europe* in the white goods sector.

Beko has been focusing on healthy living for years, raising awareness and developing products that make healthy living possible and convenient. Beko’s brand mission is ‘healthy living is only possible on a healthy planet’. Beko is committed to protecting the planet by designing and manufacturing energy-efficient products and investing in resource efficiency in production.

The brand has been in the Philippine Market for seven years and is currently available in select Abenson, AC Marketing, All Home, Anson's Asian Home, Automatic Centre, BHF, Echo Appliance, Fair N Square, Fiesta Appliance, Fonts Home, GB Prime, Great World, J Marketing, JVValeroso Marketing, K-Alwin'z, Lazada, Lucky 4 City Appliance, Magic Appliance, Manhattan, Mike's Department Store, NB Marketing, Ocampo's, Our Builders Warehouse, Plusign, POS Marketing, Pricewise, RJ Homes, Robinson's Appliances, Savers Appliances, SaveYour Home, Shopee, Solidmark, SM Appliance Center, SVC, Tiongsan, Trinity Appliance, Triple NM, United Motoliance, VPR Marketing, Western Appliance, and 1st Megasaver.

This year, Beko will be made available soon in other appliance stores nationwide as it continues to expand its distribution to other retail channels.

Beko is committed to protecting the planet by designing and manufacturing energy-efficient products and investing in resource efficiency in production.

For information, follow @bekoph on Facebook and Instagram or go to http://www.beko.ph.