Foldable smartphones have emerged as a game-changing innovation, offering a unique consumer experience. With OPPO, a leading global smartphone manufacturer, at the forefront of this revolution, the brand’s contributions are reshaping the foldable smartphone landscape.
Foldable Smartphone Scene: A Growing Segment
According
to Counterpoint’s data, global foldable smartphone shipments are on track to
experience robust growth, with a projected Compound Annual Growth Rate (CAGR)
of 114% from 2019 to 2025. By 2025, global shipments are expected to reach an
impressive 55 million units, quadrupling from the figures in 2022. In this
dynamic market, smartphone brands have been leading the charge, contributing to
the industry's rapid evolution and expansion.
In 2022,
China held a commanding 26% share of the global foldable smartphone market,
surpassing all other markets in this regard to become the leading foldable
market globally. Smartphone brands have been instrumental in driving growth
through product diversification, technological innovation, and competitive
pricing. This collective effort resulted in a remarkable 199% Year-over-Year
(YoY) growth in foldable smartphone shipments in 2022.
OPPO’s Role in Elevating the Global Foldable Smartphone Market
OPPO has
played a pivotal role in the success of foldable smartphones globally. With the
introduction of the OPPO Find N in 2021, the brand has redefined the user
foldable experience, making foldable devices an integral part of users' daily
lives.
OPPO's
dedication to innovation extends beyond software. The OPPO Find N2 Flip, the
brand’s first flip foldable, boasts its industry-leading Flexion Hinge,
resulting in an incredibly subtle creasing, along with the ability to withstand
over 400,000 folds. At launch, the Find
N2 Flip's cover screen was the largest of any flip phone, measuring in at 3.26
inches in a vertical orientation, ideal for most use-cases. This innovative
form-factor has also brought new functionality to the flip device, with
FlexForm Mode giving users the freedom to use the main camera set up for
selfies, group shots and even vlogging.
Aside from
the ability to transform the way we take pictures and videos, the OPPO Find N2
Flip also introduced the fastest charging of any flip phone on Find N2 Flip –
44W SUPERVOOC, taking the 4,300mAh battery from nearly empty to 50 percent in
just 23 minutes The many industry firsts
of the OPPO Find N2 Flip resulted in the device capturing approximately 15% foldable
smartphone market share in China, boosted to a total of 22% when accounting for
the OPPO Find N2 as well.
Foldable Smartphone Market Expansion and the Future
Zooming in
on the ultra-premium segment, foldable smartphones are expected to more than
double in sales share on the global scale from 7% to 16% by 2025. This signals
high potential in the premium smartphone segment, leading global technology
brands to expand their reach into international markets.
On top of
that, the APAC region has seen a 50% YoY growth in foldable shipment share from
2021 to 2022. This is evidence of the increased demand for such devices,
causing organisations like OPPO to introduce its Find N2 Flip to the region. In
fact, the Find N2 Flip was highly received in APAC. Such as in Thailand, where
OPPO’s device ranked first in the foldable smartphone segment with up to 55%
market share in its first sale month. This type of reception has only spurred
OPPO to innovate in the foldable segment to produce more high-value devices to
APAC users.
The Evolution of Foldable Smartphones
It is
clear that foldable smartphones have gone through several generations of
development. The upcoming generation of foldable smartphones is expected to
surpass traditional flagship devices in overall performance and grow
significantly in market share as well as consumer demand in the coming years as
smartphone brands expand their presence across multiple overseas markets. OPPO,
a trailblazer in this industry, is leading the way with innovative products and
software enhancements that are reshaping the foldable smartphone landscape. As
the market continues to evolve, OPPO remains committed to delivering
exceptional user experiences and pushing the boundaries of what foldable
smartphones can achieve.
Launched
on 29 August 2023 in the Chinese market, OPPO’s latest clamshell foldable, the
Find N3 Flip, will also be arriving in global markets soon, further elevating
the next generation of foldable smartphone innovation.
For further updates from
OPPO, please visit the OPPO Philippines’ official website at www.oppo.com.ph/
or its official Facebook page at OPPO Philippines.