PRSP with Global Alliance and SCoRe to Launch ChatGPT and AI Masterclass for PR and Communications Professionals

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The Public Relations Society of the Philippines (PRSP), the country’s premier organization for public relations professionals, is set to host a comprehensive workshop titled AI Masterclass in PR and Communications: A Certification Workshop on ChatGPT Strategic Integration. This initiative promises to equip participants with proper insights and knowledge to harness the transformative power of ChatGPT and various AI tools.

The event is co-organized alongside two prominent global PR and communications organizations and institutions, Global Alliance and the School of Communications and Reputation (SCoRe), an India-based premier institute specializing in the development of education and research in reputation management.

The workshop, open for online and in-person attendees, will commence on September 28, 2024 at Ascott Makati's Quirino-Garcia function room from 1:00 PM to 5:00 PM.

Key discussion points will include a deep dive into ChatGPT and AI technologies, examining their impact on public relations and exploring how these tools can help revolutionize communication strategies. The session will also highlight ChatGPT’s advanced features, such as plugins and extensions, and provide an in-depth analysis of its other innovative elements. Participants will gain valuable insights into using AI for creating diverse media formats, such as images, videos, text and audio, while also focusing on mastering prompt engineering for both general and specialized PR needs.

Ana Pista, Chairperson of ProfDev 2024 and a key figure at PRSP, expressed her enthusiasm for the upcoming event, stating, “This workshop truly reflects PRSP’s dedication to advancing the field of public relations. I’m immensely grateful to our partners at Global Alliance and SCoRe for extending their support in making this event possible. I’m looking forward to seeing the positive impact this masterclass will have and appreciate everyone’s efforts in bringing it to fruition.”

The workshop will feature Hemant Gaule, co-founder and dean of SCoRe, as the key speaker for the event. Gaule is renowned for his profound expertise in AI applications, training over 2,000 communications professionals and educating more than 200 students globally. His extensive experience in delivering impactful keynotes and workshops on AI makes him a highly anticipated and influential figure at this event.

“I am deeply grateful to Global Alliance and PRSP for including me in this impactful and educational event. I believe this event is a great opportunity to address the ethical considerations of AI and demonstrate how we can leverage this technology to our advantage,” shared Gaule.

The upcoming workshop aligns with PRSP’s PR for All, an ongoing theme underscoring an inclusive and ethical community for both seasoned and emerging professionals in PR. It also highlights PRSP’s broader KNow Movement campaign which addresses the issues of career stagnation among PR and communication practitioners.

PRSP remains steadfast in its dedication to fostering innovation and professional growth by hosting various initiatives yearly, setting the benchmark for excellence and empowering professionals to stay ahead of industry trends

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About PRSP

The Public Relations Society of the Philippines (PRSP) is the country’s premier organization for public relations professionals. In its roster are practitioners representing various business and industry, government, nonprofit organizations, hospitals, schools, hotels and professional services, among others. PRSP is a non-stock, nonprofit organization established on February 19, 1957 by leading PR practitioners in the country.

About SCoRe

The School of Communications and Reputation (SCoRe) is an India-based institute specializing in the development of education and research in reputation management. It is the sole institution endorsed by The Public Relations Consultants Association of India (PRCAI), a group of India's top PR firms. It is also a member and the first institute in South Asia to receive accreditation from the Global Alliance.

Rainy day must-haves with CHERRY

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The items we have indoors serve as a lifeline that keeps us prepared for the rainy season, especially because we live in a fast-paced society. Read on to discover the CHERRY products you need to have during an inclement season.

The CHERRY Folding Electric Mosquito Killer with its LED light will save your drizzly day with its quick and effective feature which eliminates chances of sickness caused by fly bites. These insects feast on moisture and humidity, so it’s better to have it with you during this season. Take it anywhere with its lightweight and premium design since it has a net weight of 0.22kg and 230 x 500mm size! Get it now for only PHP 500.

The CHERRY Dehumidifier Pro can tend to any space where moisture accumulates. It has an intelligent dehumidifying technology that adjusts to optimal humidity level for up to 20 square meter spaces. Reduce built up bacteria and dehumidify for only PHP 7,500.

The CHERRY Air Purifiers will be your key to avoid the odor of humidity. A powerful purifier that removes of airborne allergens and bacteria. It is designed to better air quality indoors by filtering pollutants, odors, and allergens. You can choose from the CHERRY Smart Air Purifier SAP 600, the CHERRY Smart Air Purifier Max SAP 1000, the CHERRY Smart Air Purifier Ultra SAP 3000, the CHERRY Air Purifier, or the CHERRY Air Purifier AP-02 AP-01–depending on your area.

For more information, visit:

Shopee: https://bit.ly/CherryPhShopee

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CHERRY Shop: www.cherryshop.com.ph

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SMDC and Seafood City revolutionize home buying for Global Filipinos

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SMDC and Seafood City (SFC) partner to make homebuying more accessible to global Filipinos. 

Photo shows (Standing, from left: Mario Gambo Sr. and Mario Gamboa Jr. of Gamboa Real Estate Team; SMDC’s Joel T. Ong, SVP, Finance and Marking C. Que, SVP, Customer Support; (Seated, from left): SFC’s Benjamin Matthew Go, COO and Elewin Rebaya, EVP and SFC+ President and CEO; SMDC’s Jessica Bianca Sy, AVP and Head of Corporate Planning and Development and Grace Evangeline Sta. Ana, EVP, Project Development

SM Development Corporation (SMDC), one of Southeast Asia’s largest integrated property developers, and Seafood City, the largest Filipino supermarket chain in North America, have come together to make home buying in the Philippines easier and more accessible for overseas Filipinos through SFC+ app. This digital marketplace offers a seamless platform for US-based Filipinos to invest in properties in the Philippines.

This partnership is a significant step in making homeownership more accessible for Filipinos living in North America, ensuring they have the support and resources needed to invest in properties back home. End-to-end real estate transactions can be done directly through the SFC+ app, along with professional support of licensed real estate professionals in the US.

With SFC+, users can access exclusive deals and rewards when purchasing SMDC properties, making the dream of owning a home in the Philippines more attainable for global Filipinos. The platform also simplifies the process by allowing members to complete real estate purchases remotely, offering convenience and security to overseas investors. In addition, they get exclusive access to thousands of SM brands and outlets through the SM Gift Pass. 

“We continuously seek innovative ways to provide more value to our customers, making it easier for them to invest in their dream properties for themselves or their loved ones back home,” said Jessica Sy, SMDC AVP and Head of Corporate Planning & Development. “By partnering with SFC+, we are extending our reach to global Filipinos, offering them a seamless platform to invest in the good life, no matter where they are in the world. Through this collaboration, we reaffirm our commitment to building communities that enhance lives and connect people to progress.”

SFC has 1 million weekly in-store foot traffic with an active membership base of over 400,000.

Join vivo V40 Photography Challenge and win all-new ZEISS Portrait Master!

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Calling all Filipino photography enthusiasts! Here’s your chance to showcase your creativity and photography skills with the all-new vivo V40.

vivo is thrilled to launch the vivo V40 Photography Challenge, an exciting opportunity to capture pro-level portraits and win incredible prizes, including the vivo V40, which was launched on September 18, 2024.

How to join the vivo V40 Photography Challenge

Ready to dive into this creative journey? Here's how you can participate:

https://www.tiktok.com/@vivo_philippines/video/7415952658915233030

● Visit any vivo branch in your nearest mall from September 21 to 22, 2024.

● Get creative with the vivo V40! Use the phone’s 50MP ZEISS All Main Camera and explore its ZEISS features, including ZEISS Multifocal Portrait and ZEISS Style Portraits. Whether it's a striking self-portrait or a stunning shot with vivo's gorgeous model in white, let your imagination run wild.

● Share your masterpiece on social media. Tag @vivoPhilippines and include the hashtags #vivoV405G, #vivoZEISSPortraitSoPro, and #V40CreativityContest.

This is your moment to tap into your creative side and show off your photography prowess. Remember, the more engagement your post gets, the higher your chances of winning!

Amazing prizes up for grabs

What’s a challenge without some fantastic rewards? The grand prize winner will receive the all-new ZEISS Portrait Master, vivo V40.

vivo V40

vivo TWS 3e

Additionally, three runner-ups will each win a pair of vivo TWS 3e earbuds. Winners will be announced on September 28, 2024, so keep an eye on vivo's official Facebook, X, Instagram, and TikTok.

The vivo V40 is designed to elevate your photography game. Its three 50MP cameras, which are co-engineered with ZEISS, let you capture pro-level portraits effortlessly.

Features like ZEISS Multifocal Portrait and ZEISS Style Portraits offer a variety of portrait styles, helping you create visually stunning images that stand out. With the vivo V40, every shot becomes a masterpiece.

So, what are you waiting for? Grab this chance to explore the vivo V40's powerful camera system and showcase your creative talent to the world.

Visit a vivo branch near you, take stunning photos, and share them on social media for your chance to win the ZEISS Portrait Master. To learn the full features of the vivo V40, visit vivoglobal.ph.

Discover New Ways to Get Things Done with the Galaxy Z Fold6

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Unfold new ways to get things done with the Galaxy Z Fold6, which comes with design and durability upgrades, and new Galaxy AI features. Optimized to make the best use of the foldable form, it's no surprise that the latest Galaxy Z Fold6 has now become the ultimate productivity companion that can help you get things done more efficiently.

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New and improved Galaxy Z Fold6 productivity Galaxy AI features is your 

reliable partner from ideation to execution

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Learn more about these new features that will help you get work done faster, powered by Galaxy AI.

Unfold Galaxy AI for optimal brainstorming

With Galaxy AI on the Galaxy Z Fold6, host brainstorming sessions and meetings with confidence that you won’t miss a single detail.

Use Transcript Assist to automatically record spoken instructions during your meeting. Galaxy AI can summarize, translate and even recognize different speakers. To use this feature, go on to the Voice Recorder App, press Record and once you’re done, select a language you want the transcriptions to display. Then, you can view the main points of the conversation by tapping on the Summary tab and even change the language. You can even use this feature straight from the Notes App while you note down valuable ideas.

For meetings with friends and co-workers from other countries, language barriers are now a thing of the past! Interpreter’s Dual Screen Mode not only translates the discussion, it also uses the Fold6’s screen to help make the conversation flow more naturally. 

To use this feature, open the Interpreter App and select Dual Screen Mode. After this, tap on the microphone icon as you speak and translations will appear on the cover screen for the other person to see. This goes both ways when the person you are talking to speaks. Live Translations also work on Listening Mode translating long discussions and audio hands-free and worry-free.

Galaxy AI features we know and love such as Circle to Search with Google and Notes Assist are also on the Galaxy Z Fold6, ready to help with research needs and to keep you organized. The Galaxy Z Fold6 is also equipped with a 7.6” full rectangle main screen to give you more space for multiple apps or screens and an ergonomic matte feel that makes using it for hours a pleasure. It also has a peak brightness of 2,600 nits on both the main screen and cover screen so you can jot down ideas wherever and whenever they strike.

Time to Bring your Ideas to Life

The Galaxy Z Fold6 also has Galaxy AI creativity features ready for you to use whenever you need to visualize your ideas. 

Sketch to image is a brand new feature on the device that allows you to unlock your inner artist. Simply open the Notes App, draw a base image and select the Galaxy AI icon on the menu bar on top of the screen. Then, wait a little and let your ideas come to life. You can also use this feature on your photos to accessorize yourself and even strategize placing furniture in a room. For the full experience, Samsung also offers the Galaxy Z Fold6 S Pen Case, so you can have your device protected and your pen always at the ready!

Chat Assist is also upgraded with the new Composer. This tool helps you create messages, emails and even poems and stories. Simply open any application that prompts the Samsung Keyboard. Then once the keyboard appears on screen, tap the Galaxy AI icon. After that, select Composer. You will then type in your prompt and allow Composer to generate text based on your request. For instance, you can ask Composer to write a brief thank you email to a colleague to start you off, then you can simply tweak the email it generates to your taste.

Productivity unleashed, anytime, anywhere

Galaxy Z Fold6 is the most portable Fold ever as it is the lightest and thinnest fold yet, at 5.66mm from top to bottom of the glass when unfolded. It is also designed to withstand long hours of use while running smoothly with its powerful processor, the Snapdragon® 8 Gen 3. It is also built to last with an enhanced Armor Aluminum 2 and Corning® Gorilla® Glass Victus® 2 and an IP48 water resistance rating.

Grab your Galaxy Z Fold6 today and get enhanced trade-in-offers value when you trade in your old device for the Galaxy Z Fold6. You can also get a free Galaxy Watch6 Classic when you buy the Galaxy Z Fold6 this September or complete your new era with the Galaxy Watch7 and Galaxy Watch Ultra at 30% off when you bundle any one of these wearables with the new foldables. These offers are available until September 30, 2024.