Celebrate Adulting Wins at the Pasta Happy Hour with the New Creamier and Meatier Del Monte Carbonara Pasta Sauce

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Raise those forks and toast to the small victories of adulting because it’s time for a celebration of epic proportions! The Del Monte Pasta Happy Hour is here, and it’s all about savoring those little wins with joy, and, of course, pasta. Whether it’s a recent work promotion, a personal milestone, or simply making it through a challenging week, there’s no better way to reward oneself than with the creamier and meatier goodness of the new Del Monte Extra Creamy Carbonara Pasta sauce!

Del Monte Extra Creamy Carbonara Pasta Sauce

Unveiling the New Creamier and Meatier Del Monte Carbonara Sauce

It’s not just any carbonara sauce – it’s a leap forward in creaminess and meaty goodness. With its new and improved taste, it's the ticket to crafting mouthwatering and restaurant-quality pasta dishes that taste like a celebration. Versatile in sizes of 200g and 400g, convenient to buy from any grocery stores, and easy-to-use, whipping up a classic, Asian-flavored or fusion-style carbonara will surely impress when sharing adulting wins with the people who made it possible.

Pasta Happy Hour Highlighted: Fun, Games and Pasta Galore

The Pasta Happy Hour was a by-invitation only fun event for promo winners and select media at the Metropolitan Museum of Manila, Bonifacio Global City, Taguig and was live streamed on Del Monte’s official social media accounts.

One of the memorable activities was the pasta roulette for a chance to win exciting prizes, including exclusive Kitchenomics Cookbooks, mittens/aprons and kitchen equipment. There was a Pasta Gallery which featured pasta dishes and pizzas made of Del Monte Extra Creamy Carbonara. The Chicken & Mushroom Truffle, Beef Stroganoff, Salmon Creamed Spinach Lasagna, Shrimp & Pesto Cream Pasta and Four Cheese Mini Bacon Pizzas were highly-raved.

 Fun Moments at the Del Monte Pasta Happy Hour

Exciting Games at the Del Monte Pasta Happy Hour

A pasta-themed photo booth, rib-tickling performances of SPIT Manila, meet-and-greet with social media influencers and participants expressing their love for Del Monte Carbonara pasta enlivened the festivities. Ivan King, Del Monte’s Group Brand Manager, was also present for more fun and surprises.

Bring the Pasta Happy Hour experience at home, where every bowl of pasta is a tribute to achievements. So, here’s to celebrating adulting wins with Del Monte Extra Creamy Carbonara—because every success, big or small, deserves a delicious reward! To explore recipes, visit https://kitchenomics.com/

National PR Congress ventures “into the unknown”

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The 31st installment of the annual event aims to help shed light on developments that impact the communication profession

The National Public Relations Congress, the biggest learning and networking event in the local PR industry, will be holding its 31st installment on September 26-27 at The Manila Hotel, with a host of expert speakers to discuss some of the most relevant topics for industry practitioners today.

This year’s theme, dubbed “Into the Unknown: Communication in the Time of VUCA,” will bring to the fore some recent and possible future developments that have rocked and may potentially disrupt the industry. VUCA stands for volatility, uncertainty, complexity, and ambiguity – a state of constant and unpredictable change that demands novel and agile strategies to be able to succeed.

Grupo Agatep President Norman Agatep, also the Chair of this year’s PR Congress, will open the event, followed by the keynote to be delivered by The Misfits Camp Chairmom and Founder Merlee Jayme about how artificial intelligence (AI) can never replace the human touch. Kantar Media Managing Director Jay Bautista will follow with a talk on how media consumption can shed more light on today’s multi-generational society.

Also speaking on the first conference day are Department of Budget and Management Undersecretary Goddes Hope Libiran, who will talk about crisis response in the realm of public service; ABS-CBN Creative Communications Management Head Robert Labayen, who will discuss how entertainment can foster meaningful audience engagement; and TBWA\Santiago Mangada Puno Chairman and Chief Creative Officer Melvin Mangada, who will tackle cancel culture and how brands can turn a boycott into a "buycott."

Two panel discussions will also take place on Day 1. Brick Management Consulting Principal Consultant & Founder Myke Santos, University of Santo Tomas Creative Writing Department Chairperson Dr. Joselito Delos Reyes, Tangere CEO Martin Penaflor, and Publicis Groupe Philippines Chief Creative Agencies Officer Tats Cruz will engage in a discussion around stakeholder communication in the era of social media, AI, and Web3, to be moderated by ABS-CBN Integrated Corporate Communications Vice President Kane Errol Choa.

The other panel discussion will revolve around brand reputation as shaped by multiple stakeholders outside of brands themselves. Panelists include KahnDo Solutions Co-Founder and CEO Jolina Kahn, Creator and Influencer Council of the Philippines President Jako De Leon, Philippine Daily Inquirer Business Editor Tina Arceo-Dumlao, and Reddit Country Lead Jules Garcia.

The second day of the conference will kick off with BS Works CEO Cliff Eala delivering a keynote on how data and behavioral sciences can help communicators do their jobs better. This will be followed by a presentation from Synergy Market Research + Strategic Consultancy President and CEO Germaine Reyes on how brands can harness statistics to craft meaningful narratives.

Also speaking on Day 2 are India’s School of Communications and Reputation Dean Hemant Gaule, who will discuss how AI has affected the public relations profession; Havas Media Philippines Data & Analytics Head Philip Tiongson, who will talk about generative AI; and Global AI Council Country Director Catz Jalandoni, who will tackle whether or not ethics in PR can co-exist with AI.

As with the first day, there will also be two panel discussions on the second day. The first one will center on how brands can master emerging platforms in today's multi-screen society, which will include Digital Marketing Association of the Philippines President and Ogilvy Consulting Philippines Head Manny Gonzales, Homonym Founder & CEO Mike Constantino, Octopus&Whale Founder & CEO Joey Tiempo, and Facts First Podcast Founder and Host Christian Esguerra as panelists, and World Communications Malaysia Managing Director Jaffri Osman as moderator.

Capping off the event is a discussion around the fate of Philippine public relations in the age of AI, to be kicked off by a talk by PAGEONE Group Chairman & CEO Ron Jabal, and with Public Relations Society of the Philippines President Andy Saracho, International Association of Business Communicators Philippines President Belle Tiongco, and International Public Relations Association Philippines Chairman Noel Nieva as reactors. Moderating the discussion is Ripple8 Managing Partner & Media Relations and Activations Director Michelle Orosa-Ople.

The National Public Relations Congress is one of the flagship programs of the Public Relations Society of the Philippines, the oldest and most respected organization of PR practitioners in the country. This year’s Congress is made possible with the support of DigiPlus and PLDT Home as Platinum Sponsors; BDO, Development Bank of the Philippines, EastWest Bank, and San Miguel Corp. as Silver Sponsors; and BPI, DDB Group, GlueUp, Meralco, Metrobank Foundation, SM Foundation, Philippine Veterans Bank, and PhilCare as Bronze Sponsors. Also supporting the event are Pag-IBIG Fund, Philippine Deposit Insurance Corporation, Crowne Plaza Manila Galleria, Grab, Jollibee Foods Corp., Pascual Laboratories, URC, Watsons, and Intellicare. Official media partners are GMA Network, BusinessWorld, Nerve/Rappler, The Daily Tribune, and The Philippine Star. Official Digital OOH Partner is DOOH Philippines, Inc.

To learn more about the event, visit <https://app.glueup.com/event/into-the-unknown-114688/>.

K-Pop group FIFTY FIFTY releases mini album, Love Tune

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Breakout K-pop sensation FIFTY FIFTY has released their mini album, Love Tune which is out now via Arista Records. In celebration of the album, the girls have also shared a cinematic music video of album track “SOS” which sees the girls finding their joy to dance again.

Check out the music video for their new single “SOS”

Listen to Love Tune HERE

Watch the “SOS” music video HERE

On this 6-track EP, FIFTY FIFTY aims to continue the message of love as an extension to “Cupid” the global chart-topping hit, which became the longest-charting K-pop song in Billboard Hot 100 history at 15 consecutive weeks (peaking at #17) and reached #2 on the Billboard Global 200.

Behind the project, the K-Pop sensations share, “FIFTY FIFTY's 2nd EP Love Tune is a collection of songs exploring various narratives centered around the theme of love. With their new project, FIFTY FIFTY aims to deliver their message of love to the world as an extension of their previous hit, 'Cupid'.

The beloved K-Pop group adds, “The name of the album was created by combining the words ‘love story’ and ‘tuning.’ It was conceptualized as a radio-friendly album that delicately captures and weaves together the various forms of love we encounter in our daily lives like the many stories and confessions shared on the radio that enrich people’s lives.”

The message of love continues on “SOS,” but this time, It is about self-love. It reminds us to listen for our own distress calls too. FIFTY FIFTY explains further, “SOS” marks the return of Adam Von Mentzer, who produced our hit track “CUPID,” and continues the tradition of Swedish pop sensibilities started by ABBA. This song encourages us to listen to our inner voices during times of exhaustion and difficulty. In a world where we often consume others' stories and measure ourselves by external standards, “SOS” reminds us to heed our own ‘S.O.S’ calls, valuing and loving ourselves. It features a retro beat that stands out with its poignant message and distinctive sound.

Love Tune tracklisting:

• Push Your Love
• Starry Night
• Starry Night (ENG Version)
• SOS
• SOS (ENG Version)
• Gravity

About FIFTY-FIFTY

FIFTY FIFTY debuted in Nov 2022 and experienced a commercial breakthrough with their song “Cupid”, which became the longest-charting K-pop song in Billboard Hot 100 history at 15 consecutive weeks (peaking #17) and reached #2 on the Billboard Global 200. The song became popular on TikTok due to a dance trend launched by the group, with over 2m video creations on the ‘twin’ version and more on sped-up audios.

Rather than most K-pop groups which focus initially on the local market and Korean-language repertoire, FIFTY FIFTY's songs leaned more heavily into Western pop sounds and English language hooks. See other tracks “Lovin’ Me” and “Tell Me”. So far, the group has released one EP The FIFTY and one LP The Beginning, and also recorded a song for the Barbie soundtrack last year. Now, they recently inked a US record deal with Arista Records and released their new track "Starry Night” and “SOS.”

FOLLOW FIFTY-FIFTY

IG | Spotify | TikTok

FEU nurtures next generation of Filipino teaching professionals

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The need for more efficient teaching practice and professional teacher development take up a huge chunk of the Philippine education crisis conversation, as made evident in a 2023 World Bank report.[1] This calls for education institutions to invest in programs and initiatives focused on equipping the next generation of Filipino educators.

As part of the Teacher Training Caravan, a teacher engagement workshop on curriculum alignment, SOLO taxonomy, and outcomes-based assessment for student-centered learning is held at FEU Roosevelt Academic Affairs Office.

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In response to this, Far Eastern University (FEU) is intensifying its efforts to promote its 400 Teachers Program, which aims to train and enlist a total of 200 higher education teachers, 100 teaching assistants, 50 basic education teachers, and 50 nursing teachers or clinical instructors over the next five years.

Those who join the program will receive a scholarship enabling them to take four 90-hour engagement sessions centered on student-centered pedagogies, assessment in student-centered classrooms, critical thinking and advanced communication, and research-based teaching and learning.

“The FEU 400 Teachers Program is a testament to our commitment to the education mission. By investing in our teachers’ professional development, we are not only enhancing the quality of education at FEU but also contributing to the broader educational landscape in the Philippines,” said Dr. Maria Teresa Trinidad P. Tinio, Senior Vice President for Academic Affairs.

400 Teachers Program welcomes Filipino educators who want to receive top-notch training, certification, and kickstart their teaching careers. Media Center Services

After completing the program, participants will be required to render return service as part of the scholarship agreement. By welcoming these trained teachers into the workforce, FEU also helps address the severe shortage of teaching staff in the country, as indicated in the latest Programme for International Student Assessment.[2]

Advancing quality education beyond the campus

Aside from the shortage of teaching staff, several Philippine education institutions also face obvious resource constraints, leading to a decline in teaching quality and professional development opportunities. This becomes more pronounced in poorer communities and provinces in the country.[3]

The FEU Community Networking to Nurture Education Coaching and Training: Teacher Training Caravan goes beyond the campus grounds to conduct teacher engagement workshops in areas outside Metro Manila. The program offers free workshops and continuing professional development units for teachers in FEU partner schools and communities including Batangas, Cavite, Cainta, Cabanatuan, Nueva Ecija, and Pampanga.

“We believe that teacher development is at the cornerstone of educational excellence. By offering professional development opportunities to teachers in underserved areas, we aim to bridge the gap in education quality and provide every teacher with the tools they need to succeed,” said Dr. Tinio.

Dr. Hyunkyung Lee, international professor from FEU, discusses the implications of Smart Nation on teaching and learning practices during the Luzon leg of the National Symposium on Innovations in Teaching and Learning on Industry 4.0 and Smart Nation. Media Center Services

Further enhancing its reputation for high-quality education, FEU has been selected as a partner of the Commission on Higher Education for this year’s tri-regional National Symposium on Innovations in Teaching and Learning on Industry 4.0 and Smart Nation. The symposium is disseminating various teaching and learning strategies to higher education institutions throughout the Philippines.

Through these initiatives, FEU supports the United Nations Sustainable Development Goal 4 (Quality Education) by increasing the number of qualified teaching professionals within and beyond the university. By intensifying its teacher development programs, FEU sets a benchmark for educational institutions nationwide and positions itself as a leader in shaping the future of education in the Philippines.

[1] https://www.worldbank.org/en/region/eap/publication/fixing-the-foundation

[2]https://legacy.senate.gov.ph/press_release/2023/1217_gatchalian1.asp

[3]https://www.worldbank.org/en/country/philippines/publication/assessing-basic-education-service-delivery-in-the-philippines-public-education-expenditure-tracking-and-quantitative-service-delivery-study

PRSP with Global Alliance and SCoRe to Launch ChatGPT and AI Masterclass for PR and Communications Professionals

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The Public Relations Society of the Philippines (PRSP), the country’s premier organization for public relations professionals, is set to host a comprehensive workshop titled AI Masterclass in PR and Communications: A Certification Workshop on ChatGPT Strategic Integration. This initiative promises to equip participants with proper insights and knowledge to harness the transformative power of ChatGPT and various AI tools.

The event is co-organized alongside two prominent global PR and communications organizations and institutions, Global Alliance and the School of Communications and Reputation (SCoRe), an India-based premier institute specializing in the development of education and research in reputation management.

The workshop, open for online and in-person attendees, will commence on September 28, 2024 at Ascott Makati's Quirino-Garcia function room from 1:00 PM to 5:00 PM.

Key discussion points will include a deep dive into ChatGPT and AI technologies, examining their impact on public relations and exploring how these tools can help revolutionize communication strategies. The session will also highlight ChatGPT’s advanced features, such as plugins and extensions, and provide an in-depth analysis of its other innovative elements. Participants will gain valuable insights into using AI for creating diverse media formats, such as images, videos, text and audio, while also focusing on mastering prompt engineering for both general and specialized PR needs.

Ana Pista, Chairperson of ProfDev 2024 and a key figure at PRSP, expressed her enthusiasm for the upcoming event, stating, “This workshop truly reflects PRSP’s dedication to advancing the field of public relations. I’m immensely grateful to our partners at Global Alliance and SCoRe for extending their support in making this event possible. I’m looking forward to seeing the positive impact this masterclass will have and appreciate everyone’s efforts in bringing it to fruition.”

The workshop will feature Hemant Gaule, co-founder and dean of SCoRe, as the key speaker for the event. Gaule is renowned for his profound expertise in AI applications, training over 2,000 communications professionals and educating more than 200 students globally. His extensive experience in delivering impactful keynotes and workshops on AI makes him a highly anticipated and influential figure at this event.

“I am deeply grateful to Global Alliance and PRSP for including me in this impactful and educational event. I believe this event is a great opportunity to address the ethical considerations of AI and demonstrate how we can leverage this technology to our advantage,” shared Gaule.

The upcoming workshop aligns with PRSP’s PR for All, an ongoing theme underscoring an inclusive and ethical community for both seasoned and emerging professionals in PR. It also highlights PRSP’s broader KNow Movement campaign which addresses the issues of career stagnation among PR and communication practitioners.

PRSP remains steadfast in its dedication to fostering innovation and professional growth by hosting various initiatives yearly, setting the benchmark for excellence and empowering professionals to stay ahead of industry trends

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About PRSP

The Public Relations Society of the Philippines (PRSP) is the country’s premier organization for public relations professionals. In its roster are practitioners representing various business and industry, government, nonprofit organizations, hospitals, schools, hotels and professional services, among others. PRSP is a non-stock, nonprofit organization established on February 19, 1957 by leading PR practitioners in the country.

About SCoRe

The School of Communications and Reputation (SCoRe) is an India-based institute specializing in the development of education and research in reputation management. It is the sole institution endorsed by The Public Relations Consultants Association of India (PRCAI), a group of India's top PR firms. It is also a member and the first institute in South Asia to receive accreditation from the Global Alliance.