March 5, 2025

Alden Richards reveals his favorite vivo V50 feature! Here’s what makes it special!


Built in collaboration with ZEISS, the vivo V50 is equipped with a powerful trio of lenses designed to deliver exceptional results for both everyday users and professional photographers, redefining photography in 2025.

At the vivo V50 Grand Launch, brand ambassador Alden Richards revealed his favorite vivo V50 camera feature, praising its versatility. He highlighted how the 23mm, 35mm, and 50mm focal lengths in Portrait Mode offer diverse creative compositions, ensuring seamless and precise shots.

Experience ZEISS lens precision at your fingertips

Renowned for exceptional quality, ZEISS lenses set the standard for top-tier photography.

With its arrival, the vivo V50 further elevates the V-series' reputation for advanced photography, powered by ZEISS innovation. Boasting a 50MP ZEISS OIS Main Camera, a 50MP ZEISS Ultra Wide-Angle Camera, and a 50MP ZEISS Group Selfie Camera, it offers limitless creative possibilities.

Building on Alden’s favorite feature from the launch, the vivo V50’s 50MP ZEISS OIS Main Camera, in particular, drives the versatility of the 23mm, 35mm, and 50mm focal lengths.

You can experience true cinematic photography with the vivo V50’s Portrait Mode, allowing you to switch seamlessly between three focal lengths for the perfect composition:
• 23mm: Ideal for capturing dynamic environments with rich background details.

• 35mm: Classic portrait lens for balanced framing and a natural perspective.

• 50mm: Perfect for close-up portraits with a shallow depth of field that draws attention to the subject.
Even better, you can elevate your shots with the ZEISS Bokeh effects! Achieve stunning cinematic depth with Distagon’s dreaminess, Biotar’s artistry, or Cineflare’s movie magic—because your shots deserve to stand out!


AI Aura Light Portrait 2.0—studio-quality light, anytime

The vivo V50 features the exclusive AI Aura Light Portrait 2.0, transforming low-light photography with perfect illumination.

Already one of the most handsome faces in Philippine showbiz, Alden looked even more stunning as he showcased the new vivo V50.

Captured with the vivo V50—no harshness, just pure perfection. A magazine-worthy shot of Alden, flawlessly illuminated by the AI Aura Light Portrait 2.0.

What's even more exciting? The vivo V50 lets you adjust not just its aura light's warmth, but also its brightness!

Say goodbye to ordinary shots! This feature makes your party pics, candlelit dinners, and neon-lit cityscapes glow like never before. You’re not just snapping photos, you’re capturing magic.

Own the portrait master

The vivo V50 starts at just PHP 27,999, making professional-grade photography more accessible than ever.

Pre-orders are open until March 14, 2025 via the vivo website, Shopee, and Lazada

Don’t miss out—secure yours today and elevate your photography experience!

CHERRY Cares' second free ECG testing to indigent patients at Tondo Medical Center


CHERRY Cares successfully concluded National Heart Awareness Month on February 28, 2025, by providing free ECG testing to indigent patients at Tondo Medical Center. This program, which marks the second year of CHERRY Cares and Tondo Medical Center's strong collaboration, demonstrates the foundation's dedication to heart health for everyone.

CHERRY Cares provided free ECG testing to 100 indigent patients as part of its objective to increase awareness and early detection of heart diseases. This allowed people who might not otherwise have access to such important medical services to take a step toward a healthy heart. In addition to serving as a reminder of the significance of heart health, the event gave individuals in need access to helpful services.

The event last year was just as significant since CHERRY Cares expanded its reach by giving away five CHERRY Smart Blood Pressure Monitors to Tondo Medical Center and providing 100 indigent patients with free ECG testing. By continuing to provide preventive care this year, the foundation significantly improved the health and wellbeing of nearby communities.

CHERRY Cares is committed to ensuring that everyone is included and has access to heart health care. The foundation reaffirmed its commitment to increase awareness, offer preventative care, and assist those in greatest need by hosting this free ECG event to wrap out National Heart Awareness Month.

TP Supports Industry Effort to Address HIV in the Workplace

Hosts capacity development session for medical professionals and advocates

As host to IBPAP’s On-site HIV Training and Screening session, Teleperformance or TP in the Philippines welcomes over 60 medical practitioners and advocates to its Innovation and Solutions Hub at its TP Aura site, Taguig City.

Teleperformance (TP) in the Philippines, a global leader in digital business services, reinforces its commitment to drive awareness and prevention of HIV in the Philippines. This comes in the wake of national efforts to curb the rising cases of HIV infection in the country.

TP hosted an HIV Training and Screening session for medical professionals and advocates on February 26 at the Innovation & Solutions Hub of its TP Aura site.

In collaboration with the IT & Business Process Association of the Philippines (IBPAP) Labor Standards & Health Committee, the initiative provided free expert training to support enterprise-level HIV prevention and control.

“Since 2019, we have been working to educate IBPAP members on the value of having workplace HIV programs. These include awareness talks and summits. We have champions among our IBPAP members—TP is one of them,” said Tess Azicate, IBPAP Labor Standards and Health Lead.

TP is a Platinum member of IBPAP, which is the enabling association for the information technology and business process management (IT-BPM) industry in the Philippines.

The session, which was both empowering and insightful, brought together over 60 participants. In addition to doctors and nurses, the activity also included TP leaders and advocates from various teams and departments, equipping them with knowledge and skills to administer HIV screenings.

The training complements TP’s HIV Awareness and Advocacy Development program and emphasizes the critical role of early detection and awareness in combatting the spread of HIV.

In his continued advocacy & staunch commitment to break the stigma, Jeffrey Johnson, Chief People Officer of TP in the Philippines, volunteers to be tested as a statement of support & encourage the proactive prevention & treatment of HIV in the workplace.

Addressing representatives from fellow IBPAP member companies, Jeffrey Johnson, Chief People Officer of TP in the Philippines, shared, “At TP, we truly believe that creating an environment where everyone is welcome is the foundation of everything we do—both to the success of our organization and our industry. I’m so grateful for the other IBPAP member companies for their participation and support in this critical training and development. This speaks volumes on how we're all working together with a shared purpose and commitment.”

Launched in 2015, TP’s HIV Awareness and Advocacy Development program is regarded as a pioneer in the private sector and recognized by the Department of Health (DOH) and Research Institute for Tropical Medicine (RITM). TP continues to collaborate with advocate organizations like IBPAP, and partners in the private sector and government to promote safe spaces, truth-telling, and equip more people to prevent infections and help People Living with HIV (PLHIV).

Beyond the local impact, TP continues to engage in international learning exchanges to advance HIV advocacy. In 2023, the company hosted a dialogue with Papua New Guinea’s Key Population Advocacy Consortium (KPAC) and other organizations under its umbrella at its Vertis North site. This exchange, held in partnership with DOH, facilitated discussions on community-led HIV services and TP’s efforts in establishing an inclusive and supportive workplace.

For its efforts and outstanding contributions, the Public Relations Society of the Philippines (PRSP) recognized TP’s HIV Awareness and Advocacy Development program with the Gold Anvil Award in 2020.

Building a Culture of Care: SM Cares Opens Human Milk Depots for Breastfeeding Advocacy

SM Cares, the corporate social responsibility arm of SM Supermalls, in partnership with the Department of Health (DOH), Dr. Jose Fabella Memorial Hospital, and the Human Milk Bank Association of the Philippines (HMBAP), has officially launched the groundbreaking SM Human Milk Depot Initiative. The partnership was inaugurated on February 19, 2025, with special messages from key representatives at SM City San Lazaro.

A milestone for maternal and child health! SM Cares, in partnership with the Department of Health (DOH), Dr. Jose Fabella Memorial Hospital, and the Human Milk Bank Association of the Philippines (HMBAP), officially launches the SM Human Milk Depot Initiative at SM City San Lazaro. This initiative empowers breastfeeding mothers and ensures infants in need receive life-saving donor milk.

Empowering Communities, Saving Lives

Breastfeeding is critical to maternal and child health, yet many mothers face challenges in providing sufficient milk for their infants due to medical or circumstantial limitations. The SM Human Milk Depot Initiative seeks to address this gap by ensuring the availability of safe, nutritious donor human milk, particularly during emergencies and disasters. The donated milk will be processed and distributed through accredited Human Milk Banks, reaching the infants who need it most.

“The Human Milk Depot initiative is a vital step towards achieving several of the United Nations Sustainable Development Goals, particularly SDGs 2 and 3 — eliminating hunger, improving nutrition, and promoting health and wellness. Our goal is to make breastfeeding more accessible, not only for current breastfeeding mothers but also for those considering breastfeeding. By establishing a milk depot inside our malls, we are taking a significant step toward this objective." said Atty. Pearly Joan Jayagan Turley, Senior Assistant Vice President of the Corporate Compliance Group and SM Cares Program Director for Women & Breastfeeding Mothers. "This milestone initiative reflects SM’s continuing commitment to fostering safe spaces and advocating for maternal and child health, and we will ensure that it expands across the nation, serving mothers and children all around the country."

Championing maternal and child health --- Atty. Pearly Joan Turley, SAVP for Corporate Compliance and Program Director for SM Cares, reaffirms commitment to breastfeeding advocacy.

Mothers attentively listen as health experts provide a briefing on proper breastfeeding practices and human milk donation at the SM Human Milk Depot.


Strengthening a Culture of Breastfeeding Advocacy

Aligned with the Expanded Breastfeeding Promotion Act of 2009, the SM Human Milk Depot Initiative reinforces SM Supermalls’ mission of being “A Mall for All.” Through partnerships with health institutions, the program promotes breastfeeding awareness and supports mothers by offering facilities and programs that cater to their needs.

During the launch event, Usec. Mary Ann Palermo-Maestral of the Public Health Services Cluster and Dr. Estrella Jusi, President of the Human Milk Bank Association of the Philippines, commended SM Cares for its leadership in this critical advocacy. “This partnership exemplifies what can be achieved when the public and private sectors work together to support maternal and infant health,” said Usec. Maestral.

A health professional explains the safe collection and storage of human milk at the SM Human Milk Depot.

Breastfeeding advocates donate human milk, helping ensure that premature and medically vulnerable infants receive the essential nutrition they need to thrive.

Looking Ahead: Expansion and Community Engagement

The initiative will initially roll out in two pilot locations, with plans for expansion to additional SM malls based on the program’s success. Beyond the depots, SM Cares will also strengthen its community engagement efforts, raising awareness about the importance of breast milk donation and fostering a culture of care and advocacy.

Impacting Lives One Drop at a Time

The launch of the SM Human Milk Depot Initiative marks another significant milestone in SM Cares’ Women and Breastfeeding Advocacy program. The initiative is expected to increase participation in breast milk donation, improve infant health outcomes, and promote breastfeeding-friendly communities across the Philippines.

“We envision a future where every child has the opportunity to grow and thrive, and every mother feels supported and empowered in her breastfeeding journey,” said Atty. Pearly Turley.

A sample of donated human milk collected at the SM Human Milk Depot is carefully stored, ensuring it remains safe and ready to nourish premature and medically vulnerable infants.

Breastfeeding mothers receive certificate of donation, honoring their vital contribution of liquid gold at the SM Human Milk Depot.

For more information about the SM Human Milk Depot Initiative and how you can contribute to this life-saving program, visit SM City San Lazaro and SM City Manila, and follow SM Cares’ social media channels for updates on when the program will be available soon.

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About SM Cares
SM Cares is the corporate social responsibility arm of SM Supermalls, focusing on initiatives that promote inclusivity, sustainability, and community development. Through programs supporting women, children, and marginalized groups, SM Cares strives to create meaningful and lasting impacts across the Philippines.

About the Human Milk Bank Association of the Philippines
The Human Milk Bank Association of the Philippines is a national organization dedicated to ensuring the safe collection, storage, and distribution of human milk. Partnering with health institutions and advocates, HMBAP champions maternal and infant health through innovative and sustainable solutions.

March 4, 2025

Club Punta Fuego Regatta: Elevating Nasugbu, Batangas as a Premier Global Water Sports Destination


Reaffirming Nasugbu, Batangas as a prime destination for world-class water sports, MVP-led Landco Pacific Corporation proudly presented the prestigious 22nd Annual Club Punta Fuego Regatta for the fifth consecutive year since 2021.

“We aim to establish Nasugbu, Batangas as a premier hub for elite sailing and water sports, attracting an affluent community of sailing enthusiasts, sports aficionados, and global tourists,” shared Gerard Peñaflor, Vice President for Commercial and Customer Experience of Landco Pacific Corporation.

“In line with the Department of Tourism’s vision and in collaboration with the residents of our luxury developments—Terrazas de Punta Fuego and Peninsula de Punta Fuego—we are committed to crafting extraordinary experiences that further elevate the country’s status as a leading water sports destination,” Peñaflor added.

This aligns with the Department of Tourism (DOT)’s mission to position the Philippines as a global water sports hub. “Just as the country is celebrated internationally for its rich marine biodiversity and world-class diving spots, we envision the Philippines as a premier playground for water sports,” said DOT CALABARZON - Regional Director Marites T. Castro.

“With our breathtaking islands, picturesque coastlines, warm hospitality, and ideal wind conditions, this vision is well within reach. We also look forward to restoring and strengthening our partnership with the sailing community to further promote this sport among Filipinos,” she added.


The Club Punta Fuego Regatta: A Celebration of Sport, Prestige, and Community

One of the country’s longest-running yachting competitions, the two-day Club Punta Fuego Regatta has become a hallmark event in Southern Luzon’s sports tourism scene. This exclusive regatta brings together a distinguished group of sailing aficionados—business leaders, entrepreneurs, and influential figures—who, beyond their professional pursuits, are passionate seafarers driven by adventure, competition, and camaraderie.

For the Overall-Cruising competition, Pablo Lobregat’s Despacito emerged as the champion and was followed by Eric Nicolas’ Dantes, Renato Ticzon’s Papaya and Richard Mcgonegal’s Neptunus III, from second to fourth place. In the Ocean Multi-Hull race, Roman Azanza’ Tututango bagged first place and Mochu Garcia’s Cariño came in second.

Co-organized by the Philippine Inter-Island Sailing Foundation (PHINSAF) and Club Punta Fuego, the races unfold against the stunning backdrop of Landco Pacific’s premier seaside developments—Terrazas de Punta Fuego and Peninsula de Punta Fuego. These elite enclaves provide the perfect setting for thrilling competitive sailing, further reinforcing Nasugbu’s prestige in the world of water sports.


Punta Fuego: A Legacy of Prestige and Investment

For over 30 years, Landco Pacific Corporation has been at the forefront of luxury seaside development, with Peninsula de Punta Fuego—an 88-hectare exclusive residential resort community—standing as its flagship project. Located just a two-hour drive from Metro Manila, Punta Fuego has become synonymous with prestige, offering an unmatched blend of privacy, luxury, and high-value real estate.

Since its inception in the 1990s, Punta Fuego has witnessed property value appreciation exceeding 1,000%, making it one of the most lucrative investment locations in the country. The community boasts world-class amenities, including a marina, a championship golf course, top-tier water sports facilities, and an exclusive membership resort—Club Punta Fuego.

Inspired by Fisher Island in Miami, Florida, Club Punta Fuego seamlessly blends contemporary luxury with nature’s beauty. The Spanish-Mediterranean-inspired resort features 15 elegantly designed rooms and 33 casitas, all offering plush accommodations, spacious bathrooms, and breathtaking views of the West Philippine Sea.

Beyond its sophisticated lodging, the resort provides an array of indulgent experiences—seaside dining with sunset views, infinity pools that stretch to the horizon, and a tranquil spa retreat—creating the perfect haven for those seeking relaxation and adventure in equal measure.


The Residences at Terrazas de Punta Fuego: A Rare Opportunity to Own a Piece of Paradise

Marking the final opportunity to be part of the exclusive Punta Fuego community, Landco Pacific introduces The Residences at Terrazas de Punta Fuego—a luxury beachfront condominium designed for discerning investors and homeowners.

Comprising three low-density clusters, The Residences offers one- to three-bedroom apartments with panoramic views of Nasugbu Bay, a seamless blend of Spanish Mediterranean and Asian Tropical architecture, and direct access to 800 meters of pristine white sand beach.

Each unit boasts expansive living spaces, high ceilings, large windows, and private balconies, ensuring breathtaking ocean vistas and a serene, exclusive environment. Complemented by world-class amenities—including a Lobby Lounge, Garden Courtyards, a function room, a swimming pool, a spa, and a sauna—The Residences embodies the pinnacle of luxury coastal living.


Backed by Punta Fuego’s track record of more than 1,000% value appreciation, The Residences presents a highly lucrative investment opportunity with the potential for exceptional returns and a lasting legacy.

Homeowners and visitors will also enjoy unparalleled views of the annual Punta Fuego Regatta and other elite water sports events—making The Residences not just a home but a front-row seat to the grandeur of Nasugbu’s premier sailing spectacle.

For more information about Landco Pacific Corporation, renowned for pioneering premium landscapes for more than 30 years and its last call for the most prestigious beachfront condominium - The Residences at Terrazas de Punta Fuego, visit https://www.landco.ph/ or https://theresidencespuntafuego.landco.ph/or https://www.facebook.com/LandcoPacificCorporation

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