March 18, 2025

Women on Fire 2025: Empowering Women, Building Resilient Communities


The iconic SM Mall of Asia Globe lights up in purple to celebrate gender equality, together with SM Cares, United Nations Philippines, and the Philippine Commission for Women.

In recognition of National Women’s Month and Fire Prevention Month, SM Cares launched Women on Fire, a celebration of the remarkable leadership, strength, courage, and resilience of women in fire prevention, disaster response, and community safety. Through collaboration with key government agencies and private organizations, Women on Fire served as a platform for education, awareness, and empowerment, reaching over 25,000 participants across all initiatives.

SM Cares, in partnership with the United Nations Philippines and the Philippine Commission on Women (PCW), kicked off Women’s Month on February 28 with the Purple Illumination Ceremony, lighting up the SM Mall of Asia (MOA) Globe and mall façades nationwide. As a globally recognized symbol of justice, dignity, and women’s rights, the color purple marked the start of National Women’s Month in the Philippines, reinforcing SM’s commitment to gender equality and empowerment.

 

 

A statue in front of a building

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SM Megamall’s Time Sculpture turns purple in support of women empowerment.

Shoppers at SM North Edsa walk through the display at the LED Tunnel, a striking tribute to gender equality and women’s resilience.

 


Strengthening Preparedness and Safety

A key highlight of the campaign was Women on Fire, which recognized female firefighters, emergency responders, and community leaders for their role in safety, fire prevention and disaster preparedness. On March 4, 2025, SM Cares and the Bureau of Fire Protection (BFP) conducted the 4th SM & BFP Nationwide Simultaneous Fire Drill across SM malls nationwide, with SM Mall of Asia as the main venue. Hundreds of registered participants took part in the Fire Square Roadshow, engaging in fire safety demonstrations and interactive training sessions to strengthen preparedness.

"Women are at the forefront of resilience. Through ‘Women on Fire,’ we celebrate and honor their contributions and reaffirm our commitment to gender-inclusive safety efforts," said Atty. Pearly Joan Turley, SM Supermalls Senior Assistant Vice President of the Corporate Compliance Group and SM Cares Program Director for Women.

 

 

A group of people in uniform

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A female mall-goer tries the fire fighter’s protective uniform at the Fire Square Roadshow of the Bureau of Fire Protection (BFP).

Students from the Philippine College of Criminology participate in the Fire Square Roadshow of the Bureau of Fire Protection (BFP).

 



Women in Resilience: Empowering Women as Leaders in Disaster Preparedness and Community Building

On March 5, 2025, SM Cares and the Philippine Commission on Women (PCW) led the 2025 National Women’s Month Celebration Kickoff at SM Mall of Asia. The event, centered on the theme “Babae sa Lahat ng Sektor, Aangat ang Bukas sa Bagong Pilipinas”, aimed to empower women across various sectors, particularly those from marginalized communities. Its activities included gender equality discussions on women’s rights and leadership, a trade fair showcasing products from women-led MSMEs and free services such as medical check-ups, legal consultations and livelihood support.

Meanwhile, the Women LEAD Forum, co-hosted by the Department of the Interior and Local Government (DILG) and SM Cares, emphasized the crucial role of women at the barangay and grassroots levels in disaster resilience. The discussion underscored how women-led initiatives strengthen community preparedness and serve as models for national climate and disaster resilience programs.

 

A person standing at a podium with microphone

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On Day 2 with PCW, SM Prime Vice President Jessica Bianca Sy emphasizes the significance of empowering women in our communities.

The celebration also highlights the launch of the 50th Anniversary coffee table book, entitled as “From HerStory and Beyond: Five Decades of the Philippine Commission on Women”.

 

On Day 3 with DILG, the panel discussion moderated by United States Agency for International Development (USAID) Specialist for the Urban Connect Project Crystal Eunice Dela Cruz, highlights the significance of women’s leadership.

Pasay City Mayor Emi Calixto-Rubiano (center) receives the DILG Certificate of Appreciation for Advancing Women’s Leadership for Community Resilience.

 


SM Cares Champions Safe and Inclusive Spaces with Safe Spaces Act Orientation

To reinforce its commitment to creating safe environments, SM Cares held the 3rd Nationwide Safe Spaces Act Orientation on March 4 and 6, engaging more than 12,000 participants across 86 SM malls nationwide. This initiative educated students, employees, tenants, and security personnel on the importance of maintaining harassment-free spaces in malls and workplaces.

 

A group of people holding signs

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SM Supermalls holds the 3rd Nationwide Orientation on the Safe Spaces Act with in the photo: Philippine Commission on Women (PCW) Officer in Charge Executive Director Nharleen Santos-Millar, SM Supermalls Senior Assistant Vice President (VP) of the Corporate Compliance Group (CCG) Atty. Pearly Joan Turley, PCW former Executive Director Atty. Khay Ann Magundayao-Borlado, SM Supermalls VP for CCG Liza Silerio, together with SM Supermalls security and janitorial personnel.

 

For more updates on SM Cares' initiatives, visit the official website or follow @SMCaresOfficial on social media.

Keep Your Closet Fresh and Stylish with the CHERRY Air Purifier (SAP-3000)


If you are a fashionista who likes to vibe even at home (especially your closet), then you need the CHERRY Air Purifier (SAP-3000) to ensure optimal airflow in your closet! Speed up the removal process of dust, bacteria, and viruses in the air. Prevent allergies, respiratory issues, as well as unpleasant odors from your outfits with CHERRY.

This item is a great option for maintaining a clean and fresh air for your clothes and wardrobe. Up to 99% of airborne viruses, including SARS-CoV-2 (COVID), are efficiently eliminated by its high Clean Air Delivery Rate (CADR) of 800m3/hr. It also has a 99.98% purification rate for PM 2.5 particles. Deep purification is guaranteed by the sophisticated 4-layer filtration system, which has two Honeycomb Active Carbon filters and two Anti-Virus H13 HEPA filters.

Its three control modes—manual, remote, and app—provide convenience in any situation. This purifier is made to give your garments a safe, clean environment free from dangerous pollutants. It has features like child lock control, scheduling capabilities, and app monitoring.

What are you waiting for, fashionista? Get yourself the CHERRY Air Purifier (SAP-3000) now for only PHP 19,999!

For more information, visit:

CHERRY Shop: www.cherryshop.com.ph

Shopee: https://bit.ly/CherryPhShopee

Lazada: https://bit.ly/CherryPhLazada

The Communications Olympiad Submission Deadline Extended to March 28, 2025


The International Association of Business Communicators (IABC) Philippines and COMCO School of Communications’ The Communications Olympiad is extending the deadline for submissions of entries from March 14, 2025 to March 28, 2025.

IABC Philippines, the country chapter of the leading worldwide network of communication professionals, and COMCO School of Communications, the communication training and education arm of global award-winning communications group COMCO Mundo League of Enterprises, have decided to extend the deadline to encourage greater participation from local colleges and state universities. The extension provides aspiring participants from various regions across the country with the additional time to secure their submission requirements.

The Communications Olympiad aims to empower the next generation of communicators by providing them with transformative knowledge with real-world applications. The initiative envisions providing a learning journey with practical exercises through an Olympiad-level competition for the participants to advance their skills as the next communications professionals. The initiative will include a pilot class program, which is a series of webinars designed to explore the Best Practices in Communications, the Role of Communications in Environment Conservation, and Innovations in Communications.

The Communications Olympiad is open to all colleges and universities across the Philippines. Only one team can represent each school and should be composed of five members, guided by an adviser. The inaugural theme ‘Rewrite Climate Change’ will prepare and equip participants to leverage their communication skills to inform, educate, and inspire people and stakeholders to address concerns in environmental conservation.

Interested participants may submit their entries via communicationsolympiad@comcomundo.com by March 28, 2025. For more details, visit https://comcomundo.com/the-communications-olympiad/ or contact Cedrick Dalvin Alolor at 0995 550 5707.

The Communications Olympiad is organized by IABC Philippines and the COMCO School of Communications, and sponsored by COMCO Mundo League of Enterprises, Teleperformance, Personal Collection Direct Selling Inc., and SONY Philippines. Its official media partners include Malaya Business Insight, SEA Wave Pilipinas, SEAWaveMag.com, The Philippine STAR, and WhenInManila.com. The official student organization partners are the Arts and Sciences Society of English Majors from West Visayas State University, Kapunungan sa mga Mass Communicators – Silliman University, PLM Mass Communication Students’ League from Pamantasan ng Lungsod ng Maynila, Team Communication from De La Salle University, University of the Philippines - Baguio On MIC, and the West Visayas State University Communication Student Council.

MLBB x OPPO Smooth Legend Cup APAC Grand Finals in Jakarta to feature Legendary and Grassroots Southeast Asian Teams


Mobile Legends: Bang Bang (MLBB), one of the world’s most popular Multiplayer Online Battle Arena games, is teaming up with global leading smartphone brand, OPPO, to host the MLBB x OPPO Smooth Legend Cup APAC Grand Finals! Taking place from 27 to 29 March, the MLBB x OPPO Smooth Legend Cup APAC Grand Finals will materialize as an electrifying esports battleground in Gandaria City Mall, Jakarta.

Fans can look forward to legendary and champion grassroots teams from Malaysia, Indonesia, Cambodia, Philippines, Singapore and Thailand, as they compete for glory and a combined USD 76,500 prize pool! All tournament matches will be played on the OPPO Reno13 5G, designed even for the most competitive gamers. Delivering unparalleled smoothness, high-performance and lag-free gameplay, players can compete at their best, worry-free!

Witness the legends rise again

The Legendary Team APAC Grand Finals will bring together former MLBB professional players who will compete for a USD 52,500 prize pool. Each of the six nations will be represented by Legendary teams, formed by high-profile ex-professionals. Excitingly, old school MLBB esports fans will be able to witness the reunion of IDONOTSLEEP, the inaugural champions of the Mobile Legends: Southeast Asia Cup (since rebranded to the MLBB Mid Season Cup).


Country

Team Members

Thailand

Framezy (Team Leader), May, Ampzy, Izy, and Azy

Malaysia

⁠⁠Ombong (Team Leader), 2ez4Jepv, Obot, Saiful, and Rush

Singapore

OhDeerBambi (Team Leader), Aeon, Pokemon, Potato, and Remaniscent

Philippines

Rafflesia (Team Leader), Jeffqt4ever, Dysania, Killuash, and kambs

Benthings (Team Leader), Yakou, Scyte, Fuzaken, and Eyon

Indonesia

Luminaire (Team Leader), Wann, Caramel, Pica, and Rexxy

Clayyy (Team Leader), Tuturu, Liam, AyamJAGO, and Banana

Cambodia

CatGod(Team Leader), LEEXIN, ATM, ATEV, and HENGLOL


Grassroots teams rise up

Spanning six nations, the Grassroots Team APAC Grand Finals marks MLBB’s largest-ever grassroots tournament. The local qualifiers saw close to 300 grassroots teams from Thailand, Malaysia, Singapore, Philippines, Indonesia, and Cambodia, compete at OPPO retail stores for a chance to emerge as local champions to represent their nations. Showcasing the prowess of grassroots gaming talent, these champion grassroots teams will battle for the title and the lion’s share of the USD 24,000 prize pool. Separate awards will be presented for both Legendary and Grassroots teams, celebrating excellence at every level!

Eric Wu, Senior Partnerships Manager, Esports Ecosystem at MOONTON Games, said: “The MLBB x OPPO Smooth Legend Grand Finals is a celebration of emerging and veteran esports talent across Southeast Asia. This largest-ever grassroots event highlights the importance of fostering grassroots teams and ecosystems. By supporting these rising stars and bringing back legendary ex-professional players, MOONTON Games is not only celebrating the rich history of MLBB esports but also paving the way for the next generation of talent to thrive and make their mark on the global stage.”


Watch the Grand Finals to win gifts and 5,000 MLBB Diamonds!

Spectators attending the MLBB x OPPO Smooth Legend Grand Finals at Gandaria City Mall can also look forward to fun, interactive activities and exclusive giveaways, with chances to win 5,000 MLBB Diamonds and take home the exclusive OPPO x MLBB Limited-edition Gift Boxes.

Inside each gift box contains an OPPO x MLBB Co-Branded Mystic Sea Ollie, a MLBB New Skin Redemption Card with a chance to get MLBB’s Special or Zenith hero skin, and a MLBB Official Phone Stand. In addition, spectators can get their hands on MLBB skins and tournament chests (worth up to 899 Diamonds), and more, which will also be given away every day at the match battleground! OPPO and MLBB welcomes everyone interested in e-sports to watch the game live!

Whether a die-hard MLBB fan or a casual gamer, fans should not miss their chance to witness this esports event unfold. For more information about the OPPO x MLBB Smooth Legend Cup APAC Grand Finals, including details on the livestream, match schedules and co-branded OPPO x MLBB Gift Boxes, please visit OPPO’s official website at www.oppo.com.ph/ or OPPO Philippines’ official Facebook page.

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