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Do you hear what we hear? Gamers are dubbing their games with Mountain Dew
Some of the big names in gaming, led by ChooxTV, took up the challenge, dubbing his own Mobile Legends gameplay with the iconic Dew, Dew, Dew sound.
His content instantly prompted others and inspired others like RBEH, Kalbz, Nikki Nikki. Leny Ming and Fallen Sanity to try it out for themselves.
Bernard Cheng, Chief Marketing Officer of Asia Beverages at PepsiCo. "Mountain Dew has always been the drink of choice for gamers, and with the Play the Dew Campaign, we’re proving just how deeply connected we are to the community. Seeing our DEWds and everyday gamers turn their favorite games into something even more entertaining with the Dew sound is exactly what Mountain Dew is all about.”
Play The Dew Dew
Dew is the latest integration in Mountain Dew’s multi-awarded Play the Dew
campaign, which earned a Cannes Lion, as well as gold wins at the 2024 ONE Asia
Creative Awards and the London International Awards. Mountain Dew continues to
fuel players with bold energy, not just in their gameplay, but in the very
sounds that bring their favorite games to life. And as more gamers hop on the
trend, one thing is clear, once you hear Dew, Dew, Dew, you can’t unhear it -
proving that when you play the game, you also play the Dew.
#MountainDew
#PlayTheDew #PlayTheDewDewDew