POTEN-CEE’S 50TH ANNIVERSARY CAMPAIGN WINS DOUBLE AT QUILL AND ANVIL AWARDS

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Fifty, Fortified, and Forging Forward Recognized as One of The Professional Top Awards at Quill

A year after its 50th anniversary celebration, Ascorbic Acid (Poten-Cee) continues to forge forward as its campaign #FiftyFortifiedandForging Forward scores a win at the Philippine IABC’s Quill Awards held last week at the historical Manila Hotel. This recent feat marks the brand’s second successive win at two major communications awards, following the PR Society of the Philippines’ Anvil’s Silver in January.

For effectively conveying its 50th anniversary via #FiftyFortifiedandForgingForward to targeted audiences through a variety of channels and vehicles and then scoring higher than 5.75 based on IABC’s Global Scale of Excellence, Poten-Cee Vitamin C scored an Excellence Award.

In 2024, Poten-Cee communicated its campaign initially to internal stakeholders, believing that employees are the best brand ambassadors and thereafter to external stakeholders that included customers as well as members of media who attested as customers themselves.

The campaign that was conceptualized late 2023 and that ran from January to December 2024, reached audiences through internal platforms and largely ATL, BTL and especially digital platforms. Despite challenges, Poten-Cee achieved remarkable sales, collective digital performances, PR, and stakeholder engagements (including CSR) that pushed its score further.

Notably, among 918 total entries, 163 won an Excellence Award (58 from the same category) where amongst these, Poten-Cee at 50 qualified to be part of the Professional Top 5 Awards. This means the campaign scored one of the highest on a scale of 1 to 7 with 7 being the highest.

According to IABC President Belle Tiongco, “Scoring a Professional Top Awards means you submitted a well-written entry, with clear strategy, creativity, and results accompanied with an impressive Work Plan, showing a sample of the campaign which allowed the evaluator to “experience” the output in a very effective manner. This is how you win the Quills! She adds: “Landing in the final five is a big feat in this very competitive category.”

The #FiftyFortifiedandForgingForward is PascualLab’s 2nd Quill, winning its first Excellence for its 75th anniversary campaign #PascualLove in 2021. This second award inspires the brand and the company to continue forging forward in delivering various Vitamin C needs across markets.

Poten-Cee’s current portfolio includes: Poten-Cee Sugar-coated, Sugar-free, Forte (1000 mg), and Chewable. It also offers more advanced immunity protection (against other variants) with Poten-Cee Zn and Zn Advance. It also offers variants that help boost collagen production and that improve skin and hair health: Poten-Cee + C (with Bovine and Marine). Poten-Cee also addresses the vitamin C needs of children with its Poten-Cee Plus, and its newest variant Poten-Cee Gummies variants. For more information, visit pascuallab.com and our official stores at Lazada, Shopee, and Tiktok.

SM Sensory Lab at SM Mall of Asia

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Marking 40 years of meaningful milestones, SM Supermalls unveils the SM Sensory Lab at SM Mall of Asia, the country’s first sensory-friendly space for individuals on the spectrum. Developed in partnership with the Department of Social Welfare and Development, the National Council on Disability Affairs, and Autism Society Philippines, this pioneering initiative sets a new standard for inclusion, accessibility, and empathy for neurodiverse communities.

(L-R) ASP National Spokesperson and ASP Autism Works Country Manager Mona Magno-Veluz, ASP Chair Emerita Dang Koe, DSWD Undersecretary Fatima Aliah Dimaporo, SM Supermalls President Steven Tan, NCDA Executive Director Glenda Relova

HONOR Celebrates Save ‘N Earn’s 31 Years of Innovation in Bohol

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A milestone partnership highlighting technology, growth, and community empowerment in the heart of Bohol.

Sealing the partnership. L-R: Mr. Michael Dagasdas, Regional Training Officer for Central Visayas, HONOR Philippines; Ms. Nikki Roldan, Operations Manager, Save ‘N Earn Wireless; Mr.  Pao Oga, PR Manager of HONOR Philippines. 

 

Save ‘N Earn Wireless (SNE), one of the leading and trusted mobile and gadget retail chain in the Visayas, proudly marks its 31st Anniversary with a week-long celebration at Island City Mall, Tagbilaran City, Bohol, in partnership with HONOR Philippines. 

“At HONOR, we believe technology should empower lives. Our partnership with Save ‘N Earn is not just about offering devices—it’s about providing tools that connect communities, boost productivity, and drive progress. Together, we are bringing the future of AI closer to every Filipino,” shared by Stephen Cheng, Vice President of HONOR Philippines. 

Save ‘N Earn Wireless, one of the leading and trusted mobile and gadget retail chains in the Visayas, proudly marks its 31st Anniversary with a week-long celebration at Island City Mall, Tagbilaran City, Bohol, in collaboration with HONOR Philippines.

This year’s theme, “SNE X AI: Empowering the Future of Mobile Life”, highlights how artificial intelligence (AI) is shaping lifestyles, productivity, and connectivity. The celebration will showcase interactive and tech-driven experiences through futuristic, AI-inspired booths featuring LED displays, holograms, and smart demo stations.

“Celebrating 31 years is a milestone made possible by the trust of our customers and partners. With HONOR by our side, we look forward to another decade of innovation, accessibility, and service. This celebration is not just about our legacy but about shaping the future with AI-powered experiences for every Boholano,” expressed by Nikki Roldan, Operations Manager of Save ‘N Earn Wireless. 

 

The event underscores SNE’s three-decade market leadership while cementing its commitment to bringing innovations to Boholanos. Attendees enjoyed exclusive product promos, immersive tech showcases, and engaging entertainment experiences.

 

During the program, Pao Oga, PR Manager of HONOR Philippines shared in his welcoming remarks the mutual goal and intent of the partnership. “The HONOR and Save ‘N Earn partnership stands as a cornerstone of success in the region, driving growth, accessibility, and shared innovation. We are immensely proud of this collaboration, as we go beyond selling devices to create meaningful experiences that empower lives, create productivity, and foster growth.”

 

Interactive HoK and HONOR AI Mobile Photography Booth  

 

The event highlighted AI-Powered Experience Zones where customers can explore how AI enhances photography, productivity, and daily living through interactive HONOR devices, including the durable, HONOR X9c 5G, the masterpiece of mobile photography, HONOR 400 and HONOR 400 Pro, the revolutionary HONOR Magic7 Pro, and the thinnest foldable smartphone yet, HONOR Magic V5.  

With its recent partnership with weTrnd and Honor of Kings, the brand initiated an HONOR of Kings Amateur Tournament where HONOR Philippines brings excitement to Boholanos with a competitive esports event featuring the popular game Honor of Kings. 

Six local teams from Bohol participated and battled to get the cash prize worth Php 20,000 and HONOR X6c smartphones. Among the six teams, namely MDM E-Sports, Predators, Sync Warriors, Feline Immortals, Ignite Esports, and Team Hashira, Team Hashira was hailed as the champions of the league.

Team Hashira hailed as Champions. ⁠Members of the team are comprised of the following members: Lienard Sumaylo, Dave Joshua Buid, Christian Darwin Felias, Justin Peter Melan, and Matthew Miles Dag-um

The event concluded with a show-stopping performance from the Tropang Singers, a group of talented homegrown artists from Bohol who captivated the audience with their powerful vocals.

For more information about the HONOR Philippiness, visit and follow HONOR Philippines’ social media pages on: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines).

 

Century Tuna’s “Saving Our Seas” unites over 8,000 volunteers across the Philippines for cleaner seas

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Century Tuna, the Philippines’ No. 1 tuna brand, returns for the 3rd year of its award-winning “Saving Our Seas” campaign, championing cleaner seas with greater impact. 2025 marks a turning point as the movement expands to six sites nationwide, further driving plastic circular economy and marine conservation across the country.

Representatives from Century Pacific Food Inc. (CPFI), HOPE, brand partners, and volunteers join forces for the “Saving Our Seas” International Coastal Cleanup Day activity in Anilao, Batangas, one of six cleanup sites held nationwide.

The Saving Our Seas campaign gained new momentum this year during the fan meet of brand ambassador Park Seo Joon, where fans from across the Philippines took part by donating plastic bottles to support the campaign. Building on this inspiring start, Century Tuna is expanding the campaign nationwide by rallying communities, fostering volunteerism, and empowering more Filipinos to take part in protecting our seas and marine life.

To celebrate this year’s International Coastal Cleanup Day, Century Tuna revitalized their campaign initiatives with a more ambitious goal.

Volunteers and divers are working together to safeguard marine life and preserve the oceans.

Started as a single coastal cleanup in Batangas in 2023, it quickly grew into a nationwide movement. This year, the campaign expanded its reach, organizing and supporting coastal cleanup drives across Manila, Batangas, Subic, Davao, Zamboanga, and General Santos City. To cap it off, the campaign attracted over 8,200 volunteers, a significant jump from last year’s 205 volunteers. The volunteers came from various groups such as the local government units, Porto Novo, The Asri, and Pier Uno group of divers, the Philippine Marine Corps, Century Tuna Superbods, employees of Century Pacific Food Inc. (CPFI), and like-minded friends.

Volunteers from Manila, General Santos City, Davao, Batangas, and Zamboanga have united under Century Tuna’s 'Saving Our Seas' campaign.

“Our product comes from the sea, and without healthy oceans, we have nothing,” said Mr. Carlo Endaya, Century Pacific Food Inc.’s Vice President and General Manager of the Branded Tuna Division. “This isn’t just about a one-day cleanup, but about raising awareness and creating something sustainable through Aling Tindera and the plastic circular economy. Each piece of plastic collected can be transformed into livelihood opportunities, while keeping it out of the ocean,” he added.

Mr. Carlo Endaya, Vice President and General Manager of the Branded Tuna Division, CPFI, delivers his message of gratitude and commitment to marine preservation.

The campaign targets a 33% increase in plastic collection this year, powered by Century Tuna’s strength in partnerships. From its roots with HOPE’s Aling Tindera waste-to-cash program, the initiative has expanded to more like-minded organizations and individuals, reinforcing its commitment to the plastic circular economy and marine conservation.

“We are truly thankful because Century Tuna is one of HOPE’s biggest sponsors here. Their support is a huge help to our agri-fishery sector and to the livelihood of our communities. With 29 sites across Mabini, from resorts to local communities, this partnership creates a real impact for our people,” said Ms. Caroline Beloso, Friends of HOPE Inc.’s Field Coordinator in Mabini, Batangas.

In Mabini, Batangas, HOPE’s Aling Tindera representatives came together to clear plastic waste from the coast.

Century Tuna also took part in new partner initiatives, including joining the cleanup activities of the Department of Environment and Natural Resources, the Department of Public Services of the City of Manila, and the Subic Bay Metropolitan Authority (SBMA). The campaign also partnered with other brands such as Shakey’s, Vita Coco, Beach Hut, and Peri-Peri to further strengthen the initiative.

CPFI hands over trash bins to fisherfolk in Mabini, Batangas as a symbol of their commitment to protecting marine ecosystems and helping save our seas.

All these combined efforts resulted in collecting 1,386 kilograms of plastic waste, a significant growth from last year’s 357 kilograms of plastic waste.

In just three years, Saving Our Seas has collected over 100 metric tons of waste, growing from one site to six and becoming a nationwide movement. More than a cleanup, this is about building community, creating livelihoods, and working together for a cleaner, healthier, and more sustainable future. With everyone’s commitment, we are confident this will be our most impactful International Coastal Cleanup yet,” shared Mr. Ray Guinoo, Century Pacific Food Inc.’s Assistant Vice President and Marketing Director for Local Tuna Operations.

Ray Guinoo, Director of Marketing at CPFI, thanks volunteers and reaffirms Century Tuna’s commitment to protecting the seas.

The campaign entered its 3rd year with a huge success, amassing a huge number of volunteers and raising its partnership initiatives. The “Saving Our Seas” campaign is a testament to Century Tuna’s strong commitment to becoming the torchbearer of marine protection in the country.

Launched in 2023, Century Tuna’s “Saving Our Seas” campaign aims to put into the spotlight the problems of plastic pollution in marine biodiversity by reinforcing the idea of Plastic Circular Economy through coastal and reef cleanup activities together with an environmental education program in schools.

For more information, please visit https://savingourseas.centurytuna.ph or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

Magenta Moves: EastWest Rural Bank’s Program for Teacher Wellness and Learner Protection

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Magenta Moves is EastWest Rural Bank’s (EWRB) initiative that champions both teacher wellness and learner protection. Designed as a continuous program that supports educators while contributing to safe learning spaces, Magenta Moves was launched with A Day for Teacher Wellness, a Zumba-for-a-cause activity held at Davao City National High School during National Teachers’ Month in September.

DepEd officials, school heads, and EWRB leaders join hands at Magenta Moves to raise awareness and support for the Department of Education’s Learner Rights and Protection Office (LRPO).

The launch event brought together hundreds of teachers and education leaders in a celebration of health and community service. For every participant, EWRB pledged a Php 100 donation to the Department of Education’s Learner Rights and Protection Office (LRPO), ensuring that each dance step contributed to the advocacy of creating safe and nurturing learning environments for Filipino students.

Teachers, together with employees of EastWest Rural Bank came together at Davao City National High School for Magenta Moves: A Day for Teacher Wellness, a Zumba-for-a-cause event in celebration of National Teachers’ Month 2025.

A total of 671 DepEd teachers and staff joined the activity together with 33 EWRB employees who shared in the energy of the event.

“Magenta Moves is our way of celebrating educators while also supporting the vital work of the LRPO in protecting Filipino learners,” said Sheila Marasigan Bajado, President of EastWest Rural Bank.

The LRPO plays a key role in ensuring that every student is free from abuse, discrimination, bullying, and other forms of violence in schools. By supporting LRPO, EWRB stands in solidarity with teachers and DepEd officials in upholding safe, inclusive, and nurturing education environments.

Every dance step counts: Magenta Moves turned wellness into purpose, with 671 teachers and 33 EWRB employees moving together for the cause of learner protection.

During Magenta Moves: A Day for Teacher Wellness, EWRB donated Php 50,000 to the Department of Education’s Learner Rights and Protection Office (LRPO) as part of its goal to support for safe and nurturing learning spaces.

The event was attended by key officials from the Department of Education, including Josie T. Bolofer (Assistant Schools Division Superintendent), Jonito O. Galan (Public Schools District Supervisor), Evelyn Magno (School Head – Davao City National High School), and Jonas Piore (Education Program Supervisor/Division Partnership Focal).

Representing EWRB were Sheila Marasigan Bajado (President) and Senior Leaders Hera A. Duka, Gerard Loni Duque, Zaldy Peter Calicdan, and Region 11 Area Head Alexis Durilag.

Through music and a common purpose, Magenta Moves was yet another celebration of meaningful, learner-centered initiatives and teacher welfare, a direct reflection of its core mission to nurture people and respond to community needs.