SM Besties of Joy 2025: Share the Gift of Friendship This Christmas

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The holiday season is about to get a little brighter, warmer, and more joyful as SM Cares introduces the SM Besties of Joy 2025 — four adorable bunnies who remind everyone that the meaningful gifts aren’t always wrapped—they’re shared through kindness, connection, and friendship.

A heartwarming moment at the MOA Christmas Launch as SM Mall of Asia presents the first set of the Besties of Joy 2025 to Project R3galo—celebrating the season of giving through SM Cares’ meaningful holiday tradition.

Evolving from the beloved Bears of Joy, the Besties of Joy carry forward the tradition of giving twice the joy through SM Cares’ annual Buy-One-Donate-One initiative. For every Bestie of Joy purchased, SM Cares donates another plush toy to a child from one of the 72 SM partner communities nationwide—spreading comfort, hope, and happiness this Christmas.

 

Available from October 25 to December 25, 2025, each Bestie of Joy is priced at ₱330. With every purchase, you get to keep one plush toy while the other is donated to a child in need—turning a simple gift into a powerful gesture of kindness. This meaningful act of sharing brings joy not just to one, but to two hearts, creating thousands of uplifting moments across SM’s partner communities nationwide.

 

“The Besties of Joy remind us that the true spirit of Christmas lies in friendship and giving. Every hug shared is a reminder that small acts of kindness can make the world feel warmer and more connected,” said Mr. Steven Tan, President of SM Supermalls.

Friends light up with excitement as they meet the Besties of Joy for the first time at the SM North EDSA Christmas Launch 2025—celebrating the season with warm hugs and heartfelt smiles.

Spreading smiles at SM City Fairview as kids meet the Besties of Joy—knowing each hug brings happiness to a child this Christmas.

 

Meet the Besties of Joy

This year’s plush toy collection features four lovable characters, each bringing their own charm and color to the season of giving.

 

Hannie, in soft white, is gentle and grateful—reminding us to appreciate life’s little blessings. Rumi, dressed in dreamy lilac, sparks imagination and creativity, encouraging everyone to dream and explore. Tala, glowing in cheerful yellow, is the sunshine of friendship, spreading laughter and love wherever she goes. And Nana, in warm red, is the heart of kindness, always ready with a comforting hug and a helping paw.

 

Each Bestie reflects the values SM Cares hopes to inspire this season—gratitude, creativity, joy, and compassion. Together, these vibrant and cuddly companions embody the joy of giving and the magic of connection.

 

Joy all around at SM City Sta. Mesa as our friends from the Down Syndrome Association of the Philippines Inc. share smiles and hugs with the Besties of Joy.

A magical moment at SM City Masinag as a young girl receives her very own Bestie of Joy—celebrating the true spirit of giving this Christmas.

 

Join the Tradition

The Besties of Joy campaign continues SM’s long-standing mission to bring people together through purposeful giving, in partnership with local charities and organizations that help ensure every Bestie finds its way to a child who needs it most.

 

Visit your nearest SM Supermall and share the gift of friendship—because every Bestie given is a best friend made. The SM Besties of Joy 2025 are available from October 25 to December 25, 2025, under DTI Fair Trade Permit No. FTEB-239461 Series of 2025.

 

Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers with 88 malls in the Philippines—marks four decades of growing with Filipinos and becoming a trusted space where diverse lifestyles and generations connect, while continuously evolving to redefine the malling experience through sustainability, innovation, and a deep commitment to shaping the future of retail and urban life with inclusive and meaningful experiences.

 

 

Give the Gift of a Holiday Tech Upgrade with Galaxy Devices

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Level up your gifting with 0% installment up to 36 months, along with massive trade-in and cross-sell savings until December 31

Samsung is bringing unforgettable gifts this holiday season by making Galaxy devices accessible through flexible payments, trade-in bonuses, and cross-sell discounts until December 31, 2025.

With its advanced camera technology, Galaxy devices are perfect for capturing festive moments and making a powerful statement at holiday gatherings. From the Galaxy S series to the Galaxy Z series, Samsung delivers stunning photos and videos that turn fleeting celebrations into stunning, timeless keepsakes.

Through these exclusive deals, gifting a Galaxy device is made easier than ever! Whether for your loved ones or for yourself, make your holidays merrier with the Galaxy ecosystem’s seamless connectivity, powerful performance, and unmatched status.

Fulfill Flagship Dreams with 0% Credit Card Installment Offers

Samsung is making premium gifting more accessible than ever with 0% Credit Card Installment Offers running up to the end of the year. No need to worry about your holiday gifting budget as you can spread the cost of your desired device over convenient, longer terms, with options extending up to 36 months for eligible credit card holders purchasing flagship smartphones and tablets. (Per DTI Fair Trade Permit No. FTEB-237872 Series of 2025)

Maximize Savings with the Trade-In/Trade-Up Program

If you’re looking for maximum value, the Trade-In/Trade-Up Program offers the simplest path to a flagship upgrade available until December 31, 2025. Trade in your old device including non-Samsung smartphones, tablets, and even wearables to receive its appraised value plus an added Guaranteed Trade-In Value (₱10,000) and an Upgrade/Switching Offer for select models.

The program supports trade-ins towards the purchase of the Galaxy S and Z Flagship Series, as well as the Galaxy Tab S series. This dramatically lowers the cost of entry, enabling customers to easily transition to the newest technology and experience the Galaxy Level Up without compromise. (Per DTI Fair Trade Permit No. FTEB-238565 Series of 2025)

Unlock the Full Ecosystem with Wearable Cross Sell Discounts

Achieve the ultimate holiday "Level Up" by discovering the Galaxy Ecosystem, powered with Galaxy AI. Complete the Galaxy family through enchanting cross-sell offers with their wearables.

This promotion is available for customers purchasing a new Galaxy Flagship Smartphone or Galaxy Tab S-series with select Galaxy Watch including the latest Galaxy Watch8 series or the Galaxy Buds3 FE among other Buds and is valid until December 31, 2025.

Customers buying a Flagship Smartphone or Tablet can enjoy discounts of up to 30% off on select wearables. This promotion ensures the gift is not just a single device, but a fully integrated ecosystem designed for health, productivity, and connectivity, making the complete package truly unforgettable. (Per DTI Fair Trade Permit No. FTEB-240117 Series of 2025)

Give the gift of a Galaxy  this holiday season and get ready to level up your yuletide celebrations! Samsung's full range of flagship smartphones, tablets, wearables, and audio devices are now available at authorized Samsung Experience Stores, major carrier outlets for trade-in, credit card, and wearable cross sell offers and online at Samsung.com/ph for the wearable cross sell offers.

 

Terms and conditions apply.

*Per DTI Fair Trade Permit No. FTEB-240117 Series of 2025

*Per DTI Fair Trade Permit No. FTEB-237872 Series of 2025

*Per DTI Fair Trade Permit No. FTEB-238565 Series of 2025

Manulife Brings Personalized Gut Health Insights to the Philippines

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Empowering Filipinos to take control of their health through science-backed innovation

Manulife is introducing a new health initiative in the Philippines that offers personalized gut microbiome screening through its collaboration with AMILI, Southeast Asia’s first microbiome insights company.

In the Philippines, this partnership is especially timely. According to the 2025 Asia Care Survey, 82% of Filipinos cite rising healthcare costs as their top concern, and many feel uncertain about their ability to maintain physical and financial well-being in the future. The screening provided by AMILI helps address these anxieties by offering science-backed, preventive care that supports better health outcomes and reduces long-term medical risks.

"At Manulife Philippines, we are focused on delivering innovative solutions that support the evolving health needs of Filipinos," said Rahul Hora, President and Chief Executive Officer, Manulife Philippines. "This collaboration with AMILI allows us to offer a unique health experience that goes beyond traditional insurance, empowering our customers to take a proactive approach to their health."

Manulife customers in the Philippines will now be able to access a personalized gut health screening designed specifically for Asian populations. The service includes tailored nutrition recommendations and teleconsultation to help interpret results. This empowers customers to better understand their health and take preventive steps to improve immunity, brain function, heart health and overall longevity. The service also provides a meaningful way to address rising health concerns in the Philippines by showing how Manulife delivers on its promise to support longer, healthier lives—through early detection, personalized care, and preventive action that can help reduce long-term healthcare costs for individuals and the system

"Our goal is to be a true partner in our customers' health journey—not just by helping them prepare financially, but also by giving them access to tools, services, and support for prevention, care, and overall well-being," said Grace Mallabo, Chief Health and Product Officer, Manulife Philippines. "By integrating personalized health insights into our offerings, we are helping Filipinos make informed decisions and improve their quality of life."

AMILI’s screening leverages the region’s largest multi-ethnic gut microbiome database, delivering insights that support digestive health, immunity, mental well-being, and chronic disease prevention.

"We’re proud to support Manulife’s customers in the Philippines with actionable, science-backed health insights," said Dr. Jeremy Lim, Chief Executive Officer and Co-founder, AMILI. "This partnership is a step forward in making predictive, preventive care more accessible across Southeast Asia."

This initiative in the Philippines is an expansion of the First-in-Asia Gut Microbiome Screening collaboration between Manulife and AMILI, launched in 2024 in Singapore. It is part of Manulife’s broader strategy to support health and longevity through value-added offerings across Asia, helping customers take control of their health in meaningful ways.

Details on the collaboration between Manulife Philippines and AMILI can be accessed at https://www.manulife.com.ph/services/manulife-move.html.

HONOR Launches MagicOS 10: The World’s First Self‑Evolving AI Agent Operating System

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HONOR unveils a comprehensive AI Device Ecosystem Strategy

 

Leading AI smart devices provider HONOR Philippines announced MagicOS 10 at its inaugural Global Developer Conference in Shenzhen, introducing the world’s first AI agent operating system with self‑evolving capabilities and signaling the industry’s shift from the OS era to the AI OS era.

HONOR also unveiled its 1×3×N ecosystem strategy alongside an upgraded HONOR AI Connect platform. The framework opens HONOR’s AI stack to partners worldwide (the “1”), supports them with three enablement tracks—ecosystem, channel, and technology & brand (the “3”)—and scales across multiple industry clusters (the “N”), including education and office, smart home, audio and wearables, toys, and pets.

 James Li, CEO of HONOR

“A true AI OS must be an agentic OS that accomplishes a human‑centric value leap while possessing self‑evolving capability,” said James Li, CEO of HONOR. “HONOR is committed to collaborating with users, industry partners, and the developer ecosystem. User co‑creation, industry symbiosis, and ecosystem co‑prosperity jointly form the three driving forces behind our MagicOS evolution.”

Defining the AI OS paradigm: From OS to AI OS

MagicOS 10 makes a multi‑dimensional leap from a conventional OS to a true AI OS. It pivots from basic device‑cloud coordination to an agent‑centric model, unlocking greater intelligence.

At the core of MagicOS 10 is a new and improved YOYO, now equipped with agentic capabilities to see, remember and execute, powered by HONOR’s proprietary MagicLM 3.0. With one tap, users can ask YOYO to handle everyday tasks and creative workflows—such as AI‑powered color grading with Magic Color, complex command‑based image editing, and actions like food ordering, shopping, and ride‑hailing.

As multi‑device usage grows, MagicOS 10 is the first OS in the industry to fully break down platform boundaries, enabling seamless transfer of images, videos, and documents across HONOR, iOS, Android and Windows devices, bringing users unparalleled convenience and efficiency.

MagicOS 10 also debuts the new Zero‑Gravity Transparency Design, bringing system‑wide transparent visual effects—from lock screen to desktop to in‑app views—with no increase in power consumption, balancing aesthetics with performance. Additionally, the enhanced AI Deepfake Detection intelligently identifies fake voices, deepfake filters, and scam scripts to safeguard users.

HONOR AI Connect and 1×3×N Ecosystem Strategy

Launched in 2022, the HONOR Connect platform has already linked more than 30 million devices, laying a strong foundation for interconnectivity. Today, HONOR is upgrading to the HONOR AI Connect platform, leaping from interconnect to intelligent connect through comprehensive AI enablement.

HONOR AI Connect is built to lower partner onboarding barriers and reduce development costs. Developers can tap mature multimodal interaction capabilities—voice, vision, and more—without rebuilding complex base platforms, and access cross‑scenario AI collaborative services. By systematically opening intelligent connectivity capabilities, the platform enables intelligence sharing, entry sharing, and ecosystem sharing—empowering every device to be intelligent.

HONOR has already partnered with more than 200 ecosystem partners and introduced a program that offers free IoT connectivity to deliver best‑in‑class value. Through initiatives such as the HONOR Alpha Flagship Store and broader store access programs, HONOR provides more substantial resources and growth support to partners, co‑creating a human‑centric innovative ecosystem.

Looking ahead, HONOR remains committed to open collaboration—inviting global partners to co‑build the AI device ecosystem so intelligent technology benefits everyone, and to jointly usher in the next stage of AI device OS development.

Positioned as a durable entry-level phone, the latest HONOR X7d showcases comprehensive drop protection with prestigious SGS Premium Performance Certification of Drop & Crush Resistance, offering impressive resistance to drops from heights of up to 1.8 meters. The corners reinforced by Rhinoceros-like structure Bulletproof Vests Design, Cushioning and Fall Protection Architecture and Decentralized Force Design safeguards the phones from different daily impacts.

Equipped with an IP65 Water Resistance, the HONOR X7d’s robust design is further enhanced, making it not afraid of washing, rinsing and water spray. This device has been tested to function after being submerged in water for up to 1 minute at a depth of 0.5 meter, making it a dependable companion in various settings and situations. Meanwhile, with the Wet-hand Touch Enhancement, users can also have smooth experience even with wet or greasy fingers.

For more exciting news about HONOR, visit www.hihonor.com or follow HONOR’s official social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To explore HONOR’s full list of retail stores, visit https://www.hihonor.com/ph/retailers/.

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From Billboards to Breakthroughs: NYXSYS Philippines, Inc. Leads Digital Outdoor Revolution

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In the latest episode of ROI’d to Success, the Hustleshare podcast spotlights the remarkable journey of Mansueto “Joel” Callao, Chairman and CEO of NYXSYS Philippines, Inc., whose vision transformed a traditional out-of-home (OOH) advertising venture into one of the country’s most innovative digital media and technology providers.

Founded in 2014 as a spin-off from a legacy billboard business, NYXSYS is now at the forefront of merging advertising with technology—powering smart LED billboards, interactive poster boxes, and RFID-enabled business solutions for clients across Metro Manila and beyond.

But behind this transformation is Callao's personal hustle story in leading NYXSYS through multiple waves of reinvention, seeing opportunity in adversity as the country's digital economy surged and the pandemic affected consumer behavior.

“When the pandemic hit, everything stopped, and we didn’t have any prepared business plan. But I waited, I prayed a lot, and we strategized on how to survive and thrive. And that’s where we decided to focus more on the technology aspect of our business. And I thought of audience measurement on digital, the first of its kind in the Philippines, something that can produce and analyze data, enable people to engage, and enable people to interact and lead to conversion,” Callao said.

This pivot marked a turning point for NYXSYS. Embedding AI and data analytics into its Digital OOH (DOOH) systems, the company transformed passive screens into intelligent, performance-driven platforms, empowering clients to reach a mobile-first audience with unmatched precision.

But scaling up a digital business required more than just vision—it demanded a rock-solid infrastructure. That’s when NYXSYS partnered with PLDT Enterprise, ushering in the next stage of growth.

“We are very thankful that PLDT Enterprise came into the picture at the perfect time. When we transitioned to digital AI analytics, PLDT Enterprise was there offering us the right services and readily available infrastructure, exactly when it was needed the most, providing us with a system that is very robust and reassuring,” he added.

Through PLDT Enterprise’s suite of advanced solutions—including SD-WAN, iGate, Smart Bro 5G, Telavi, Endpoint Licenses, Managed Service Desk, and Smart IoT— NYXSYS was able to unify its operations, modernize its cybersecurity, and reduce downtime across its digital signage network, enabling the company to hit its sales targets, fueled by better connectivity, continuing innovation, real-time content control, and faster client servicing.

“NYXSYS is really in the habit of creating and innovating every single day, and everything we do is for the growth and benefit of the industry. Right now, we are very focused on learning new ways to innovate and advance our business. But it should not just always be about just wanting more, doing more. At the end of the day, our plans should be aligned with the core values of the company, which speaks about the culture. We want to build so that we can benefit future generations, and that is why we at NYXSYS are always looking to discover more,” Callao added.

His leadership mantra? Keep building, keep learning, keep pushing the boundaries of what DOOH advertising can become. And with partners like PLDT Enterprise enabling that momentum, the future looks even more connected—and more ambitious.

“At PLDT Enterprise, our priority has always been to provide the support that empowers our partners to scale with confidence. NYXSYS’ story is a testament to how the right infrastructure, backed by responsive and reliable service, can turn bold visions into reality. We are proud to stand alongside them in pushing the boundaries of digital innovation for the industry,” said Mitch Locsin, First Vice President and Head of Enterprise Core Business at PLDT and Smart.

This episode of ROI’d to Success is a powerful reminder that behind every tech transformation is a human story—of grit and growth. Discover more about NYXSYS at ROI’d To Success with Hustleshare on Spotify via https://open.spotify.com/episode/3DvAQ6GBEwmQvnfgjL9Wan

To learn more about the digital solutions fit for your business, visit https://bit.ly/pldtenterprise-ROId-NPI-pr

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