Puregold Highlights Sari-Sari Stores’ Role in Driving Grassroots Commerce and MSME Growth

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In its final installment of the Sari-Sari Stories, Puregold releases “Pangalan,” a moving tribute to the sari-sari stores that continue to power daily life, grassroots enterprise, and community connection across the Philippines.

Following “Ways,” “The Sign,” and “The Witness,” Puregold broadens the conversation from nostalgia to economic relevance, highlighting how sari-sari stores continue to serve as accessible retail touchpoints, community anchors, and entry-level enterprises that support household livelihoods in the country.

Sari-sari stores go beyond informal neighborhood retail. They function as last-mile commerce points that respond to everyday consumer needs with proximity, familiarity, and flexible purchasing options. Their resilience has allowed them to remain relevant even as the retail landscape continues to evolve.

That economic role is matched by social relevance. At the heart of Pangalan is the idea that sari-sari stores are more than neighborhood shops: they are trusted spaces that people turn to not only for essentials, but for connection and reliability. The film captures this dual role in distinctly Filipino terms: the store as tanungan, tambayan, and takbuhan.

The narrative is reinforced by appearances of OPM artists Jhoanna Robles of BINI, Stell Ajero of SB19, and Skusta Clee, whose personal recollections reflect the deep familiarity of sari-sari stores in Filipino life. Their participation adds cultural relevance to a message ultimately anchored in enterprise, accessibility, and community-based retail.

Puregold’s focus on this segment remains rooted in mass-market demand and the practical realities of everyday consumption. By spotlighting community-based retail, the company reinforces its relevance at the grassroots level while drawing attention to the vital contribution of MSMEs to the domestic economy.

The timing is equally strategic, with MSMEs already looking ahead at the upcoming Puregold Tindahan Ni Aling Puring Sari-Sari Store Convention in May. The annual event has become a key platform for sari-sari store owners, entrepreneurs, and partner suppliers, underscoring Puregold’s enduring commitment to small business development and ecosystem growth.

Watch the full video here: 

https://www.youtube.com/watch?v=EAE7m6Ts2ew

Stay in the loop. Subscribe to the Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok for updates and behind-the-scenes content.

SB19 turns frustration into fire with era-defining anthem “VISA”

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The P-Pop trailblazers raise the stakes with a song that channels global ambition and systemic frustration into a rallying cry for change



 SB19 marks a watershed moment in P-Pop with the release of “VISA,” their first official single of 2026 and the bold follow-up to the Simula At Wakas era. Delivering a more confident and uncompromising approach in artistic direction, SB19’s “VISA” tackles socially relevant themes that stand as both a prologue and a promise: an assertion that the new musical era will not only entertain, but also dare to challenge, provoke, and shake up comfort for conviction.

[LISTEN TO “VISA” HERE]

Their brand-new song confronts the lived realities of Filipinos striving to shift culture and build a life of security and stability for their families. It channels the frustrations of overseas Filipino workers, athletes, creatives, and professionals, who dedicate their hard work and talent to representing the Philippines, only to be met with systemic barriers that hinder their goal and recognition. Through piercing lyricism that confronts as it wounds, the five-piece powerhouse “calls out the invisible cages that restrict opportunities” on their brand-new track, emphasizing the irony of a people celebrated for their resilience yet burdened by bureaucratic inequities.

“This release will really define SB19’s sound, personality, and the way we present ourselves,” Stell admits. “We have always been known for being vocal, but this time it is even stronger. We are addressing sensitive and current topics that people can relate to, even if not everyone agrees with us. We are ready to face any reaction. This release is very powerful and a strong way to start the year and introduce this new era."

Inspired in part by real-world events and ongoing conversations around visa denials affecting Filipino talents, SB19’s latest single also serves as a commentary on access and privilege, on the disparity between global contribution and mobility. By centering these themes with a more defined perspective, SB19 transforms personal and collective frustrations into an anthem of awareness, and, to an extent, resistance.

“We were very affected by visa applications during our tour,” Pablo reveals. “SB19 has been active for seven years, and we hope that songs like these can reach officials and encourage laws that make it easier for athletes, artists, and others working overseas to access visas. This could include creative acts, producing content, or receiving rebates for spending related to the arts. This is not just an attempt to produce music, but to push Filipino culture forward. There is little support from the government, so it is important that our work can make an impact not only personally but also on a national level."

Josh echoes the familiar frustration, sharing parallels with the struggles of athletes who train and work hard to compete abroad and make Filipinos proud. "I have always had this dream during our tour, as someone who represents the Philippines all over the world. I have also seen the struggles of athletes when they represent the country. They give so much for the Philippines, but it often feels like the country does not give back. There needs to be a change."

Justin chimes in on the ongoing issue while highlighting the intentional messaging of the track. "We are highly skilled and hardworking, and we’ve significantly contributed to raising the morale of Filipinos abroad, as well as impacting the economy in positive ways. But somehow, it often feels like we are at the end of the line.”

Musically, “VISA” mirrors its thematic tension with bold, unconventional production and brass sounds. Conceived from a melody Pablo imagined in one of their brand campaign shoots, the track fuses satire, personal experience, and commentary with sonic experimentation.

Ken explains, "This song is very unconventional and unorthodox. The instruments are not the usual ones, especially the melody. It is kind of unusual, but in a good way. The melody is impactful, and the instruments we used in the track are well chosen. The percussions, ad-libs, and other elements are perfectly placed, making it a very pleasing experience for the ears."

SB19’s “VISA” is out now on all digital music platforms worldwide via Sony Music Entertainment.

Follow SB19 on their socials:

 

YouTube: https://www.youtube.com/channel/UCm4v7afBTnJKRm4SlfHJzyg

Facebook: https://www.facebook.com/SB19Official/

X: https://twitter.com/SB19Official

Instagram: https://www.instagram.com/officialsb19

TikTok: https://www.tiktok.com/@officialsb19

 

Aurora Music Festival Turns 5: SB19, IV Of Spades, Sarah Geronimo, and Sexbomb lead Massive 2026 Clark Lineup

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You should plan your festival OOTDs as soon as possible! The Aurora Music Festival is back for its 5th anniversary, and the official artist lineup is finally here! It’s fast becoming a yearly habit for OPM lovers!

The Aurora Music Festival proudly announces its highly anticipated 5th Anniversary edition, returning to Clark Global City on May 2-3, 2026, with its biggest and boldest lineup yet!

For the first time ever, the two-day festival will feature DOUBLE HEADLINERS across both days: OPM powerhouses SB19 and IV OF SPADES will lead the charge, delivering electrifying performances that promise to make this milestone celebration unforgettable.

Now in its fifth consecutive year, Aurora remains the ultimate home for the best in OPM, showcasing top-tier local acts in an immersive weekend extravaganza of music, community, and magic. Following the massive success of its landmark touring editions in 2025—spanning Clark, Cebu, and Davao—the festival continues to solidify its status as the only local touring OPM music festival in the Philippines.

Get ready to be blown away by a super solid lineup for both days!

Day 1 lineup include: The reigning P-Pop kings SB19, incredibly talented and genre-bending OPM icons IV OF SPADES, fresh from their sold-out two-night comeback concerts at the Mall of Asia Arena in December 2025, the one and only Popstar Royalty Sarah Geronimo with numerous timeless hits and immense recognitions, multi-awarded folk-pop hitmakers Ben&Ben, known for heartfelt lyrics and orchestral magic, alternative rock band December Avenue, igniting crowds with anthemic tracks loved locally and internationally, and one of the most sought-after OPM singer-songwriters because of her lyrical brilliance and one-of-a kind voice, the ever talented Armi :.

Day 2 is just as hot and stellar! Alongside the double headliners SB19 and IV OF SPADES, expect live, festival-worthy performances from The iconic Sexbomb Girls, fresh off their wildly successful multiple reunion concerts starting at the MOA ARENA, rock titans and legends Parokya Ni Edgar and Kamikazee, both making their epic return to the Aurora stage, and beloved singer-songwriter Kitchie Nadal who’s ready to bring her anthemic songs to be enjoyed by tens of thousands of festival enjoyers! 

Aurora Music Festival 2026 is set to be the most epic celebration yet! 

Aurora Music Festival Clark 2026 is Presented by EPIC EVENTS.

Music is in everyone's fiber. Aurora Music Festival brings the #PowerOfX to Clark with #ConvergeFiberX.

 Tickets are expected to sell out quickly. Excited to get tickets? Visit this link: Visit our website for tickets 2026 Aurora Music Fest Clark or SM TICKETS!

2026 Aurora Music Fest Clark EP!C Events

For inquiries, please call 09495787920, 09561995944, send us an email at info@epiceventph.com, or message our Official Facebook Page at https://www.facebook.com/ClarkHotAirBalloonFest

#AuroraMusicFestival2026  #EPICEVENTS  #AMF2026  #AuroraClark  #AURORA5

SB19 turns monumental concert into lasting legacy in Simula At Wakas: Kickoff Concert Album

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Recorded across the two-day concert in Philippine arena, the 19-track live album captures a defining moment in P-Pop history

P-Pop phenomenon SB19 has released Simula At Wakas: Kickoff Concert Album, a live recording of tracks from their two-day concert at the Philippine Arena in Bulacan on May 31 and June 1, 2025. The album redefines a new era of boldness and ambition in SB19’s music, further elevated by the group’s undeniable world-class performance.

Mixed and mastered by Radkidz, with live arrangements by Jem Florendo, the 19-track album features live performances of songs from Simula At Wakas (2025), Pagtatag! (2023), and Pagsibol (2021), alongside the concert version of the fan-favorite single “Moonlight.”

Originally featuring US-based producer/DJ Ian Asher and Chinese electronic producer Terry Zhong, “Moonlight” takes a more restrained, but more soulful direction in its live iteration. For this version, the subdued arrangement places SB19’s vocals front and center, offering a more intimate take on the track.

“The live version of Moonlight is absolutely one of our favorites from the new record,” SB19 shares. “By keeping the production minimal and letting our voices lead, we found something more honest and human. Sometimes, less is more.”

Recorded during the opening stops of their Simula At Wakas world tour, the concert album reflects the Filipino group’s evolution on an artistic and emotional level. The two-night spectacle set the tone for a 21-show tour spanning cities and territories across the United States, Canada, Taiwan, Japan, Singapore, Hong Kong, the United Arab Emirates, Qatar, Saudi Arabia, Australia, and more.

“These versions reveal who we are now,” the P-Pop powerhouse adds. “Everything was done with intention, but also with openness, allowing the moment to shape the performance. This album represents years of hard work, discipline, and belief, and we wanted it to feel alive and heartfelt.

Check out the track list:

1. WHAT? (Simula At Wakas Tour Kickoff)

2. MANA (Simula At Wakas Tour Kickoff)

3. GENTO (Simula At Wakas Tour Kickoff)

4. MOONLIGHT (Simula At Wakas Tour Kickoff)

5. I WANT YOU (Simula At Wakas Tour Kickoff)

6. WYAT (Simula At Wakas Tour Kickoff)

7. DUNGKA! (Simula At Wakas Tour Kickoff)

8. BAZINGA (Simula At Wakas Tour Kickoff)

9. 8TONBALL (Simula At Wakas Tour Kickoff)

10. CRIMZONE (Simula At Wakas Tour Kickoff)

11. NYEBE (Simula At Wakas Tour Kickoff)

12. TIME (Simula At Wakas Tour Kickoff)

13. ILAW (Simula At Wakas Tour Kickoff)

14. QUIT (Simula At Wakas Tour Kickoff)

15. MAPA (Simula At Wakas Tour Kickoff)

16. SHOOTING FOR THE STARS (Simula At Wakas Tour Kickoff)

17. FREEDOM (Simula At Wakas Tour Kickoff)

18. SLMT (Simula At Wakas Tour Kickoff)

19. DAM (Simula At Wakas Tour Kickoff)

In addition to the album release, SB19 announced the official conclusion of their landmark world tour with “Wakas At Simula: The Trilogy Concert Finale,” happening on April 18 at the SMDC Festival Grounds. Tickets are anticipated to go on sale in February 2026.

SB19’s Simula At Wakas: Kickoff Concert Album is out now on all digital music platforms worldwide via Sony Music Entertainment.

Follow SB19 on their socials:

YouTube: https://www.youtube.com/channel/UCm4v7afBTnJKRm4SlfHJzyg

Facebook: https://www.facebook.com/SB19Official/

X: https://twitter.com/SB19Official

Instagram: https://www.instagram.com/officialsb19

TikTok: https://www.tiktok.com/@officialsb19

--

Puregold Conquers the Philippine Arena with OPM Con 2025 - SB19, BINI, Flow G, G22, KAIA, Skusta Clee, SunKissed Lola and Rico Blanco

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Puregold's OPM Con 2025 is more than just a concert, it turned out to be one of the most successful and talked-about music events of the year.

The Philippine Arena pulsed with music, lights, and pure Pinoy energy as tens of thousands of music fans came together on July 5 for Puregold's OPM Con 2025. 

With a sold-out crowd and a star-studded  biggest OPM acts - SB19, BINI, Flow G, G22, KAIA,  Skusta Clee, SunKissed Lola and Rico Blanco marked a bold new milestone in Puregold's phenomenal rise in the entertainment space.

"We've always believed that our connection with our shoppers goes beyond the checkout counter," Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, shared. "We are gratified to know that through Puregold OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale." 

From the first beat to the final encore, the night unfolded like a love letter to the many sounds of original panalo music. Each set brought its own flavor, and the audience responded to every shift.

 

The crowd was as diverse as the setlist. Everyday shoppers stood shoulder to shoulder with influencers and local celebrities. It was proof that music, like Puregold, cuts across communities. Thanks to ticket redemption events held nationwide, fans traveled from across the country, while some even flew in from other parts of Asia and the UAE, just to be part of the moment.

Fans in attendance even got to enjoy a premier VIP experience that included a soundcheck party before the concert proper. On top of that, freebies overflowed from top consumer brands that included Nestle Bear Brand, Nestle Chuckie, Great Taste, Jack 'n Jill, Cream-O, Coca-Cola, Nutriboost Kids, Nissin Wafer, Lucky Me!, Argentina, Angel, Tide, Safeguard, Cream Silk, Surf, Alaska, Doowee Donut, Del Monte Fruity Zing, Nestle Carnation, Nissin Noodles, Magnolia Cheezee, Purefoods, Champion, and Colgate.

From Luzon to Mindanao, Puregold's OPM Con 2025 united Filipinos in a powerful celebration of identity, pride, and sound. AS Piedad affirmed, "Puregold is about building meaningful experiences for the communities we serve." And yes, more than just a concert, it turned out to be one of the most successful and talked-about music events of the year.

Stay in the loop. Subscribe to Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold ph on Instagram and Twitter, and @puregoldph on Tik Tok.

SB19 drops two music videos for “DUNGKA!” and “Time” in bold, creative move

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From revolutionary street movements to intimate family moments, the P-Pop powerhouse delivers a double feature packed with heart and meaning

Music fans are in for a compelling audio-visual experience as SB19 drops the official music video for their two singles “DUNGKA!” and “Time,” released under Sony Music Entertainment and 1Z Entertainment.

Both tracks are part of their third EP, Simula at Wakas, which marks the final chapter in a trilogy that began with 2021’s pagsibol and continued with 2023’s PAGTATAG!.

Helmed by Kerbs Balagtas of YouMeUs MNL, the music video of “DUNGKA!” reflects the chaotic but vibrant world of urban Manila. It’s a dynamic tribute to individuality, community, and the unfiltered beauty of everyday life, where people of diverse classes and backgrounds come together to raise their voices and stand up for something bigger than themselves.

Released with no teaser and fanfare, the song’s MV was a surprise drop for the fans.

In conceptualizing the video, SB19 set out to mirror the track’s chaotic energy through a visual celebration of diversity and self-expression. The five-piece group explains, “That energy really stood out to us. Our idea was to highlight our group’s diversity and showcase each member’s unique personality. From there, it grew into something bigger, bringing in people from all walks of life to reflect the extraordinariness in our differences.”

The music video features an impressive roster of guest stars, including Mimiyuuuh, Maymay Entrata, Alodia Gosiengfiao, Sassa Gurl, Jayat, Kween Yasmin, Malupiton, Ghost Wrecker, Shehyee, Smugglaz, Pat Lasaten, Agnes Reoma and Vice Ganda, whose presence added a deeper layer of impact to the project.

“When someone brought up Ate Vice, it just made perfect sense,” shares SB19 in a collective statement. “Her personality and connection to the public really aligned with the message we were trying to send.”

Beyond the music, “DUNGKA!” serves as a statement, one that mirrors current realities and encourages collective action. In the video, SB19 leads a symbolic movement, echoing calls for change and empowerment from the streets, where real transformation often begins.

“We brought in artists and personalities who we felt matched the spirit of what we wanted to say,” SB19 adds. “They’re people who also want to speak up, who want change, who want to be part of a movement that challenges a flawed system. Everything just fell into place. The concept, the message—it all aligned. It felt like the right time to show people that we can do this now—that this is where SB19 is. We also wanted to share that power, that message, with everyone: that movements and revolutions aren’t just for celebrities or people in certain positions. No matter who you are or where you’re from, you can take part in change. That’s really the heart of the idea.”

Complementing the bold energy of “DUNGKA!” is the more reflective and heartfelt “Time,” which arrives with its own music video—this time under the creative direction of 1032 Lab. The visual narrative focuses on the fleeting nature of time and the importance of cherishing meaningful moments with loved ones.

Stripped of ornate visuals, the “Time” video leans into emotional authenticity. It was deliberately kept simple, allowing the message to resonate with clarity and sincerity.

“More than just creating a visually appealing music video, our main goal was to clearly deliver the message—about time,” SB19 explains. “It’s a universal concern. Everyone, no matter who you are or where you’re from, is affected by how we use time. And while we all have time, not everyone uses it wisely mostly because of different priorities or distractions.”

The music video captures everyday moments that hit close to home, making its message universally accessible to all. “The core message is this: we’re all running out of time one way or another,” the group adds. “Let’s use it wisely, before it slips away.”

With these two new releases, SB19 once again proves their commitment not just to sonic evolution, but also to storytelling the resonates deeply with the Filipino people.

Watch the music video here:

“DUNGKA!”

“Time”

Follow SB19 on their socials:

Website: https://www.sonymusic.co.jp/artist/SB19

YouTube: https://www.youtube.com/channel/UCm4v7afBTnJKRm4SlfHJzyg

X: https://twitter.com/SB19Official

Instagram: https://www.instagram.com/officialsb19

TikTok: https://www.tiktok.com/@officialsb19

From endings to beginnings: SB19 concludes EP trilogy with Simula at Wakas

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The 7-track EP reflects SB19’s complex humanity and evolving artistry, while dealing with the constant pressures of fame, identity, and public opinion

Celebrating a journey marked by shared experience, invaluable wisdom, and artistic growth, SB19 returns with the release of their third EP, Simula at Wakas—out on all digital music platforms worldwide via Sony Music Entertainment. Their highly anticipated body of work captures the band’s evolution as artists and individuals, honoring the past while stepping boldly into the future.

“It’s our way of saying thank you and showing how much we’ve evolved,” the P-Pop kings share in an official statement. “Simula at Wakas encapsulates everything we’ve been through: the struggles, the growth, the milestones. We hope it speaks not only to those who’ve been with us from the start but also welcomes new listeners into our world.”

As the final installment in a trilogy that began with 2021’s pagsibol and 2023’s PAGTATAG!, Simula at Wakas chronicles the Filipino pop group’s artistic and personal transformation while signaling a bold, forward-looking direction. The EP explores the universal themes of closure and renewal, portraying the life of an artist as they navigate fame, pressure, and identity. The band further shared personal anecdotes and reflections on their journey to Simula at Wakas in the This is SB19 playlist on Spotify.

The P-Pop trailblazers explain, “It’s both a celebration of our journey so far and a declaration of what’s to come. We’re the same group as when we started. It's just that we’ve matured, evolved, and grown into artists who are more confident in our voice and purpose.”

Simula at Wakas showcases the DAM hitmakers' captivating and universally relatable sound, all while remaining true to their values as human beings. From emotionally resonant lyrics to innovative, genre-bending soundscapes, the EP offers a meaningful experience that is sure to leave a lasting impression.

The 7-track release is written and produced by SB19 with their trusted pool of international and local collaborators, including Xerxes Bakker, Alawn, August Rigo, Simon Servida, and Josue (RADKIDZ). The EP features the full creative involvement of all five members. SB19 admits that they took a hands-on approach in shaping every aspect of the project and were very deliberate in contributing not just musically but also creatively—from the narrative of each track to its visual interpretation, from the choreography to music videos.

“We held meetings almost every day to carefully discuss how each song would come together, from conceptualizing and message to planning how we could execute and promote the EP in ways we’ve never done before,” SB19 explains. “This is the first time after how many years that every member has been this hands-on. Everyone was involved in conceptualizing, producing, and writing the songs. But we also owe a lot to our collaborators who helped us push our ideas further and elevate the project on both the technical and creative sides.”

The envelope-pushing EP cements their position as one of the vital forces behind contemporary pop music in the Philippines and Southeast Asia for the last decade, providing a riveting insight into less explored paths and a thrilling outlook for future developments. Simula at Wakas contains 7 songs, including the now-viral single “DAM” and the focus tracks “DUNGKA!” and “Time.” The latter will be released with a music video at 12 noon.

The anthemic ballad “Time” essays the inevitability of time’s passing—an undeniable and unavoidable reality. As the lyrics go, “One day we’ll run out of time,” the song reveals a sobering reminder of life’s impermanence, yet one that inspires purpose and presence. “Hindi naman kami forever SB19,” acknowledges the five-piece act. “Nothing is permanent in this world, even from where we are at this point. Time will run out soon. All we can do is try our best and make the most out it.”

“DUNGKA!,” another focus track, vaults SB19 back to their experimental phase: evangelizing pop music in unrecognizably exciting form and embracing maximalist production with rave and hyper-pop elements. It’s easily one of the biggest surprises of the EP, standing its ground as both a sonic rebel and revelation.

To complement the EP’s release, SB19 introduces the DAM Tree, an immersive public art installation, now open to the public in Bonifacio Global City (BGC) until May 4, 2025. As part of the promotional campaign, fans can experience the world of Simula at Wakas through hanging parabolic sound domes where A’TIN first heard exclusive track previews from the EP. Beyond the immersive listening experience, visitors also get the chance to win exciting prizes, quickly becoming a hotspot for fan frenzy.

“A tree, by nature, reflects life’s different stages, starting from a seed, growing roots, eventually branching out and bearing,” the group explains. “That aligns with the message of DAM and the EP as a whole: acknowledging where we began, embracing how we’ve evolved, and looking ahead to what’s next. The DAM Tree is not just a design; it’s an experience. We wanted people to feel connected to the music in a more immersive way. It’s our way of turning the emotions behind Simula at Wakas into something you can actually see and feel.”

Further solidifying this milestone, SB19 will kick off the ‘Simula at Wakas’ World Tour with two landmark concerts at the iconic Philippine Arena on May 31, 2025, and June 1, 2025, with the first one already sold out. The tour will span across major cities in Taiwan, the United States, Canada, Singapore, and the Middle East from June to October this year, with additional stops in Australia, Japan, and Hong Kong to be announced.

“We’ve been working on new arrangements for some of our songs, and we’re really excited for fans to hear them,” the group shares. “We’ll be performing tracks from our latest EP, Simula at Wakas, and we can’t wait to share the energy and emotion behind each song. Every performance has been thoughtfully prepared, and we’re really looking forward to seeing how our fans react to these new versions of our music. Each day will be a different experience!”

Listen to ‘Simula at Wakas’ Track list:

1. DAM

2. Time

3. 8TonBall

4. Quit

5. Shooting for the Stars

6. DUNGKA!

7. DAM (Extended Ver.)

SB19’s EP, Simula at Wakas is out now on all digital music platforms worldwide via Sony Music Entertainment. Stay tuned for the release of the “Time” music video to be released at 12 nn.

Day 2 tickets to the Philippine Arena concert is still available via SM tickets.

Watch out for their upcoming Listening Party on Spotify (to be announced on SB19's socials soon).

Visit:

Website: https://www.sonymusic.co.jp/artist/SB19

YouTube: https://www.youtube.com/channel/UCm4v7afBTnJKRm4SlfHJzyg

X: https://twitter.com/SB19Official

Instagram: https://www.instagram.com/officialsb19

TikTok: https://www.tiktok.com/@officialsb19

SB19 marks bold new era in P-Pop with genre-defying single “DAM”

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The track will serve as the first official single off their upcoming EP, Simula at Wakas

A week after announcing the highly anticipated kickoff of their world tour at the prestigious Philippine Arena, Filipino supergroup SB19 continues to cement their place as a true P-Pop trailblazer with the release of “DAM,” the first official single off their upcoming EP, Simula at Wakas.

Fueled by their deep appreciation for medieval fantasy and innovative approach to sound, “DAM” marks a fresh chapter in SB19’s genre-defying journey. The track seamlessly fuses elements of hip-hop, Celtic and Filipino folk, EDM, industrial, and prog-rock, while retaining the signature martial energy that defined their previous hits “What” and “GENTO.” What sets “DAM” apart, however, is not only its grandiosity, but also its willingness to push the envelope both lyrically and sonically—an experimental exploration of new musical frontiers, if you would describe it.

“We’ve always pushed boundaries in terms of music,” shares the P-Pop kings in a collective statement. “For this particular track, we’ve built on the elements that made ‘What and ‘GENTO’ resonate so strongly with the general public, but we’ve also uncharted sonic territories that gave us the creative freedom to truly express ourselves.”

“DAM,” a play on the Filipino word “Pakiramdam” or “feeling” in English, encapsulates the pop quintet’s unrelenting drive for purpose, ambition, and legacy. The anthemic track explores themes of staying true to one’s values and principles amidst the sacrifice required to achieve greater dreams in career and life. For SB19, “DAM” is a testament to the price of success in a world that often demands more than one is willing to give.

The release of “DAM” will be accompanied by a music video, set in a dark, medieval fantasy world inspired by the brutal and tragic tales of knights, sorcerers, ravens, and looming castles.

The video marks the latest collaboration between SB19 and 1032 LAB, a creative team known for bringing complex, fantastical worlds to life. Their team-up promises a journey into a brooding and imaginative realm, further enhancing the song’s emotive power.

“The music video has a lot of hidden symbolisms and eastern eggs for fans to uncover so they should look out for that,” says SB19. “Also, what makes this visual project so fulfilling is how committed everyone involved is to bringing the vision to life. We’re aligned in making the unbelievable come true, and there’s a deep respect for the art of world-building that makes this more than just a one-off project. We can’t wait for everyone to experience the music video.”

SB19’s “DAM” is out now on all digital music platforms worldwide via Sony Music Entertainment. Watch the official music video here.

Stay tuned as SB19 continues to break new ground with their upcoming EP, Simula at Wakas, and their upcoming global tour.

Website: https://www.sonymusic.co.jp/artist/SB19

YouTube: https://www.youtube.com/channel/UCm4v7afBTnJKRm4SlfHJzyg

X: https://twitter.com/SB19Official

Instagram: https://www.instagram.com/officialsb19

TikTok: https://www.tiktok.com/@officialsb19

SB19 are going on 'Simula At Wakas' World Tour this 2025

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• The group unveiled a cinematic teaser for their upcoming new extended play "Simula at Wakas".
• SB19's upcoming tour as the #SaWWorldTour

In a social media post on Wednesday, February 12, SB19 announced the cities that are included in their "Simula At Wakas" world tour happening from May to October.

The tour will kick off in Bulacan this coming May. The group will also perform in other parts of Asia, the United States and the Middle East. SB19 has yet to reveal further details about the tour.

The group composed of Pablo, Josh, Stell, Ken, and Justin, will drop its comeback single on February 28 followed by the official release of "Simula at Wakas" EP on April 25.

Fans and followers of SB19 also shared their support to SB19's upcoming tour as the #SaWWorldTour trends on microblogging site X (formerly Twitter).

Simula at Wakas promises to push the guys further into the global-pop conversation as the final chapter in their musical trilogy following 2021’s Pagsibol and Pagtatag! from 2023.

SB19 first teased fans with a new trailer video on January 31, 2025 (below) that featured visual callbacks to previous hits like “What?” and “Gento” (which hit No. 8 on Billboard’s World Digital Song Sales chart in 2023) to signal a fresh, new musical direction for their soon-to-be revealed new single set for a February 28 release.

SB19 on Friday unveiled a cinematic teaser for their upcoming new extended play "Simula at Wakas".

The teaser showed the five members wearing long, thick, and brown clothing in a mysterious part of a forest where a glowing tree resides. An apple seemingly served as a key element in the visuals, a known imagery in many films and literature.

Soon afterward, the Filipino sensation will hit the road with a series of concerts, including U.S. stops in San Francisco, Los Angeles, Honolulu, and more, alongside international dates in cities like Toronto, Tokyo, Sydney, Taipei, Doha, and more.

“We’re really excited to meet everyone,” Ken tells Billboard. “We’ve been preparing for unlimited surprises for you guys.”

While Justin promises that fans will hear new songs from Simula at Wakas for the first time, Josh is sure to add that A’TIN should “stay tuned for new genres and performances, plus fresh arrangements of our older tracks!”

While the guys are laser-focused on releasing their new music, they say bringing those songs to life in new countries and territories is equally exciting to the quintet.

“We’re thrilled to finally share what we’ve been working on over the past few months,” Stell says. “After a long break as a group, our main focus is now on the new EP, and we can’t wait to reconnect with our fans — especially in places we haven’t visited before. We’re really excited to meet everyone there.”

In addition to the world tour dates already set between May-August, as well as October 2025, SB19 say “more cities will be announced soon” with dates coming soon for their Sydney, Melbourne, Tokyo, and Hong Kong stops.

“We are pushing the boundaries and we want the best for all of the fans,” leader Pablo shares before Josh adds, “We think from our last tour they have seen more of our individuality but this time, we will be coming stronger.”

Stell concludes by speaking to SB19’s larger ambitions, saying “We really want our fans to connect with our stories since we did it with all our hearts. Our goals are not only for SB19 but for the entire Philippine music industry.”

See below for the Simula at Wakas World Tour poster and stay tuned for more information from the band.