Puregold receives global recognition at the prestigious Retail Asia Awards 2025

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Puregold Price Club Inc., a longtime industry leader in Philippine retail, ushered in the month of June with two prestigious wins at the recent 2025 Retail Asia Awards: Hypermarket of the Year (Philippines) and Integrated Campaign of the Year (Philippines).

Puregold Senior Marketing Manager Ivy Hayagan-Piedad speaking to the crowd gathered for the 2025 Retail Asia Awards ceremony.

The Retail Asia Awards, which was launched in 2021, is a distinguished annual event that honors outstanding achievements, innovations, and excellence among key players in the region’s retail industry. Representatives of Puregold stood tall as they accepted the awards at last night’s ceremony held at the Marina Bay Sands Expo & Convention Centre in Singapore.

The twin recognition marks the culmination of a massive year of growth for Puregold Price Club Inc, which touted a record-breaking P10 billion plus in profits by 2024’s end. To date, the retail chain has over 700 stores nationwide, including S&R Clubs and quick service restaurants.

Left to right: Puregold senior marketing manager Ivy Hayagan-Piedad, Sonny Bautista, Lyle Gonzales and Jeng Galang from Republic Creative Creations, Inc., and Siddharth Pathak, Senior Partner & APAC Leader for Consumer and Retail Practice at Kearney at the 2025 Retail Asia Awards.

Puregold president Vincent Co extends his deep appreciation to the Retail Asia Awards for the esteemed Hypermarket of the Year (Philippines) recognition. “The award is an acknowledgement of the clear-headed vision and drive that brought Puregold to its most successful year in the face of shifting and challenging market conditions,” he affirms.

Puregold Price Club Inc. won the Hypermarket of the Year (Philippines) as well as the Integrated Campaign of the Year (Philippines) trophies at the 2025 Retail Asia Awards.

On the other hand, the Integrated Campaign of the Year award comes off the back of Puregold’s successful “Nasa Atin ang Panalo” campaign. “Nasa Atin ang Panalo” was a concerted effort to appeal to a passionate, younger market by collaborating with major OPM artists including BINI, Flow G, SB19, and SunKissed Lola. The campaign culminated in a sold-out Nasa Atin ang Panalo thanksgiving concert held in Araneta Coliseum.

“These awards from Retail Asia spur us to carry on with the good work we’ve been doing,” Vincent Co says. “We hope to further enrich the shopping experience of our loyal members and customers who share in our triumphs.”

Left to right: Jeng Galang, Ivy Hayagan-Piedad, Lyle Gonzales, and Sonny Bautista representing Puregold on the red carpet for the annual 2025 Retail Asia Awards.

For 2025, Puregold is on track for further expansion. New locations are opening up all over the country, and business is showing robust growth. In the first quarter of the year alone, the company listed a profit of over P2.64 billion, up 6.5% from the previous year. Meanwhile, Puregold’s synergetic ties with local music are going strong, as well. OPM Con 2025, featuring an expanded lineup of talents, is slated at the Philippine Arena on July 5.

Home Credit and Puregold Team Up to Bring Financial Access Closer to Filipino

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Partnership enables easier credit access at Puregold stores, empowering everyday Filipinos with smart, inclusive financial tools.

Home Credit Philippines, in partnership with Puregold, has expanded the availability of the Home Credit Card to select Puregold stores nationwide. This move makes credit more accessible for everyday Filipinos while reinforcing both companies’ commitment to empowering communities through practical, inclusive financial services.

Smart Credit Made Simple

The Home Credit Card is a smart, accessible financial tool designed to help Filipinos manage expenses and build credit responsibly. Ideal for first-time cardholders, it offers a Php 20,000 credit limit and a 45-day-interest-free grace period. The membership fee is waived for the first three months—and cardholders can continue to have it waived when they spend at least PHP 15,000 per month thereafter. Cardholders enjoy up to PHP 500 rebates in the first month, unlimited 3% discount on load purchases, and zero fees when paying bills via the app. With secure, cashless payments anytime, anywhere via QR Ph, the Home Credit Card—now available at select Puregold stores—empowers everyday Filipinos, especially sari-sari store and karinderia owners, to take confident steps toward a stronger financial future.

Highlighted at TNAP Convention 2025

The rollout was spotlighted at the Tindahan ni Aling Puring (TNAP) Convention 2025, held May 15–17 at the World Trade Center, Pasay. With this year’s theme, “Puregold Piliin si Aling Puring! Kayang-kaya Umasenso!”, the event gathered over 50,000 MSME attendees, reinforcing Home Credit’s mission to empower Filipinos—especially micro-entrepreneurs and small business owners—with accessible, practical financial tools that help them grow and succeed.

“Together with Puregold, we’re making it easier for Filipinos to access credit that fits their needs,” said Zdenek Jankovsky, Chief Business Development Officer at Home Credit Philippines. “This partnership is more than about convenience—it’s about empowering people to take control of their finances and live better lives.”

Chief Business Development Officer Zdenek Jankovsky shares the benefits of the Home Credit Card at the Puregold Tindahan ni Aling Puring (TNAP) Convention 2025.

A Shared Commitment to the Filipino Consumer

This initiative underscores Home Credit’s evolution from a financing provider to a comprehensive financial partner. By teaming up with Puregold, the brand extends its reach and impact, helping more Filipinos build financial capability and achieve everyday goals.

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also download the Home Credit App or follow its official Facebook, Instagram, and TikTok accounts.

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP). 

Puregold Channel ‘Si Sol at si Luna’—The Series That Hits Different

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Puregold Channel just raised the bar—again.

Following the breakout digital hits ‘My Plantito’ and ‘Ang Lalaki sa Likod ng Profile’, Puregold Channel has stepped confidently into the realm of cinematic-scale storytelling with its newest offering: ‘Si Sol at Si Luna’. The series was unveiled in a star-studded press conference held on May 16 at the World Trade Center, Pasay City, making a quantum leap in Puregold’s journey as a force in Filipino digital entertainment.

In ‘Si Sol at Si Luna’, Zaijian Jaranilla and Jane Oineza shed their child-star images for roles steeped in emotional complexity and adult vulnerability, a distinct first for both actors. It’s a career-defining turn for Jaranilla, compelling him to deliver his most mature performance yet in his first intimate scene—a bold moment not just for him but for Philippine retailtainment.

However, the series’ real power lies beyond the sensual as it explores grief, longing, and the uncomfortable space between connection and timing. As Sol, a film student seeking creative spark, falls for the older, emotionally scarred Luna, their relationship forces a confrontation with the hard truths of age, loss, and love that doesn’t fit the mold.

For Puregold Senior Marketing Manager Ivy Hayagan-Piedad, the wistful insights depicted in ‘Si Sol at si Luna’ are what make it more than just your garden variety romcom.

“At its core, the series is about love—but not the kind that comes easy,” says Hayagan-Piedad. “It asks: Where do we find love? What do we do with it when it comes at the most unexpected time? Luna’s story is about loving through grief. Sol’s is about loving through transformation. Whether love can survive both—that’s the question the audience will ponder on.”

With ‘Si Sol at Si Luna’, Puregold Channel is staking its claim as a powerhouse content studio—one that blends commercial value with creative boldness. This is where sharp writing meets honest emotion. Where full-length narratives meet bite-sized platforms. And where every Filipino, no matter where they are, can watch themselves reflected in stories worth telling.

Visibly excited at the press conference were the series leads Zaijian Jaranilla and Jane Oineza, as well as supporting members of the star-studded cast, including Joao Constancia, Uzziel Delamide, Vaughn Piczon, Lyle Viray, Jem Manicad, Marnie Lapus, and the breakout star, Atasha Franco.

Zaijian Jaranilla and Jane Oineza

‘Si Sol at si Luna’ will drop its very first episode on the Puregold Channel on YouTube on May 31, with a new episode set to be released every Saturday thereafter.

Stay tuned in! Subscribe to Puregold Channel on YouTube, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and X, and @puregoldph on TikTok for more updates.

Hiligaynon full-length film Salum and Mindanaoan short film Champ Green shine bright at the Puregold CinePanalo 2025 awards night

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Hiligaynon full-length film Salum directed by TM Malones and Mindanaoan short film Champ Green were honored the top prizes in their respective categories at the second edition of the wildly successful Puregold CinePanalo Film Festival.

At the awarding ceremony, held on March 19 at The Elements, Eton Centris in Quezon City, Salum took home four Puregold CinePanalo trophies in the full-length category namely: Panalong Pelikula, Panalo sa Production Design, Panalo sa Sound Design, and Panalo sa Musical Scoring as well as a cash prize of PhP 250,000. Meanwhile, Champ Green received a PhP 100,000 cash prize and five trophies in the student shorts category including Panalong Maikling Pelikula, Panalong Pangalawang Aktor for Sol Eugenio, Panalo sa Kwento, Panalo sa Brand Intrusion, and Mowelfund Special Citation.

In addition, Champ Green, being the students shorts winner, also won film equipment including a Black Mist ⅛, a Dream Filter, a Blue Lightstreak Filter from MFP Rentals and Kase Philippines; a Nanlite FC 60B with Merch from MQ Group and Nanlite Philippines; and a Hollyland Lark C1 Wireless Microphone from Sieztech Enterprize and Hollyland Tech Philippines. Champ Green also won an extra PHP25,000 for winning the Panalo sa Brand Intrusion, as did fellow short film G! and full-length film Journeyman who won the same award; as well as Checkmate and Taympers, who similarly tied for Pinakapanalong Promosyon ng Pelikula. Each of these sponsors gladly awarded Champ Green with the equipment in order to support the development of young Filipino filmmakers such as Champ Green director Clyde Cuizon Gamale.

JP Habac was named Panalong Direktor (Best Director) for his work on Olsen’s Day at Puregold CinePanalo 2025.

The Panalong Aktor (Best Actor) for the full-length category was awarded to Khalil Ramos (Olsen’s Day). He shares this award with JP Larroder (Tigkiliwi).

The Mowelfund Special Citation was awarded to Olsen’s Day in the full-length category.

Talented actress Alexa Ilacad, who stars in Co-Love, at the Puregold CinePanalo 2025.

Tigkiliwi takes home the Panalong Karangalan mula sa Hurado for the full-length category. 

Director Tara Illenberger proudly receives the Panalong Karangalan Mula sa Hurado (Jury Prize) for Tigkiliwi at Puregold CinePanalo 2025.

In the full-length category, another Hiligaynon film Tigkiliwi nabbed seven trophies including Panalong Karangalan Mula sa Hurado and Panalo sa Kwento for its writer-director Tara Illenberger. The charming film about a community of misfits swept the acting awards categories including Panalong Aktres for Ruby Ruiz, and Panalong Pangalawang Aktor for Jeffrey Jiruma. 

In an interesting turn of events, two ties were declared during the awards night. The Panalong Aktor trophy was shared between JP Larroder as Tigkiliwi’s Tata, and Khalil Ramos as the titular Olsen in Olsen’s Day while both Journeyman and Olsen’s Day were declared the winners of the Panalo sa Cinematography category. Meanwhile, JP Habac of Olsen’s Day bagged the Panalong Direktor award.

Journeyman by the sibling-tandem of Christian Paolo and Dominic Lat took home a total of six trophies namely: Panalo Sa International Jury, Panalo sa Cinematography (tie with Olsen’s Day), Panalo sa Film Poster, the MTRCB Special Award for Responsableng Paglikha, Panalo sa Brand Intrusion, and the Puregold Always Panalo Film which it shared with the romantic-comedy film Fleeting by Catsi Catalan.

For the student shorts, Uwian, directed by Panalong Direktor winner Vhan Marco Molacruz of Colegio de San Juan de Letran crushed the competition, winning five different awards including Panalong Direktor, Panalo sa Musical Scoring, Panalo sa Production Design, Panalong Aktres for Geraldine Villamil, and Panalong Pangalawang Aktres for Uzziel Delamide.

Other notable entries to the student shorts category included Sean Rafael Verdejo’s absurdist dramedy Dela Cruz, Juan P., which took home Panalong Karangalan Mula sa Hurado; as well as Ira Corinne Esguerra’s coming-of-age sibling story SamPie, which took home the Puregold Always Panalo Film award.

Each award was deliberated upon by an impressive lineup of qualified judges, including Festival Director Christopher Cahilig, Festival Chair Ivy Hayagan-Piedad, and Republic Creative Creations, Inc. representative Sonny Bautista, each of whom sat on both the student shorts and full-length jury panels. Joining them on the students shorts panel were directors Emmanuel Dela Cruz and Victor Villanueva, as well as film critic Lito Zulueta. The full-length jury panel, on the other hand, consisted of Cahilig, Hayagan-Piedad, and Bautista, as well as directors Jeffrey Jeturian and Mae Cruz-Alviar, writer and producer Moira Lang, and Estonian filmmaker Tiina Lokk, the festival director of the Tallinn Black Nights Film Festival.

This year’s CinePanalo saw increased grants for all entries, with PHP 3,000,000 grants for full-length entries, and P150,000 grants for student shorts. The festival was also supported in large part by its partner organizations ​​Terminal Six Post, CMB Film Services Inc., Gateway Cineplex 18, MFP Rentals, the MTRCB,  and the Mowelfund Film Institute.

Puregold Senior Marketing Manager and Puregold CinePanalo Film Festival Chair Ivy Hayagan-Piedad and Festival Director Christopher Cahilig

“The Puregold CinePanalo Film Festival will always be fueled by a deep love for the art of cinema, and an even deeper ambition to show what Philippine talent and passion has to offer,” said Festival Chair Ivy Hayagan-Piedad. “With the CinePanalo having reached a successful second edition, the possibilities are now endless. We can’t wait for all the wonderful films yet to grace the Puregold CinePanalo in all the years to come.”

Salum, Champ Green, and all the other full-length and student short films of the Puregold CinePanalo Film Festival 2025 will continue to screen exclusively at the Gateway Cineplex 18, Cubao, Quezon City until the closing of the festival on March 25. Regular tickets are P250, with discounts available for students, PWDs, seniors, Tindahan ni Aling Puring, and Perks Card members for P200. Meanwhile, festival passes for the entire experience cost P2,000, granting holders entrance to all official movie entries.

Young filmmakers pose with Festival Director and award-winning filmmaker, Chris Cahilig.

 

FULL LIST OF WINNERS:

Pinakapanalong Pelikula

Full-Length: Salum (TM Malones)

Student Shorts: Champ Green (Clyde Cuizon Gamale)

 

Puregold Always Panalo Film

Full-Length: Journeyman (Christian Paolo Lat & Dominic Lat), Fleeting (Catsi Catalan)

Student Shorts: Sampie, (Ira Corinne Esquerra Malit)

 

Panalong Direktor

Full-Length: JP Habac, Olsen’s Day

Student Shorts: Vhan Marco B. Molacruz, Uwian

 

Panalong Aktres

Full-Length: Ruby Ruiz as Nay Pansay, Tigkiliwi

Student Shorts: Geraldine Villamil as Remy, Uwian

 

Panalong Aktor

Full-Length:

Khalil Ramos as Olsen, Olsen’s Day

JP Larroder as Tata, Tigkiliwi

Student Shorts: 

Lucas Martin as Sam, SamPie

Jasper John as Juan Dela Cruz, Dela Cruz, Juan P.

 

Panalong Karangalan Mula sa Mga Hurado

Full-Length: Tigkiliwi (Tara Illenberger)

Student Shorts: Dela Cruz, Juan P. (Sean Rafael A. Verdejo)

 

Panalo Sa Mga Manonood

Full-Length: Co-Love (Jill Singson Urdaneta)

Student Shorts: Sisenta! (Mae Malaya)

 

Panalong Pangalawang Aktres

Full-Length: Gabby Padilla as Marlin, Tigkiliwi

Student Shorts: Uzziel Delamide as Imang, Uwian

 

Panalong Pangalawang Aktor

Full-Length: Jeffrey Jiruma as Pol, Tigkiliwi

Student Shorts: Sol Eugenio as Tekbong, Champ Green

 

Panalong Ensemble

Full-Length: Tigkiliwi (Tara Illenberger)

Student Shorts: Sine-Sine (Roniño Dolim)

 

Panalong Kwento

Full-Length: Tara Illenberger, Tigkiliwi

Student Shorts: Clyde Cuizon Gamale, Champ Green

 

Panalo sa Cinematography

Full-Length: 

Dominic Lat, Journeyman

Kara Moreno, Olsen’s Day

Student Shorts: Lance Lascano, Dan, En Pointe

 

Panalo sa Production Design

Full-Length: Kyle Fermindoza, Salum

Student Shorts: Andrea Jayne Perang, Uwian

 

Panalo sa Musical Scoring

Full-Length: Armor Rapista, Salum

Student Shorts: Len Calvo, Uwian

 

Panalo sa Editing

Full-Length: Vanessa Ubas de Leon, Co-Love

Student Shorts: Jose Andy Sales, G!

 

Panalo sa Sound Design

Full-Length: Fatima Nerikka Salim and Immanuel Verona, Salum

Student Shorts: Elian Idioma, Dela Cruz, Juan P.

 

Panalong Awitin

Full-Length: “DI KO PINILI” by Kiko Salazar, performed by KD Estrada, Co-Love

Student Shorts: “Suga, Camera, Saad” by Jonathan Rey Sartorio and Lloyd Martin Villacortes Arce, performed by Jonathan Rey “ROTT” Sartorio, Sine-Sine

 

Panalo sa Brand Intrusion

Full-Length: Journeyman (555 Sardines and Lucky Me!)

Student Shorts: Champ Green (Bear Brand), G! (Chuckie)

 

Panalo sa Film Poster

Full-Length: Journeyman by Christian Paolo Lat and Dominic Lat

Student Shorts: Checkmate by Alexie Nicole Pardo

 

Pinakapanalong Promosyon ng Pelikula

Student Shorts:

Checkmate by Alexie Nicole Pardo

Taympers by Naiah Nicole Mendoza

 

Responsableng Paglikha

Full-Length: Journeyman by Christian Paolo Lat and Dominic Lat

Student Shorts:

1. Dan, En Pointe by Adelbert Abrigonda
2. Sine-Sine by Roniño Dolim
3. 1… 2… Strike!!! by Kenneth Flores

 

Mowelfund Special Citation

Full-Length: Olsen’s Day

Student Shorts: Champ Green

 

Panalo sa International Jury

Journeyman by Christian Paolo Lat and Dominic Lat

Puregold CinePanalo 2025: Bigger Dreams, Bolder Visions

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Filmmakers who are set to participate at the upcoming 2025 Puregold CinePanalo Film Festival were recently presented in a press conference held at the Artson Events Place in Quezon City. With a fresh group of contenders and their entries riding on the momentum of last year’s hugely successful festival, Puregold CinePanalo is fast turning out to be a hotly anticipated event in the local film industry’s calendar.

The directors, stars, and crew behind the seven full-length films on the line up for the 2025 Puregold CinePanalo came out in force at the festival’s recent press conference.

Millions of pesos in production grants are a great part of the draw. In Puregold CinePanalo’s 2025 run, the bounty benefitted eight winning filmmakers who received P3,000,000 each, as well as twenty-four student filmmakers who received P150,000 each.

With Puregold CinePanalo once again raring to provide millions in production grants to select participants, aspiring new filmmakers were spurred to craft more uplifting stories with the theme, “Mga Kwentong Panalo ng Buhay”.

Festival director Christopher Cahilig (extreme left) and Puregold senior marketing manager Ivy Hayagan-Piedad (extreme right) together with representatives from Gateway Cineplex 18, the venue for the upcoming Puregold CinePanalo.

At the press conference, Puregold CinePanalo proudly presented these worthy participants to attendees that comprised festival organizers as well as representatives from the festival’s various partners such as the MTRCB, Gateway Cineplex 18, Mowelfund, Terminal Six, CMB Films, and MFP Rentals.

Representatives from the Mowelfund Film Institute came out to show their support for this year’s line up of filmmakers.

Puregold senior marketing manager Ivy Hayagan-Piedad

Ivy Hayagan-Piedad, senior marketing manager for Puregold, spoke enthusiastically about working with a fresh batch of filmmakers. “After an intensely competitive application period, these directors came out on top of the heap,” she said. “We know they will produce excellent, gripping work and we can’t wait to share these with the viewing public at the upcoming festival.”

The Puregold CinePanalo Film Festival will forthwith showcase directors and stars of varying experience and acclaim within the industry, with the star-studded 2025 edition highlighting the filmmaking domain’s rich reserves of talent.

Mes de Guzman directs Sepak Takraw, starring Enzo Osorio, Nicollo Castillo, Ruby Ruiz, and Acey Aguilar. JP Habac’s Olsen’s Day will feature Khalil Ramos, Romnick Sarmenta, and child actor Xander Nuda. Tara Illenberger helms the film Tigkiliwi starring Ruby Ruiz in her second Puregold CinePanalo feature, Gabby Padilla, and Julian Paul Larroder. Dynamic duo Christian Paolo Lat & Dominic Lat are directing Journeyman, starring JC Santos and Jasmine Curtis-Smith.

TM Malones will be working on Salum with stars Allen Dizon and Christine Mary Dimaisip. Jill Singson Urdaneta’s Co-Love will showcase KD Estrada, Alexa Ilacad, Jameson Blake, and Kira Balinger.

Meanwhile, Baby Ruth Villarama’s Food Delivery: Fresh from the West Philippine Sea will mark the first-ever documentary to join the Puregold CinePanalo line up. Another historic first sees noted producer Catsi Catalan making her directorial debut with the film Fleeting, starring Janella Salvador and RK Bagatsing.

Also in attendance at the press event were twenty-four student filmmakers from universities across the country:

• Adelbert Abrigonda (Polytechnic University of the Philippines) - “Dan, En Pointe”

• Allan M. Balance Jr. (Polytechnic University of the Philippines) - “Cancer Din Ang Zodiac Sign Mo?”

• Angel Allizon Cruz (University of Santo Tomas) - “Dito, Dati”

• Roniño Dolim (University of Eastern Philippines) - “Sine-Sine"

• Kenneth Flores (Far Eastern University) - “1... 2... Strike!!!”

• Austine Rae R. Fresnido (FAITH Colleges) - “Sa Susunod Sisikat si Susan”

• Clyde Cuizon Gamale (University of the Philippines) - “Champ Green”

• Bjorn M. Herrera (Central Philippine University) - “Nanay's Frankenstein”

• Maria Eleanor P. Javier (University of the Philippines Visayas) - “Mother at Sixty”

• Producer Ivan Gentolizo representing Mae Malaya (University of the Philippines) - “Sisenta!”

• Ira Corinne Esquerra Malit (University of Caloocan City) - “SamPie”

• Naiah Nicole Mendoza (Polytechnic University of the Philippines) - “Taympers”

• Vhan Marco B. Molacruz (Colegio de San Juan de Letran) - “Uwian”

• Jadrien Morales (University of the Philippines) - “Let's Go Somewhere Else”

• Regene Narciso (Dalubhasaan ng Lunsod ng San Pablo) - “Papunta Ka Pa Lang, Naka-Bounce Na Ako”

• Alexie Nicole Pardo (Polytechnic University of the Philippines) – “Checkmate”

• Kieth Earl B. Rebaño (University of the Philippines Visayas) - “Daeaura”

• John Lester Rimorin (University of the Philippines) - “Japan Surplus”

• Jose Andy Sales (University of San Carlos) - “G!”

• Mark Joseph Sanchez (Polytechnic University of the Philippines) - “Our One and Only Bab(o)y”

• Aubrey Soriano (Polytechnic University of the Philippines) - “Si Nadia at ang Kanyang mga Kuro-Kuro”

• Jasper Tan (Far Eastern University) - “Sa Pagbunga”

• Johannes Tejero (University of San Carlos) - “Daog, Pildi”

• Sean Rafael A. Verdejo (National University Laguna) - “Dela Cruz, Juan P.”

With such a diverse lineup of filmmakers, the 2025 Puregold CinePanalo is primed to be another can’t-miss event for Philippine cinema. The completed films will be screened at Gateway Cineplex 18 from March 14 to 25, 2025.

Puregold CinePanalo student filmmakers get extra boost with P100K grant from MFP Rentals

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The Puregold CinePanalo Film Festival just announced another groundbreaking partnership set to support its student filmmakers participating in the Festival’s Student Shorts category.

MFP Rentals, an upstart local audiovisual equipment rental services company, has generously thrown its support behind the CinePanalo Film Festival, pledging to sponsor equipment rental services worth a total minimum value of PhP 100,000 free to use for all 25 student short film entries.

Puregold CinePanalo teams up with MFP Rentals to grant student filmmakers PhP 100,000 worth of free audiovisual equipment rentals. (L-R Puregold CinePanalo Festival Director Chris Cahilig, Puregold Senior Marketing Manager Ivy Hayagan Piedad, MFP Rentals Tech Director Tristan Cua, MFP Rentals Co-Producer Zsara Laxamana)

The partnership is a first for the CinePanalo Film Festival, as the inaugural event did not feature any equipment subsidy for the participants in the student shorts category. Now, through the partnership between Puregold and MFP Rentals, the 25 student filmmakers no longer need to shell out a part of their P150,000 grant on equipment, and can, instead allocate their funding towards perfecting their cinematic vision.

On this collaboration, Puregold Senior Marketing Manager Ivy Hayagan-Piedad shared the company's gratitude for allowing student filmmakers to give their all without worrying about equipment funding.

“The student shorts category of the Puregold CinePanalo Film Festival was designed to give an opportunity to passionate young directors itching for a chance to show the world their panalo stories. Thanks to MFP Rentals, our student filmmakers now have significantly more resources to make that happen,” she said.

Meanwhile, for MFP Rentals owner Mark Tristan Cua, the lease of the audiovisual equipment was a no-brainer given the advocacy of the Puregold CinePanalo Film Festival in supporting the dreams of student filmmakers.

“After seeing the success of last year’s Puregold CinePanalo Film Festival, we knew that MFP Rentals needed to be a part of the next one, and we believed that supporting the entrants of the students’ shorts category was the best way we could lend a hand,” said Cua.

MFP Rentals' partnership enables CinePanalo student directors to focus their P150,000 grant on perfecting their cinematic vision.

The CinePanalo Film Festival empowers 25 student filmmakers from universities nationwide with equipment and production support, with the help of MFP Rentals.

For Cua, the opportunity to help aspiring filmmakers has always been his personal goal. Outside of MFP Rentals, Cua is the proud founder of the Mobile Filmmaking Philippines online community, where filmmakers can learn from each othe, allowing young and aspiring filmmakers to find affordable equipment services.

“It’s difficult to be a student filmmaker in the Philippines, and having more space in one’s budget can go a long way” added Cua. “We hope that through MFP Rentals’ assistance, these talented young artists can focus their budget on making the film of their dreams, instead of spending a lot of money just on equipment.”

In addition to the equipment rentals, MFP Rentals will also engage in a technical discussion with the Director of Photography of each student short film prior to the submission of any technical equipment requests. This serves the purpose of allowing MFP Rentals to tailor its assistance to the unique creative vision of each student short film project.

Puregold recently announced the list of 25 student filmmakers who will be receiving the P150,000 production grant, as well as the assistance by MFP Rentals and all of Puregold’s other official production partners for the CinePanalo Film Festival. The upcoming film festival will feature student filmmakers from universities across the country including the University of the Philippines, Polytechnic University of the Philippines, University of Santo Tomas, University of Caloocan City, and even universities from outside Metro Manila like Central Philippine University, Dalubhasaan ng Lungsod ng San Pablo, the University of San Carlos, and Faith Colleges, and National University Laguna.

The Puregold CinePanalo Film Festival is set to begin in March of 2025, with the Awards Night set for March 19, 2025. Each of the student short filmmakers will have a chance to compete for the festival’s top awards including the awards for best film and best director.

SB19, Bini, Flow G, SunKissed Lola set to headline OPM event of the year: Puregold’s ‘Nasa Atin Ang Panalo’ concert

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Puregold proudly presents "Nasa Atin ang Panalo" concert, to be held in the Araneta Coliseum on July 12, 2024, featuring acts from chart-topping 

Filipino music talents SB19, BINI, and Flow G, and 

a special performance from SunKissed Lola.

Prepare for the ultimate celebration of today's Original Pinoy Music (OPM), and the stories of success behind these chart-topping hits, as Puregold presents "Nasa Atin ang Panalo” concert on July 12, 2024, 7 p.m., at the iconic Araneta Coliseum.

The thanksgiving event, which will feature acts by phenomenal Filipino music talents SB19, BINI, and Flow G, and a special performance by SunKissed Lola, celebrates Puregold's remarkable milestone of reaching 500 stores on its 25th year. Through “Nasa Atin ang Panalo,” Puregold expresses its gratitude to its loyal customers, dedicated employees, and supportive partners who have long played a role in the company's very own panalo story.

As can be gleaned from Puregold’s recent announcement on its social media pages, the star-studded “Nasa Atin ang Panalo” is set to be an unforgettable night of music, inspiration, and pure entertainment. This was affirmed by Puregold Price Club Inc. President Vincent Co who relates that from the get-go, they envisioned “Nasa Atin ang Panalo” to be more than just a concert.

“We want it to be a heartfelt tribute to Filipino stories of grit, courage, change, and success—panalo values that our concert artists possess and hope to inspire among their fellow Filipinos," Co says. “And we are excitedly presenting these top musicians not only to showcase their talent and spotlight local music, but to highlight the stories of SB19, BINI, Flow G, and SunKissed Lola as they pursue their dreams.”

Puregold shares why they have chosen to collaborate with these artists:

P-Pop idols SB19 weathered a roller-coaster journey, staying resilient to sustain their rise in the music industry.

BINI, the nation's girl group, sings about youthful romance, fun, and empowerment. The group continually evolves to tell its stories in the most profound ways.

Flow G, now one of the icons in Philippine rap, has hurdled numerous challenges but has remained steadfast in his pursuit of hip-hop, relentlessly moving forward toward his goals.

Well-loved band SunKissed Lola, united by their passion for creating music, has transformed their dreams into reality, achieving success through their unwavering love for their craft.

“Nasa Atin ang Panalo” promises to bring joy to A'Tins, Blooms, Dolores, and fans of Flow G. Surprise guests are also lined up to boost concert-goers’ thrill and excitement.

Loyal Puregold customers can also look forward to Tita and Ninang Zones, where featured products and brands will offer a number of fun activities.

Fans and followers can also check out the venue’s VIP Section where one can get the best view in the house; coliseum group photos that will capture moments with fellow fans celebrating the night together; and exclusive merchandise giveaways that will keep memories alive long after the event.

Additionally, as Puregold has teased the release of original music in partnership with these top artists, fans have more drops to look forward to as well.

Puregold is mounting the concert in collaboration with Wish 107.5, a partnership that has been instrumental—since 2021—in discovering and highlighting OPM talents. This partnership reflects a shared commitment to promote and nurture local music artists through platforms that enable them to reach wider audiences.

As "Nasa Atin ang Panalo" draws near, Puregold encourages OPM enthusiasts, music lovers, and Puregold customers to witness the convergence of talent, passion, and pure Filipino pride in the musical event. Ticket mechanics will be announced soon on Puregold's official channels.

Stay tuned in! Subscribe now to Puregold Channel on YouTube, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok for more updates.

Puregold CinePanalo best picture “Under A Piaya Moon” comes home to Bacolod

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Negrense director Kurt Soberano’s debut masterpiece Under A Piaya Moon, which bagged eight major awards at the 2024 Puregold CinePanalo Film Festival including Best Picture, will have a commercial screening run in the province that inspired it.

The award-winning film, starring Jeff Moses, Pau Dimaranan, Chart Motus, and veteran actor Joel Torre will open in Ayala Malls Capitol Central and SM City Bacolod on May 29.

In its premiere at the recently concluded Puregold CinePanalo Film Festival, Under A Piaya Moon captivated audiences and critics alike. It nabbed eight awards and numerous nominations including Pinakapanalong Mahabang Pelikula (Best Full-Length Film), Panalong Aktor for Jeff Moses (Best Actor), Panalong Pangalawang Aktor for Joel Torre (Best Supporting Actor), a Mowelfund Special Citation, MTRCB Responsableng Paglikha, Panalo sa Cinematography, Panalo sa Editing, and Panalo sa Production Design.

Many critics praised the performance of veteran actor Joel Torre, who won the Best Supporting Actor Award at the 2024 Puregold CinePanalo

Many critics praised the film, with Marco Sumayao of Adobo Magazine calling it “meant for the global stage,” which “couldn’t have been told by other voices or in other settings.” Respected film critic Philbert Dy further opined on his personal Letterboxd, praising Joel Torre’s acting as ”such a fine performance that it practically makes the film worth recommending on its own.”

Under A Piaya Moon is Soberano’s beautifully crafted homage to his province Negros. Unlike many award-winning films dominated by Manileño culture, Piaya Moon is a defiant film, with its dialogue being spoken entirely in the local Negros language of Hiligaynon. Upon its release, it was adored by audiences and critics alike for its sincere display of Negrense culture, particularly its rich culinary tradition.

The award-winning film was also the very first feature directed by Kurt Soberano, a native of Negros Occidental

According to director Kurt Soberano, the choice to put Negros Occidental was a labor of love, as a Bacoleño himself. For him, few provinces have changed and grown the way Negros Occidental has throughout the years, which makes it a perfect backdrop for a story like Under the Piaya Moon, which is all about growth, exploration, and perseverance.

“It’s in the sweetness of piaya and the depth of muscovado sugar that this movie seeks to reflect the collective identity of Negrenses, and our indomitable, enduring spirit,” says Soberano. “I made this movie in part to celebrate Negros, both to celebrate how it’s progressed, and preserve the culture we can’t afford to lose.”

For his performance in the film, leading man Jeff Moses won the 2024 Puregold CinePanalo Best Actor Award.

Negros audiences are certain to fall in love with Under A Piaya Moon, which will run in Ayala Malls Capitol Central and SM City Bacolod beginning May 29

Outside of being a landmark film when it comes to Negrense culture, Under A Piaya Moon is also notable for being a heartwarming film about the delicate balance of professional success and personal growth, and how the breaking of bread can bind families. The film tells the story of Stephen, who arrives in town as the heir to his grandparents’ local panaderia, but finds himself caught between his professional aspirations, his family’s troubled past, and the irresistible pull of Negrosanon culture.

“We are proud to have premiered Under A Piaya Moon at the 2024 Puregold CinePanalo and are eager to see it run in the province that inspired it,” said Puregold President Vincent Co. “This film marks a significant milestone in representing the cherished province of Negros in cinema, and we are confident our audiences will appreciate and enjoy it.”.

Ms. Ivy Piedad, Puregold Senior Marketing Manager, concurs with this sentiment. “It’s very rare that Negros culture is celebrated in this way, with this much care and artistry put into it,” said Piedad. “We’re more than proud to be part of something as personal to the province.”

Under A Piaya Moon is a love letter to all aspects of Negrense culture - especially its cuisine!

Under A Piaya Moon tells a heartwarming story about the heir to a local Bacolod bakery, and the decisions he has to deal with when it comes to work, family, and preserving Negros culture

Starring alongside Jeff Moses and Joel Torre are Pau Dimaranan and Chart Motus, who both delivered stellar performances of their own

Under A Piaya Moon will be screening in Negros beginning May 29 at Ayala Malls Capitol Central and SM City Bacolod. All interested watchers are invited to partake in the cinematic event and buy their tickets before the screening run ends.