Anne, Marian star in vivo X300 Ultra camera showdown

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The new vivo X300 Ultra proved that smartphone photography can now rival professional cameras during a live fashion shoot led by renowned celebrity and fashion photographer BJ Pascual at Manila House.

Hosted by Joey Mead King and held in front of Manila’s tastemakers and notable personalities, including Georgina Wilson, Bea Soriano, and Eric Dee Jr., the showcase highlighted the imaging power of the vivo X300 Ultra beside a professional mirrorless camera setup.

The live shoot featured vivo ambassadors Anne Curtis and Marian Rivera as subjects, while BJ Pascual captured photos using both devices.

For his mirrorless setup, Pascual used three different lenses. In contrast, the vivo X300 Ultra delivered the same creative flexibility through its dual 200MP Triple ZEISS Master Lenses system, which includes:

●        14mm ZEISS Ultra Wide-Angle Camera,

●        35mm ZEISS Documentary Camera, 

●        85mm ZEISS Gimbal-Grade APO Telephoto Camera. 

The side-by-side comparison demonstrated how the vivo X300 Ultra can produce professional-grade depth, detail and cinematic quality in a compact smartphone.

Beyond photography, the vivo X300 Ultra also showcased advanced filmmaking capabilities. All cameras on the device support 4K 120fps 10-bit LOG video and Dolby Vision recording. These features give creators greater control in color grading, slow-motion capture and cinematic storytelling, making the device suitable for professional shoots, fashion reels, and digital filmmaking.

Here are the highlights of the event shot on vivo X300 Ultra.

 https://www.tiktok.com/@vivo_philippines/video/7643752662789311764]

“The vivo X300 Ultra was designed to push mobile imaging beyond expectations. By combining ZEISS optics with advanced video capabilities, users can now achieve results once only possible with professional camera systems,” vivo Philippines Brand Marketing Director Liu Lu shared.

While the camera system is built for professionals, vivo emphasizes that the X300 Ultra is also designed for everyday users who want premium-quality content without the complexity of traditional camera equipment.

For Marian Rivera, the device fits naturally into her lifestyle and creative process.

“Super love ko talaga ang vivo X300 Ultra. Kaya niyang sumabay sa lifestyle and creativity ko. Kahit anong i-shoot ko na content or everyday moments, ang dali niyang gamitin. Very premium talaga siya, at saka cinematic result talaga,” she said.

Rivera also praised the smartphone’s clarity and zoom capabilities. “Kahit naka zoom na, sobrang clear pa rin,” she added.

Meanwhile, Anne Curtis highlighted the importance of detail and storytelling in fashion and content creation.

“When it comes to fashion and style, it's so important to have a camera that shows the detail. That's why I think this is perfect,” Curtis shared.

She also emphasized the value of cinematic video for creators today. “Storytelling is important in my career. Whether it be fashion reels, and I think Marian can relate to this. We like to shoot our content, our BTS, our films, so having a really great camera is essential,” she said.

Pre-order details

The vivo X300 Ultra is available for pre-order until June 5 at vivo stores nationwide and through the official vivo e-store.

The vivo X300 Ultra in Steppe Green is priced at Php 109,999, while the vivo X300 Ultra Photographer Kit retails for Php 149,999. Customers who pre-order will receive exclusive offers, including:

●        vivo X Series VIP Exclusive Card with event invitations and lifestyle perks;

●        Limited-edition vivo Watch GT 2 worth Php 7,999; and

●        Exclusive vivo Photography Bag for e-store purchases.

Through Home Credit, customers may also avail of flexible payment terms starting at Php 76 per day at 0% interest.

Shoot like a pro: BJ Pascual's vivo V50 Masterclass

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To mark a decade of innovation, vivo hosted an exclusive and interactive Photography Masterclass led by renowned celebrity and fashion photographer BJ Pascual at the vivo store in One Ayala, and streamed live on vivo Philippines’ official Facebook page on July 12, 2025.

The event brought together loyal vivo fans and photography enthusiasts to learn how to shoot like a pro using the vivo V50, the brand’s latest V Series innovation featuring a 50MP ZEISS All Main Camera.

Hosted by the ever-stunning Nicole Cordoves, the masterclass kicked off with energy and excitement as she introduced BJ Pascual and the impressive capabilities of the vivo V50.

A Creative Spark: BJ Pascual’s Journey Into Photography

Before he became one of the most celebrated celebrity fashion photographers in the country, known for working with A-list stars and gracing the pages of top magazines, BJ Pascual was simply a young creative with an eye for storytelling and a drive to make things happen.

His journey into photography began much earlier than college. He first picked up an SLR camera as a personal hobby, experimenting with shots long before stepping into any formal art or design setting.

BJ spent his early years crafting, managing a fan blog for Christina Aguilera, practicing graphic design, and even designing the official shirt for his batch at DLSU. Creativity was his comfort zone, and he poured himself into every detail of it.

Without any connections in the fashion or media industries, BJ knew he had to build his own path. His first big step came when his photos were featured in their school magazine.

That recognition became a turning point. It introduced his work to a wider audience and showed him that his passion had the power to open doors.

What started as a hobby eventually became a career. From crafting at home to being featured in school publications, those early moments laid the groundwork for what would become an incredible journey behind the lens.

Learning from the Photography Master

The event wasn’t just a talk. It was a full-on creative deep dive with BJ Pascual himself. Armed with the vivo V50 co-engineered with ZEISS, BJ let his viewers in on how he captures magazine-worthy portraits, fashion shots, and beauty closeups straight from his mobile phone.

Nicole herself modeled throughout the masterclass, showing first-hand how powerful mobile photography can be with the device’s advanced ZEISS lenses and portrait technology.

1. Basic Photography Using Portrait Mode

BJ kicked things off with the foundation of it all: lighting, composition, and framing. He explained how portrait mode enhances depth and focus, especially when paired with good lighting.

Taken using Photo Mode

Taken using Portrait Mode

Tip from BJ: Want that long-legged, runway-ready illusion? Keep the subject’s face in the center of your grid. It gives the legs and background more space to stretch—hello, editorial realness.

He also explained how distortion can be used intentionally to shape the subject and make photos more dynamic, especially for storytelling.

2. Fashion Photography Using ZEISS Multifocal Portrait Mode

Next was a deep dive into lens play. BJ introduced the ZEISS Multifocal Portrait Mode, showing how you can switch from:

23mm

35mm

50mm

The rule? The lower the number, the wider the background. And yes—it’s all in your pocket.

Tip from BJ: Use focal length like a styling tool. Wide for drama, tight for intimacy. Choose what story you want to tell with the frame.

3. Beauty Shots Using ZEISS Style Bokeh & AI Aura Light 2.0

To close the masterclass, BJ dove into one of the most exciting features of the vivo V50 — the ZEISS Style Bokeh Effects and AI Aura Light Portrait 2.0.

Using just the phone, he recreated what would normally require a full photography setup: glowing, cinematic beauty portraits that could easily pass for magazine editorials. And the best part? No bulky lenses needed.

BJ highlighted his top three ZEISS bokeh styles built into the vivo V50 — each one simulating lenses that would otherwise cost tens to hundreds of thousands:

• Biotar – Known for its signature swirl that wraps light around the subject, creating a dreamy and artistic effect. (Estimated lens cost: Php 23,000)

• B-Speed – Offers a subtle motion blur with curved, triangular highlights that bring life and movement to a portrait. (Estimated lens cost: Php 219,000)

• Distagon – Inspired by ZEISS’ famous “Hollywood lens,” it delivers smooth, creamy background blur with distinctive hexagonal light effects. (Estimated lens cost: Php 83,000)

Biotar

B-Speed

Distagon

Tip from BJ: Use different bokeh styles to express different moods — soft swirls for a romantic feel, cinematic motion for dynamic glam, and clean blur for timeless elegance.

BJ shared how impressed he was that these effects, once only achievable with bulky prime lenses, are now available in one device. With the vivo V50, he could achieve the same level of detail, emotion, and artistry he’d typically create in a full studio setup — right from his pocket.

And of course, he wrapped it all up with a reminder that resonated: “Start with vision.” Because at the heart of every great photo isn't just technique, it’s the intent to how you tell a story

Celebrate with vivo

The vivo V50 is currently available with a Php 2,000 discount as part of vivo’s 10th anniversary celebration. Get it now in all vivo physical stores nationwide or online via vivo website, Shopee, Lazada, and TikTok Shop. Whether you're a budding content creator, fashion enthusiast, or casual photo lover, this is your chance to own a device that puts professional tools in your pocket.

Follow vivo Philippines on Facebook, Instagram, TikTok, and X or visit vivoglobal.ph for more exclusive masterclasses, promos, and surprises. Use the hashtags #vivo10ClubPH #vivoTurns10 #vivoCelebratesYou and show the world what you can create with the vivo V50.

Comment to win vivo V50 Photography Masterclass with BJ Pascual

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Dreaming of leveling up your photography? Now’s your chance! Join the exclusive vivo V50 Photography Masterclass with BJ Pascual and win a 50% discount on vivo phones just by commenting on vivo's Facebook post.

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Get a chance to score a 50% discount on the vivo V50 too!

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Learn from BJ Pascual

For over a decade, BJ Pascual has defined the visual language of Philippine fashion and culture, capturing the most iconic magazine covers and campaigns with his bold, creative eye. Now, he’s ready to share his secrets in an exclusive Masterclass designed to unlock your potential behind the lens.

In this session, BJ will take you behind the scenes of his creative process from finding inspiration to executing the perfect shot using the vivo V50 as a powerful creative tool.

The vivo V50, equipped with a 50MP ZEISS All Main Camera and ZEISS-powered features, will be at the center of this masterclass, showing how mobile photography has evolved into a serious platform for professional-quality portraits.

BJ will demonstrate how to harness the V50’s advanced imaging capabilities to create portraits with depth, clarity, and style, empowering you to turn everyday moments into stunning, magazine-worthy visuals.

Vibe with Nicole Cordoves

Hosting the event is Nicole Cordoves, a celebrated host, beauty queen, and media personality known for her poise and energy. With her signature grace, Nicole will guide the program's flow and serve as BJ's model, ensuring that every moment is both engaging and insightful.

How to join and win

vivo is rewarding early bird commenters with an exclusive 50% discount voucher, including a coveted chance to own the V50 at half the price.

Join by commenting on the official vivo Philippines Facebook post https://www.facebook.com/share/p/1BY3WUX4VR/ for a chance to secure your slot. No limit to your entries. The more you comment, the higher your chances!

Here’s what winners can look forward to:

● A 50% discount voucher, valid for up to two (2) vivo units per customer

● Vouchers can be redeemed only at the vivo Concept Store, One Ayala, after attending the Masterclass

● One lucky guest will be eligible to use the voucher on the vivo V50, determined on a first-come, first-served basis

● Voucher is non-transferable, cannot be combined with other promotions, and is subject to availability

Why you shouldn't miss this

This is your moment to get up close with an industry icon, learn from his creative process, and witness the future of mobile photography in fashion come to life.

Whether you’re already creating or just beginning your journey behind the lens, the vivo V50 Photography Masterclass is the perfect place to be challenged, inspired, and energized.

Slots are free, but extremely limited, so comment now to secure your place and your chance to win!

For more updates on this Masterclass and other creative events, be sure to follow vivo Philippines on Facebook, Instagram, TikTok, and X, and visit the official vivo website.

See how Anne Curtis and BJ Pascual brought the vivo V50 shoot to life!

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Beyond social media interactions and fun events, vivo ambassador Anne Curtis and BJ Pascual share a bond rooted in their passion for creativity.

With BJ framing the shots and Anne embodying the vision, their collaboration beautifully merges friendship and art.

The vivo V50 shoot was extra special, with BJ—who has worked on multiple projects for vivo—now joining Anne to spotlight the latest flagship smartphone.

Ahead, get a glimpse of the lively behind-the-scenes moments with this dynamic duo!

The power of perfect synergy

It’s clear that Anne and BJ shared a natural comfort on set, complemented by their mutual confidence in each other. Playing to her strengths, Anne served stunning angles in every layout while BJ hyped her up and captured the shots.

Best believe, the shoot was a perfect balance of work and fun, with smiles and laughter spreading to everyone present, from the glam squad to the whole production team!

Keeping the vibes high during a debrief

Caught on camera: that universally relatable pause while carefully reviewing every shot.

This brief moment of quiet review quickly turned into shared excitement, with Anne and BJ exchanging high-fives and laughter after nailing a series of perfect shots!

Featuring a powerful 50MP ZEISS All Main Camera, the vivo V50 raises the bar for portrait photography, producing crisp, high-quality images with ease.

Even better, designed for long hours of creativity, its powerful 6000mAh BlueVolt Battery keeps it running through extended photo sessions—just like this one with Anne and BJ!

High-fashion portraits—secured

Using the vivo V50's Photo Mode, BJ photographed Anne as she struck editorial-style poses for an edgy layout.

For enhanced precision, its focal length can be easily adjusted to suit any creative style. BJ worked with the 48mm to expertly capture these portraits of Anne.

What sealed the deal for him was the vivo V50's AI Aura Light Portrait 2.0, offering adjustable warmth and brightness to create the perfect lighting for these stunning shots of Anne, suitable for a fashion spread!

BJ's new ally for portrait perfection

Precision matters to BJ as a photographer. His keen eye for detail extends to his choice of camera lenses, ensuring every shot meets his high standards.

He highlighted how the vivo V50 exceeded his expectations throughout the dynamic shoot with Anne, thanks to its ZEISS co-engineered camera that redefines portrait photography.

Recognizing ZEISS' excellence, BJ acknowledged its status as a leader in high-quality optics, edging imagery closer to real life.

Combining style with a powerhouse camera system, the vivo V50 starts at PHP 27,999—bringing pro-level photography within reach. Pre-order now until March 14, 2025, via the vivo website, Shopee, and Lazada.