Puregold Highlights Sari-Sari Stores’ Role in Driving Grassroots Commerce and MSME Growth

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In its final installment of the Sari-Sari Stories, Puregold releases “Pangalan,” a moving tribute to the sari-sari stores that continue to power daily life, grassroots enterprise, and community connection across the Philippines.

Following “Ways,” “The Sign,” and “The Witness,” Puregold broadens the conversation from nostalgia to economic relevance, highlighting how sari-sari stores continue to serve as accessible retail touchpoints, community anchors, and entry-level enterprises that support household livelihoods in the country.

Sari-sari stores go beyond informal neighborhood retail. They function as last-mile commerce points that respond to everyday consumer needs with proximity, familiarity, and flexible purchasing options. Their resilience has allowed them to remain relevant even as the retail landscape continues to evolve.

That economic role is matched by social relevance. At the heart of Pangalan is the idea that sari-sari stores are more than neighborhood shops: they are trusted spaces that people turn to not only for essentials, but for connection and reliability. The film captures this dual role in distinctly Filipino terms: the store as tanungan, tambayan, and takbuhan.

The narrative is reinforced by appearances of OPM artists Jhoanna Robles of BINI, Stell Ajero of SB19, and Skusta Clee, whose personal recollections reflect the deep familiarity of sari-sari stores in Filipino life. Their participation adds cultural relevance to a message ultimately anchored in enterprise, accessibility, and community-based retail.

Puregold’s focus on this segment remains rooted in mass-market demand and the practical realities of everyday consumption. By spotlighting community-based retail, the company reinforces its relevance at the grassroots level while drawing attention to the vital contribution of MSMEs to the domestic economy.

The timing is equally strategic, with MSMEs already looking ahead at the upcoming Puregold Tindahan Ni Aling Puring Sari-Sari Store Convention in May. The annual event has become a key platform for sari-sari store owners, entrepreneurs, and partner suppliers, underscoring Puregold’s enduring commitment to small business development and ecosystem growth.

Watch the full video here: 

https://www.youtube.com/watch?v=EAE7m6Ts2ew

Stay in the loop. Subscribe to the Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok for updates and behind-the-scenes content.

BINI Jhoanna plays a cameo role in Puregold’s heartwarming tribute to sari-sari store owners

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Puregold carries on with its heartfelt tribute to Filipino sari-sari store owners or micro-entrepreneurs with its Sari-Sari Stories video series, the newest installment of which features a special cameo from BINI’s Jhoanna. “The Witness” is a short film that tells a tender, coming-of-age love story, one that unfolds across the years, shaped by change, constancy, and the quiet presence of a sari-sari store owner who sees it all.

Jhoanna’s cameo adds an extra layer of warmth and relatability to the narrative, underscoring the film’s message of appreciation for small business owners across the country. Affirming the role sari-sari stores play in Filipinos’ everyday lives, Jhoanna shared, “Importante na hindi mawala ang sari-sari store. Bukod sa pagiging very Pinoy, ito pa rin ang pinaka-accessible sa maraming komunidad. Iba pa rin yung may mapupuntahan kang malapit sa’yo.”

Puregold carries on with its heartfelt tribute to Filipino sari-sari store owners or micro-entrepreneurs with its Sari-Sari Stories video series.

The latest Sari-Sari Story follows the budding romance between two childhood sweethearts, their youthful ardor eventually evolving—through the years—into real enduring love. The video depicts the highs and lows of their relationship, all from the perspective of a humble sari-sari store owner who witnessed them all.

“The Witness” is a short film that tells a tender, coming-of-age love story.

 “The Witness” unfolds across the years, shaped by change, constancy, and the quiet presence of a sari-sari store owner who sees it all.

The latest Sari-Sari Story follows the budding romance between two childhood sweethearts.

Puregold senior marketing manager Ivy Hayagan-Piedad echoed Jhoanna’s sentiments, saying, “Puregold has always been a proud ally of micro-entrepreneurs across the country. Through Sari-Sari Stories, we continue to uphold the role sari-sari store owners play in our everyday lives. In their communities, they bring people together by providing convenience and access to daily essentials.”

Watch this 

https://www.facebook.com/reel/1254850073159331

“The Witness” rides on the momentum of earlier Sari-Sari Stories installments such as “Ways” featuring SB19’s Stell, and “The Sign,” which included a cameo by Skusta Clee. The series has collectively sparked conversations online and resonated with netizens, Aling Puring members, and Puregold followers, reinforcing the remarkable part sari-sari stores play in everyday Filipino life.

The newest installment of Puregold’s Sari-Sari Stories features an appearance from none other than BINI Jhoanna.

As the series continues, audiences are spurred to watch for the next story, reflecting how sari-sari stores have—over time—integrated themselves into people’s lives and into the communities they serve.

 

“The Witness” covers the highs and lows of a budding romance through the years.

Puregold’s Sari-Sari Stories speaks to how microbusiness owners are important members of their respective communities.

Stay in the loop. Subscribe to the Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok for updates and behind-the-scenes content.

Stay in the loop. Subscribe to the Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok for updates and behind-the-scenes content.

 

Cheesy & Beefy, Now in Two Flavors: Jollibee’s Cheesy Yumburger Levels Up with New Flavor Experience

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Get ready for twice the cheesy-beefy goodness as Jollibee’s Cheesy Yumburger now comes in two irresistible flavors!

Jollibee, the home of the langhap-sarap experience, just leveled up their Cheesy Yumburger line, letting fans choose their own delicious bias. Still made with the same beefy langhap-sarap patty you know and love, the Cheesy Yumburger now comes in two crave-worthy variants:

· Original Cheesy Yumburger – The crowd-favorite classic with creamy cheese and signature Yum sauce.

· Special Cheesy Yumburger – A bold new flavor adventure with creamy cheese, tasty ketchup, pickles, and onions, available starting October 1, 2025.

Whether you're a loyalist to the OG or curious to try something new, there’s now a Cheesy Yumburger made just for you to satisfy any of your cravings.

“Fans have always loved the Cheesy Yumburger for its beefy patty and cheesy goodness. With this limited-time offer, we’re giving them more ways to enjoy it — either sticking with the Original or switching things up with the bold Special variant,” said Pam Reyes, Assistant Vice President, Jollibee Philippines. “Kahit anong craving mo, there is a Cheesy Yumburger for you.”

The Original Cheesy Yumburger starts at just ₱69 Solo, and the Special Cheesy Yumburger starts at only ₱75 Solo.

Flavor isn’t the only thing leveling up! This new campaign also marks the comeback of JolliBINI, with the launch of a new ad featuring the Nation’s Girl Group and a new Cheesy Yumburger jingle that hits all the right notes of cheesy-beefy goodness. Watch the full ad here:

This limited-time offer is perfect for flavor-seekers, burger lovers, and Jollibee fans who have multiple cravings and want their bites loaded with personality. Available now at all Jollibee stores nationwide for dine-in, take-out, and delivery.

For all the latest updates, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X, Instagram, and TikTok.

Dream It, Do It: BINI and Students #GoForIt with Globe

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Globe is creating spaces where ambition meets opportunity, offering internships, mentorship, grants, volunteering, and youth-led events that spark inspiration. Globe recently launched their #GoForIt campaign with BINI, pairing eight student dreamers with the eight members of BINI, not just as stars on a pedestal, but as peers who know the same late nights, doubts, and pressures.

Together, they showed that dreams come in all shapes and sizes, whether it’s becoming a photographer, digital illustrator, model, journalist, scientist, game designer, or performer. From rocking the stage to creating the next big breakthrough, every path is worth pursuing.

“Globe not only connects people through a network, but through communities as well,” says Clareene, a Polytechnic University of the Philippines student dreaming of becoming a digital artist.

One Beat, Many Dreams

BINI knows what it’s like to chase a dream that feels out of reach. From long training days to topping the charts, they have faced the same doubts and roadblocks as many students today.

“Kahit din may mga doubts kami nung una, since Globe believed in us, that allowed us to believe in ourselves,” shares BINI Aiah.

“‘Di kailangan magmadali para magwagi, buhay ay ‘di karera,” adds BINI Maloi, reminding everyone that life and dreams are not a race against anyone else, but a personal journey you take at your own pace.

These moments with BINI show that they’re not just stars, but young women who once dreamed like today’s students. Whether in music, medicine, entrepreneurship, or digital art, one truth stands: no matter the dream, hold on to it, and go for it.

Globe’s Game Plan for Student Success

“It’s a lasting commitment, this is Globe’s promise to give young people the tools, skills, and support to turn ambition into achievement. We empower today’s youth through the Globe Student Program, which connects classroom learning with real-world experiences. Students can explore opportunities to join special Globe events, volunteer initiatives, and exclusive student raffles designed to inspire and engage,” says Roche Vandenberghe, Globe’s Chief Marketing Officer.

Beyond experiences, the program also unlocks Student Rewards on the GlobeOne app, where exciting perks await. From partners like Ayala Museum, Museo Pambata, beep™ card, Timezone, Jollibee, and more, students can enjoy discounts, treats, and learning experiences tailored just for them.

Simply search “Student Specials” on the Globe Rewards page in the GlobeOne app to discover offers tailored to students. Whether through reliable connectivity, learning platforms, digital tools, or mentorship, the challenge isn’t being alone, but being ready to Go For It!

The Rhythm of Ambition

Like BINI’s music, Globe’s message speaks to Filipino student youth from all walks of life. There is no single path to success, it starts with courage, grows with persistence, and flourishes when the right support is within reach. That is why #GoForIt is not just a message but a movement for every student, dreamer, and future leader to take their shot.

Different Dreams. Same Drive. #GoForIt with Globe.

Find out how Globe can help you chase your own dreams at globe.com.ph/student-program

For more information about Globe’s network security efforts, visit https://www.globe.com.ph/.

BINI with ‘Shagidi’, new music video

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The Philippines’ hottest girl group BINI unleashes their fierce and charismatic side in the newly dropped music video for their latest single “Shagidi,” now streaming on their official YouTube channel.

The colorful and eye-catching video, which was conceptualized by YouMeUs MNL, shows the members Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena unleash their hip dance moves as they mimic the Filipino game “Shagidi Shagidi Shapopo” in a skate park.

“We want to find ways to reflect who we are and where we come from. For our Filipino fans, we hope it sparks pride and for our foreign audience, we want it to be a gateway for them to be curious about our country,” Jhoanna said.

“We want to explore new things and ‘Shagidi’ brought us a new BINI flavor and personality. It gave us a chance to explore a fiercer side of ourselves in this song and video,” Aiah added.

“Shagidi” was first released in June as a tour single for the group’s “BINIverse World Tour,” which has brought them to Dubai, London, and various cities across US and Canada. The song was born from a songwriting camp in Davao, Philippines with composers Marqueze Parker, Tommy Brown, Courtin Jabrae, JBach, and Angela Ken.

The new music video follows their recent wins in The New Hue Video Music Awards for Group Artist of the Year and Concert of the Year. BINI also brought home the OPM Artist of the Year and PPop Artist of the Year at the Monster RX 93.1’s Monster Music Awards 2024.

They also continue to receive international recognition as they notched five nominations at the Jupiter Music Awards 2025 including Female Group of the Year, Album of the Year for “BINIVerse,” Song of the Year, Collaboration of the Year, and Music Video of the Year for “Cherry On Top (BINIMo Remix feat. Agnez Mo).

Check out the “Shagidi” music video on BINI Official YouTube channel.

Puregold Conquers the Philippine Arena with OPM Con 2025 - SB19, BINI, Flow G, G22, KAIA, Skusta Clee, SunKissed Lola and Rico Blanco

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Puregold's OPM Con 2025 is more than just a concert, it turned out to be one of the most successful and talked-about music events of the year.

The Philippine Arena pulsed with music, lights, and pure Pinoy energy as tens of thousands of music fans came together on July 5 for Puregold's OPM Con 2025. 

With a sold-out crowd and a star-studded  biggest OPM acts - SB19, BINI, Flow G, G22, KAIA,  Skusta Clee, SunKissed Lola and Rico Blanco marked a bold new milestone in Puregold's phenomenal rise in the entertainment space.

"We've always believed that our connection with our shoppers goes beyond the checkout counter," Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, shared. "We are gratified to know that through Puregold OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale." 

From the first beat to the final encore, the night unfolded like a love letter to the many sounds of original panalo music. Each set brought its own flavor, and the audience responded to every shift.

 

The crowd was as diverse as the setlist. Everyday shoppers stood shoulder to shoulder with influencers and local celebrities. It was proof that music, like Puregold, cuts across communities. Thanks to ticket redemption events held nationwide, fans traveled from across the country, while some even flew in from other parts of Asia and the UAE, just to be part of the moment.

Fans in attendance even got to enjoy a premier VIP experience that included a soundcheck party before the concert proper. On top of that, freebies overflowed from top consumer brands that included Nestle Bear Brand, Nestle Chuckie, Great Taste, Jack 'n Jill, Cream-O, Coca-Cola, Nutriboost Kids, Nissin Wafer, Lucky Me!, Argentina, Angel, Tide, Safeguard, Cream Silk, Surf, Alaska, Doowee Donut, Del Monte Fruity Zing, Nestle Carnation, Nissin Noodles, Magnolia Cheezee, Purefoods, Champion, and Colgate.

From Luzon to Mindanao, Puregold's OPM Con 2025 united Filipinos in a powerful celebration of identity, pride, and sound. AS Piedad affirmed, "Puregold is about building meaningful experiences for the communities we serve." And yes, more than just a concert, it turned out to be one of the most successful and talked-about music events of the year.

Stay in the loop. Subscribe to Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold ph on Instagram and Twitter, and @puregoldph on Tik Tok.

BINI Headlines Aurora Music Festival Clark 2025

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BINI Makes History as the First Female Group to Headline Both Days of the Aurora Music Festival 2025!

The Aurora Music Festival is back for its fourth consecutive year, promising yet another unforgettable celebration of music, culture, and community. This year’s edition, happening on May 3 and 4, 2025, at the grounds of Clark Global City, is set to make history with a stellar lineup headlined by none other than the hottest worldwide P-pop sensation, BINI. To all certified Blooms out there, better not to miss this two-day spectacle!

For the first time, a female group will not only headline the country’s biggest music festival but also dominate both days of this highly anticipated event. It’s set to be the biggest Aurora Music Festival ever.

BINI’s trailblazing performance underscores their meteoric rise in the Philippine music scene and their significant impact as global P-pop icons. As the first artist to headline both days of the Aurora Music Festival, BINI has solidified their position as a force to be reckoned with in OPM, inspiring fans and future generations with their unmatched talent, dedication, and charm to a broad audience. 

Beyond the incredible music lineup, festival-goers will also be treated to a breathtaking display of more than 20 hot air balloons, painting the sky with vibrant colors and mesmerizing shapes. The Aurora Music Festival isn't just about music—it’s a full sensory experience, combining the thrill of live performances with the awe-inspiring beauty of soaring hot air balloons. Whether you're a music lover, an adventure seeker, or someone looking to capture stunning visuals, this festival promises a feast for the eyes and ears alike.

Along with the super popular girl group that gave us the hits “Pantropiko” and “Salamin, Salamin,” get ready to be blown away by an exceptional lineup of the hottest and most beloved OPM artists of today! Aurora Music Festival Day 1 on May 3, 2025 is set to captivate you with OPM hitmakers Moira, TJ Monterde, Arthur Nery, BGYO, and Rico Blanco. Meanwhile, May 4, 2025 Day 2 will feature chart-toppers Cup of Joe, Maki, Dionela, Flow G, and Over October.

With performances from a mix of seasoned legends and rising stars, the festival promises an electrifying atmosphere that will leave every music enthusiast craving for more.

Now in its fourth year, the Aurora Music Festival has solidified its reputation as the premier and largest touring music festival in the Philippines. Known for its massive success and vibrant celebration of OPM, this annual event continues to music fans all over the country. Truly, the festival’s evolution mirrors the growing recognition and love for Filipino talent.

Aurora Music Festival Clark 2025 is Presented by EPIC EVENTS, Grab Philippines, Eggstop, Mr. Macchiato and Pampanga Taxi. Co-presenters Fudgee Bar and Cebu Pacific. 

Tickets are expected to sell out quickly. Get a website exclusive Platinum to be sold in minutes. Tickets start at Php 500 only!

Excited to get tickets? Visit this link: Visit our website for tickets https://ticket.epiceventsph.com/ or SM TICKETS!

FACEBOOK:@ClarkHotAirBalloonFest @ClarkAuroraFest
INSTAGRAM: @aurorafestival_
TIKTOK: @auroraclarkfest
VIBER CHANNEL: Aurora Music Festival

Buy your tickets now!

For inquiries, please call 09674911488, 09670960373 or message our Official Facebook Page at @ClarkHotAirBalloonFest or @ClarkAuroraFest

#AuroraMusicFestival2025 #EPICEVENTS #AMF2025 #AuroraClark

Aurora Music Festival Clark 2024 After-Movie

BINI Gears Up for 1st Leg of ‘BINIverse World Tour’; Shuttle Service to Philippine Arena Available

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All roads lead to the Philippine Arena on February 15 (Saturday) as the nation’s girl group BINI holds the maiden leg of the momentous “BINIverse World Tour 2025.” BLOOMs can avail of roundtrip shuttle service to join and celebrate BINI’s latest milestone.

Shuttle service to and from the concert venue is available via tridemtickets.com with main pick-up points at Solaire ASEAN Open Parking, One Ayala Terminal Makati, UPark Megamall, Baliwag Bus Terminal Cubao, and SM City North Edsa.

The eight-member Filipino act has started rehearsals for the “BINIverse World Tour: Philippines,” which is expected to deliver fresh and thrilling numbers, including a must-see performance of their new international single, “Blink Twice.”

The song will be available on digital streaming platforms beginning Feb. 13 (Thursday) or two days before the most awaited show.

VIP and lower box A premium tickets to the concert are sold out but other lower box, upper box, and gen ad tickets are still up for grabs via pulptickets.com and ticketnet.com.ph.

After the Philippine leg, “BINIverse World Tour” will go to Singapore, Dubai, London, and the United States.

Be part of the “BINIverse World Tour: Philippines” on February 15, 5pm at the Philippine Arena, and watch out for the music drop of “Blink Twice” on Feb. 13.

Unlock a world of joy and delightful surprises with Globe’s All-New Rewards

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Get ready for a new level of excitement with Globe’s All-New Rewards. Designed to turn everyday moments into surprising experiences, this revamped rewards program is packed with new features and partners.

Unlock a treasure trove of surprises, from mystery boxes to gamified scratch cards. With fresh collaborations on board, your daily purchases via the GlobeOne app now come with more Rewards points so you can redeem special perks that add a spark of joy to your routine.

Taking things to a whole new level, Globe has also teamed up with the nation’s beloved girl group, BINI, and world-renowned esports legends Blacklist International. This dynamic and unexpected collaboration is set to captivate millions and create those memorable “Oh My G!” experiences.

“Globe has always been about creating meaningful connections and delightful experiences, and with the All-New Rewards program, we’re taking that commitment to the next level,” said Jerome Patalud, Head of Globe Rewards.

“We want our customers to feel excited every time they interact with Globe, whether they’re redeeming Rewards, completing fun challenges, or simply exploring the new features we’ve introduced. This is our way of saying thank you for being part of the Globe family and for staying with us through the years.”

The All-New Rewards is loaded with incredible perks. Check out what’s in store for you:

● G-Unbox: Dive into mystery boxes filled with monthly offers from new partners.

● G-Swipe: Enjoy gamified scratch cards for a shot at premium items. Every swipe or redemption is a guaranteed win. Big prizes drop every 17th of the month so customers can get more prizes every time they swipe.

● Challen-Gs: Embrace the fun in completing missions and earning bonus points to enjoy more rewards.

● G-gantic Goals: Team up with family and friends to reach goals and unlock rewards that support meaningful causes.

To enjoy these rewards and experiences, join All-New Rewards for free, exclusive on the GlobeOne app. Download the app today and make sure to use it for your Globe transactions to enjoy unexpected joys that reward your everyday!

BINI collaborates with Indonesian icon AGNEZ MO for “Cherry On Top (BiniMo Remix)”

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Bringing together two of Southeast Asia’s hottest female acts

The nation’s girl group BINI surprises fans with a thrilling collaboration with Indonesian superstar AGNEZ MO for “Cherry On Top (BiniMo Remix) feat. Agnez Mo,” now available on all digital streaming platforms. This unexpected union brings together two of Southeast Asia’s most celebrated female artists in a cultural and musical fusion bound to captivate listeners globally.

The collaboration between BINI and AGNEZ MO emerged after they crossed paths at Enterprise Studios in Los Angeles and Billboard Korea’s K Power 100 launch event in Seoul. Their heartfelt connection was fueled by their shared creative experience of being strong, independent women in the music industry. Both artists have a strong passion to uplift local cultures while introducing their rich heritage to a global audience.

Southeast Asian Female Artists Making Waves Internationally

The Cherry On Top (BiniMo Remix) builds on the momentum of BINI’s fast-growing international reputation and AGNEZ MO’s ongoing global mainstream prominence

• The Cherry On Top single has amassed over 43M streams globally, including nearly 1.7B TikTok views and 23M TikTok creations

• Earlier this year, BINI became the first Filipino pop group to perform at KCON, the world’s largest Korean culture and music festival. Their appearance broke records with nearly 500 media attendees at their panel, and the hashtag #BINIatKCONLA2024 trended at #5 worldwide on X during the event

• BINI sold 50,000 tickets for the “Grand BINIverse” concert series across 3 dates at the Araneta Coliseum, with the final date selling out in just 2 hours

• Viral TikTok collaborations with global acts such as ENHYPHEN and KATSEYE have boosted BINI’s international presence, amassing millions of views and broadening their fanbase worldwide

• While in Los Angeles, over 500 fans (affectionately known as BLOOMs) gathered within an hour’s notice to watch BINI’s surprise performance aboard the iconic Wish Bus

• BINI recently lit up the Tensquare 3D billboard in Singapore to celebrate the original “Cherry on Top.” The eye-catching display featured BINI’s black cat, Ling Ling, in a larger-than-life presence, exciting both BINI members and their fans

• AGNEZ MO has been collaborating with some of the biggest names in music, recently from Ciara’s 2023 #1 global hit “Get Loose” to now BINI

• AGNEZ MO’s most recent single, “Party in Bali,” released at #1 in August 2024 in Asia upon its release

Further solidifying their place in pop culture, BINI was recently spotlighted in Grammy’s “14 Pinoy Acts You Should Know” and Vogue Singapore’s “P-pop Groups to Know.”

AGNEZ MO is Asia’s most highly awarded recording artist and actress, with over 350 accolades and over 60 million followers across social platforms. Both artists continue to break boundaries, carrying that momentum forward with new music, solidifying their status as international stars.

G FEST 2024 set to unleash Filipino Youth’s courage and passions through music and creativity BINI, SunKissed Lola, Denise Julia, other artists to perform live

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Globe is gearing up to inspire the Filipino youth with G FEST 2024, an electrifying three-leg event in Manila, Iloilo, and Davao that blends music and creativity to inspire courage and unleash self-expression.

This year’s G FEST, part of the annual G Day festivities marking the iconic Globe prefix 0917, aims to build deeper connections with customers while enriching their everyday lives through curated, meaningful activities and exclusive rewards.

G FEST serves as a platform for Filipino youth to express themselves and pursue their passions, with the unique opportunity to share the stage with their idols.

"We’re excited to bring G FEST to life, giving young Filipinos space where their passions can thrive. This event is a celebration of creativity, collaboration, and courage, and we can’t wait to see how it will inspire and empower the next generation to break boundaries and pursue their dreams with confidence,” said Bianca Wong, Globe’s Vice President of the Feel Valued Tribe.

The event kicks off on September 22, 2024, at the SMX Convention Center in Pasay City, offering an exciting lineup of attractions and surprises. Attendees can look forward to engaging workshops, captivating musical performances, and a showcase of artist merchants curated by Patrons of the Arts.

A highlight of G FEST is its lineup of exhilarating live sets by top artists BINI, Denise Julia, Jason Dhakal, SunKissed Lola, and ASTER on the Courage Stage.

Spectators can also take part in the “Go Lang Nang Go” workshops, where they can learn lessons on performance art from industry greats. BINI Coaches Mickey Perz, Reden Blanquera, and Matthew Almodovar will lead the Dance Like BINI session, teaching fans the choreography for "Cherry On Top,” the latest hit of the nation’s girl group. Singer-songwriters Denise Julia and Jason Dhakal will join the lineup to share valuable insights on “How to Be a Pop Star.”

Globe customers are encouraged to redeem their G FEST 2024 passes through the GlobeOne app, unlocking access to all experiences and activities awaiting them.

For those unable to attend in person, G FEST Manila will be streamed live on Globe's Facebook and YouTube pages on September 22, 2024, starting at 6 PM, ensuring everyone can join the excitement from anywhere.

G FEST will then continue its mission of inspiring the youth with additional legs scheduled on October 5, 2024, at the Iloilo Convention Center, and on November 16, 2024, at SMX Convention Center, Davao City.

G FEST 2024 is made possible with the support of key partners, including Patrons of the Arts as the Official Art Partner, Billboard Philippines as the Official Music Media Partner, and HelixPay as the Official Ticketing Partner.

Other partners include Warner Music Philippines, SM Malls Online, Parlon, Marqed Salon, Angkas, foodpanda, GrabCar, Move It, KonsultaMD, Jollibee, BLCKBOX by Tier One Entertainment, BLOOM Philippines, and SMX Convention Center.

Globe invites all Filipino youth to be part of G FEST 2024, a celebration designed to inspire and empower them to chase their dreams. To learn more about how to be part of G FEST 2024, please visit http://glbe.co/GDayEveryday.

P-Pop sensation BINI as the new faces for Jollibee's Cheesy Yumburger

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Jollibee is thrilled to announce the 8-member girl group and rising P-Pop sensation, BINI, as its latest brand ambassadors. Known for their electrifying energy and authentic vibe representing today's generation, BINI is set to bring a fresh flair to Jollibee as the new faces behind the Cheesy Yumburger.

BINI: Bringing P-Pop to Jollibee’s Cheesy Yumburger

Since their explosive debut, BINI has quickly captured hearts and playlists with their infectious tunes, viral dances, and empowering messages. Now, they're ready to conquer taste buds with Jollibee, infusing the fast food brand with their own signature style. Their mission? To share their love for the brand and its cheesiest, beefiest, best-tasting Cheesy Yumburger, which is without a doubt a must-try for everyone who craves a blend of top-notch cheesy and beefy taste.

It’s All About the Vibe

“Siyempre na-excite talaga kami when we found out the good news. Teaming up with Jollibee feels like a dream. It’s a brand that’s just as much fun and as vibrant as we are, Also, being a proud Filipina group, we’re so happy that we get to be part of the Jollibee fam” says BINI Jhoanna, echoing the excitement of the group.

“The Best talaga para sa’min ang Cheesy Yumburger, it’s also a vibe. It’s about feeling good, having fun, and enjoying the moment, which is what our music is all about too.”

Jollibee’s Cheesy Yumburger, known for its high quality and delicious flavors that match the Filipino taste and lifestyle, is akin to the type of entertainment and style of BINI that has resonated with today’s generation – endearing both brands to its fans.

With this blockbuster pairing, Pinoys can expect more exciting things ahead – with promos and initiatives that are as engaging and spirited as BINI’s performances.

Catch the Wave of Excitement

This latest collaboration is more than just the typical endorsement—it's really a fusion of food, fun, and fandom. Jollibee and BINI are kicking off this partnership with a strong line-up of campaigns and exciting promotions that invite fans to join in on the fun. From special appearances to exclusive content, there are plenty of surprises in store for everyone.

“We’re sharing our love for Jollibee and its roster of fan-favorites; but we’re also sharing a part of our journey,” shares BINI Aiah. “We invite everyone to join us as we embark on this adventure with Jollibee. This is a perfect platform to spread more good vibes, positivity and joy through both food and music. It's going to be epic!"

So, what are you waiting for? Dive into the delicious world of Jollibee with BINI and discover why the Cheesy Yumburger is still the talk of the town.

Stay tuned to Jollibee’s social media channels on Facebook, Instagram, Twitter, and TikTok for the latest updates, promotions, and more fun with BINI and the Cheesy Yumburger.

SB19, Bini, Flow G, SunKissed Lola set to headline OPM event of the year: Puregold’s ‘Nasa Atin Ang Panalo’ concert

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Puregold proudly presents "Nasa Atin ang Panalo" concert, to be held in the Araneta Coliseum on July 12, 2024, featuring acts from chart-topping 

Filipino music talents SB19, BINI, and Flow G, and 

a special performance from SunKissed Lola.

Prepare for the ultimate celebration of today's Original Pinoy Music (OPM), and the stories of success behind these chart-topping hits, as Puregold presents "Nasa Atin ang Panalo” concert on July 12, 2024, 7 p.m., at the iconic Araneta Coliseum.

The thanksgiving event, which will feature acts by phenomenal Filipino music talents SB19, BINI, and Flow G, and a special performance by SunKissed Lola, celebrates Puregold's remarkable milestone of reaching 500 stores on its 25th year. Through “Nasa Atin ang Panalo,” Puregold expresses its gratitude to its loyal customers, dedicated employees, and supportive partners who have long played a role in the company's very own panalo story.

As can be gleaned from Puregold’s recent announcement on its social media pages, the star-studded “Nasa Atin ang Panalo” is set to be an unforgettable night of music, inspiration, and pure entertainment. This was affirmed by Puregold Price Club Inc. President Vincent Co who relates that from the get-go, they envisioned “Nasa Atin ang Panalo” to be more than just a concert.

“We want it to be a heartfelt tribute to Filipino stories of grit, courage, change, and success—panalo values that our concert artists possess and hope to inspire among their fellow Filipinos," Co says. “And we are excitedly presenting these top musicians not only to showcase their talent and spotlight local music, but to highlight the stories of SB19, BINI, Flow G, and SunKissed Lola as they pursue their dreams.”

Puregold shares why they have chosen to collaborate with these artists:

P-Pop idols SB19 weathered a roller-coaster journey, staying resilient to sustain their rise in the music industry.

BINI, the nation's girl group, sings about youthful romance, fun, and empowerment. The group continually evolves to tell its stories in the most profound ways.

Flow G, now one of the icons in Philippine rap, has hurdled numerous challenges but has remained steadfast in his pursuit of hip-hop, relentlessly moving forward toward his goals.

Well-loved band SunKissed Lola, united by their passion for creating music, has transformed their dreams into reality, achieving success through their unwavering love for their craft.

“Nasa Atin ang Panalo” promises to bring joy to A'Tins, Blooms, Dolores, and fans of Flow G. Surprise guests are also lined up to boost concert-goers’ thrill and excitement.

Loyal Puregold customers can also look forward to Tita and Ninang Zones, where featured products and brands will offer a number of fun activities.

Fans and followers can also check out the venue’s VIP Section where one can get the best view in the house; coliseum group photos that will capture moments with fellow fans celebrating the night together; and exclusive merchandise giveaways that will keep memories alive long after the event.

Additionally, as Puregold has teased the release of original music in partnership with these top artists, fans have more drops to look forward to as well.

Puregold is mounting the concert in collaboration with Wish 107.5, a partnership that has been instrumental—since 2021—in discovering and highlighting OPM talents. This partnership reflects a shared commitment to promote and nurture local music artists through platforms that enable them to reach wider audiences.

As "Nasa Atin ang Panalo" draws near, Puregold encourages OPM enthusiasts, music lovers, and Puregold customers to witness the convergence of talent, passion, and pure Filipino pride in the musical event. Ticket mechanics will be announced soon on Puregold's official channels.

Stay tuned in! Subscribe now to Puregold Channel on YouTube, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok for more updates.

SB19, BINI, SunKissed Lola, Flow G & Puregold debut the ultimate OPM collaboration with the “Nasa Atin ang Panalo” music video

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After weeks of building anticipation and dropping hints on their social media platforms, Puregold has finally unveiled the music video to the new song “Nasa Atin ang Panalo.”

Released this past May 25, the video is a must-watch for Pinoy pop fans. It serves as the ultimate collaboration of four of the country’s most sizzling musical acts: SB19, BINI, SunKissed Lola, and Flow G.

“These four artists are the powerhouse acts in Philippine music today. Collaborating with them is an excellent opportunity to reinforce Puregold's brand message,” said Vincent Co, President of Puregold Price Club, Inc. “Puregold proudly celebrates their achievements and is dedicated to continuously uplifting Filipino talent. And as we look forward to our 500th store milestone, it’s a privilege to have these artists produce a song that authentically represents our core values.”

The music video shows all four acts together singing and dancing along in a stylized Puregold store. They flaunt their diverse talents: harmonizing, dancing to exciting choreography, playing instrumental solos, or, in the case of Flow G, writing and rapping their own verses.

Beyond just the monumental feat of having all four mega acts in a single music video for the same song, “Nasa Atin ang Panalo” also celebrates the people of Puregold. Dancing alongside them and sharing the spotlight in the music video are the everyday shoppers and store staff that keep Puregold a running success from day to day. Puregold’s very own Aling Puring even makes an appearance to jam with the country’s biggest stars.

The song perfectly captures the “panalo” spirit that has defined Puregold’s long history in the retail business. Beyond that, it also speaks to the “panalo” stories of the artists involved in creating it. Each one has come into this project with their own stories of success.

SunKissed Lola’s relentless ascent in the industry affirms their commitment to turning dreams into reality. BINI’s growth and coming-of-age narrative serves as a reminder of the profound value of transformation and evolution over time. Flow G’s unwavering determination in the face of constant obstacles demonstrates his resilience and resolve to forge ahead. SB19’s journey, filled with triumphs and trials, is a powerful example of the ability to bounce back and confront each new day.

The collaborative song combines all of these elements in a single that can be enjoyed online now and soon on streaming platforms like Spotify.

Excitingly for Pinoy pop fans, there’s even more looming on the horizon. All four artists have already teased solo tracks that will soon drop with Puregold in the forthcoming weeks. Each new original song will dive further into the artists’ individual qualities that have allowed them to reach their “always panalo” dreams. Fans are encouraged to keep a close eye on Puregold’s social media accounts for further developments.

Stay tuned in! Subscribe now to Puregold Channel on YouTube, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok for more updates.

Music video link: https://youtu.be/JrRLsT4eoXM?si=9lfzBlgPRC2nHsI4